Name Samantha Bishop NetID sbis233 Group Number: 309 Website Link: http://infosys110group309.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kayur Monday 12pm Time Spent on Assignment: 25 hours Word Count: 1650
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2 SMARTPHONE APPLICATION INTRODUCTION A problem faced by numerous people on a daily basis is the issue of sleeping in past your alarm or missing important phone calls due to a dead phone battery. Our goal was to produce a product for the general public that would overcome this common problem, we created a phone application that would be compatible with every type of smartphone, which insures no alarms are sleep through or important calls are missed due to a flat phone battery. 3. BUSINESS SECTION 3.1 Vision To create and develop a product that delivers value and meets the needs of our customers through innvoative technology. 3.2 Industry Analysis: Phone application industy Industry: Phone Application Industry: creating a phone application compatiable to all smartphones. Force: High/Low: Justification: Buyer power: Low This would be low as we are currently the only business within this industry that offers this type product to customers, therefore if someone wanted this product they would have to buy it from us, as there is no one else within this industry. Supplier power: High Supplier power in this specific industry would be high, as there arent any other companies that
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3 currently sell this type of product. Therefore there is only one supplier within this industry. Threat of new entrants: High Currently the threat of new entrants is low as we have just released this product into the industry and were the only company who offers such a product. However in the long run people could duplicate our product and make one similar to ours, as it is an app therefore people can easily enter our market and sell similar products to ours. Threat of substitutes: High Although we are currently the only company within this industry, it would be easy for competitors to enter our market and create compition as our product is in the form of an App, therefore substitues could be created and entered into the industry. In response to this we could switch costs, therefore many customers would be reluctant to change and keep buying the product from us. Rivalry among existing competitors: Low This would be low as currently we the only company within this industry that offers such a product, however over time it would most likely become high as other companies replicate our product. Overall attractiveness of the industry: Because our product is the first of the kind it would become popular with many customers as many people face these problems with their smartphone, therefore the industry would be very attractive, however over time it can be
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4 seen that the industry would most likley become competitive with other people creating similar products. 3.3 Customers and Their Needs The customer group we aim to target is the student and working class age group. As these are the people we believe will benefit the most from the product we have produced. As these age groups generally make up most of the cell phone market. It can be seen that 90% of adults now own a cell phone (Raine 2013). Therefore it can be interpreted that these people are habitually on their phones, making calls, emails, texting, surfing the web and so on. 44% of adults sleep next to their phones, because they dont want to miss any updates during the night (Smith 2012). Therefore their phone can be distinguished as an essential need. However their phone is only useful to them when it has battery life. Therefore if their phone was dead they wouldnt be able to communicate with people as freely. Therefore this is why we have created this specific type of product, to ensure the customer can get the most out their phone during their working day. 3.4 The Product and Service Our product will satify the customers within our market as our product has been designed specifically for those people whore on their cellphones 24.7 and rely on them for every day tasks. Our cellphone application will fulfil their needs as it allows your cellphone to receive call and for alarms to still go off even after the phone battery has died. Therefore our customers can still be reached via calls when their phone battery has died. Our product allows this because we have a real time clock which enables alarms to off even when the battery has died (Bluewall1, 2013). 3.5 Suppliers and Partners Suppliers are the people who make the application, and the App Store that advitisers and sells the product to the public would also be a supplier. 3.6 Strategy: Narrow Market & Low Cost
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5 I have chosen Porters Generic Stratgy of a narrow market and low cost. I chose this because the market we are trying to break into is narrow as it is targeted to a certain age group, although there are many people within this age group I still believe it to be narrow as it is only one part of the market segment. I have also chosen a low cost strategy as I believe that this is the price that would be justified in selling to the customers. I also believe that if the price is low more people will be more likely to buy this product as it is the first product of this type and people will be intrigued as to what it does exactly. I am focused on a narrow market I will be able to advertise and get my product across to those within that specific market segment. The overall strategy is therefore Narrow Market & Low Cost 3.7 Value Chain Acti vi ty: convience for our customers Most important value chain activity for this business is Conivent for customers to receive our product. The value chain activity for our product is we will produce our product and advertise it successfully to the customer. We add value by enabling that the product is easy to acess. This will be done by, customers will be able to download their product from the application store located on their phone. Our application will then download automaticlly onto their phone and our product is then ready for them to use. Therefore value is added to our product through effiecncy as they dont have to wait around for a long time for their product to be delievered.
3.8 Business Processes 3.8.1. CUSTOMER ORDER PROCESS- The process of ordering our product is simple. The customer searches for the app on the app store, once they find it, if they chose to purchase it all they have to do it click the download option and purchase the prouduct. The payment transaction is then sent back to the company to see if they have enough credit.
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6 Customers order process:
3.8.2. APPLICATION DELIEVERY PROCESS - The product we have design is specifically for smart phones. The processes that take place for the product to be delievered to the cutomer are very simple. When the customer purchases the applicatiion if the transaction is succesful the application wil automatically download to their phone, however if the
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7 transaction is unsuccesul the application wont download and notifcation will pop up and tell the customer that they do not have enough money to purchase the application.
Application Delievery Process:
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8 3.9 Functionalities 3.9.1. TRANSACTION BEING RECIVED FROM CUSTOMERS PROCESS The application company would need to be able to receive the payment before allowing it to down load to their phone. The company needs to be able to detect whether or not the customer has enough credit to pay for the application, this function supports the key business process as it helps detect whether people can afford their product before delievering it to them. 3.9.2. APPLICATION DELIEIVERED TO SMARTPHONE PROCESS The consumer needs to have a good internet and phone connection in order for the application to be able to down load to their phone. If the transaction is unsuccesful the comapany needs to be able to notify the customer that their payment hasnt been succesful, this supports the key business process as interenet is needed for the app to download and the company also needs to be able to communicate with the consumer if they dont have enough credit.
3.10 Systems
3.10.1 TRANSACTION PROCESSI NG SYSTEM This is the idea of the transaction from the purchase of the product being processed. This systems recieves the transaction and if the purchase is successful, the transaction will be complete with allowing the app to be downloaded. 3.10.2. CREDIT CHECKING SYSTEM- This system is able to detect whether or not the customer has enough credit for the purchase to be succesful. If they do not have enough the purchase will be cancelled and a notication is then sent to the customer to let them know, if they do have enough credit the transaction will be succesful. 3.10.3. CUSTOMER REVIEWING PRODUCT STYEM- This system is between the customer and the company. Customers who have purchased this app have the option to contact the company if they face any problems with their product, they can also send feedback to the company and review the product on the app store.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Deliver the Product & Convience for customer 1. Customer ordering process 2. Acknowledge the purchase of the product.
3. Validate the order details. Product management system
Order processing system Transaction Processing System
Decision Support System 1. Application delievery process 1. Update whether or not transaction was succesful.
2. If succesful automatically download product to the customers smartphone, if purchase is unsuccesful send customer a notification to let them know. Order processing system
Ordering/ Delievery system Transaction processing system
Transaction processing system
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10 CONCLUSION Throughout this assigment it can be seen that our product will deliever value to the customer in multiple ways. It will be useful on a daily basis. Our product is one of kind and therefore we hope the customers will enjoy it.
REFERENCES
1. Bluewall1 (2013). HTC did it! alarm work with the phone shut down! Retrieved from http://www.reddit.com/r/Android/comments/1p1eoq/htc_did_it_alarm_work_with_ the_phone_shut_down/ 2. Raine, L (2013). Cellphone ownership hits 91% of adults. Retrieved from http://www.pewresearch.org/fact-tank/2013/06/06/cell-phone-ownership-hits-91- of-adults/ 3. Smith, A (2012). The Best (and Worst) of Mobile Connectivity. Retrieved from http://www.pewinternet.org/2012/11/30/the-best-and-worst-of-mobile- connectivity/