Name Neil Sharan NetID Nsha741 Group Number: 207 Website Link: http://infosys1102014ssgroup207.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: johnnie Thursday 10am Time Spent on Assignment: 36 hours Word Count: 1636
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2 Application to assist learning impaired students
INTRODUCTION In todays education system a large majority of students have learning impairments. To accomadate these students, academic institutions and government bodies invest lots of money into utilising and developing solutions for these students to help them achieve their full potential ,during their schooling life. Ive developed an application to counter the high cost of development whilst helping these students. The application converts audio recordings into a written format. Also the application will have the ablitity to play back all recoreded audio. 3. BUSINESS SECTION 3.1 Vision To create an application that gives learning impaired students the opportunity to study as well as students without learning impairments. Study meaning the ability to record, formulate and communicate their ideas.
3.2 Industry Analysis: Industry: Educational Support Force: High/Low: Justification: Buyer power: Low In New Zealand buyer power in the educational support system is low, as they are not many technogical resouces that learning impaired students can use. For example at The University of Auckland dyslexic students are only offered one solution to help them with note taking in
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3 lectures. (Napier, 2014) Supplier power: High Due to the lack of available technolgical systems to help learning impaired students and the low amount of suppliers who are in New Zealand. Suppliers will have a large control of the amounts they can charge for their products. Which is resulting in high supplier power. (Napier, 2014) Threat of new entrants: High Threat of New Entrants would be high for my industry as there are low barriers for entry. Also anyone one with sufficient skills can create a solution to one of the problems learning impaired students face. Threat of substitutes: Low At the moment in New Zealand the threat of substitutes is low as there few suppliers for the educational support industy. This means customers have limited choices meaning they can only pick from few suppliers.Also in order to substitute solutions there would have to be an advancement / availability in technology. Rivalry among existing competitors: Low Rivalry among existing competitors is low as there arent many suppliers in the educational support industy. There is a need for solution and products. The customer demand and base is large enough that suppliers do not need to compete for customers.
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4 Overall attractiveness of the industry: I believe that the Educational Support industry is an attractive industry. There is a high possiblitiy to earn profit , large customer base and a small amount of suppliers. This results in rivalry among existing competitors being low and supplier power being high. Low barriers have been set up within the industry therefore capitial requirements would be small. 3.3 Customers and Thei r Needs The customers for my application are the learning impaired students i.e. dyslexic students and academic organisations who cater for students with disabilities i.e. Auckland University Disabilities services. There is a need from these customers as at this point of time there is no cost effective tools which allow and help students to take down notes easily. At the moment UoA pays other students to take notes for learning impaired students which has been found to be costly and not always effective for the students who use them (Napier, 2014)
3.4 The Product and Service My application will satisfy my customers needs as it will be able to record lectures, convert them to written text and playback the recorded data. Also it will help learning impaired students in an effective manner, as users can adjust the speed at which the recorded lectures audio is played back to them. 3.5 Suppliers and Partners A possible supplier for my application would be IBM as they would offer me programming and developing tools. (IBM, 2014) Another possible supplier for my product would be Zeta Success online as this is a company who specializes in mobile application design and creation. They would offer me different designs to make the application attractive to its users. (Zeta Success Online, 2014)
My partners would be the University of Auckland as we would share benefits as they would now have an application which they can impliment into their education system to help students with learning impariments fucntion better in lecture/class environments. Over 800 students with learning imparements could be usinging the
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5 product making the application more marketable. This would give me a large base of test subjects to run beta tests on so I can use this feedback and improve the application and add new features as required. (Napier, 2014) (University of Auckland, 2014). Another partner I would have would be IBM as they would be able to offer my application with developers,programmers. My application would offer them a source of advertising as the application would be used by multiple people. (IBM, 2014)
3.6 Strategy: - Competitve scope: my business would have a narrow market. I have chosen a narrow market as my application is only aimed at those students with learning impairements as they need the application. This is a specific market . The application is not meant for students without impairment as it would give them an unfair advantage. - Cost Strategy: my cost strategy would be low cost as our target market would be students therefore we cannot charge large amounts for our application as this would be counter productive. This would cause students and education providers to turn find lower priced or low quality products. Therefore my overall strategy would be mainly focused on being low cost as I am targeting a specific market and I want my application to be affordable for the intended users.
3.7 Value Chain Activity: The key value chain activity which best suits my application is Providing service after the Sale since my product is an application that maintains a competitive advantage over my competitors. By regularly providing updates we ensure that our customers are always able to study with same understanding and are able to compete at the same level as students without learning impairments. We will do this by receiving the feedback gathered from customers and improve the application by adding features to help our users.
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3.8 Business Processes 3.8.1. BUSINESS PROCESS 1 Feedback and Response process: at the beginning of my process the business will send a request to the customer asking for their opinion on the application. From the response we will add improvements to the application, to meet and achieve the needs of customer. Thisprocess is important for my product as it is at the heart of my Value Chain Acitivty as it insures that my customers needs are consistently met. Also this imbodies my vision , by seeing what our customers need we ensure that they are able to study to their full potential with our application.
3.8.2. Customer Error Report Proccess: Customer has identified an error and has requested help from customer services. Once receiving the request customer services will endevour to
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7 solve the issue themselves. If unsucessful they will inform the customer that they are passing it on to a programer and developer. If they do not fix it with in the set time limit , the customer will be notified and told a time frame to receive their replacement. This is a key part of my value chain activity as it is ensure customers are continuously kept upto date on how their issue is being delt to. This process is allined with my vision as it insures my application works at its peak at all times ensuring students can study to their full potential with ease.
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3.9 Functionalities 3.9.1. BUSINESS PROCESS 1: Feedback and Response Analysing all the information to see whether the information is relevant or irrelevant. Create the update to meet customers new needs and wants 3.9.2. BUSINESS PROCESS 2: CUSTOMER ERROR REPORT PROCESS Send out the update to fix the error Notify the customer that the error is not solved immediately and establish a replacement timeframe.
3.10 Systems
3.10. 1. SPECIFI C I NFORMATION SYSTEMS 1: CUSTOMER NOTIFI CATION SYSTEM The purpose of this system is to notify the customer when the the problem has not been resolved and ensure them that the programmers and developers are still working to resolve the issue. This system is key as it will keep customers happy as they know that we are still trying to solve the problem and havent forgotten about them. 3.10. 2. SPECIFI C I NFORMATION SYSTEMS 2: FEEDBACK ANALYSES SYSTEM The purpose of this system is to analyse the feedback received from the customers and register whether the information is relevant or irrelevant. This system helps achieve my vision as this allows the application to be improved so that learning impaired students can continue to achieve as well as students without learning impairments. This ensures we are constantly developing our products to match our evolving customer base. 3.10. 3. SPECIFI C I NFORMATION SYSTEMS 3: FEEDBACK RESPONSE SYSTEM This system is where we use the appropriate feedback and convert it into useful improvements for our application so that our customers are satisfied and are able to work to their full potential.
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9 3.11. Summary Table: Value Chain to Systems Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service After Sales 1. Feedback and Response process
1. Analysing all the information to see whether the information is relevant or not, 2. Create the update to meet customers new needs.
FeedBack analysis system
Feedback response system
Knowledge Management
Customer relationship Management 2. Customer Error Report Process 1. Send out the update to fix the error, 2. Notify the customer that the error is not solved immediately.
Customer Notification System
Customer Relationship Management
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10 CONCLUSION Being a dyslexic university student myself I personally understand the day to day challenges face by a student like me. By putting customer needs at the forefront of my development I will ensure that my product always has a competitive edge and ensures learning impaired students reach their full potential. By being able to communicate, develop and formulate their ideas to a high standard.
REFERENCES IBM. (2014, March 30). About IDM. Retrieved from IBM: www..ibm.com/nz/en/ IBM. (2014, April 1). IBM Partner World. Retrieved from IBM Website: https://www- 304.ibm.com/partnerworld/wps/servlet/ContentHandler/partnerworld-public Napier, R. (2014, March 28). Coordinator for Students with Disabilities. (N. Sharan, Interviewer) University of Auckland. (2014, March 28). About us: The uNiversity of Auckland . Retrieved from The University of Auckland Website: https://www.auckland.ac.nz/en/about/the-university/university-history.html Zeta Success Online. (2014, May 24). Zeta Success online mobile Apps. Retrieved from Zeta Success Online website: www.zeta.net/services/mobile/mobile-apps/
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641