Sunteți pe pagina 1din 12
3 rd Sustainment Command (Expeditionary) / WQXE 98.3 FM Military / Media Brief 23 April
3 rd Sustainment Command
(Expeditionary) / WQXE 98.3 FM
Military / Media Brief
23 April 2010

Unclassified

3 r Sustainment Command (Expeditionary) 11
3 r Sustainment Command (Expeditionary)
11
Agenda • Who we are… • 3 r d ESC / WQXE partnership • Embedding

Agenda

Agenda • Who we are… • 3 r d ESC / WQXE partnership • Embedding media

Who we are…

3 rd ESC / WQXE partnership

Embedding media in Haiti

How we did it

Lessons learned

Questions

Unclassified

3 d Sustainment Command (Expeditionary) 2
3 d Sustainment Command (Expeditionary)
2
Question: How do you get a U of L grad off your front porch? Go

Question:

Question: How do you get a U of L grad off your front porch? Go Cardinals

How do you get a U of L grad off your

front porch?

Question: How do you get a U of L grad off your front porch? Go Cardinals

Unclassified

3 d Sustainment Command (Expeditionary) 3
3 d Sustainment Command (Expeditionary)
3
Answer: *Pay them for the pizza! *No UofL students were harmed in the telling of

Answer:

Answer: *Pay them for the pizza! *No UofL students were harmed in the telling of this
Answer: *Pay them for the pizza! *No UofL students were harmed in the telling of this

*Pay them for the pizza!

*No UofL students were harmed in the telling of this joke Unclassified

3 d Sustainment Command (Expeditionary) 4
3 d Sustainment Command (Expeditionary)
4
Who we are… Major Paul Hayes -16 years US Army -Assigned to 3 r d
Who we are… Major Paul Hayes -16 years US Army -Assigned to 3 r d
Who we are… Major Paul Hayes -16 years US Army -Assigned to 3 r d

Who we are…

Who we are… Major Paul Hayes -16 years US Army -Assigned to 3 r d ESC,
Who we are… Major Paul Hayes -16 years US Army -Assigned to 3 r d ESC,

Major Paul Hayes

-16 years US Army

-Assigned to 3 rd ESC, Fort Knox -Deployments to Korea, Qatar, Iraq -My job: provide maximum amount of disclosure with minimum delay.

Mr. Greg Milby

-12 Radio

-Free-lance TV WHKW, WASE, WLVK, WULF -Currently, WQXE morning show, program director

-Largest morning show in Fort Knox

area -Community partner

-Media relations

-Community relations -Command information -Editor, producer, print journalist / photographer

Unclassified

3 d Sustainment Command (Expeditionary) 5
3 d Sustainment Command (Expeditionary)
5
The 3 r d ESC, WQXE partnership • April 2008 – first meeting • Iraq:

The 3 rd ESC, WQXE partnership

The 3 r d ESC, WQXE partnership • April 2008 – first meeting • Iraq: May
• April 2008 – first meeting • Iraq: May 2008-Aug 2009 • 15 month deployment
• April 2008 – first meeting
• Iraq: May 2008-Aug 2009
• 15 month deployment – over
• 70 hometown interviews with WQXE
• Sustainer Minute
• Tried to embed
• August 2009 – return from Iraq
• Guest hosting / interviews /
community events
• January 2010 – alert for
Haiti
• Embed opportunity
Unclassified
6
3 d Sustainment Command (Expeditionary)
6
Embedding in Haiti – 2 perspectives From a military perspective: From a media perspective: •

Embedding in Haiti 2 perspectives

From a military perspective:

From a media perspective:

From a military perspective: From a media perspective: • Embed program is designed to have journo

Embed program is designed to have

journo live, eat, breathe, train, work

with a given unit

In general - I don’t like embeds – I want partnerships

Embeds need to be mutually beneficial for us to accept

NOT A JUNKET OR TOUR

Fairly painless once in country

Embedding WQXE was one of our most important priorities and accomplishments

In general I want to embed

Inside story of a Soldier

Different view of the deployment “bring it home”

Life of a Haitian not seen in other coverage

Local coverage hometown

station = coverage of hometown

Soldiers

Never been done

Unclassified

3 d Sustainment Command (Expeditionary) 7
3 d Sustainment Command (Expeditionary)
7
Execution – how we did it • The plan • 1-2 weeks • Live broadcast

Execution how we did it

The plan

Execution – how we did it • The plan • 1-2 weeks • Live broadcast of

1-2 weeks

Live broadcast of morning show, social media, blogging, freelance for Louisville TV

Get Greg out on the streets

Live like a Soldier

Greg notified 16 Feb on plane 7 hours later

Movement to Haiti

On the ground 17 FEB 26 FEB

27 Radio interviews

Project Haiti video

3 TV interviews

WQXE Blog, WLKY Blog, Facebook

Unclassified

Sample Day:

0530: wake up 0550: On air

0600-1000: Live interviews

1000-1100: Blogging 1100-1400: TV shots at embassy 1400-1500: Blogging 1500-1800: Project Haiti filming 1800-1900: Run

1900-2000: Chow

2000-2300: visit U of Miami Hospital

23 FEB

8

3 d Sustainment Command (Expeditionary) 8
3 d Sustainment Command (Expeditionary)
8
What we learned: From a military perspective: From a media perspective: • Coordination / communication

What we learned:

From a military perspective:

From a media perspective:

From a military perspective: From a media perspective: • Coordination / communication are critical • Embedding

Coordination / communication are

critical

Embedding costs money either unit or station has to pay for tickets, travel etc

Have schedule but be flexible

Embed from small station / paper

with strong local tie is better than

national or international outlet

Anything is possible

Embed process / clearance not easy

shots, insurance, supplies

Prepare and test broadcast capability for live radio

Toughness of deployment on Soldiers and Families

Cannot imagine daily living

conditions / damage

Expect the unexpected and be prepared to adapt

Unclassified

9

3 d Sustainment Command (Expeditionary) 9
3 d Sustainment Command (Expeditionary)
9
Summary • Embedding is a great opportunity • Many, many challenges – but many, many

Summary

Summary • Embedding is a great opportunity • Many, many challenges – but many, many benefits

Embedding is a great opportunity

Many, many challenges but many, many benefits

Numerous lessons learned

Questions

Unclassified

3 d Sustainment Command (Expeditionary) 10
3 d Sustainment Command (Expeditionary)
10
Backups Unclassified 3 d Sustainment Command (Expeditionary) 11

Backups

Unclassified

Backups Unclassified 3 d Sustainment Command (Expeditionary) 11
3 d Sustainment Command (Expeditionary) 11
3 d Sustainment Command (Expeditionary)
11
Leveraging Public Affairs Unique and rich market: -13 unique unit hometowns -CONUS, Puerto Rico -Active,
Leveraging Public Affairs Unique and rich market: -13 unique unit hometowns -CONUS, Puerto Rico -Active,

Leveraging Public Affairs

Unique and rich market: -13 unique unit hometowns -CONUS, Puerto Rico -Active, Reserve, Joint team
Unique and rich market:
-13 unique unit hometowns
-CONUS, Puerto Rico
-Active, Reserve, Joint team
-Rural, military, urban communities
-29 engagements, 3 embeds in 10 days

Command Information

-New , simplified website -Partnered with other PAOs -Nested with Army.mil, FORSCOM, SOUTHCOM websites -Routine,
-New , simplified website
-Partnered with other PAOs
-Nested with Army.mil,
FORSCOM, SOUTHCOM websites
-Routine, predictable communications with
Soldiers and Families

Community Outreach

with Soldiers and Families Community Outreach Media Engagement -School partnerships -Sports teams

Media Engagement

Soldiers and Families Community Outreach Media Engagement -School partnerships -Sports teams -Speaking engagements -
Soldiers and Families Community Outreach Media Engagement -School partnerships -Sports teams -Speaking engagements -
Soldiers and Families Community Outreach Media Engagement -School partnerships -Sports teams -Speaking engagements -

-School partnerships -Sports teams -Speaking engagements -Community “reach-back” like WQXE

-Local emphasis, internationally capable -Harness existing and past partners -Creative products like Sustainer Minute -Simplicity and low tech a must

Unclassified

-Integrating Social Media 300+ fans in 72 hours

3 d Sustainment Command (Expeditionary) 12
3 d Sustainment Command (Expeditionary)
12
tech a must Unclassified -Integrating Social Media – 300+ fans in 72 hours 3 d Sustainment
tech a must Unclassified -Integrating Social Media – 300+ fans in 72 hours 3 d Sustainment
tech a must Unclassified -Integrating Social Media – 300+ fans in 72 hours 3 d Sustainment