1.

SWOT ANALYSIS STRENGTHS SDP practises environmental friendly operation and sustainable
plantation process. Has a Biogas plant in Carey Island turning methane gas into electricity. The
worlds largest listed plantation company by planted area.
2. SWOT ANALYSIS WEAKNESSES Poor road infrastructure in plantation. The industry is also
vulnerable to unpredictable weather condition. SDP is not utilizing the wastes cakes form the
milling process and unproductive palm oil trees. Palm Oil Mill Effluent (POME
3. SWOT ANALYSIS OPPORTUNITIES Increasing demand for CPO Rising health issue
Availability of land in Indonesia Availability of low cost workers Supports by both government
Switching to renewable energy
4. SWOT ANALYSIS THREATS Price fluctuation of CPO could lead to lower demand of palm oil
Limited supply of high quality seeds Land ownership issues Recently in Borneo, palm oil industry
has faced Ganoderma basal stem rot (GBSR) disease which is caused by the woodrotting fungus

SIME DARBY
Sime Darby
Parent Company Sime Darby Berhad
Category Conglomerate
Sector Distribution and Marketing
Tagline/ Slogan Developing sustainable futures
USP Operational excellence and high performance standards
STP
Segment
Motors, plantation, industrial, property, energy and utilities, and
healthcare
Target Group
Potential Buyers of automobiles, industry; government and regional
tourist market; consumers of edible and other fat oils, juices and
sauces; plantation, property, mining, marine, forestry, construction,
port sectors and power systems industries; potential buyers of
Caterpillar products
Positioning
Company with Integrity, Respect & Responsibility, Excellence and
Enterprise
SWOT Analysis
Strength
1.Has a strong presence in over 20 countries especially in Asia Pacific
employing over 100,000 people
2. Diversified product portfolio resulting in decreased risk of operation
3. Strong financial performance
4. Balanced revenue stream (Motor segment, Plantation, Industry,
Property, Energy and utility, Healthcare)
5. Uniformed growth rate from across all the geographical locations
6. One of the major business houses in all of Malaysia
Weakness
1. Legal claims affecting the brand image of the company
2.Fluctuating non-operating revenue due to irregular investment and
disinvestment operations, effectively affecting bottom line
3. Accused of lighting some of the fires on Indonesian plantations that
caused widespread pollution issues in Malaysia and Singapore
Opportunity
1. Strong outlook for the global oil crops consumption
2. Inorganic growth strategy
3. Robust outlook for the Chinese automotive sector
Threats
1. Competitor aggressiveness and Intense competition
2. International Currency fluctuations is a risk
3. Unfavorable govt and political conditions can affect brand and
operational efficiency
Competition
Competitors
1. Empresas Copec S.A.
2. Hutchison Whampoa Limited
3. Kanematsu Corporation
4. Wilmar International Limited