1

INFOSYS.110 BUSINESS
SYSTEMS:
DELIVERABLE 2: BUSINESS
SECTION
2014

Name Jacqueline Wong
NetID 6451072
Group Number: 070
Website Link: http://infosys1102014fcgroup070.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Ramson Monday 1:00pm
Time Spent on
Assignment:
19 hours
Word
Count:
1555

2


2
SMARTEATS APP
INTRODUCTION
A large number university students face the same problem
everyday, the challenge of sustaining a healthy diet while
managing the stresses of University life. The time it takes to
locate stores with healthy food options at an affordable price
especially within nearby areas, means there is no incentive for
students to do so, especially with fast-food brands being on every
corner. This problem is of huge significance because of how
many people it affects (the University of Auckland has over
40,000 people alone). The development of this app enables even
the laziest students to be able to handle their budget whilst given
the tools and information to maintain a healthy diet.
3. BUSINESS SECTION
3.1 Vision
To bring students into a healthier lifestyle through innovation and
modern technology, allowing students to access healthier
alternatives to improve their overall wellbeing.
3.2 Industry Analysis: Nutrition Mobile Software Application Industry
Industry: Nutrition Apps Industry

3


3
Force: High/Low: Justification:
Buyer power: High
Buyer power is high in the
Nutrition App industry as customers
have many choices of different
apps that they are able to
purchase and download. The
development of smartphones has
led to an abundance of smartphone
software applications made
available.
(Danyl Bosomworth, 2014)
Supplier power:
Low
Supplier power is low as there are
many organisations which are able
to provide services in the
production of a smartphone
software apllication. Suppliers
consisting of platform manufactuers,
third party player and mobile
operators. (Australian
Communications and Media
Authority, 2014)
Threat of new
entrants:
High
Threat of new entrants is high as it is
easy for new competitors to enter the
mobile app market. Presence of entry
barriers is low, it is not difficult to
develop and manufacture a mobile app.

4


4
(Sinclair, A., 2011)
Threat of
substitutes:
High
Threat of substitutes is high as
there are many alternatives and
mobile apps are easily reproducible
products. Focus on nutrition and
healthy eating is more prevalent in
our society therefore a rise in the
innovation of different nutrition
mobile apps can be observed.
(Sinclair, A., 2011)
Rivalry among
existing competitors:
High
Rivalry among existing competitors
is high as competition is fierce;
nutrition apps are trying to out do
each other by creating the newest
and most innovative applications to
assist people in weight loss, nutrition
information and physical activity.
(Getz, L., 2011)
Overall attractiveness of the industry: The overall attractiveness of the
industry is low, as there seems to be many options of different mobile
applications already made available to consumers, futhermore rivalry and
threat of new entrants is high. However, if a smartphone software application
is created which is systematically targeted at a certain population with
specific needs then this could be a factor in succeeding in this industry.

5


5
3.3 Customers and Their Needs
Youths in New Zealand are facing issues of financial instability
and reduced access of goods therefore leading to unhealthy food
choices. Emphasizing on students attending tertiary education,
unhealthy habits and diet choices are initiated during the years of
independent living as parental guidance and assistance is
reduced. Therefore the target group of customers we are focusing
on are University students. Many students move out to live
independently and the accessibility and cost of healthy food are
deterring factors to the busy lifestyle of students.
80 per cent of full time undergraduates work an average of 16
hours a week; a third of students report regularly missing classes
because of work and 17 per cent said they regularly went without
food or other necessities. (2013, E. Bexley, S. Daroesman, S.
Arkoudis and R. James)

3.4 The Product and Service
Our solution is that we have designed a smartphone application,
SmartEats that can be downloaded for all devices: simply type in
dietary requirements such as, vegetarian/vegan etc. and weekly
budget. Your device will automatically detect your location, and
locations and prices of groceries to fulfill your weekly budget will
be shown (accessing cheaper fruits and veges in season, healthy
cereals/breads, lean meat choices, sale items). Using these

6


6
groceries additional meal plans and recipes will be displayed
according to your purchases on your grocery list.
The SmartEats app satisfies the needs identified previously, as
SmartEats ensures that students can purchase affordable healthy
food within their nearby supermarkets and grocery stores,
according to their specific budgets. Promoting a healthy
community with reduced financial strain and supporting students
to maintain a healthy diet in an easy and accessible way.


3.5 Suppliers and Partners
The suppliers for this industry largely involve of platform
manufacturers Blackberry, IPhone, Android, Windows Phone,
third party player like Pocket Gear and mobile operatives Airtel,
Vodafone and Telecom etc.
The Inputs required for this industry consist of the application
developers; software/hardware requirement and the technology
required are easily accessible at competitive price.

3.6 Strategy: Focused low cost
The focus strategy emphases upon a particular target population,
the application is to serve a very special group of customers. In
this case, the target customers are University students, Using a

7


7
narrow market focus, pursuing this strategy means less
competition between other manufacturers because the mobile
application is focused on the financial and nutritional needs of
students, this in turn, results in low cost as there are a broad
range of suppliers available for manufacturing this application
software.
The overall strategy is therefore focused low cost.
3.7 Value Chain Activity:
An important Value Chain Activity presented is Marketing and
sales
These are the different processes used to promote and advertise
our SmartEats App where we persuade our customers to
purchase and download our Software application as it differs from
existing nutrition applications already within the market. Our vision
is to assist University students in healthy consumption during their
years of study, in conjunction with our strategy of focused low
cost. We are able to promote our SmartEats App as beneficial to
customers with a tight budget and busy lifestyle.


3.8 Business Processes
3.8.1.

8


8
LOCATION MANAGEMENT PROCESS Users of the SmartEats App
will be required to type in dietary requirements/weekly budget.
This location process facilitates your smartphone device to
automatically detect and pinpoint your location, and locations and
prices of groceries to fulfill your weekly budget will be shown
(accessing cheaper fruits and veges in season, healthy
cereals/breads). Mapping out the closest route to the nearest
grocery store/shop/restaurant, which fits exactly to the customers
requirements.


9


9
LOCATION MANAGEMENT PROCESS MODEL


3.8.2. CUSTOMER RECORD KEEPING PROCESS Each user of the
SmartEats App will be required to fill out customer information
which includes the teritary education they attend, age, dietary
requirements and general information, the SmartEats software
application will in turn use a customer record keeping process to
store this vital information so next time the user logs into their

10


10
account, the App will automatically open and show the stored
information so that previous locations of stores and purchased
items can be seen by the user. This will keep a constantly
updated profile of the customer to ensure the use of more
comprehensive and up to date record keeping process.


CUSTOMER RECORD KEEPING PROCESS MODEL

11


11



12


12
3.9 Functionalities
3.9.1. LOCATION MANAGEMENT PROCESS
USES THE USERS SMARTPHONE DEVICE WIFI LOCATION SYSTEM TO
FIND NEAREST STORES TO BUY GROCERIES.
USER LOCATION NAVIGATION SYSTEM MAPS OUT JOURNEY TO
NEAREST STORE
3.9.2. CUSTOMER RECORD KEEPING PROCESS
RECORDS ALL INFORMATION INPUT BY USER
TRACKS ALL PURCHASE HISTORY IN DATABASE
3.10 Systems

3.10.1. ACCOUNT BUDGETING SYSTEM- As the SmartEats App is designed
to be used by students on a restricted budget; as many university
students say their diets have been affected by a lack of funds.
Therefore a structured accounting budgeting system is built into the
App, this ensures that the user is able to put in their weekly budget
and the system is able to construct a reasonable grocery list using
specified weekly funds.
3.10.2. DECISION SUPPORT SYSTEM- Users are able input information about
their dietary requirements and food preferences, this means a decision
support system provided by the SmartEats App can determine specified
foods and groceries that the user would prefer on the constructed grocery
list.

13


13
3.10.3 USER INFORMATION SYSTEM - This system makes sure that the user
information, such as location, food history and tracking is stored inside the
Software application database so this information can be accessed and
managed by the user themselves at any time, this is so previous information
concerning purchased items and locations visited can be reinfored and re-
established whenever the user needs this information.


14


14
3.11. Summary Tabl e: Value Chain to Systems

Value
Chain
Activity
Processes Functionalities Specific
Information
System(s)
Broad
Information
System(s)

Marketing
and
sales
1.) LOCATION
MANAGEMENT
PROCESS
2.) USES THE USERS
SMARTPHONE DEVICE
WIFI LOCATION SYSTEM
TO FIND NEAREST
STORES TO BUY
GROCERIES.
3.) USER LOCATION
NAVIGATION SYSTEM
MAPS OUT JOURNEY TO
NEAREST STORE

ACCOUNT
BUDGETING
SYSTEM

DECISION
SUPPORT
SYSTEM
Finance and
Accounting
System

Human
resources
System
2.) CUSTOMER
RECORD KEEPING
PROCESS
3.) RECORDS ALL
INFORMATION INPUT
BY USER
4.) TRACKS ALL
PURCHASE HISTORY
IN DATABASE
USER
INFORMATION
SYSTEM
Customer
management
system


15


15


16

16
CONCLUSION
Information Technology is presented by delivering value by the
organization of multiple pieces of data (cost of products, store
locations, etc.) into one accessible location. Instead of visiting
different stores/locations for different information, ours has it all in
one place in a form of an App, creating competitive advantages
for our product. An appropriate key performance indicator/metric
to use to indicate whether our category of value is occurring is
the percentage of extremely satisfied in-app surveys.
Our SmartEats App is innovative because there are many apps
aimed at healthy eating but ours caters to a specific group of
people all with certain lifestyle restrictions (budget). Our incentive
and vision targets a specific group of the population, such as
allowing students to maintain a healthy lifestyle while
incorporating this with their needs of affordability and access. This
is original because nothing used to solve the healthy issue
beforehand has focused on the issue of a budget as a major
aspect.

REFERENCES

1.) Bexley, E. (2012). University student finances in 2012. Centre For The
Study Of Higher Education, University Of Melborne.

2.) Bosomworth, D. (2014). Statistics on mobile usage and adoption to

17

17
inform your mobile marketing strategy. Retrieved 15 May 2014, from
http://www.smartinsights.com/mobile-marketing/mobile-marketing-
analytics/mobile-marketing-statistics/
3.) Getz, L. (2011). Communicating Nutrition Messages Theres an App for
That. June 2011 Issue, 13(6), 28.
4.) Sinclair, A. (2011). Vision of Smart Home The Role of Mobile in the
Home of the Future. Chief Technology And Strategy Officer, GSMA, 13,
31-35.
5.) Trends in Communications and Media Technology, Applications and Use.
(2014). Commonwealth Of Australia 2009, 27.