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Spring 2014

BBA Semester: 1

BBA 101 - COMMUNICATION SKILLS

Q1. Depending on the channel used and the style of communication, there can be
various types of communication. Explain the various types of communication based
on channels and style.

Types of Communication

Communication can occur via various processes and methods. Depending on the channel
used and the style of communication, there can be various types of communication.

Types of communication based on communication channels

Verbal communication- Verbal communication is further divided into written and oral
communication. The oral communication refers to the spoken words in the communication
process. Oral communication can either be face-to-face communication or a conversation
over the phone or on the voice chat over the Internet. Spoken conversations or dialogs are
influenced by voice modulation, pitch, volume and even the speed and clarity of speaking.
The other type of verbal communication is written communication. Written communication
can be either via snail mail, or email. The effectiveness of written communication depends
on the style of writing, vocabulary used, grammar, clarity and precision of language.

2. Non-verbal communication- Non-verbal communication includes the overall body
language of the person who is speaking, which will include the body posture, the hand
gestures, and overall body movements. The facial expressions also play a major role while
communicating since the expressions on a persons face say a lot about his/her mood. On
the other hand, gestures like a handshake, a smile or a hug can independently convey
emotions. Non-verbal communication can also be in the form of pictorial representations,
signboards, or even photographs, sketches and paintings.

3. Types of communication based on style and purpose- Based on the style of
communication, there can be two broad categories of communication, which are formal and
informal communication that have their own sets of characteristic features.

1. Formal communication- Formal communication includes all the instances where
communication has to occur in a set formal format. Typically, this can include all sorts of
business communication or corporate communication. The style of communication in this
form is very formal and official. Official conferences, meetings and written memos and
corporate letters are used for communication. Formal communication can also occur
between two strangers when they meet for the first time. Hence, formal communication is
straightforward, official and always precise. It has a stringent and rigid tone to it.


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2. Informal communication - Informal communication includes instances of unrestrained
communication between people who share a casual
rapport with each other. Informal communication requires two people to have a similar
wavelength, and hence occurs between friends andfamily. Informal communication does not
have any rigid rules and guidelines. Informal conversations need not necessarily have
boundaries of time, place or even subjects for that matter, since we all know that friendly
chats with our loved ones can simply go on and on.

Q2. Discuss different types of communication network practiced in an organization.

Communication Network is divided into four different types, which help individuals to work as
a team and accomplish the task successfully. The four types are explained below:

1. Chain Network
2. Circle Network
3. Wheel Network
4. Free flow Network

Chain Network: The Chain can readily be seen to represent the hierarchical pattern that
characterizes strictly formal information flow, "from the top down," in military and some types
of business organizations. Here, the message flows directly from the top to the bottom or
from bottom to the top. Hence, the flow of communication follows a formal channel of
distribution from superior to subordinate or vice-versa.

Circular Network: In this type of network, the communication is in the form of circle and the
information is passed on from one colleague to the next and so on. The greatest
disadvantage is that it is very time consuming.

Wheel Network: The very name suggests that it looks like a wheel with a centre point and
several points, which rotates around it. Here, the centre point is regarded as the boss /
manager through whom communication is passed from one individual to another. Here, the
manager acts as a central authority to whom the subordinates pass the information, and
inturn receive instructions and guidance from him.

Free Flow Network: In this type of network, the communication flows from everyone to
anyone in the organization. Here, there is no restriction and the communication is of an
informal type and unstructured. Thus, there is no restriction in communicating with the
superiors or with the subordinates. It becomes more flexible and open for the individuals to
interact freely.


Q3. A good structured report helps the management to take vital decisions in an
organised manner. Describe the structure and the steps involved in writing a good
report.



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Q4. What groundwork does one need to do to make an effective presentation? How do
verbal, vocal and visual components of communication impact a presentation?


Q5. Different purposes of reading require different methods of reading. Describe the
various ways of reading. What are the techniques that you can use to improve your
reading?


Q6. Why is employment communication a necessary weapon for employer? What
should an applicant look for before he submits a resume to his prospective
employer?



Remaining answers are available in the full assignments.


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