Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
meanofimb 50 98.0% 1 2.0% 51 100.0%
meanofinf 50 98.0% 1 2.0% 51 100.0%
meanofadv 50 98.0% 1 2.0% 51 100.0%
meanofper 50 98.0% 1 2.0% 51 100.0%

Now we check the normality of data.
Tests of Normality

Kolmogorov-Smirnov
a
Shapiro-Wilk
Statistic df Sig. Statistic df Sig.
meanofimb .147 50 .009 .961 50 .100
meanofinf .108 50 .198 .939 50 .012
meanofadv .140 50 .016 .964 50 .125
meanofper .254 50 .000 .787 50 .000
a. Lilliefors Significance Correction
with the help of Kolmogorov we come to know that mean of influence of window display is
normal because the significance level is greater than 0.05 and other variables is not
normal because there significance level is not greater than 0.05.

By using QQ plot and Histogram I only check the mean of influence so that I come to know that
is normal or not.







By seen Q-Q Plot and Histogram I come to know that data is normal


Now apply parametric test on normally variance data.
Group Statistics

gender N Mean Std. Deviation Std. Error Mean
meanofinf male 27 2.3704 .48719 .09376
female 23 2.1739 .50809 .10594







Independent Samples Test

Levene's Test for
Equality of Variances t-test for Equality of Means
F Sig. t df
Sig. (2-
tailed)
Mean
Difference
Std. Error
Difference
meanofinf Equal
variances
assumed
.015 .903 1.393 48 .170 .19646 .14099
Equal
variances
not
assumed

1.389 46.053 .172 .19646 .14147
From the levenes test for equality of variance the significance level of mean of influence of window
display us 0.903 which is greater than 0.05 which shows that the variance mean of influence of window
display are equal.
From t test for equality of mean the significance level of influence of window display is 0.170 which is
greater than 0.05 so we accept H
0
that is
1
=
2
which shows that male and female are equally influence
on influence of window display.

























Mann-Whitney Test



Ranks

gender N Mean Rank Sum of Ranks
meanofimb male 27 25.54 689.50
female 23 25.46 585.50
Total 50

meanofadv male 27 24.44 660.00
female 23 26.74 615.00
Total 50

meanofper male 27 27.91 753.50
female 23 22.67 521.50
Total 50








Test Statistics
a


meanofimb meanofadv meanofper
Mann-Whitney U 309.500 282.000 245.500
Wilcoxon W 585.500 660.000 521.500
Z -.020 -.564 -1.270
Asymp. Sig. (2-tailed) .984 .573 .204
a. Grouping Variable: gender

Mean of impulse buying, advertisement and sales promotion and personal experience have
significance value 0.984, 0.573 and 0.204 respectively which are all less than 0.05 it mean we
accept H
0
for all the 3 variables which shows that male and female both like impulse buying
behavior both male and female are attracted by advertisement and sale promotion and similarly
the personal experience of both male female are same.