DALMIA CEMENT DEALER SURVEY

Date ________________ Respondent S.no ________________

Dealer Name ____________________________________ Contact No ______________________
Firm Name ________________________________________________________________________
Address __________________________________________________________________________

a. Experience in dealership: ______________________
b. How long you are dealing with Dalmia Cement? ___________________
c. How did you come to know about Dalmia brands?
(a) Advertisement (b) Sales person (c) Friends/Relatives (d) Others _________________
d. Your overall view about the easiness of acquiring a dealership with Dalmia
(a) Very Easy (b) Easy (c) Moderate (d) Difficult (e) Very Difficult


MARKET ASSISTANCE

1. Whether the company conducts any dealers meeting programme? (a) Yes (b) No
2. Do/Did you advertise for Dalmia brands? (In newspap./ Magz.) (a) Yes (b) No
2.1 If yes, how often ____________________________
2.2 If yes, your view about the advertisement allowances/materials that company provides?
(a) Very satisfied (b) satisfied (c) no comments (d) dissatisfied (e) very dissatisfied
3. Does/Did the company give you marketing tips & materials for their brands? (a) Yes (b) No
4. Have you displayed any Point of Purchase advertisements for Dalmia? (a) Yes (b) No
5. Your overall view about the market assistance the company provides
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
Reason:


STOCK

6. What type of problem do you face in the delivery & purchase of Dalmia Cement?




7. What is the highest order that you have ever received for Dalmia? ___________________
7.1 Did you have sufficient stock that time? (a) Yes (b) No
8. Usual stock capacity ________________ Avg. Reorder period _____________
9. How often do you go stock out? ______________________________________________
10. Your overall view about the timely stock delivery
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
11. Your overall view about convenience of making changes in the order
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied

DEALER SATISFACTION

12. Your overall view about the sales contest the company conducts
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
13. Your overall view about the free tours, gifts, allowances and discounts the company offer
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
14. Your overall view about the responsive communication from the companys side
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
15. Your overall view about dealers problem addressing attitude of the company
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
16. Your overall view about the technical support you get in this dealership
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
17. Your overall view about the dealers listed promotions
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
18. Your overall view about the display and advertising allowances
(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied
19. Your overall rating of Dalmia cements dealership

Excellent Good Average Bad Very bad
20. Would you like to deal with Dalmia Cement in future? (a) Yes (b) No
21. When people ask for Dalmia cement how do they address it?
(a) Dalmia (b) Vajram (c) Dalmia Vajram
21.1 If its Vajram, do you feel its better to rename the product Vajram instead of
Dalmia Vajram? (a) Yes (b) No
21.2 If its Dalmia / Dalmia Vajram, do you feel the name Dalmia brings strength to the
brand? (a) Yes (b) No

ANY SUGGESTIONS / COMPLAINTS:









Brand
High
Demand
Your recommend. /
preference
People pref.
Your
dealership
rating for 10
Dalmia

Ambuja

Ramco

Penna

Ultratech

Jaypee

ACC

Bharathi

Zuari

Shankar &
Coromandel


Chettinad