Whats Big in Big Data Analytics?

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BIG
BIG DATA
ANALYTICS?
in
WHATS
Whats Big in Big Data Analytics? 2
TOP 6 TRENDS
FOR BUSINESSES
Mountains of data are now being accumulated by
businesses every dayfrom smartphones, sensors,
websites, social media, point of sale systems, machine
data, and more. If you havent thought a lot about
how to use big data analytics to drive better business
performance, maybe its time you didits not just
for the Fortune 50 anymore. According to IDG, 70%
of enterprise organizations have either deployed or
are planning to deploy big data-related projects and
programs. One way or another its going to make a big
impact on your business.
According to CIO Research, 4 exabytes of new
information was generated in 2008more than in the
previous 5,000 years combined. But, making sense of
this humongous quantity of data is the key for value
generation. Most organizations struggle to obtain and
process timely and relevant data, which involves
careful fltering of the data, analysis of the data in
real time, and combining it with historical data using
sophisticated data analyses tools, using statistics,
artifcial intelligence, and neural networks. According
to IDG and the recently published big data enterprise
survey and predictions for 2014, the average enterprise
will spend $8M on big data-related initiatives in 2014.
Whats Big in Big Data Analytics? 2
Business intelligence and predictive analytics is
transforming the way we live, work, shop, and
connect with each other. Big data analytics can help
us understandand then predictthings like never
before. Things like what we will buy and when, when
the prices of airline tickets will be cheapest, which New
York manholes are most likely to explode, or even the
onset of a disease.
Who wouldnt want to know stuff like this?
Big data analytics makes this possible because it uses
sophisticated algorithms to fnd correlations, trends,
patterns, and opportunities that we would only be able
to guess at in the past. We can now use the facts to see
the future.
Recent improvements in the speed and processing
power of big data analytics tools make it possible
for companies to gain new insights into business
challenges. Were beginning to see companies shift
away from traditional large data warehouses that can
take up to a year to implement. Instead, organizations
are taking raw data from a specifc business area
and are applying analytics to that one area, pulling
actionable insights from the data to understand
Why? and What next? in weeks rather than months
or years.
This will not just change the way we do business. It
will change our world as we know it. In almost every
industry, companies have started using big data
analytics to understand their customers and serve them
better, forecast customer behavior, make better, more
consistent decisions, build better compliance, and
achieve effciency gains.
Were pretty stoked about whats to come. So, take a
look at our list of the top 6 trends that businesses like
yours need to look out for when it comes to big data
analytics and how to use it in the coming year.
WHY?
Whats Big in Big Data Analytics? 3
BIG-DATA-AS-A-SERVICE:
THE FORECAST CALLS FOR CLOUDS
TIME FOR REAL-TIME
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Big-Data-as-a-Service is a grouping of Analytics-as-
a-Service, Infrastructure-as-a-Service, and Data-
as-a-Service. It will help make big data analytics
much more accessible to smaller and medium-
sized businesses. Companies are more and more
frequently turning to the Cloud for technology
services, often because they lack the ability to hire
a full staff of data scientists. Also, in order to remain
competitive, they need access to the same data
that large enterprises have. Through Big-Data-as-a-
Service, small-to-medium businesses can get many
of the benefts of big data analytics without a team
of in-house data scientists. The service providers will
offer data for a fee, and will allow businesses from a
wide variety of industries to have access to their team
of data experts.
Gartner predicts that cloud computing will comprise
the bulk of IT spending by 2016, and 2014 will be a
turning point in the adoption of the cloud as part of
an overall big data strategy.
Its hard to say which of the big data solutions will
stick in the business world, but with most vendors
now offering a version of their platform in the cloud,
it is safe to say that the cloud will play a huge role in
making big data an integrated part of the business
world.
Real-time big data analytics generates insights or
recommendations to drive business value at the
point of sale. Innovative technologies like SAP HANA
enable near-instantaneous analysis of large data
sets. Combining real-time big data analytics with
mobile technologies will enable retailers to reach
out to consumers and infuence their behavior based
on their immediate context. Pull into the shopping
mall parking lot? Get a special offer that will entice
you into a particular store. Browsing in a department
youve purchased in before? Get personalized service
from a salesperson who was informed of your buying
history and expected purchases through a mobile
device. About to leave because youve found a
better price online? Get a Well beat any price offer
delivered to your smartphonebefore you walk out
of the door.
But this isnt just for retail or e-commercethink
about material procurement at a manufacturing
unit, or even selling an idea on a social media
site. Incorporating continuous analytics enables
companies to maintain a global view of fast-changing
data sets and quickly respond to signifcant patterns
and trends. Conventional big data analytics systems
have not been well suited for analyzing fast-changing,
operational data. But this is all changing. In-memory
analytics and complex processing like those
provided by SAP HANA provide the capability to
analyze data in real time and extract intelligence on
the fy.
Whats Big in Big Data Analytics? 4
PERSONALIZATION IS REALLY GETTING PERSONAL
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Big data analytics is evolving way beyond
segmentation for email lists. E-commerce merchants
are now able to collect and analyze data to observe
and forecast shopping patterns. Data will be the
catalyst for capturing more customers, up selling and
cross selling to existing customers and developing
customer loyalty to retain them for the long term.
2014 will prove to the late adopters that big data is
not a fad, and that the analytics and intelligence that
comes along with it will drive a fundamental change
in the way e-commerce frms understand their
businesses and customers and connect with them on
a contextual basis.
According to recent Forrester research published
in Forbes: A great digital experience is no longer
a nice to have, its a make-or-break point for your
business. The Forrester study also notes that it is
important to design predictive apps able to sense
their environment and respond in real-time, and
the upper half of your customer base will spend up to
50 percent more with you if they receive a
personalized offer.
Consumers are creating considerable amounts
of data with every click, like, tweet, interaction,
purchase, and location tracking app they use.
Companies like Amazon have already been using
these kinds of data for years to craft a personal
online shopping experience with recommendations,
personal homepages, discounts, and personally
targeted email messages. However, in 2014, many
more organizations will start to see the value of such
a personalized approach, both online and offine.
Another good example is the Australian shoe
retailer, Shoes of Prey. This retailer has developed an
analytics system that enables it to look at individual
customer spend and proftability, and allows them
to begin upselling based on the fashion tastes of its
clients. Personalization is making a giant leap forward
in the coming years and 2014 could very well be the
infection point in the offering of personalized offers
and their acceptance by consumers. But watch out:
Consumers have learned that their data is valuable
and increasingly insist on something in return for
providing their data. Consumers will cooperate and
share their data if it means they arent being treated
as though theyre just a number or are left talking to
a machine, but instead are receiving personalized
messaging, discounts, and information.
Whats Big in Big Data Analytics? 5
VISUALIZATION: NO MORE CRYSTAL BALL
MACHINE LEARNING AND PREDICTIVE ANALYSIS
FOR INCREASED PRODUCTIVITY
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2014 is likely to see more and more businesses
implementing machine learning methodologies and
predictive modeling to augment their productivity.
As the awareness about the limitations of algorithms
and the need to balance the same with human
rationale increases, the employees productivity
is likely to see a considerable increase in 2014.
However, the important point to be borne in mind
is that the employees would need to prepare
and clean the data correctly, and those who are
running the analyses need to understand machine
learning process in detail so they are able to sort
out inconsistencies, if any, unlike way the algorithm
performs.
Although big data may have felt like a hyped trend
for the past few years, the difference in 2014 is
that instead of trying to source, properly store
and prepare data, companies will now use this
information in practical and more proftable ways.
Expect to see big data applications accelerating
and thriving when it comes to delivering actionable
insights.
Data visualization is the presentation of actual
and statistical data from numerous sources in an
interesting, easy-to-digest visual design that makes
trends and alerts pop on the screen. Visualization
tools are the best way to discover business insights
hidden in large data collections. Dashboards
are particularly effective in helping data analysts
and decision makers to identify patterns, trends,
inconsistencies, and relationships of cause-and-
effect, as well as fnd correlations within the data.
When it comes to end users, successful and user-
friendly data visualization is a must in order to
effectively deliver personalized insights. Data
needs to truly tell a story in order to provide an
environment for users to interactively explore, review
and make timely decisions from it.
What does this mean in practice? Visualization tools
are great for simplifying the complex relationships
found within unstructured, structured, and multi-
structured big data. These tools do that by querying
and modeling the underlying data sources before
presenting a visual analysis of the data to users.
This exploratory style, using the right visualization
tools, helps users to perform immediate, meaningful
analysis rather than picking through reams and reams
of tabular data. If confgured and designed correctly,
data visualization technologies provide a valuable
tool, producing game-changing insights to drive
brand loyalty and proftability.
Visualization tools such as Tableau and SAS Visual
Analytics help businesses to position data insights at
the appropriate level of detail to the right segments,
whether customers or sales forces. This introduces
another advantage: these tools effectively address
the dearth of technical talent.
Whats Big in Big Data Analytics? 6
MOBILE INSIGHTS:
REAL SOLUTIONS, ANYTIME, ANYWHERE!
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Whats Big in Big Data Analytics? 6
CONCLUSION
If youve had the feeling that big data has
been over-hyped for the past few years,
dont make the mistake of thinking its a fad.
A lot of groundwork has been accomplished
that will help make 2014 a very big year for
companies to leverage big data analytics
to drive enhanced business performance.
This year, many leading companies will make
the transition from sourcing, storing and
normalizing data to using this information
to drive better insights, for better decisions,
and better business performance.
We see business intelligence, data visualization,
and predictive analytics uniquely intertwined with
mobility. After all, our company is a marriage of
these powerhouse technologies. The benefts of
mobilityrelevance, imminence, immediacy, and
omnipresenceare multiplied when combined with
big data analytics. Mobility and big data together
can facilitate real-time, personalized interactions that
drive business impact and infuence user behavior
anytime, anywhere. And having the insights from big
data analytics at your fngertipswell thats not just
powerfulthats remarkable.
Mobile is the game changer only if businesses are
able to connect and engage their customers with the
right content in the right context at the right time. To
be able to accomplish this feat, the businesses need
to carefully glean insights from data over time.
Whats Big in Big Data Analytics? 7
ABOUT DMI
DMI IS A WORLD-LEADING PROVIDER OF SOLUTIONS
AND SERVICES THAT LEVERAGE BIG DATA AND MOBILE
TECHNOLOGIES TO ENHANCE BUSINESS PERFORMANCE.
Our Big Data Insights solutions deliver better
insights for better decisions and better results. Our
mobile solutions combine the award-winning user
experience design that has made us one of the top
creators of consumer apps with the deep middleware
and engineering expertise that weve used to build
and manage enterprise applications for the most
demanding IT departments in the world. DMI mobility
solutions improve business processes, tap new revenue
streams, build customer loyalty, and increase employee
productivity. And we offer a full range of Managed
Services to securely set up, confgure, and manage your
mobile devices.
Whats Big in Big Data Analytics? 7
Our Big Data Insights solutions drive enhanced business
performance and millions in incremental revenue for
companies like Christ Hospitals, Luxottica, Marzetti, Lane
Bryant, McKesson, Lexmark, Teradata, and Vantiv.
Weve built more than 400 mobile appsin the past 12
months alonefor more than 150 leading organizations
like Disney, Coca-Cola, Toyota, Vodafone, P&G, The
National Guard, and Universal Studios.
We offer brilliant creative and user experience: Our mobile
app development group was named the Best Branded
App Developer at the 2013 Mobile Entertainment Awards.
We have 500,000 devices under management for 100+
clients, including many Fortune 500 companies
like BP, Johnson & Johnson, Sears, The Associated Press,
Allergan, and more. At BP, were deploying 1,000 managed
mobile devices each day.
We provide 24 x 7 x 365 mobile service support for more
than 500,000 users. DMI is the one call our customers need
to make to resolve any issuedevices, apps, infrastructure,
even carriers.
We offer a full range of security options that include
Federal-grade hardware-based security, two-factor
authentication, secure container, and sophisticated
encryption solutions.
With our expertise and economies of scale, we can provide
mobility management at a higher service level and on
average 20% lower cost than most companies can do on
their own.
Pervasive excellence is our commitment to quality
service. DMI is one of only a handful of companies that is
CMMI L3 appraised for both application development and
services, as well as ISO 9001:2008, ISO 27001:2005, and
ISO 20000-1:2011 certifed. Our average D&B Open Ratings
performance score from our clients is 94/100.
THE PROOF
DMI
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DMI Sales Team
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