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XYZ Ltd.
MEMORANDUM
Date: 12/11/2009
Sub: Sales updates for our newly launched CFL Rechargable tube T-101.
Introduction:
As requested please find the Sales update for our new launch T-101, for last one
month since launch. The response is bang on target to our market study &
expectations.
Findings:
Sales Analysis:
The product has been successful in grabbing the attention of the people which is
evident from above figures. Based on the feedbacks from customers & dealers, the
future of the T-101 is bright. We need to take further steps to strengthen our
market penetration & thus the share. Following are few suggestions:
Increase the dealership network by 30% in each region.
Advertise the T-101 more rigorously. A detail report on this shall be
submitted in a week’s time.
Start the patent process on priority.
Competitor study:
As such we do not have any competition, as on date, for T-101. Products similar to
this have received a hit, which is evident from their sales figures (a copy enclosed).
A market review provided us that M/s XXX have started work on development of a
product similar to T-101. We therefore need to chase the patent work on war
footing.
Distributor recoveries:
We have collected 70% recovery from all the distributors & the residue shall be
recovered in 10 days time. The methodology & time line are enclosed for your
reference.