2MIT6020

Assignment 1 Exploring Research

3G and its impact on Business

World

STUDENT: ZAIN
UDDIN
STUDENT NUMBER:
28001547/1
MODULE CODE:
2MIT6010
MODULE NAME: EXPLORING
RESEARCH
ASSIGNMENT NO.:
01
LECTURER: Mr. CEDRIC
ASSAMBO

UNIVERSITY OF WALES
LAMPETER

1MIT6020_09_ASS1_28001547/1_UDDINZAIN

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Table of Content:
Table of Content:..................................................................................................................2
INTRODUCTION:...............................................................................................................3
INNOVATION:....................................................................................................................4
OPERATIONS:....................................................................................................................4
Voice over IP and 3G:..........................................................................................................5
Business and 3G:..................................................................................................................7
AIM to Proceed and unite Mobile with Internet:.................................................................8
Conclusion:...........................................................................................................................9
BIBLIOGRAPHY:.............................................................................................................10
E-LINK:..........................................................................................................................10
BOOKS:..........................................................................................................................10

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INTRODUCTION:
Circuit-Switch systems and analogue radio helped mobile phones to have 1G
technology i.e. AMPS1, TACS2 and NMT3. This expansion resulted in low quality voice,
vague security and tiny capacity. Analogue to digital radio shifting then developed 2G
with TDMA4 methods. Companies started dealing with 2G hugely then, which made 2G a
successful innovation. Soon SMS5 also became hot spot for everyone, this motivated
industry to enhance 2G through energetic GPRS6. This ended in undaunted triumph,
which is still coloring most part of the world.

This hype of successful communication systems motivated industries even more,

so in 1990s Third Generation’s strategy came into existence, in order to boost the mobile
communication systems. Firstly NTT DoCoMo in October 2001, followed by SK telecom
in South Korea and THREE (Hutchison Whampoa) introduced 3G in March 2003 in UK
and Italy. 3G squeezed every platform towards it vivacious hype. Mobile Communication
Companies started working on 3G power plan distribution soon. In business perspective it
was really expensive for companies to buy License especially in the UK. It was arduous
for the consumers to buy phones as well.

"3G has the potential to transform everyday life, opening up full scale, multi- media
access to millions of people. 3G users will be able to surf the net, download e-mails,
music and high quality pictures and hold video conferences all on the move."
---Stephen Byers MP

3G also known as IMT-20007 has enhanced bandwidth and grew

telecommunication world. Though GSM is popular in all over the world, still 3G is able
to provide thunder speed with gentle coverage all over the world. In the UK, the 3G
coverage will be more than 90% of the population soon. Three (Hutchison Whampoa) is
the leader in providing 3G all over the UK and Ireland, following T-mobile, Orange and
Vodafone. Companies are continuously investing in 3G technology innovation, whereas
they are thinking to get attachment with 4G now.

3G phones are now also in high demand, companies are moving forward to
explore 3G with VoIP, but there is resistance that if it happens, so that VoIP companies
would be effected randomly, as THREE (Hutchison Whampoa) is providing Skype in
their supported phones for free, one can buy credit make calls, or even free calls to skype
anywhere in the world. The VoIP based companies would be in trouble if all network
companies allow this opportunity.

1
Advanced mobile phone system
2
Total access communication system
3
Nordic Mobile Telephone
4
Time division multiple access
5
Short Message Service
6
General Packet Radio Service
7
International Mobile Telecommunications-2000

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This report will explain how 3G gets into business? How it is changing the
business figure of mobile telecommunication? What are the benefits of providing 3G for
the telecom industries? How 3G is changing our life style? How can companies make
money through 3G? How will 4G come and take over business opportunities from 3G?
What are the marketing strategies from different operators? How 3G is covering all over
the world? And also how online purchasing system is enhanced by 3G?

INNOVATION:
3G has provided better value to mobile phones and broadband career, that’s why
consumers are obtaining power speed, better bandwidth and buying more 3G devices and
equipments. It has changed the usual path of networks; it gave more expectations to
consumers and network providers. It has proved that 3G is ease and now one can buy 3G
devices easily.

OPERATIONS:
With 3G individual can have facilities of data receiving, data sending, using email
services, MMS, picture messages, and using VoIP services like SKYPE and messenger
facilities. All of these operations can be operate by 3G, which is not very expensive for
consumers and easy to get 3G phone network. It has killed the distances because it can be
easy to find the 3G coverage in many places. It is the technology which is providing
strongest host among mobile handsets and broadband, in contrast with other technologies.

Music is essential in the world nowadays, 3G gave top support to music and
entertaining channels, it grew faster connections which have enhanced music and video
facilities widely. Video calling service is highly acknowledged which enables consumers
to call abroad and communicate with their friends and family using video conferencing
facility as well. The competent 3G has developed clarity and awareness among people.

‘’The caliber and clarity are enhanced, with the ability usable provided the two parties
are employing the 3G innovations.’’

--The Advantages of 3G technology, Pinstripeprep

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Voice over IP and 3G:

Mobile VoIP and 3G combined to produce really low cost strategy which provides
cheap calls using VoIP and Video Calling Services.

‘’Fitch Ratings has calculated that, on average, one minute of a Mobile VoIP voice call
via a 3G network is about 15 times less than the cost of a normal 3G mobile phone
call.’’

3G VoIP in slow lane; www.3g.co.uk

3G mobile broadband has also fashioned new prospects for Mobile VoIP with ever
enhancing subscriber base. It is now measured that almost quarter of online internet
customers use 3G mobile services via their handsets or laptops. This is the biggest
compliment fro 3G which is giving industries value to increase their business opportunity
using 3G and VoIP. But Major European Telecommunication Industries haven’t allowed
Mobile VoIP to be functioned over 3G. Though according to the research, European
industries are allowing VoIP now to be operated over 3G and it is likely to increase within
3 years.

While travelling abroad with 3G, roaming charges have been disabled widely.
Consumers can make international calls using 3G and VoIP in really low cost. This is
motivating industries to invest more in 3G orientated businesses. Yet there is possibility
of low coverage in some areas, or signal problems may also occur. Network supplier are
trying to overcome this problem and putting more money to generate enormous 3G
coverage.

‘’Mobile operators are likely to offer VoIP services themselves. This is likely to be part
of the evolution of mobile networks when LTE networks (networks using the next
technology standard after 3G) are deployed, possibly after 2012. When this happens,
the cost of transporting voice calls should fall significant.’’

3G VoIP in slow lane; www.3g.co.uk

A new report mentioned that Mobile VoIP would give benefit of $32 billion to
telecom industry in Europe within next 5 years and over 275 million users would be
registering for mobile VoIP, therefore 3G would boost a lot of revenues for telecom
industry supplying 3G and Mobile VoIP together.

Skype has given VoIP new shape in vivacious manner. Three (Hutchison
Whampoa) has strong contract with Skype and it is getting ever large costumer platform
due to Skype. Because Skype has numerous costumers who use Video Calling, Video

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Conferencing, Virtual Conference, international calls, picture sending and receiving , files
sending and receiving and messenger facility. Now if these all stuff come in one mobile
device which is 3G based, then there is ease life of communication. Instead of giving
contact numbers companies are issuing Skype ID, students are getting in touch using
Skype, and it is totally allowed to top up your Skype account and make international or
local calls at almost half price. It is also facilitating E-business; consumers are topping up
their Skype Account online using PayPal, Visa Card, Debit Card and etc. Although Three
has announced in the UK that Skype to Skype calls are free all around the world.

Operator Family Another International Family Another

network network calls SMS network

Vodafone UK 10p per 20p a minute 5p plus 20p free 20p

minute
O2 UK 25 p/3 25p a minute 25p 10p 10p
mins
Three UK 20p/min 20p a minute 25p 10p 10p
Orange UK 20p/min 20p/min 5p plus 25p 10p 10p
Skype FREE .166 £/min Staring from . FREE Starting
012£ from 3 p

The great comparison is illustrating that Skype is way cheaper than all the
networks in the UK. Nonetheless, Only Three is allowing Skype while providing 3G
technologies, which has resulted in cheap local and international VoIP calls directly from
mobile phone. Three has attracted millions of consumer with this policy and now
Vodafone, o2 and orange are looking forward to bring Skype or VoIP service in their
mobile connections. It is very cheap to buy Three Skype phone, they are starting from
29.99£ which is a great value for costumers so that they can make free Skype to Skype
calls, and another low cost facilities.

3G VoIP in slow lane; www.3g.co.uk

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Business and 3G:

Business is evolved in every field, technology helped many industries to grow
their business strengths. Industries adopted 3G to provide revolutionary services to
consumers in order to do business and make superior business. There could be five
different essentials of 3G services that allow for value to the consumer or user and profit
to the provider or operator.

According to Tomi T. Ahonen:

These five attributes are called 5 M’s:

1. Movement
2. Moment
3. Me
4. Money
5. Machines

‘’Any service that brings value through any one of the 5 M’s has potential for
success as a mobile service.’’

--M-Profit: Making money from 3G services.

1. Movement: It can give operators a good choice of profit in the meaning

of roaming and remote access. If consumer is travelling abroad, his
operator is giving him wide range of opportunities such as using location
finder i.e. GPS system or something, using Navigation services, using
Mobile Internet through 3G, making VoIP calls to local or international
costumers or even video communication as well. So movement seems to
be a good pro in order to make profit for operators.
2. Moment: Time is the most important feature of human life; this world is
running with the help of time. Operators enjoy good profit when consumer
use their services in the peak time, like making emergency calls or even
last minute call which is due to the meeting cancelation or late coming
messages. 3G is helping operators when consumer uses 3G for news
reading or weather checking facilities or making several calls using VoIP
in the last moment. Operators attract users by giving free news bullets but
when they click on it they will be charged for the full news, etc.
3. Me: Every individual wants to use their mobile with different styles and
ideas, some people like to read daily news, some people want to make calls
in the evening or want to do more SMS or MMS. Their common interest is
the gigantic advantage to make profit. Three (Hutchison Whampoa)
marketing includes marketing segmentation which states what costumer
needs? So they introduced Skype in their 3G phones, they grew their
business drawing huge profits. GPS system is also helping operators to
make profit because consumers are using it.

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4. Money: The aptitude of utilizing money or use it for mobile mortal is
applicable tendency of making profit with 3G. 3G phones are capable of
making electronic transactions and electronic delivery of the services. It is
also growing e-business, when consumer directly buy top up for their
phone device directly using their own phone network or even buying VoIP
top up is easy enough now. These all aspects are generating great impact
on e-business causing real profits.
5. Machines: Major area of making profit with 3G technology is enabling
machines to execute activities and communicate. Making urgent
notifications such as if car is out of order or even stock exchange prices,
currency, e-buying of airline or bus tickets directly from 3G phone. E-
transactions are good example of machines providing profits to 3G
operator.

‘’The machines attribute will connect and enable of the population of 3G network
users that will dwarf the human population. Early estimates suggest that connected
devices will soon have twice the population of humans, and later in the 3G network life
cycle the amount of non-human users might be 10 times that of people.’’

--M-Profit: Making money from 3G services.

AIM to Proceed and unite Mobile with Internet:

3G Networks endeavors to merge two different successful clouts in
communications: cellular technology and The Internet. IMS8 is willing to provide ever-
present same services like The Internet to mobile phones, which has changed the scenario
of cellular technology.

‘’Picture yourself accessing your favorite webpage, reading your email, watching a
movie or taking part in a video conference wherever you are simply pulling a 3G hand-
held device out of your pocket. This is the ISM Vision.’’

--Gonzalo Camarillo and Miguel A. Garcia.Martin

8
IP Multimedia Subsystem

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Conclusion:
While grapping all the information revolving around this report, it is nearly
important to know that 3G has changed the world’s face. 3G can delight the world until
4G arrives; companies like THREE are promoting and marketing with the help of 3G. It is
helping different organizations and e-commerce. Mobile VoIP is really proving a bone of
concentration with the help of 3G.
This research report is generated to explore 3G, 3G which has more influence on
the youth is also helping students to maintain there needs while working or studying, as
they are enable to check mails if they have 3G mobile and network. Though 3G is helping
the world but it is facing and it will face problems in traffic volume means signal
problem.

‘’Within the next five years, the vast majority of 2G customers will migrate to 3G
services, substantially increasing traffic volumes.’’

3G network will face capacity problems in 2010, 3G.co.UK

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BIBLIOGRAPHY:

E-LINK:

3G mobile telecommunications: (online Available) 23rd October

http://www.politics.co.uk/briefings-guides/issue-briefs/culture-media-and-sport/3g-
mobile-telecommunications-$366551.htm

International Mobile Telecommunications-2000 (IMT-2000) 23rd October

http://en.wikipedia.org/wiki/3G

3G Business Prospects – Analysis of Western

European UMTS Markets 24th October
http://www.nokia.com/library/files/docs/ISWCS_JH_final.pdf

3G Case Studies 24th October

http://www.qualcomm.com/common/documents/white_papers/3G_CaseStudies_Pub
lished.pdf

Market leadership in the 3G market 24th October

http://www.thetimes100.co.uk/case-study--market-leadership-3g-market--95-264-
6.php

Action urged on mobiles coverage 23rd October

http://news.bbc.co.uk/2/hi/technology/8290659.stm

BOOKS:

Tomi T. Ahonen ( 2002 ), M-Profits making money from 3G services, John Wiley and
Sons Ltd.

Ofcom ( 2009 ), 3G coverage Maps, Ofcom Ltd. UK.

http://www.ofcom.org.uk/radiocomms/ifi/licensing/classes/broadband/cellular/3g/maps/3gmaps/
coverage_maps.pdf

Vijay Kumar Garg ( 2001), Wireless Network Evolution 1st edition, Prentice Hall PTR.

Gonzalo Camarillo and Miguel A. Garcia.Martin (2006), The 3G IP Multimedia

Subsystem (IMS): merging the internet and cellular 2nd edition, John Wiley and Sons Ltd.

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