Name Finau Tatafu NetID ftat624 Group Number: 148 Website Link: http://infosys1102014s1group148.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Olivia Thursday 9am Time Spent on Assignment: 24 hours Word Count: 1650
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2 FITME APP HEALTHY LIVING. NO EXCUSES. INTRODUCTION Obesity is a major issue in New Zealand. With more than 28% of adults obese in 2011/12 not including children. Illustrating that the obesity rate in New Zealand has increased by 26% since 2006/07 which is only concerning (Ministry of Health, 2012). It can lead to a variety of health issues such as high blood pressure, type two diabetes, heart disease and sleep apena and respiratory problems. In addition, there are 225,700 people now diagonesd with diabetes and a quarter of the adult population having prediabetes (Manning, 2013). There needs to be a change in lifestyle and with this FitMe can deliver. An app functioned to push individuals to exercise because lack of this is a main contributing factor to this obesity epidemic. FitMe is accessible with Apple iOS and Android devcies. 3. BUSINESS SECTION 3.1 Vision To alarm all individuals of all ages and ethnics for an effective workout routine for better living. There are no time for excuses because excuses are for the weak. 3.2 Industry Analysis: Health & Fitness App Industry Industry: Health & Fitness App Industry. A technological industry which focuses on improving the health and well-being of individuals through the convenience of a diverse selection of applications. In order to determine the attractiveness of this industry, Porters Five Forces Model was used to analyse this. Force: High/Low: Justification: Buyer power: High Buyer power is high as New Zealand customers have a diverse selection of applications to choose from depending on price, preference
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3 and popularity in the health and fitness market. Supplier power: Low Supply power is low because there are multiple mobile platforms and application developers in this market our organization can choose from. So it is easier to switch between suppliers. Threat of new entrants: Low Although there are no significant entry barriers in this paticular industry, there is still a low chance of threat of new entrants to this market. According to TechCrunch and Distimos analysis of the number of free downloads of apple apps, health & fitness is ranked 1.7% compared to the 22.8% of all games (ApproStar, 2013). So it is unlikely for app developers to enter this industry. Threat of substitutes: Low Threat of substitutes is low because there are not that many apps in the market for New Zealand that takes an autocratic approach in order to tackle obesity and overweight issues. For example, the main function in our app are the alarms, which is quite different because most apps focuses on diet plans and workouts that does not push people to lose weight and exercise. Rivalry among existing competitors: Low Rilvalry among existing competitors is low since there are only a few in the New Zealand market. FoodSwitch New Zealand is a Kiwi app, however,
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4 it does not target the fitness area which is crucial for a successful weight loss goal. (Apple, 2013) Overall attractiveness of the industry: Relatively attractive. Although buy power is high as customers can choose from a selection of health and fitness apps developed from all over the globe, this does not prevent us from entering the industry as every other aspect is low basing this on us providing for a New Zealand market first. This is an opportunity as New Zealand has not yet made a mark in this particulary industry. 3.3 Customers and Thei r Needs Our main customer focus are with those with major health issues. Obese and overwight individuals who are looking for options that pushes them into improving their health according to their lifestyle and time. Specifically targeting the New Zealand population with these health issues since this nation is in the top 25 rankings of obesity. (ONE News, 2014) 3.4 The Product and Service FitMe is an app free of download for iOS and Android devices that motivates them to exercise according to the set of alarms they set up for their exercise routine. This app pushes users to exercise based on their selections, details and goals they set as they register when first using the app. It then sends this information of data to the FitMe website where users can access this from any other device. In addition, there are in-app purchases like the advanced programs where professional health consultants interacts with users. 3.5 Suppliers and Partners Our main suppliers are cross-platform app developers to write and develop codes and to program app, as well as graphic designers to design the user interface and to make the app design easy to use, convenient and appealing.
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5 We would form partnership with New Zealand health experts from dietary specialists to fitness instructors for more advanced programs that are available as in-app purchases for additional demand. Our partnership with these health experts will provide a more professional perspective on health issues customers may be facing and this is convenient as professional help will be offered in the click of a button. 3.6 Strategy: Focused Low Cost The app will need to be free to attract customers to use it at first. However, there will be in- app purchases that are very low-cost for more advanced programs for individuals who are in need of professional advice but does not want to spend an amount of money and time to seek this. Our main target market is the New Zealand population who are either health-conscious, or obese/overweight individuals, therefore making the market narrow. In the long-run we aim to expand our app to the broader market meeting our vision, and therefore our future strategy is Cost Leadership with the same initiative of maintain the apps low cost. The overall strategy is therefore Focused Low Cost. 3.7 Value Chain Activity: Technology development (and R&D) The most important value chain activity for this business is Technology development (and R&D). Technology development is essential for the success of an app. Without the development of technology there will be no structure and it would only be a failure for the organization and customers. 3.8 Business Processes 3.8.1. REGI STRATION INPUT PROCESS - Users will need to enter required information and data so that it is helpful for us to keep track of their weight loss journey. It is also important they do so for it will be useful and easy for health consultants to access if customers do intend in purchasing the advanced extension of the app. Once data is collected, this is then automatically stored onto the website where it can be accessed by users anywhere, antime.
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6 After information is received and stored, systems willl then generate alarms according to the time slots they had filled in and finally this fitness alarm will be set to user preference.
3.8.2. FEEDBACK PROCESS - After a certain amount of time the customers have used the app, users will be given an option to give quantative ratings and qualitative feedback. However, the user can choose to ignore or delay this feedback. Whether the user has rated the app
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7 and given us feedback we will then process this information to update and develop the app according to consumer demand in the short-future.
3.9 Functionalities 3.9.1. REGESTRATI ON INPUT PROCESS User enters required detail FitMe uses this information and generate alarms
3.9.2. FEEDBACK PROCESS Users are able to choose to submit feedback or not
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8 Feedback process analyses customer wants and queries which helps improve and develop app to be better
3.10 Systems
3.10. 1. CUSTOMER SUPPORT SYSTEM - Information collected from users are stored and recorded in system. It is used to help generate fitness alarms according to time preferences of the user. This information is also recorded on the website for easy reference to customer service about issues. Hence the importance of users filling in compulsory information needed for a better experience with the app. 3.10. 2. FEEDBACK ANALYSIS SYSTEM - Performs analysis on the feedback data given by users through the feedback process. This is shown by a number of digital graphs and tables displaying statistics and trends. It uses this analysis to determine the strengths and weaknesses of the app. With this it distinguishes the wants of customers and what functionalities in the app that needs development for a more satisfying experience. 3.10. 3. DATABASE MANAGEMENT SYSTEM Gathers and stores relevent information and data from customers. Database management system could also be used for insight on the target market, for example who are the most popular age group, and demographics FitMe users.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology development (and R&D) 1. Registration input process 1. Stores user information and selections
2. Processes data in order to generate alarms Database management system
Customer support system Operational support system
2. Feedback process 1. Feedback is collected and stored
2. Analyses feedback for future updates and development
Feedback analysis system Customer relationship management system
Decision support system
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10 CONCLUSION FitMe is a health and fitness app that pushes individuals of all ages to strive for a healthier lifestyle. The app is designed to function according to your time preference and goals. This is achieved by creating a function that alarms users to exercise and the only way to shut the alarm off is by exercising. No excuses. REFERENCES 1. Apple. (2013, October 1). FoodSwitch New Zealand. Retrieved from Apple: https://itunes.apple.com/nz/app/foodswitch-new-zealand/id671500280?mt=8 2. ApproStar. (2013, April 2). Typical Apps To Remain in Top 25 Rank. Retrieved from ApproStar: http://approstar.com/typical-apps-to-remain-in-top-25-rank/ 3. Manning, B. (2013, October 18). More than a million Kiwis are obese - report. Retrieved from The New Zealand Herald: http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11142268 4. Ministry of Health. (2012). The Health of New Zealand Adults 2011/12. Wellington: Ministry of Health. 5. ONE News. (2014, February 5). World study highlights NZ obesity rate. Retrieved from TVNZ: http://tvnz.co.nz/national-news/world-study-highlights-nz-obesity-rate-5824050