Assignment 2

Prepared for
Mr. Abdul Ahad
Institute of Administrative Sciences
University of Punjab



Prepared by

Mirza Mohsin Zahid (92)
Amila Javed (84)
Zunaira Yaseen (104)



Sefam (PVT) LTD

COMPANY MISSION:

SEFAM IS BUILT ON A COMMITMENT TO QUALITY, INNOVATION
AND THE QUEST FOR CREATING CLASSIC, TIMELESS, DESIRABLE PRODUCTS

All Sefam brands are built on two things, quality and innovation. Use
of only the best materials and an unfinching resolve not to
compromise on quality, compled with state of the art technology
enable us to produce products which are no less in quality and design
than the best in the world.
SEFAM TODAY IS THE CULMINATION OF A 28 YEAR
LONG JOURNEY IN QUALITY AND INNOVATION
Sefam was established in 1985 with the aim of manufacturing and
retailing quality embroidered fabrics, equal in quality to the best in
the world, made in Pakistan.
Sefam started out with the bareeze brand of embroidered designer
fabrics but has now grown to a family of 12 brands. Each of which are
the largest in their category in the Pakistani market.


Famous Brands are

This is a very big industry in general and there are many other firms producing the same sort of
products and also giving a competition to SEFAM.
Major Competitors:
Gull Ahmed
Nishat
Maria B
Khaddi etc
Culture Of Organization:
Sefams most distinctive feature is the outstanding competence of our people. We have an
exceptional and unique team fully dedicated to professional excellence working in a friendly and
warm environment. We believe in growth both individual and collective. Its a place where you
have the chance to find and pursue your passion while sharing the journey with amazing people.
You will be responsible for what happens and make the decisions from day one. Sefam gives you
all you need to do your best and create real impact every day.

The word boutique is used for shop that contains Ready to wear clothes made by designers.
Even though, the clothes made by designers are relatively expensive but they can change your
overall look.
Boutique is a growing industry in Pakistan. A large number of boutiques have been introduced
in the last 5 years. Sefam has developed a strong image in this industry and giving a tough time
to all others organizations.
They are using online system for sales to minimize the loss. Every piece which is sold being
scanned before it is handed over to costumer. This system prevails both in warehouses and
shops as well because of that A/C department can keep check and balance on all sales. This
system also providing them a competitive advantage as compared to other organizations.

Software:
Oracle (Detail Pro)
Hardware:
Mostly i3 laptops and PC are being used in this organization.
Source:
Organization purchases its software from a software house.

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