Harvard Group International

1640 Powers Ferry Road, SE

Building 25
Marietta, GA 30067-1444
Office: 404.459.9045
Fax: 404.459.9044
www.hgi1.com
HARVARD GROUP INTERNATIONAL



SENIOR CONSULTANT,
DISTRIBUTION CHANNEL MARKETING COMMERCIAL LINES

Position Brief
TOP 5 MUST-HAVES:
1. Bachelors degree or equivalent experience in Marketing or related field (MBA is a plus)
2. 5+ years experience using various digital, social and traditional marketing tactics
3. Successful track record for conceptualizing and executing marketing strategies
4. Self-directed; ability to work independently with little or no direction
5. Project management
OVERVIEW:
Our client is one of the largest insurance and financial services companies in the world. We seek an
outstanding individual contributor for Distribution Channel Marketing who thrives in an innovative
environment allowing him or her to showcase their creative marketing genius on behalf of the business.
PRIMARY JOB FUNCTIONS:
The Senior Consultant, Distribution Channel Marketing will spearhead various marketing deliverables for
the burgeoning Commercial Lines business. This is a grass roots opportunity to innovate and implement
various digital, social and traditional marketing tactics in order to promote and build the brand.
RESPONSIBILITIES:
Develop and refine both short and long-term go-to-market plans
Provide marketing expertise, guidance and leadership through daily interactions with the businesses
Drive interest and business development through the selection and refinement of digital, social, and
traditional marketing tactics or combination of tactics
Coordination of creative services needs for marketing campaigns
Evaluation, implementation and leverage of Affinity marketing relationships
Provide marketing support for the sales team
QUALIFICATIONS:
Ability to analyze business needs and formulate marketing strategies/programs to meet those needs
Ability to influence cross functional teams
Prepare and conduct presentations
High-level verbal and written communication skills necessary to consult with senior leaders
Direct the development of marketing and internal communications materials to the project team
Work prioritization, decision making and critical thinking skills required

* To apply, please submit your resume and cover letter, preferably in MS Word format, to Michael Meeks at
mmeeks@harvardsearch.com. A fully detailed, formal specification will be sent to top-level, qualified candidates.