Documente Academic
Documente Profesional
Documente Cultură
DREAMS
The Al l -New Ci ty.
I nnovati on, that bri ngs pl easure to al l .
Honda Global
A wild parade at Tokyo Auto Salon 2014
Sustainability
Low carbon manufacturing at Yorii Plant
Journeys
Your best road trip in a Honda
VOLUME 30 MARCH 2014
KDN: PP14768/05/2013(032419)
04 14
15
16
17
18
20
INCREASED
ENERGY EFFICIENCY
2.6MWPOWER
with Honda Soltec CIGSthin-film solar panels.
1,200TONS REDUCTION
in CO2 emissions per year.
RENEWABLE ENERGY
through cogenerated energy.
40%LESS CO2 EMISSIONS
with Smart Ecological Paint and wall-mounted robotic
painting system.
WHERE PEOPLE
AND NATURE CO-EXIST
IN HARMONY
16,000m2
of life-sustaining biotope to cultivate
healthy ecosystems.
326,000m2
of land for nature conservation.
CENTRALISED
PRODUCTION
SYSTEM
to build compact cars under
the Global Compact Series,
like the Honda Fit.
REDUCED WELDING EQUIPMENT
for global implementation.
INCREASED
PRODUCTION EFFICIENCY
HIGH PRECISION
AUTOMATION
in assembling instrument
panel, glass, engine,
suspensions and tyres.
40% MORE EFFICIENT
with a HIGH-SPEED servo stamping press and die change.
06
07
08
2X VOLUME
100,000
Cars Annually
50,000
Cars
10
12
CONTENTS
Honda Global
A wild parade at
Tokyo Auto Salon 2014
In Top Form
Honda and Goodyear
makes a good pair
Sustainability
Low carbon manufacturing
at Yorii Plant
Honda Health Check
That special uid to
keep wheels turning
Honda DNA
1300: The starting point
Honda Trivia
Whats going on under the hood?
Product News
Innovation, that brings
pleasure to all
Honda and You
The Jazz scores a pole!
News
2 production lines,
2x production volume
Dealers Story
First 4S centre in Kuantan
Journeys
Your best road trips in a Honda
Picture This
Life in the city
Happy 2014, dear owners!
We have plenty of good news to share in our frst issue of
With Dreams this year. As you are reading this, the highly
anticipated All-New Honda City is offcially launched and
available for booking at all our authorised showrooms.
This full model change is packed with smart technologies
and features that will bring new driving experiences in a
compact sedan.
There are more to look forward to if you are looking to
purchase another Honda. Our new service package is one
of the best in the market now with 5 years warranty with
unlimited mileage and a service interval of 10,000km. In
addition, taking care of your Honda has never been easier
as we expand our dealership network nationwide to serve
you better.
We are also increasing our production effciency by opening
the No. 2 line in our Pegoh Plant, Malacca, which will take
us from producing 200 units a day to 400 units, doubling
our effciency and annual production. The No. 2 line is
designed to produce small vehicles and hybrid models,
which a lot of you demand for and we hope to accelerate
our delivery to you.
Being the only manufacturer producing hybrid vehicles
locally is an important milestone for us as we grow our
company as one that society wants to exist. We will
continue to focus our efforts on producing energy effcient
vehicles in line with the governments direction.
Lastly, on behalf of the company, we would like to congratulate
the Honda Malaysia Racing Team for pushing the limits and
clinching their frst Championship medal at the Sepang
1,000km Race last December. Their teamwork and passion
are a true testament of Hondas Challenging Spirit.
Thank you for your continuous support.
Mohamed Akkbar Danial
Head of Marketing
WE WOULD LOVE TO HEAR FROM YOU!
Send your feedback using the reply card attached or update your details at www.honda.com.my/owner/prole.
WITH DREAMS is a quarterly magazine published by Honda Malaysia
Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise
reproduced in any form whatsoever without written permission. Opinions
expressed in this magazine are not necessarily those of Honda Malaysia
Sdn. Bhd. The information presented in this magazine is compiled from
various sources and there is no declaration of responsibility as to legality,
completeness and accuracy.
EDITORIAL TEAM
Sunita
AM Zaki
Amir Nasrullah
SPECIAL THANKS
Macinda Auto Sdn Bhd
Editorial Team Honda Malaysia Sdn. Bhd. (532120-D)
Level 4, CP Tower, No.11, Jalan 16/11, Pusat Dagang Seksyen 16, 46350 Petaling Jaya, Selangor.
Printed by: Nova Domino Sdn. Bhd. (607395-V)
No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park, 47810 Petaling Jaya,
Selangor Darul Ehsan, Malaysia. KDN: PQ1780/3804
Call our Toll Free Number at 1800 88 2020
Operating hours: 9.00a.m. 5.00p.m. Closed for lunch from 12.30-1.30pm (Mon-Thurs)
& 12.40 - 2.30pm (Fri). Close on weekends and public holidays.
We value your privacy!
We are committed to protecting the privacy of
all our customers data in compliance with the
Personal Data Protection Act. Do look out for
our communication to you soon regarding this.
Feedback and Win!
Be the rst 50 to answer the feedback
form on the attached postcard and
stand a chance to win an exclusive
Honda With Dreams Passport Holder.*
* Actual gift may differ from images shown.
paultan.org
livelifedrive.com
Innovative controls at your ngertips
The trademark driving versatility is now enhanced with a
push start button and multi-function steering wheel that
incorporates a hands-free telephone steering switch and
steering audio switch for
a touch of convenience.
Meanwhile, entertainment
on board is presented
through a 7-inch display
audio with an outstanding
8-speaker audio system.
PUSH START BUTTON
1.5L i-VTEC ENGINE
7 DISPLAY AUDIO
CRUISE CONTROL
REAR AIR CONDITIONING
Innovative safety and utility
The All-New City continues to lead the way in utility space
with its 536-litre trunk capacity that can be made extra
large with a 60:40 rear foldable seats. Meanwhile, safe
and stable handling
on all road conditions
is assured with an
Anti-lock Brake System
(ABS) and Vehicle
Stability Assist (VSA).
Other features include
Hill Start Assist (HSA)
and Emergency Stop
Signal (ESS) for added
safety. Cabin safety
is also enhanced with
Hondas G-Force
Control Technology
(G-CON) and a total of
six airbags that includes dual SRS in front, side curtain
airbags and i-Side airbags, in addition to rear seats
that comes with ISO Fix, an international standard for
installing child seats safely.
* Features vary according to the different variants available.
Honda New Service Package
5-year
Warranty
with Unlimited
Mileage.*
Up to 6 FREE Labour Services
alternating with paid service
up till 100,000km.*
Service interval
extended to every 10,000km.*
* Terms & conditions apply.
6 AIRBAGS
With VSA
Without VSA
Without VSA
VEHICLE STABILITY
ASSIST (VSA)
ILLUMINATED METER CLUSTER
ECON MODE
Honda Malaysia expands its
manufacturing network with
the opening of the No. 2 line
in Malacca.
When Honda Malaysias Pegoh plant rst opened in Alor Gajah,
Malacca, in 2002, it took under one year to construct, marking
it the fastest built Honda plant at that time. Now, 11 years later,
Honda is proud to celebrate another milestone with its No. 2
line, newly launched in January this year to support the growing
Malaysian market. Both No. 1 and No. 2 lines are capable of
producing multiple models by efciently shifting production.
STRENGTHENING OPERATIONS WITH EXPANSION
The expanded production plant includes both No. 1 and No. 2 Complete
Knock Down Unit (CKD) assembly plants, a Constant Velocity Joint
(CVJ) plant and a Complete Built-Up (CBU) pre-delivery operation.
At his opening speech, Mr. Yoichiro Ueno, MD & CEO of
Honda Malaysia, thanked the government for supporting
the industrys advancement in energy efcient vehicles.
Mr. Yoichiro Ueno, MD & CEO of Honda Malaysia, leading the tour around the No. 2 line.
2
PRODUCTION
LINES
2x
PRODUCTION
VOLUME
Honda looks to further develop our local
production in Malaysia by taking a more
strategic approach to the industry. By
developing skilled local capabilities and
implementing advanced manufacturing
technologies in this attractive and
important market, we are positive that
Malaysia will help achieve the long-term
growth of the Honda brand, said Mr.
Hiroshi Kobayashi, President and Chief
Executive Ofcer of Asian Honda Motor
Co., Ltd, who was here to witness the
historic launch ceremony.
100,000m
2
MORE THAN 2X SIZE
43,000m
2
2X VOLUME
100,000
Cars Annually
50,000
Cars
10 With Dreams 30 | News
Mr. Yoichiro Ueno, MD & CEO of Honda Malaysia, launched the historic ceremony with the board of directors from
Honda Malaysia and guest of honours.
Left to right: MITI Minister Dato Sri Mustapa Mohamed signing the plaque watched by Honda Malaysia MD & CEO,
Mr. Yoichiro Ueno; Asian Honda Motor President & CEO, Mr. Hiroshi Kobayashi; Ambassador of Japan, Mr. Shigeru
Nakamura; representative from the Malacca State Government, Datuk Wira Haji Md Yunos Husin; and DRB-Hicom
Group MD, Tan Sri Dato Sri Haji Mohd Khamil Jamil.
More affordable
Hondas for Malaysians
Honda Malaysia is targeting to enhance
the localisation of the component parts
from the previous 30-40% to over 70%
in the near future. This can be achieved
with a combination of hard work of our
associates to implement advanced
technologies and the expansion of
component suppliers. - Mr Yoichiro Ueno,
MD & CEO of Honda Malaysia.
More local skilled capabilities
700 Honda associates are expected to
be employed at the No. 2 line. With more
advanced manufacturing technologies
introduced at the plant, Honda is
determined to increase Malaysians skilled
capabilities through trainings in order to
continue providing good products with
speed, affordability and low CO
2
emissions
in the long run.
CREATI NG
JOY
No.2 Line
New Parts Warehouse
Test Track Facility
Pre-Delivery Inspection Area
Other Expansion Plans
38%
62%
RM1 BILLION Total Investment in 3 YEARS
to Strengthen Manufacturing & Sales
Network to Hit The Target of 100,000 UNIT
SALES by 2016
WHATS NEW
AT NO.2?
Smart General Welding Machine (Smart GW)
Advanced painting facility with
Spray Robots and Under Body Coating
Enhanced, hybrid compatible
Multi Driving Tester for Vehicle Quality
PUTTING MORE MALAYSIAN-BUILT Hondas ON THE ROAD SINCE 2003
When did we start assembling these models locally?
CR-V, City, Accord Civic Jazz Hybrid Jazz
2003 2006 2012 2013
News | With Dreams 30 11
First 4S Centre
in Kuantan
Customers in the East Coast region
can now enjoy more accessibility to all
their Hondas needs with the expansion
of Macinda Auto Sdn Bhd, a Honda
dealership in Kuantan, to a fully equipped
4S Centre offering Sales, Service, Spare
Parts and Spray Painting.
A total of RM9 million was invested to
create the new Body and Paint centre for
the convenience of Honda customers in the
East Coast, with RM1.5 million allocated
to enhance the showroom with customer-
focused services like complimentary
computers and Wi-Fi, customer lounge,
childrens play area and shuttle services are
now provided at Macinda Auto. The Body
and Paint facility occupies 6,000 square
metres of built-up land, just beside its
Showroom and Service Centre.
To comply with Hondas eco-conscious
operations, the enhanced showroom and
service centre is designed with energy
saving features like skylights on the
roofs and rainwater recycling used for
car washes and sanitary uses. The new
Body and Paint Centre also facilitates
green after-sales services by using a
revolutionary eco-friendly waterborne
paint that reduces toxic emissions and re
hazard with its waterborne formulation.
The expansion of Macinda Auto shows
demand for Honda vehicle increasing in
that region. According to Mr. Jonathan
Kok, Managing Director of Macinda Auto,
they receive up to 1,800 customers a
month, with 16 bays at the service centre
that efciently caters to 80 cars per day.
The good market acceptance has
contributed to our growth, he said. The
new Body and Paint can accommodate
up to 50 cars at any one time, which will
see us fully engaged in delivering more
satisfying services to our customers.
To get closer to the community, Macinda
Macinda Auto Sdn Bhd is covering new grounds
with the new Body and Paint Centre, establishing
it as the rst full-edged 4S Centre in the region.
From left to right: Mr. Jonathan Kok, MD of Macinda Auto; Mr. Lee Kee Hoo, Founder & Chairman of Macinda Group of
Companies; Mr. Yoichiro Ueno, MD & CEO of Honda Malaysia; En. Roslan Abdullah; Dato Mahfoz Hamid, Chairman of
Honda Dealer Commitee
The new Body and Paint Centre establishes Macinda Auto Sdn Bhd as the rst Honda 4S Centre in the region.
Seated from left to right:
Ms. Lee Hui Ching, Director of Macinda; Mr. Lee Kee Hoo,
Chairman of Macinda Auto; Mr. Jonathan Kok, Managing
Director of Macinda Auto
Standing from left to right: Ms. Lee Hui Jing, Director of
Macinda Auto; Mr. Thomas Ting, Director of Macinda Auto
12 With Dreams 30 | Dealers Story
KAWASAN
PERINDUSTRIAN
SEMAMBU
TAMAN
SERI
GELING
TAMAN
SEMAMBU 1
JALAN SEMAM
ABU
J
A
L
A
N
S
E
M
A
M
B
U
JALAN PI NTASAN KUANTAN
J
A
L
A
N
I
N
D
U
S
T
R
I
S
E
M
A
M
B
U
5
J
A
L
A
N
H
A
J
I
A
H
M
A
D
Macinda Auto Sdn Bhd
Showroom:
Lot 47/A, Kawasan Perindustrian Semambu,
25350 Kuantan, Pahang.
Assistant Sales Manager: Mr. Vincent Teo
Tel: 09-568 7000
Business Hours: Mon-Sat - 9:00am - 7:00pm;
Sun - 10:00am - 4:00pm; Public Holiday - Closed.
Service Centre:
Lot 47/A, Kawasan Perindustrian Semambu,
25350 Kuantan, Pahang.
Assistant Service Manager: Mr. Pak Kah Leong
Tel: 09-568 8000
Business Hours: Mon-Fri - 8:30am - 5:30pm;
Sun & Public Holiday - Closed.
Auto invites everyone to join their breakfast
gatherings every Friday at the showroom.
We also ensure that our customers return
to enjoy exclusive privileges through
various programmes, he added.
Macinda Auto is the rst 4S Centre in the
East Coast region but Honda Malaysia
has always been actively contributing
to the local community there. One
recent example is the Honda Back-On-
Track relief program aimed at providing
immediate assistance to customers in
the wake of the ood that hit Kuantan last
year. Discounts were provided to replace
damaged car parts and the new 4S Centre
was able to expedite the repairs and
shorten the waiting period.
Below: Mr. Jonathan Kok, MD of Macinda Auto
(centre right), explaining the Spray Painting process
to Mr. Yoichiro Ueno, MD & CEO of Honda Malaysia
(centre left) and Dato Mahfoz Hamid, Chairman of
Honda Dealer Committee (left).
Left: The new spray painting facility introduces
a waterborne paint system that dramatically
reduces toxic emissions.
Mr. Jonathan Kok (left) explaining the Frame Aligner
system to Mr. Yoichiro Ueno and En. Roslan Abdullah.
Dealers Story | With Dreams 30 13
Honda Malaysia recently partnered
with Goodyear to ensure customers
have access to high quality tyre
facilities under one roof.
Replacing the car tyres can be a confusing and costly experience
for some drivers. For your convenience, Honda recently equipped
all Honda authorised service centres with tyre facilities to offer
more after sales services, under one roof, all year round!
Honda and Goodyear
Makes a Good Pair
Giving you the
best driving
experience with
tyre technologies
that are in sync
with our values.
Long lasting precision that
protects your Honda wheels.
Precision is something that is paramount to
Honda technologies. With Goodyear tyres,
you get improved durability, stability and
steering response which makes a mile of
difference in caring for your Honda.
We prioritise safety,
handling and comfort.
Each tyre model is designed with technologies
that optimises braking performance and safe
handling, making your rides smooth so that
you can enjoy the drive.
We make cars for every lifestyle.
They have tyres for every Honda.
Together with Goodyear, we have paired up the
best tyres to suit every Honda models needs
to help you get the best out of yours, from fuel
efciency to performance. Speak to our Honda
service advisors to get the best match.
More $$$ savings with
durability and fuel efciency.
A lot of care are put into designing the tyres,
just like our Hondas, so you can go further,
longer. When your tyres last longer on the
road, so does your car.
We are both ecologically
conscious and responsible.
At Honda, we strive to create a more sustainable
world that can be enjoyed by all. Goodyear tyres
are made with fewer natural resources and their
green technologies, like using renewable biomass
materials, aims at leaving smaller carbon
footprints. That is a big YES in our books.
14 With Dreams 30 | In Top Form
OLD
NEW
DO YOU KNOW YOUR
DOT SPECIFICATIONS?
Brake uid that does not meet DOT
specications can damage the cars
braking system. There are two types of
brake uids for your Honda - DOT 3 and
DOT 4. Please refer to the owners manual
or consult an authorised service centre to
check which type is suitable for your model.
DOT 3
Low temperature boiling point
Low viscosity
Dark color
DOT 4
Higher temperature boiling point
High viscosity
Light yellow colour
IS IT SAFE TO MIX FLUID?
THE ANSWER IS NO!
Your Honda is designed to work optimally
with Honda genuine parts and same goes
to using a Honda genuine brake uid.
Here is why:
Longer life expectancy
Consistent performance at high
temperature and high pressure
Helps to prevent brake system
components from corrosion
4 WARNING SIGNS
THAT THE BRAKE FLUID
NEEDS REPLACING
Fluid level at reservoir is below
MAX line
Brake pedal feels spongy or hard to
press down
Brake fuid is dirty or has turned darker
in colour
Dust or particles in the reservoir or
brake system
!
!
!
DID YOU KNOW THAT THE BRAKE FLUID NEEDS TO WORK AT HIGH
HEAT WITHOUT BOILING IN ORDER TO PREVENT BRAKING PROBLEMS?
That Special
Fluid to Keep
Wheels Turning
The brake uid is designed to work under high pressure and
high temperature to generate heat when braking while providing
corrosion protection around the parts of the braking system.
When the brake uid loses viscosity from overheating and water
contamination, which happens during prolonged or heavy braking,
it spells eventual trouble for the brakes. Changing the brake uid at
recommended service intervals can help maintain its stability and
viscosity to prevent brake failures.
* Most Honda models require brake uid replacement at regular intervals. To
check how often you should replace the brake uid in your Honda, please refer
to the recommended schedule in your owners manual.
Honda Health Check | With Dreams 30 15
1. Which of the following does not
increase an engines fuel efciency?
A. Properly infated tyres
B. Clean air flter
C. The rev meter (RPM meter / meter cluster)
5. What is the role of a
well-maintained
timing belt?
A. To keep engine valves
and pistons synchronised
B. To deliver maximum clean
air to the engine
C. To synchronise the fan
that draws air from the
air flter
6. Which are the three things
that will stop your engine
from running?
A. Rapid blinking signals,
overheating and bad
fuel mix
B. Bad fuel mix, lack of
compression and a
weak spark
C. Poor gas mileage, lack of
water and spark
2. The car engines four stroke cycle is for:
A. Acceleration, intake, distribution and power
B. Intake, compression, combustion and exhaust
C. Ignition, intake, acceleration and injection
3. Which of the following is not a symptom that
your engine needs to be checked?
A. Thick smoke from the exhaust
B. Rattling noise on start-up, acceleration or braking
C. Audio system not functioning
7. The crankshaft in the engine converts force
from the moving pistons to:
A. Rotate the timing belt
B. Move the wheels in a circular motion
C. The control of air in and out
4. How does badly maintained engine air lters
cause damage to the engine?
A. It causes low oil pressure
B. It causes dirt to enter the cabin
C. It builds up pollutant that restricts airfow to engine
8. If your exhaust pipe emits blue or grey smoke,
it means:
A. Water condensation is mixed with fuel supply
B. You drove past the maximum engine speed
C. Oil escaped into the combustion chamber and is
burnt along with the fuel
HOWS YOUR ENGINE KNOWLEDGE?
Give yourself 1 point for every right answer (see right) and total up your score to see if you are an
engine pro or you need to call an expert!
7 - 8: Your wisdom on engines is almost Yoda-like! We hope this means you are taking good care
of your Honda.
4 - 6: Congrats on passing! So you know enough to explain the symptoms but remember to
schedule regular car maintenance.
1 - 3: Have you ever checked under the hood?? Call the expert if you see or smell something odd!
A
n
s
w
e
r
s
1
-
C
/
2
-
B
/
3
-
C
/
4
-
C
/
5
-
A
/
6
-
B
/
7
-
B
/
8
-
C
16 With Dreams 30 | Honda Trivia
Honda And You | With Dreams 30 17
A
ll T
h
a
t
Ja
z
z
The Jazz was selected when HMRT entered the
S1K last year. The car has proven its versatility
and stability in handling corners - perfect for a
challenging track like the Sepang Circuit.
The Challenging Spirit
As part of their intensive training, on top of their daily jobs at Honda
Malaysia, the HMRT participated in two rounds of the Malaysian Super
Series race to prepare themselves for the real battle!
F E A T U R E D S O C I A L B U Z Z
Dixon Lee:
Owned a Honda for 3 years. Its such a nice car to drive!
Honda Malaysia Facebook
One word can adequately sum up the new Accords drive
- blissful. Seriously, its one of the most comfortable yet sure-
footed large sedans currently available in the market.
www.autofreaks.net
ALL GEARED UP FOR S1K 2014
Maintaining the Overall Championship is the main objective
but fans can expect an element of surprise in terms of race
car tuning from HMRT.
The W
inning
Factors
Intensive training, a solid game
plan and the ability to adapt to
race conditions.
Improved suspension and
optimised engine setup to
maximise output.
Improved handling, which resulted
in cars going 2 laps faster than last
years race.
Capable and strong drivers, despite
having only 2 drivers in each team
as opposed to 4.
With invaluable lessons gained from last years debut, the Honda
Malaysia Racing Team pulls out all the stops this year to bag their
rst Sepang 1,000KM (S1K) Championship.
The Race Machines
Car 26 and 27 are tuned up Honda Jazz with different suspension
setups. Car 26, piloted by Honda associates, Tengku Ezan Ley and
Mohd. Farriz Fauzy, suffered a punctured tyre in the rst lap but
managed to complete the race with 167 laps. Car 27, piloted by
Aaron Lim and Eddie Lew, won the race after 8 hours and 181 laps.