Drew McCormick (408) 266-3960

Drew.McCormick09@troubador.org
http://www.troubador.org
Summary of Qualifications
Seven years of college-level teaching:
> Teach Classes in:
Search Engine Marketing
Social Media Marketing
Introduction to Marketing
Business Communications
Business
> Created curriculum and taught classes in Internet marketing for businessmen
> !evelo"ed curriculum and taught English and Business classes to managers in #a"an
$ine years of high technology marketing:
> !evelo"ed brand "ositioning and created uni%ue and effective on-line and off-line marketing collateral
> !omestic and International market analysis and develo"ment
> MB& from 'ale (ith em"hasis on marketing and international business
Experience
Mission College, Santa Clara, California, 2007 present Adjunct Professor
Teach classes in Business Communications) Customer Relationship Management ) Search Engine Marketing) Customer
Relationship Management and Social Media Marketing.
Gavilan College, Gilroy, California, 2009 present Adjunct Professor
Teach classes in Fundamentals of Business and Fundamentals of Marketing
Various Companies, San Jose, California, 2008 present Marketing Consultant
Manage clients* (eb develo"ment) (eb design) collateral and search marketing "ro+ects
> !evelo"ed Social Media Marketing "lan for The San Jose Flea Market
> Created ,nline marketing "lan for a large sho""ing mall
> Managed develo"ment of -ebsites and a .earning Management System for an industrial dealershi"
Santa Clara University, Santa Clara, California, 2008 Lecturer
Taught classes in Practical Business Rhetoric
Activant Solutions, Livermore, California 2005 2007 Senior Product Marketing Manager
Marketed retail and E/0 soft(are to small and mid- si1ed businesses 2SMB3
> Created collateral) /,I calculators and selling tools to enable direct sales force
> !evelo"ed "ricing and "ositioning for "roducts from 0oint- of-Sale to !ocument Management a""lications
Raising infant son, Home, 2002 2005 Dad
&lso volunteered at Second Harvest Food Bank and "art- time &ccountant for the Shoe Palace com"any
Borland, Scotts Valley, California 2001 - 2002 Product Marketing Consultant
&ll "roduct marketing tasks for their flagshi" Borland Enter"rise Studio for #ava "roduct
> 4sual "roduct launch res"onsibilities included strategic "ositioning and "ricing
> !evelo"ed) managed and "resented nation- (ide series of high level seminars to "otential customers
Talk City, Campbell, California 2000-2001
5ull range of marketing duties for a""lication service "rovider of marketing communications and community
July 2000 - March 2001: Promoted to Senior Marketing Manager
> Created all cor"orate collateral) including datasheets) solution notes and cor"orate descri"tion documents
> /elaunched internet community service: resulting in 6788)888 in ne( sales in first %uarter after relaunch
> &naly1ed international o""ortunities) (rote sales "lan) and negotiated (ith foreign "artners
Drew McCormick (408) 266-3960
California College of Communications, Campbell, California 1998-2000 E-Commerce Instructor
!evelo"ed curriculum and taught classes in com"uter and e-commerce:
> Taught E-Commerce) 4sability) Internet Marketing and Market /esearch
Trend Micro, Cupertino, California 1999-2000 Marketing Manager
!evelo"ed strategic marketing "rograms for leading enter"rise antivirus com"any
> &naly1ed market and develo"ed business "lan for security and antivirus -eb "ortal
Adaptec, Inc. Milpitas, California 1997-1999 Marketing Program Manager
Managed marketing "rograms for (orld*s leading SCSI interface "rovider
> Im"lemented advanced Internet marketing technologies for site analysis and dynamic content generation
> Board member and treasurer of the SCSI Trade &ssociation
Various Companies, California & Connecticut 1992-1996 Marketing Consultant
Marketing and information systems consultant for various com"anies !uring this "eriod attended 'ale full-
time to receive MB&
> Apple Computer: Created electronic C/M "rototy"e for "rinting division
> Zycad Corporation: !evelo"ed sales automation and Enter"rise /esource 0lanning 2E/03 soft(are
Sofmap Products, Irvine, California 1991-1992 Marketing Manager
Marketed consumer soft(are and develo"ed markets for #a"anese com"uter retail chain
> Created E/0 system that cut costs by 9:; and reduced turn- around time by <<;
> Initiated market e="ansion to Tai(an and organi1ed e=hibit at Softe= trade sho(
Various Companies, Tokyo, Japan 1985-1990 Teacher & Curriculum Director
Taught English language and management skills to managers at ma+or #a"anese cor"orations
> Taught cross cultural business skills to managers at com"anies such as $omura and &rthur &nderson
> !evelo"ed curriculum and taught business "resentation skills to u""er- level managers at $EC
> !evelo"ed and marketed education services to multinational cor"orations
> Cold- called and sold training to #a"anese com"anies
Gryphon Systems, Tokyo, Japan 1987-1988 Educational Director & Cofounder
!evelo"ed business strategy and managed the creation of innovative educational "roduct line
> .aunched and directed the o"erations of start- u" teaching com"any
> Managed curriculum develo"ment) "roduct develo"ment and led team to build and test curriculum
system
Education
Yale School of Management, New Haven, Connecticut 1996 Masters in Management
> &cademic Commendations for outstanding "erformance in classes in:
Product Planning and Deelopment ) !rgani"ational Behaior and #ame Theor$
> Teaching &ssistant for Multinationals and the State and Japan in the %orld Econom$
Reed College, Portland, Oregon 1982 Physics B.A.
> >raduated (ith ?onors
> Ca"tain of the 5encing Team) Student 0rint Sho" manager
Skills
Communications Skills
> !emonstrated e=cellence in (riting:
- 4nsolicited manuscri"t acce"ted as feature article by national maga1ine 2@ideomaker) #une 9AAB3
- Successfully taught com"le= sub+ects to students of diverse backgrounds and abilities
> The ability to communicate (ell (ith "eo"le from different cultures
> 0assion for the study and "ractice of usability and visual design
> #a"anese .anguage ability) some S"anish) 5rench and Turkish
Drew McCormick (408) 266-3960
Technical Experience (Macintosh and Windows)
E/0) C/M ) Enter"rise) &S0 soft(are develo"ment and marketing E=cel) Internet Search Engines)
eCommerce "ackages) Internet Marketing) Business 0resentation) Cross Cultural Communications -rote
sales automation and e="ert management soft(are