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PRODUCT INFORMATION
(EMBARGOED UNTIL 23 NOVEMBER 2009)
www.perodua.com.my
Message from the Managing Director
The Malaysian family dynamics have changed significantly over the past decade, with the number of family members
shrinking from an average of 6 to 4.
The needs and tastes of modern Malaysian families are also evolving and in meeting with this new trend, we are introducing
the Perodua Alza. This compact multi-purpose vehicle, the first for Perodua, meets the ever-changing Malaysian lifestyle.
The Perodua Alza ‘a car when you want it and an MPV when you need it’, simply describes the versatility of this model.
Whether it is for transporting 7 people or carrying bulky or long items, the Perodua Alza, with its flexible second and third
row seats, is up to the task when the need arises. The Perodua Alza is very practical for everyone!
The Perodua Alza is both affordable and reliable and we believe that it will appeal to many Malaysians who are looking for a
car that could provide good performance and a sense of style - all within their means.
It is targeted at young families and singles looking to own a ‘big car’. The Perodua Alza, with its competitive pricing, is set
to fulfil the requirements of such customers, which before this was just out of their reach.
Success of the Perodua Alza sales will be instrumental in helping Perodua maintain its position as the No.1 car
manufacturer in Malaysia.
We hope that this product information will enrich your knowledge about the Perodua Alza.
Happy motoring!
Managing Director
Perusahaan Otomobil Kedua Sdn Bhd
s 4HE -06 SEGMENT IS GROWING GRADUALLY CONTRIBUTING OF 4OTAL )NDUSTRY 6OLUME 4)6
s $ESPITE THE GRADUAL GROWTH BASED ON CUSTOMERS DEMANDS ABOUT WOULD LIKE TO PURCHASE AN -06 AS THEIR NEXT VEHICLE
s 4HERE IS A WIDE GAP BETWEEN ACTUAL PURCHASE AND PURCHASE INTENTION BECAUSE THERE IS NO SUITABLE -06 TO MEET
CURRENT CUSTOMERS DEMANDS
Big Gap
Total Industry Volume (x1,000 u/year) Next Purchase Consideration (%)
/THERS
15%
13%
10% 11%
9% 22.8
23.0 22.3
28.5
MPV
75
65 49
227 3EDAN
3EDAN
25
8 9 <2 90%
10 10
persons
77
35 73 2008
36 39 39 3-4
persons 65
63
2005
61
55 54 53 >5 56 56
52 53
persons
40%
Roominess Fuel Price Style
2005 2006 2007 2008 Consumption
Stylish
Stylishly designed,
suitable for young families
and singles. Convenient
Its ideal size makes it easy to
manoeuvre, while the flexible
seating arrangements offer
greater comfort and storage
Affordable
space. The lowest priced MPV also comes
with excellent performance.
4 Product Concept
Target Customers
Main Young families in their 30s looking for an economical vehicle with good riding
comfort and easy handling.
s h) WANT TO OWN AN -06 (OWEVER THE EXISTING -06S IN THE MARKET ARE VERY
EXPENSIVEv
s h) LIKE TO GO TO THE HYPERMARKET BUT ITS VERY DIFFICULT TO PUT FLAT
PACKED GOODS IN MY
CAR "UT WITH A MULTI
PURPOSE VEHICLE ) THINK IT WILL BE EASIER TO CARRY MORE AND
LARGER ITEMSv
s h) PREFER AN -06 BECAUSE THE RD ROW CAN BE USED AS A LUGGAGE AREA OR TO CARRY
MORE PEOPLEv
s h4HESE DAYS THE COST OF RAISING KIDS IS INCREASING /WNING A FUEL
EFFICIENT CAR WOULD
HELP ME SAVE SOME MONEYv