Name May Uainafou Saio NetID Msai509 Group Number: 176 Website Link: http://infosys1102014fsgroup176.blogspot.co.nz/p/d2.html Tutorial Details Tutor: Day: Time: Claris Monday 9am Time Spent on Assignment: 25 hours Word Count: 1575
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2 DISTRACTED WALKING = WALKY ALERT INTRODUCTION A recent study by researchers from University at Buffalo in the US found that texting while walking may result in more injuries per mile than distracted driving. (Robinson, 2014). Satistics show that the number of people treated because of Distracted walking in 2010 was 1,500 as opposed to a mere 559 in 2004. (Smola, 2013). Distracted walking is on the rise and should be prevented before fatal incidents occur. 3. BUSINESS SECTION 3.1 Vision Walky Alert aims to make it safer to walk and use your smartphone by a Application that lowers your risk of harm, easy to use and of high quality. 3.2 Industry Analysis: Safety Mobile App i ndustry Industry: Safety Mobile App industry. Smartphones have become an essential necessity for todays work. Applications are the key contents in a smart phone. As technology advances it is increasingly difficult to keep up with the needs and wants of the customers and how to satify those needs. Force: High/Low: Justification: Buyer power: low In this particular industry narowing down from the general Smart phone Application industry buyer power is low because there are not many choices which buyers can chose from. Supplier power: High Supplier power is high for this industry because buyers have few choices to choose from. There are not many competitors in the industry as it is difficult to create such an application. Threat of new entrants: High The threat of new entrance is high because it is not
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3 hard for new competitors to enter the market as it does not require much knoledge or skill. What new competitors must remember when entering the market is the needs of the customers and how they are going to create new and improved applications that meet their needs in a short period of time. (Nidhi Bansal, 2011) Threat of substitutes: low Threat of substitues is low because there are few alternatives. Main alternatives in the Mobile Safety App industry is transparent texting, Type n Walk which are the main two. Rivalry among existing competitors: Low In the safety App Industry rivalry is low because there are not many competitors to compete with. Overall attractiveness of the industry: According to industry analysis of Safety Mobile App industry I would say this is a very attractive industry. It is easy to get into the industry however but it is difficult to create such an application that the customers can fully rely on for their safety and not create technical problems for their mobile phones. 3.3 Customers and Thei r Needs Potential customers for this particular product are all smartphone users. Potential customers want to be able to use their smartphones whenever and wherevever they are going without them getting hurt. They need an application that will not affect the normal function of their smartphones. We try to minimise this to a low rate or nothing at all. Customers want software that will get the job done and not create more technical problems for their smartphones, eg taking ages to load. Recent reviews on Applications that try to solve distracted walking say Works but super slow takes ages to load (Cocoathemoncat, 2013) Way too cluttery (Cocoathemoncat, 2013) 3.4 The Product and Service Walky Alert meets the needs of potential customers because it integrates the idea of transparent screening which provides a camera view of the direction they are going in. The application is also aware of sounds, sirens and loud machinery near by which immediately stops the any form of activitiy occuring at the time or a brief moment and notifies the user of potential risks near by. The
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4 inclusion of the gps in the application helps the user identify in which direction there are roads that the user may stay away from walking into on coming traffic or crossing the road without looking both ways. Walky Alert helps satisfy the needs of the customer because it ensures safety while walking and texting and also the user will not notice the application as they use their phones regularly as it only alerts them when they decide to turn on the application as they walk on the streets. It will create minimum technical problems for them.
3.5 Suppliers and Partners Our potential suppliers would include Google as they offer services like the GPS that is in the centre of our Application Walky Alert Other potential suppliers are platform manufactorers like Android, iPhone etc, which they create and develop software for smartphones. Our potential partners could be Apple as they are the worlds leading Mobile Application manufacturer and with their reputation we can reach out to a greater amount of people concerning the issue. We also see Apple as a potential Partner as they have great value in creating Applications that are og High quality and are easy to use which is what we aim to give our customers. Another potential partner we could team up with is Vodafone because we can use their services to help Advertise our product and to ensure majority of people know and can use our product.
3.6 Strategy: Cost Leadership The Safety Mobile Application Industry targets a broad market as it provides its service to anyone who uses a smart phone. The cost strategy of our business is low cost because Walky Alert is about the safety of people while on the streets and roads. Therefore there is no concern about having immediate success. We aim to make Walky Alert available to everyone at a low price to ensure we are lowering the staistics of people getting injured while using their phones. The overall strategy is cost leadership 3.7 Value Chain Activity: Technology development The most important value chain activity for this business is Technology development ( R&D)
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5 This is the most important value chain activity for this business to ensure they experience success in the Safety Mobile App industry they must be able to build new products that meet the demands of employees and also improve exsisting products. Our vision statement ensure that applications are easy to use and are of high quality. The best way to maintain consumer satisfaction is by providing information and services that customers realy need, making them easier to use and eliminating things the customer doesnt need. This therefore will help our business to gain competitive advantage in the industry. 3.8 Business Processes 3.8.1. PRODUCT DESIGN AND DEVELOPMENT IS ONE OF THE KEY BUSINESS PROCESSES IN OUR BUSINESS There are four steps, first step is initiation which included feasibility analysis, risk management and project planning. Second step is prototyping which included requirements specification analysis, design, prototype produced, and review. Third step is final implementation which included data migration and changeover. Final step is maintenance which means monitoring and enhancing products.
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7 3.8.2. MARKETING PROCESS BUSINESS MODEL First set market objectives, in which an analysis of the industry etc. Second Identify Target Mark, third communicate offer involves sales management. Fourth test response and fifth, Measure success and evaluate involves cost management and profitability Analysis. Marketing is an important concept as we want to make this product available to as many people as possible.
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8 3.9 FUNCTIONALITIES 3.9.1. PRODUCT AND DEVELOPMENT Identify the needs of the user Translate the perceived needs into goods and services. 3.9.2. MARKETING Record negative feedback, errors, damages Modify incident 3.10 Systems 3.10.1. CUSTOMER SERVI CE SYSTEMS Customer service system manages customers complaints and enchacing the business product through customer feedback. This can be done through this system as it takes customer feed back and develops application based on that feedback. This then allows customers free access to support system to enable ease of use, and high quality in an ever advancing technology world. Therfore results in customer satisfaction. 3.10.2. CODING SYSTEM A coding system conatins all the informations that is needed in relevance to the making and enhancing of the Applications. This system helps make the process of producing the product easier as it eliminates and data that is not needed for the application. Minimises chances of technical failure. Makes the product easier to use. 3.10.3. SALES MANAGEMENT SYSTEM - This system eables the businesses to keep track of their sales . Depending, if sales are declining the business can look for reasons why sales are decling and find ways to increase sales. This system provides data that is useful when comparing to other companies in the industry. This helps with the business aim to make the application available to everyone.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology Development 1. Product design and development 1. Identifies needs of the user
2. Translate the perceived needs into goods and services
Customer Service System
Coding system Customer Relationship Management
Enterprise Resource Planning system 2. Marketing Process 3. Record negative feedback, errors, damages
4. Modify incident Customer service system Sales Management System Coding system
Transaction processing system
Customer relationship management system
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10 CONCLUSION Walky Alert is the solution to the ever increasing amount of Distracted walkers. Walkey Alert is the beginning of creating a safer way for people to walk around the streets while using their mobile phones. Therefore decreasing the risk of people getting injured. The use of Information Technology in the business is very important as it is the centre of the solution for distracted walking. We can help create awareness to the problem and help make a difference to the world today.
REFERENCES
Cocoathemoncat. (2013). Retrieved from Google Play: https://play.google.com/store/apps/details?id=com.incorporateapps.walktext Nidhi Bansal, S. J. (2011, March 31). Retrieved from Slideshare: http://www.slideshare.net/shwetaj/mobile- applications-7455683 Robinson, M. (2014, May Monday). Retrieved from The University of Buffalo: http://www.buffalo.edu/news/releases/2014/02/022.html Smola, J. (2013, Spertember). USA Today. Retrieved from http://www.usatoday.com/story/news/nation/2013/09/17/cell-phone-walking-injuries-rise/2824515/
Nasar, J. & Troyer, D. (2013). Pedestrian injuries due to mobile phone use in public places. Accident Analysis and Prevention, 57, 91-5.http://dx.doi.org/10.1016/j.aap.2013.03.021
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641