Joint Logistics Command - Haiti Talking Points

3
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ESC Public Affairs Office




1
Make them AWARE.
Help them UNDERSTAND
Inspire them to ACT

Engagement: Al Jazeera interview and tour at Port and LSA
Type: Broadcast (on camera) interview. Crew will gather b-roll footage of tour locations.
Background: Al Jazeera English has been on the ground since soon after the earthquake.
According to JTF PAO coverage by the outlet has been consistently fair with no complaints or
back feedback from other units. After speaking with the producer Rachel Levin, assessment
is the outlet will give us a more than fair opportunity to highlight our involvement here in Haiti.
The fact that we approved and booked their request for interview within 6 hours of initial request
demonstrates transparency on our part which will begin the engagement on a favorable note.
Outlet angle: According to the producer the outlet is looking to highlight the US military
involvement here in the country. Rachel stated that many of those she has spoken within and
outside the media have the opinion that the US has taken over the operation here. She is not of
that opinion and is looking for stories that highlight how we are helping where the Haitians and
UN do not have the capability or capacity to help. We have the unique opportunity to highlight
the unique capabilities we bring to this operation that not only can be used to sustain our own
forces in country but if needed can be called upon and utilized by the Haitian Government or
UN.
Objective: Make Al Jazeeras audience aware of 1) what the JLC is and 2) how we are
uniquely qualified and equipped to support the Haitian and international effort not usurp it.
Themes to highlight:
This is a global response
Haitians are helping Haitians
Ever expanding partnerships
Sustainability we will stand by Haiti in the long run
Themes we need to counter:
US is taking over the country
US efforts are too slow and disorganized
US is keeping Haitian government and institutions afloat
US Military is an occupying force
US will rebuilding Haiti
Strategy: Highlight JTF Themes and use compelling imagery of our unique equipment,
ongoing partnerships, and young Soldiers on the ground operating in cooperation sith NGOs
and Haitians to make things happen. This will be accomplished first with crew taping footage at
the port, an interview at the port, then traveling to the LSA for the same.

Joint Logistics Command - Haiti Talking Points
3
d
ESC Public Affairs Office




2
Make them AWARE.
Help them UNDERSTAND
Inspire them to ACT

Key JTF-Haiti / JLC-Haiti Command Messages with relevant Talking Points
(As of 6 FEB J TF Talking Points and 8 FEB numbers from SPO)

Message: Aid is getting to the Haitian people more today than yesterday and more tomorrow
than today. U.S. priorities are life saving and life sustaining assistance to the Haitian people.

o 16 food distribution points, serving 9,000 families per site per day
o Rations (55 lb. bag of rice) last a family of 5 for 15 days
o 5384 metric tons of World Food Program Rice.
o Approximately 215K families fed through WFP distribution.
o Food distribution steadily increasing (7.5 million Haitians helped)
o 3 million earthquake victims have received food
o 2.4 million bottles of water issued to date
o 2.2 million humanitarian rations
o 7.5 million pounds of bulk food distributed
o 120,000 pounds of medical supplies delivered
o 65,000 hand-crank radios distributed


Message: More than just feeding the people of Haiti, we are committed to helping improve their
living conditions.

o 77,000 gallons of fuel issued
o Cargo handling of humanitarian supplies of all types
o TF MED has unique capability to assist if called upon

Message: The JLC worked with the Navy and the Coast Guard to reopen Haitis port, ensuring a
freer flow of food and necessary supplies.

o Since January 22: 1,300 shipping containers (1393 TEUs) and 3913 pallets discharged
o Last 24 hours: 395 containers and 393 pallets off-loaded
o Assisting with dive teams from Eustis
o Partnership between JTF PO, USAID, and JLC
o Army watercraft have unique capability to bring in heavy cargo without piers

Message: The JLC is helping to identify the remains of Americans who dies in the earthquake
and return those remains to the victims families.

o The 111
th
Quartermaster Company is a 14-member mortuary affairs team for Ft. Lee, VA.
o They work under the 3
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ESC with the assistance of one of commands our senior NCOs.
o The team has identified two sets of remains two date and are examining 18 others.


Message: The U.S. military is not taking over Haiti.

o Remain in Haiti as long as needed, as defined by President Obama.
o Here at request of Government of Haiti
o Partnership with U.N. and international community
o USAID and Non-Governmental Organizations work reconstruction (NOT U.S. military)
o Haitian capacity growing = less need for U.S. military
Joint Logistics Command - Haiti Talking Points
3
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ESC Public Affairs Office




3
Make them AWARE.
Help them UNDERSTAND
Inspire them to ACT

Core ESC Messages:
Message: The 3
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Sustainment Command (Expeditionary) has a proud expeditionary tradition and history
of deploying anytime, anywhere when needed.
o Conflicts and other emergencies can happen anytime, anywhere around the globe.
o Iraq / Afghanistan 2003-2008: Provided support in every OIF rotation since 2003, as well
as serving in Afghanistan as part of several rotations of Operation Enduring Freedom.
o Iraq 2008-2009: Senior logistics headquarters for MNC-I in support of OIF 08-10.
o We were a valuable asset in the mission to return Iraq to a state of security and self-
sufficiency.
o We supported the ISF and as they maintained security, stability and unity, Iraq continued
to enjoy economic growth through the domestic efforts of its people and through external
investment of the international business community.
o Iraq determined its own future through safe elections and economic progress; grew in
capacity each day and took its place in the world as a proud and sovereign nation.


Message: The 3
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Sustainment Command (Expeditionary) is an adaptive and ready unit providing
sustainment and distribution management anywhere, at any time, in any environment, against
any adversary.

o We are prepared to deploy at a moments notice.
o We are 8,000 Soldiers strong with units at Fort Knox and in Virginia at Fort Eustis, Fort
Lee and Fort Story.
o We have command and control over 1 Sustainment Brigade, 1 Quartermaster Group and
1 Transportation Company.
o When deployed, the 3
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ESC provides single headquarters command and control for
operational level sustainment and distribution management in support of deployed Corps
or JTF Headquarters.
o When we say logistics, we mean supplies, transportation, maintenance, field services,
distribution, and contracting.
o When we provide personnel services, we mean human resources, financial management,
legal support, and religious support.

Message: Resilient and informed Soldiers and Family members are key to readiness they
deserve our recognition and untiring support.

o We are committed to communicating effectively and often with our Soldiers and Families.
o Our FRSA and virtual Family Readiness Website keep Families updated on unit news.
o We have harnessed the hundreds of agencies and programs available in the Fort Knox
community to ensure our Soldiers and Families are ready for deployment and any
contingency.
o We need resilient Soldiers who are physically, mentally and spiritually capable of going
through multiple deployments.
o We need resilient Family members who are physically, mentally and spiritually capable of
going through multiple deployments and the other stressors of life.
o To be resilient, you must be able to balance your world and the world around you. You
have to not only be able to balance yourself internally (physically, mentally, and
emotionally) but externally as well (family and work).

Joint Logistics Command - Haiti Talking Points
3
d
ESC Public Affairs Office




4
Make them AWARE.
Help them UNDERSTAND
Inspire them to ACT