1

-INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Jongjin Kim
NetID jkim558
Group Number: 55
Website Link: http://www.infosys1102014fcgroup55.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Monday 1pm
Time Spent on
Assignment:
12 hours Word Count: 1645 words





2


2
JJS SENSOR COMPANY
INTRODUCTION
The problem most university students are experiencing currently is the inefficient
coordination between lecture rooms and its available seats. As shown on the video,
University of Auckland is faced with the gap and illegal problem of seating arrangements,
but also, (ThroupJosie, 2014) indicates that students goes for good time stream, and this is
the illegal problem, and both explains the students attending other streams for lectures
for their own convinience. Hence resulting unbalanced number of students for each lecture.
The gap problem describes students saving seats for their friends and students not sitting
next to other students due to awkwardness. But also, (McBainKhadua) has mentioned that
the students doesnt move in. Despite the cause, the main problem focuses on the point
that there are seats not available to some students even when they are attending at their
own stream times. According to (Kottasz, 2005) and (BreslowLori & ClayTom, 2006), it
identifies the that student decide their lecture attendance by time. A security door system
to lecture rooms may be used, however it is inefficient as it takes up too much time creating
crowds and queues which blocks up hallways for other students as well. Hence the JJ
company is trying to provide universities with a seating system with sensors and lights to
create maximum efficiency and coordination to resolve this problem.
3. BUSINESS SECTION
3.1 Vision
To automate coordination of classroom seating systems by innovative sensor technology to
deliver convenience and efficiency to schools and students.

3.2 Industry Analysis: Sensor and security industry
Industry: Sensor and security industry. Our company deals with sensors and alarms to
indicate availability of seats.

3


3

Force: High/Low: Justification:
Buyer power: LOW Although there are lots of companies and
industries that sell door security systems, there
are no current companies who sell seats with
sensors and security systems hence the buyer
power will be extremely low.
Supplier power: LOW The supplier is low because there are lots of
suppliers of chairs and also lots of suppliers of
technology for sensors, and lights. Our suppliers
are not the businesses who sell the final seat
sensor system but they are the businesses who
sell the individual parts and resources to making
this system.
Threat of new entrants: LOW There are not many companies that produces the
seating systems.
Threat of substitutes: LOW There are not many exact substitutes to seating
systems. As said before, there may be other
solutions to this problem such as door security
but other than that, there would be no
substitutes to the chair system.
Rivalry among existing
competitors:
LOW The competition is low as there are no other
businesses who sell this system.

4


4
Overall attractiveness of the industry: The overall attractiveness of the industry can be
concluded as very attractive as the new idea is innovative and hence means that there are
no exact substitutes and the competition is low.
3.3 Customers and Thei r Needs
The main customers to our information system are not the university students but the
university itself. Univerisities are faced with the problem with low coordination and
efficiency hence they need a system which only allows of enrolled students to their streams.
3.4 The Product and Service
The main point of this product is to put sensors on seats to only allow access to students
who belong in this stream and hence resolving the illegal problem. Also, the sensors only
allows students to sit next to another student, when other seats may be available, so that
the gap problem is resolved and allows the lecture room to be filled up with maximum
number of students resulting high efficiency.
By tapping the student ID card to the sensor (placed at the bottom of the seat), the sensor
connected to the database will automatically confirm whether the seat is available or the
student belongs in the right stream class. Once both criterias are met, the seat light will turn
green and open up for the student to be seated in. However if the student is in the wrong
stream or is not sitting next to another student, the seat will show a red light indicating
denied access to the seat which will eventually make the student leave the class or go sit
next to another student.
Only one student ID card will be permitted to one seat per class hence there will be no
poblems involving students saving seats for their friends. Also after the usage of the seat, at
the end of the lecture, seats will automaically fold up so that students cannot stay in lecture
rooms forever to sleep in.
3.5 Suppliers and Partners
The main suppliers to our company are suppliers that sells chairs, sensors that reads the ID
card barcode and the green and red light for indication. The partner will be the engineerers,

5


5
those who will create the sensor chairs, which means putting the sensor, chairs and
indication light all together. (Kottasz, 2005)

3.6 Strategy: Focused High Cost Strategy
Although the users of this system are students making it a large group, the customers to this
system are univerisities hence the market would be seen as narrow. Sales of this product
would be in large quantities and bulk purchases would be made. However there are only
such number of universities in New Zealand so the target market is quite narrow.
Our system involves a high level of innovation and technology making it very different to
other availiable resolutions and hence there are very low substitutes. Therefore our
company would focus on differentiation, making a new and creative product rather than
focusing on low costs.
The overall strategy is therefore focused high cost strategy.
3.7 Value Chain Activity: Making the product
The most important value chain activity for this business is Making the product.
This is because, when the sensor chairs is made, the students will use this innovative
technology by themselves. There are no other value chains go with it such as delivery
service nor service after the sale. Thus, making the product is one of the most valuable and
important value chain activity.
3.8 Business Processes
For our industry, we have two main business processes, which are student identifying
process and seat accessing process.

STUDENT IDENTI FYING PROCESS
First of all, it is the student identifying process, which basically means how the chair sensor
will recognise the student. When the student taps his student ID card on the sensor placed

6


6
underneath the seat, the barcode information is delivered to the schools database and the
identification analysis system will analyze the data determining whether the student has
arrived at the correct stream or not.


Start
Student Taps ID
card on sensor
Sensor reads the ID
card barcode
Information sent
through to database
Analyzes
Information
Information
System
Determine whether
student is at correct
stream
End





7


7

ACCESS INDI CATING PROCESS
Once the first process (student identifying process) has occurred, the next process is access
indicating process. After the database verifies that the student is at the correct stream,
then the seating analysis system will determine whether the seat is available (i.e. whether
there are students seated next to him/her, so that the Gap problem does not occur). After
this determination, the seat will indicate a green or red light to inform the student whether
he can sit there or not.
Start
Database verifies
student is at correct
stream
Seating process
system
determines
whether seat is
availiable
Seat is availiable
Seat indicates green
light
Chair falls down
End
Seat is not avaiiable
Set indicates red
light
End



8


8

3.9 Functionalities
Functionality refers to what an information system can do, what activities it can support.
The two business process, student identifying and seat accessing have different processes
that supports it.
3.9.1. STUDENT I DENTIFYING PROCESS
Sensor reads barcode from student ID card (barcode analysis system)
Database analyzes student identity (identity analysis system)
3.9.2. ACCESS INDI CATING PROCESS
Seating system analyzes availability of seat to student (Seat management system)
Seat indicates green or red light to inform student accessibility (Access processing
system)
3.10 Systems

3.10. 1. BARCODE ANALYSIS SYSTEM The barcode analysis system is used to scan the
barcode from the student ID card for the check.
3.10. 2. I DENTI TY ANALYSIS SYSTEM This system, Identity analysis system is used to
recognise the student identity through the schools database, which has all of the
information in it. This is because to verify student whether they are in the correct stream or
not.
3.10. 3. SEAT MANAGEMENT SYSTEM - Seat management system is a system related to the
seats at the lecture halls, analyzing the availiability of seat. It is needed to show which
seats are availiable for student use
3.10. 4. ACCESS PROCESSI NG SYSTEM The access processing system is a process of access
indicating process. The reason is that this system indicates green or red light in each seat to
inform student accessibility.

9


9
3.11. Summary Table: Value Chain to Systems


Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Making the
product/service
1. Student
Identifying
Process
1. Sensor reads barcode from student ID
card
2. Database analyzes student identity
1. Barcode analysis
system
2. Identity analysis
system
1. ERP
2. Decision support
system
2. Access
Indicating
Process
1. Seating system analyzes availability of
seat to system
2. Seat indicates green or red light to inform
student accessibility
1. Seat management
system
2. Access processing
system
1. Decision support
system
2. Customer
relationship
management

10

10
CONCLUSION
In conclusion, the problem of seats can be solved through this solution. Through sensor and
database, student identity were recognized and analyzed. According to (MakinwaKofi,
PertijsMichiel, DelftTu, 2013), it shows how useful the sensor systems are, and what it can
do. On the other hand, we had thought of making gates on the entrance, but we thought
that it will be too crowded and not efficient. However, sensor on chairs could be really
useful, but it will take high cost of implecation. The information systems of installing sensor
on chairs automatically determine whether the seat is availiable to student or not and this
will be shown by the indication of green or red light and this will be informed to student.
Hence through this new system, the gap and illegal problem will be solved and therefore
classes will be equally balanced and unviersities will experience productivity and efficiency.
REFERENCES

1. Breslow, Lori and Clay, Tom (2006). Why Students Dont Attend Class, Vol. XVIII
No.4. Retrieved from http://web.mit.edu/fnl/volume/184/breslow.html
2. Kottasz, Rita (Spring 2005). Reasons for Student Non-Attendance at Lectures and
Tutorials: an analysis, vol. 2 (2). Retrieved from
https://metranet.londonmet.ac.uk/fms/MRSite/psd/hr/capd/Investigations/2/Inv_2
_2_002%20Kottasz.pdf
3. McBain, Khadua. An Etiquette Guide to Lectures and Seminars, Page 27-28.
Retrieved from
http://www.theposthole.org/sites/theposthole.org/files/downloads/posthole_20_1
39.pdf
4. Throup, Josie, (20
th
February 2014). Students unable to sit down in lectures
TheBoar. Retrieved from http://theboar.org/2014/02/20/students-forced-stand-
class/#.U4G0h_l_sng
5. Makinwa, Kofi, Pertijs, A.P Michiel & Delft, Tu, (2013), Smart Sensor Systems.
Retrieved from
http://wwwetis.et.tudelft.nl/courses/smart_sensor_systems/2013/contents.php