SUMMARY

I n last few years Mutual Fund

has emerged as a tool for
ensuri ng one sfinancial well being.
Mutual Funds have not only contributed
to the India growth story but have
also helped families tap into the
success of Indian Industry. As
informationand awareness is rising
more and more people are enjoying the
benefits of investing inmutual funds.
The main reason the number of
retail mutual fund investors
remainssmall is that nine in ten
people with incomes in India do not
know that mutual fundsexist. But
once people are aware of mutual
fund investment opportunities, the
number of people who will decide to
invest in mutual funds will increases to
as many as one infive people. The trick
for converting a person with
no knowledge of mutual funds to a


new Mutual Fund customer is
to understand which of the potential
investors are morelikely to buy
mutual funds and to use the right
arguments in the sales process
thatcustomers will accept as
important and relevant to their
decision.This Project gave me a great
learning experience and at the same
time itgave me enough scope to
implement my analytical ability. The
analysis and
advice presented i n thi s Project R
eport i s based on market researc
h on the savi ng andinvestment
practices of the investors and
preferences of the investors for
investment inMutual Funds. This
Report will help to know about the
investors preferences
inMutual Fund means Do they
prefer any particular
Asset Management Company(AMC),
Which type of Product they prefer,
Which Option (Growth or Dividend)
they prefer or Which Investment
Strategy they follow (Systematic
Investment Plan or Onetime Plan). This
Project as a whole can be divided into
two parts.The fi rst part gi ves an
i nsi ght about Mutual Fund and i ts
vari ousaspects, the Company
Profile, Objectives of the study,
Research Methodology. Onecan have a
brief knowledge about Mutual Fund and
its basics through the Project.The
second part of the Project consists
of data and its analysis
collectedthrough survey done on
150 people. For the collection of
Primary data I made aquestionnaire
and surveyed of 150 people. I have
also taken interview of many
Peoplethose who were coming at the NJ
Ajmer Branch where I have done my
Project.


TABLE OF CONTENT
1.
introduction
.092. company profile and
history..253.
Objective of
research..36
4. Research
methodology
385. analysis and
interpretations..
.406.
conclusion
..617. limitations
648.
recommendations
.659.
BiBliography
..6710.
annexure
....68