Name Dreesana Gaitau NetID dgai300 Group Number: 23 Website Link: http://infosys1102014fcgroup23.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kayur Ramson Wednesday 12:00pm-1:00pm Time Spent on Assignment: 17 hours Word Count: 1556 COMPUTER EDUCATION MOBILE APP INTRODUCTION There is a large amount of desktop users that dont know the basic necessities to even function them. The problem is that people are not computer literate and are unable to use their technology usefully. This results in many other problems. A solution would be to make a mobile application to educate users in a fun and easily accessible way to become computer literate. 3. BUSINESS SECTION 3.1 Vision Our vision is to help educate people in an affordable and enjoyable way; we will alter how people learn to become computer literate. 3.2 Industry Analysis: Software industry Industry: Software. The mobile application software will be available for smartphones and desktops. Force: H i g h / Low: Justification: Buyer power: High Theres a variety of different applications doing essentially the same thing for free. It has been predicted that in 2015 there will be 182.7 billion mobile applications; a large amount for buyers to choose from (Herther, 2011) Supplier power: Low There are different companies that develop software. Many ideas come from the customers, programmers rely on their interaction with them to help their products grow (Keil & Carmel, 1995) Overall attractiveness of the industry: Its an easy industry to get into, the cost of launching products is not expensive. The industry is attractive but competitive. 3.3 Customers and Their Needs The target group of customers is smartphone/desktop users. Smartphone users have grown from the 2010 amount of 62.6 million to 115.8 million in 2012 (Choudhary, 2014). As the number of users grow this product aims to meet the needs of the users by being easily available on demand. It allows their need for learning to become computer literate on a budget possible. They will need to be able to rely on the product and development of the software to continue their learning. It is said that keeping applications free (or close to it) is the best decision because it will create more revenue through their feature purchases (Preimesberger, 2013). 3.4 The Product and Service T h r e a t o f n e w entrants: High It is easy to launch an application in this industry, it can be done in the confinement of your home. It is high because there are no entry barriers. (Seymour, Hussain & Reynolds, 2014) Threat of substitutes: Low The threat of substitutes in a software industry is fairly low. There are computer classes all over the place that do the job of educating but doing this involves more effort. Software is essentially allowing the t r ans f or mat i on f r om comput er s t o s mar t phones s o t her e ar en t many substitutes. (Mosemghvdlishvili & Jansz, 2013). R i v a l r y a m o n g existing competitors: High There are thousands of different applications that are available online to download, the existing competitors are decreasing their prices to where theyre free so that in future the customers will spend money of features of the software. The hype surrounding their products tends to be high which increases their customers, thus increasing the rivalry. (Middleton, 2010). The software will aim to develop as the user progresses through the stages. New features of the application will also keep the consumers interested by evolving every time they progress. This product will be sold at an affordable price, this will fulfil the need for a cheap way of learning. It will be easily accessible, it only requires internet data to download the software and its new features. The software will increase their knowledge the more they use it. 3.5 Suppliers and Partners One of the suppliers could be Dominion Software Developers, a New Zealand based company that specifies in mobile application development, this would be used to help program the smartphone software. Another supplier could be The Web Company. This company focuses more on the web development, this would help the programming and aesthetics of the software for the desktop users. Apples App store could be a partner, they will provide a platform for the software to be sold to the Apple users. Another partner could be Google, their Android smartphones will provide a different perspective on the additional features via different users of the software. 3.6 Strategy: Broad cost leadership It wouldn't cost much to develop this product therefore it would also be cheap to purchase. The software will be a low price that is within the expected budget of those who own smartphones/desktops. It is aimed at a variety of people (varying from children to the elderly), a broad market. It is aimed at anyone who owns a computer/smartphone and are computer illiterate. The overall strategy is therefore Broad Cost Leadership. 3.7 Value Chain Activity: Marketing and selling of the product/service The most important value chain activity for this business is Marketing and selling of the product. As the user progresses through the application, their knowledge expands as does the software. The constant updating will require lots of advertising. The marketing will generate the most sales, its important as it promotes the product and its low price to not only its current customers but also its potential customers. In gaining new customers we dont want to lose our current ones. 3.8 Business Processes 3.8.1. MARKETING MANAGEMENT PROCESS - In order for the application to generate sales, potential customers need to be aware of the products existence first off and they also need to feel as if the business caters to their needs. Current customers need to continue to be interested in the product also. The marketing needs to be in tune with what the customers find attractive. 3.8.2. ORDER FULFILMENT PROCESS - It is important that the customers are receiving the products they order and are doing so without trouble. Downloading the software should be easy and quick, this process is key to these things being fulfilled.
3.9 Functionalities 3.9.1. MARKETING MANAGEMENT PROCESS
Gain more customers
Promote to a target group
3.9.2. ORDER FULFILMENT PROCESS
Businesses response to customer orders
Delivering software to end user
3.10 Systems
3.10.1. ORDER PROCESSING SYSTEM - This system is relative to the order fulfilment process. It ensures that the product is being delivered to the customer without hassle and is enforcing the vision by providing the customers with their software to become computer educated. 3.10.2. CUSTOMER SERVICE SYSTEM - Relates to both processes, this system ensures that the customers are responding well to the marketing process and also giving feedback on how their orders are being fulfilled and how to improve it. This system can determine whether the targeted group is receiving what they expected; which is a product that is easily accessible and affordable. 3.10.3. SALES FORCE MANAGEMENT SYSTEM - This system is relative to marketing management system. It helps automate some of the sales functions. Sales made to the customers are how the business generate income, and with this system the marketing process can focus on customers habits to cater to their needs. 3.11. Summary Table: Value Chain to Systems
CONCLUSION The idea of this business is to educate people to become computer literate and through this a solution is a mobile application. IT plays a major part in the solution. IT has made it easier to learn to become computer literate, without it people would have to constantly be calling companies for help. Its value in this organisation is very high as it depends solely on it exist.
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s) Ma r k e t i n g and selling of the product or service 1. Marketing managemen t process 1. Gain more customers.
2. Promote to a target group. Sales force management system
Customer service system Customer relationship management system
Customer relationship management system 2. Order fulfilment process 1. Firms response to customer orders
2. Delivering software to end user. Order processing system
Customer service system Transaction processing system
Customer relationship management system REFERENCES
1. Choudhary, A. (2014). SMARTPHONES AND THEIR IMPACT ON NET INCOME PER EMPLOYEE FOR SELECTED U.S. FIRMS. Review of Business & Finance Studies, 5(2), 9-17. Retrieved from http://ezproxy.auckland.ac.nz/login?url=http://search.proquest.com/ docview/1526662630?accountid=8424 2. Herther, N. K. (2011). From Cloud to Mobile: Drawing Down Big Info Into Little Apps. Computers In Libraries, 31(7), 6-11. 3. Keil, Mark & Carmel, Erran. (1995). Customer-developer links in software development. Association for Computing Machinery. Communications of the ACM. 38(5), 33-35 4. Middleton, J. (2011). BE THE NEXT APP MILLIONAIRE. Apc, 31(4), 14-17. 5. Mosemghvdlishvili, L., & Jansz, J. (2013). NEGOTIABILITY OF TECHNOLOGY AND ITS LIMITATIONS: The politics of app development. Information, Communication & Society, 16(10), 1596. Retrieved from http://ezproxy.auckland.ac.nz/login?url=http:// search.proquest.com/docview/1440133603?accountid=8424 6. Preimesberger, C. (2013). Mobile App Developers Should Keep Their Apps Free: 10 Reasons Why. Eweek, 12. 7. Seymour, T., Hussain, J. Z., & Reynolds, S. (2014). How to create an app. International Journal of Management & Information Systems (Online), 18(2), 123. Retrieved from http://ezproxy.auckland.ac.nz/login?url=http://search.proquest.com/docview/ 1516951175?accountid=8424
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641