BUSI NESS I NDI A u THE MAGAZI NE OF THE CORPORATE WORLD IT E arly this year, with little fan- fare, a group of 30 software companies and individuals, came together to form an industry think-tank, iSPIRT (Indian Software Product Industry Round Table), indi- cating the emergence of a growing and self-assured product industry in India. Four months later, in the wake of an overwhelmingly positive com- munity response, iSPIRT is fostering an ecosystem through its platform, ProductNation, to help companies achieve their goals. We feel that a vibrant software products industry is vital to Indias future, says co-founder Sharad Sharma, CEO, BrandSigma and erst- while head of Yahoo! India R&D. Unless we do this, the appropriate policy framework will not emerge. Only then could India replicate its software services story in products. Traditionally, Indian companies have been mainly focussed on deliv- ering software services. The software services industry contributes about 14 per cent to Indias exports and, in a span of a decade, has grown signi- cantly. But the story is different when it comes to products. It has been slow in reaching the take-off level. Scalability and the ability to scale exponentially are key factors in the products market. However, this is something few Indian compa- nies have been able to do. The risk of developing products gets ampli- ed manifold, if scale does not hap- pen and thus you have a high rate of product mortality, says Sandeep Todi, CEO, Emportant, an HR and payroll software rm and member, iSPIRT. One of the imperatives is to turn the right gears to achieve that scale, and iSPIRT has clearly dened this as one of the main objectives. Although there have been product triumphs from big players like TCS, Infosys, Wipro, etc, they were based on a client-server model, where the company builds a product knowing what the client wants. According to Sharma, smaller rms create prod- ucts by anticipating needs of the market and thereby take bigger risks. Remarkable examples of prod- ucts include those from Tally, a business management product com- pany; Zoho, an online business, pro- ductivity & collaboration solution provider; and FusionCharts, a rm that pioneered the concept of ash charting in Adobe Flash, and now has as many as 14 products in the data visualisation space itself. Harnessing experience The value of quality products can hardly be under-emphasized. For instance, a good product could have easily solved the problems of 55 odd mayors who met in Mumbai recently, to nd a solution for issuing birth and death certicates. Surprisingly, no two mayors had the same solu- tion. Imagine if there had been a few Tally like products to issue birth and death certicates that could be repli- cated across 500 cities, it would have beneted everyone. So, our mission is to evangelise product development, urges Sharma. iSPIRT, through its platform, Pro- ductNation, is harnessing the expe- rience of successful entrepreneurs and adding to it a potent mix of ideas evolved through brainstorming and rened into a workable plan, says Todi. Based on its open source philosophy, each programme is curated by the iSPIRT founders and fellow members. This approach has the makings of a revolution in the way Indian com- panies build and scale their products into global scale companies. The focus will be to work on three frontiers. It will engage with govern- ment policy makers and inuence policies to benet the industry. An important task will be to share con- versations into playbooks for product entrepreneurs and help them anticipate customer requirements better, besides aiming to solve community problems through focussed programmes. Other founding members of iSPIRT include names like Suresh Samban- dam, founder & CEO, OrangeScape; Bharat Goenka, co-founder & MD, Tally Solutions; Manav Garg, CEO & founder, EKA software; and Shekhar Kirani, partner, Accel Partners. iSPIRTs formation, however, may also lead to confusion in the mar- ketplace, given that NASSCOM is already a well-established trade body for software companies. We are a think-tank and not a trade body and therefore there can be no con- fusion, emphasises Sharma. Think- tanks are the future of India. At the same time, we are willing to work with other bodies. Since it was formed, ProductNa- tion made great strides in realis- ing its goals. In addition to monthly meetings, it has seen a signicant increase in trafc on its website. We are actively planning the course of action for next three years. Already, we have published four policy papers and should be releasing policy briefs by the year end, said Sharma. Already, an estimated 1,100 compa- nies are into products and the number is set to grow exponentially. Accord- ing to ProductNation estimates, there has been a 789 per cent growth in product startups and a 2,173 per cent increase in funded product ventures in the last three years. Clearly, the Indian technology product economy is on a growth trajectory. u S H A S HI B H AGNA R I Evangelising world-class products iSPIRT wants to prove that India can develop world-class software A think tank, not trade body