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DIMENSIUNEA

MANAGERIAL A
CRIZEI
ALIMENTARE
Florina BRAN
Carmen Valentina
RDULESCU
Ildiko IOAN
MANAGERIAL DIMENSION OF
FOOD CRISIS
Florina BRAN
Profesor univ. dr., Facultatea de
Economie Agroalimentar i a
Mediului, Academia de Studii
Economice din Bucure ti
Email:
florinabran@yaoo.com
Carmen Valentina RDULESCU
!onf. univ. dr., Facultatea de
Economie Agroalimentara si a
Mediului, Academia de Studii
Economice din Bucure ti
Email:
cv"radulescu@yaoo.com
Ildiko IOAN
!onf. univ. dr., Facultatea de
Economie Agroalimentar i a
Mediului, Academia de Studii
Economice din Bucure ti
Email: ioanildi#o@yaoo.com
Abstr
act
!are for $ublic ealt is of $rimary
im$ortance for any governmental $olicy,
since uman ealt is te most valuable
for social develo$ment. %e national
ealt $olicy concentrates efforts to&ard
strengtening $ublic ealt and re' launcing
of economic activities. %e $a$er analysis
te $ublic ealt indicators in (omania
related to food safety. )t ends u$ by
identifying several callenges to be
addressed at governmental level
Keywords: *uality management, food safety, food
security, sustainable agriculture
Rezumat
+ri,a $entru sntate $ublic este de im$ortan- $rimordial
$entru orice $olitic guvernamental, .ntruc/t sntatea
uman este cea mai
valoroas $entru de0voltarea social. Politica na-ional de
sntate concentrea0 eforturile $entru .ntrirea snt-ii
$ublice 1i relansarea
activit-ilor economice. 2ucrarea anali0ea0 indicatorii de
sntate $ublic din (om/nia care sunt lega-i de siguran-a
alimentar. (e0ult
fa$tul c o serie de $rovocri trebuie adresate la nivel
guvernamental.
Cuvinte !eie" managementul calit-ii, siguran-
alimentar, securitate alimentar, agricultur durabil
#EL CODES" 345, 356, 378
Proceedings of te si9t :Administration and
Public Management; )nternational !onference
CAM
$ CCAS$
BRAN Florina% RDULESCU Carmen Valentina and
IOAN Ildiko
MANAGERIAL DIMENSION OF
FOOD CRISIS
PROCEEDINGS OF THE SIXTH ADMINISTRATION AND PUBLIC
MANAGEMENT INTERNATIONAL CONFERENCE
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&' $UBLIC
(EAL)( *
A )O$ICAL
ISSUE
<orld =ealt >rgani0ation defines ealt as :&elfare, com$lete
from te $ysicall, mentally and socially $oint of vie& and not
merely te absence of disease or infirmity; ?@ulcu, A44BC. %is
formula so&s tat $o$ulation ealt is determined by a large
number of factors: economical, social, environmental, ereditary,
individual caracteristics including lifestyle of eac $erson.
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security, armonious inter$ersonal and social relationsi$s, a
safe and ealty $lace for &or#ing and living, an ade*uate *uality
concerning &ater, air and soil, sufficient food com$leted &it a
ealty lifestyle and access to *uality services regarding ealt.
>n te one and, te ealt sector is caracteri0ed by a ig
$otential for develo$ment, innovation and dynamism, and on te
oter and by te callenges it faces concerning te financial and
social viability and te effectiveness of ealt systems, due to te
ageing and te medical $rogress ?!E, A44DC.
=ealt status is a full inde9 about socio'economic develo$ment of
te country, a reflection of material and moral &elfare, a uge
influence u$on te economical, cultural, and labour $otential of
te country. %at is &y, in order to evaluate te $otential and te
country elements in &orld or only at te regional level, ealt
indicators are ta#en into consideration &it te economical and
$olitical situation ?!erbu,
A
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4
6
C
.
An im$ortant role in te social measures system of $eo$le
sanitary E e$idemiological &elfare is relied on te $romotion of a
ealty lifestyle, on te increase of ealt #no&ledge &ic can
be acieved by ealt education E $romoting ealt and a ealty
lifestyle tat contributes to strengten and maintain te ealt
and te recovery for te ability to &or#, e9tend life assets,
attracting active $o$ulation ealt
?
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F
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+,
BRAN Florina% RDULESCU Carmen Valentina and
IOAN Ildiko
MANAGERIAL DIMENSION OF
FOOD CRISIS
CAM
$ CCAS$
PROCEEDINGS OF THE SIXTH ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL
CONFERENCE
Bucharest,
u!e "#$"%,
"&'&
Fig.5. Geadly disease caused by
smo#ing
Source: Puiu ?A44FC. Grugs tat can esca$e: cigarettes.
tt$:HH&&&.smo#efree.l9.roHinde9.tml
%e most com$licated and costly social and ealt $roblems are caused most of te times
according to te scientific and sociological researc by beaviour, lifestyle, abits E tings tat
ta#e birt in te cildood and adolescence and accom$any us trougout life ?!A2M, A446C.
%e alcool, tobacco, drugs and social diseas E suc as A)GS and tuberculosis and traffic
accidents beside cancer, cardiovascular diseas, nutrition and mental illness E all tese ma#e
more victims tan te most tragic e$idemics in $revious centuries.
%us, doctors, $ublic autorities and local, national and international organi0ations sould be
more involved in $romoting life $atterns. )ncreasing te number of cam$aigns &ould be
necessary E ting &ic may lead to:
? (aising a&areness for everyone concerning te im$ortance of a ealty life &itin a
ealty environmentI
? Gevelo$ment and building te coo$eration abilities &it oter $eo$le and events of
everyday lifeI
? Promoting some ealty diets based on standard nutritional recommendations,
determined and validated as being te best due to clinical researcI
? Promoting s$ort and oter leisure activitiesI
? Encourage eac $erson to give and receive social su$$ort &itin te net&or#s in
&ic tey sould really $artici$ate.
++
CAM
$ CCAS$
BRAN Florina% RDULESCU Carmen Valentina and
IOAN Ildiko
MANAGERIAL DIMENSION OF
FOOD CRISIS
PROCEEDINGS OF THE SIXTH ADMINISTRATION AND PUBLIC
MANAGEMENT INTERNATIONAL CONFERENCE
B
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Fig.A.
consu
m$tio
alcoo
tobacc
o and
drugs
young
u$ to
years
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set of $riorities and develo$ment lines in te ealt field tat &ant
to strengten $o$ulation ealt, acieving some ade*uate living
standards and creating favourable conditions so as to acieve te
ma9imum ealt $otential of eac $erson trougout teir lifes.
-' )(E $OLIC. REGARDING )(E FOOD
SAFE). * GENERAL $RINCI$LES
Food and its safety in terms of consumer $rotection and uman
ealt, $lants and animals must be an integral $art of ealt
$rotection $olicy. %e food safety is essential to our ealt
meaning te entire food ,ourney starting &it $roducers of ra&
materials to te finised $roduct.
Food
security as
te follo&ing
basic
elements:
? %e *uality of ra& materials tat enters in te manufacturing $rocessI
? %e food $roduction $rocessI
? %e storage and te trans$ort of foodI
? %e &ay and te conditions food is sold.
%e food $olicy covers a &ide range of to$ics, tese
including: safety and food *uality, environment, agriculture
and fiseries, informing te consumer, researc and
develo$ment
+/
BRAN Florina% RDULESCU Carmen Valentina and
IOAN Ildiko
MANAGERIAL DIMENSION OF
FOOD CRISIS
CAM
$ CCAS$
?including genetically modified $roductsC as &ell as legal and economic as$ects suc as
$ricing and $ac#aging.
PROCEEDINGS OF THE SIXTH ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL
CONFERENCE
Bucharest,
u!e "#$"%,
"&'&
%e fast rytm of te modern life as &ell te gro&t of te ouseolds consisting of only one
$erson, single E $arent families and &omen tat &or# ave led to canges in te &ay food is
coo#ed and eaten. A $ositive result of tese canges &as te *uic# food tecnology, te &ay
$roducts are $re$ared and $ac#ed in order to offer safety and good *uality of te food su$$ly.
Ges$ite of tese ne& findings, tis may cause food contamination by some natural ingredients or
by introducing tem by accident or by te im$ro$er andling of food ?(adulescu and Jon, A446C.
According to te Euro$ean Knion and te <orld =ealt >rgani0ation E food safety is
everyoneLs res$onsibility from teir origin until tey reac te table. )n order to assure te food
*uality and safety some $rocedures are needed in order ma#e sure tat $roducts are untouced
and monitoring $rocedures so as to end all te activities in good conditions.
%erefore food $olicy must be built around around some ig food safety standards &ic
sould contribute to consumer and animalsL ealt $rotection and around some standards
concerning te environmental $rotection.
Mo&adays te life standards as led to te food tecnology $rogress, im$osed canges in te
storage, $re$aration and consum$tion of food. Fast develo$ments &itin a com$etitive climate
doubled by te consumerLs e9$ectances and demands ave $romoted a food oversu$$ly
causing at te same time a ue ris# of illness due to consum$tion of contaminated food or an
inade*uate treatment of tem. According to te global statistics BFN of te diseases caused by
contaminated food are due to restaurants and service units, A5N due to ouseold sector and
ON due to food $roducers.
0' FOOD SAFE). IN ROMANIA
Food safety system as been modified since 5FF7 by te (omanian Ministry of =ealt >rder no.
5F78 and subse*uently a$$roved by =+ 55F6HA44A concerning te food ygiene standards and
by la& number 574HA44D regarding food safety.
%e agrofood as a contribution &ic is *uite significant in (omaniaLs food e9$orts. !urrently,
(omanian e9$orts to&ards te Euro$ean Knion member countries re*uire res$ecting te as$ects
e9$ressed by te Girective numver 5B6HA44A. At first glance, te (omanian o$eratorsL activity
&ould not be affected by te la&. %e main reason &ould be tat most of (omanian $roducers
and distributors are
not involved in e9$ort mar#eting cannels to&ards te mar#ets &itin EK member countries. E9$orts
+1
CAM
$ CCAS$
BRAN Florina% RDULESCU Carmen Valentina and
IOAN Ildiko
MANAGERIAL DIMENSION OF
FOOD CRISIS
PROCEEDINGS OF THE SIXTH ADMINISTRATION AND PUBLIC
MANAGEMENT INTERNATIONAL CONFERENCE
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are usually accom$lised troug cannels &it various e9ternal
$artners &o are &illing to ta#e on te ma,ority of international
commerce res$onsibilities in &at concerns (omanian agro'food
$roducts. )n fact, te su$$ly'delivery management cain
$ers$ective, embraced by te economical o$erators, and
es$ecially te $romotion of traceability conce$t increase te
im$ortance of visibility across all levels of $roduction and
mar#eting cannels ?Balan, A446C.
%raceability is being managed by te Euro$ean legislation,
regulations no. 5B6HA44A and 58DAHA44O regarding food safety,
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ity of ensuring traceability are of organi0ational and informational
nature. Eac economic agent from $roduction, dressing and
distribution of agro'food and stra& $roducts must ave systems
and $rocedures &ic allo& te information to be available
anytime &itin te organi0ation and for *ualified autorities, at
teir re*uest.
%e institutions *ualified to $rotect te interests of consumers are:
%e Ministry of Public =ealt, te Mational Autority for !onsumer
Protection, te Ministry of Agriculture, Forests and (ural
Gevelo$ment and te Mational Sanitary @eterinary and Food
Safety Autority. %e activities related to food safety are
coordinated on te basis of a $rotocol &ic defines eac
institutionLs attributions in food control, from $roducer to
consumer ?Giaconescu, A44BC.
2a& no. 574HA44D regarding food safety, &ic trans$oses
$artially (egulation !E 5B6HA44A, also called te +eneral Food
2a&, aims at enancing community ac*uis &it direct
conse*uences on life, ealt or consumersL safety and
environment $rotection.
(omanian food legislation as one or more main ob,ectives
regarding life and uman ealt $rotection, consumer interests,
usage of $ro$er $ractices in food commerce, ta#ing into
consideration, if suc be te case, ealt and animal &ealt
$rotection, $lant and environmental ealt ?2a& 574, A44DC.
)n order to accom$lis te main ob,ective, &ic aims at
$roviding a ig level of ealt and life $rotection for umans,
food legislation is based on a ris# analysis, besides te case
&en tis a$$roac
is not ade*uate to te
circumstances or to te nature of
te measure.
+2
BRAN Florina% RDULESCU Carmen Valentina and
IOAN Ildiko
MANAGERIAL DIMENSION OF
FOOD CRISIS
CAM
$ CCAS$
8
PROCEEDINGS OF THE SIXTH ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL
CONFERENCE
Bucharest,
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"&'&
7,7
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A444 A445 A44A A44O A44D A447 A448 A44B
Fig. O. Salmonella incidence rate in umans
Source: %e Mational )nstitute of Statistics ?A44BC, Statistical )nde9es of
sustainable develo$ment,
tt$:HH&&&.insse.roHcmsHfilesH<eb")GG"BGHinde9.tm.
)n &at concerns te sustainable develo$ment inde9, section food safety and *uality, in
(omania, tere is ,ust one inde9 and tat is te Salmonella incidence rate in umans. As it can
be seen, in recent years tis rate as ad a declining trend, so&ing tat food safety in (omania
as become a mandatory and im$ortant ob,ective.
)n conclusion, it can be said tat $olicies regarding food safety are necessary for $rotecting
$eo$leLs ealt, as &ell as for regaining (omanian and EK consumersL trust in agro'$roducts.
%us, te strategy embraced ans&ers to te trends of a more and more demanding mar#et, in
&ic consumers as# not only safe $roducts, but also $roducts tat can be identified and
differentiated from oter alternative $roducts. %e currently contem$orary and educated
consumer &ises to #no& &ic te origin of te food e consumes is and &ic its nutritional
value is.
=ealty life e9$ectancy gro&t, troug $reventing diseases and $romoting $olicies tat
conduct to a more ealtier lifestyle, is im$ortant for citi0ensL &ealty and contributes to te
accom$lisment of te ob,ectives of 2isbon $rocess regarding #no&ledge society and viability of
$ublic finances, &ic are
affected by te rising costs of medical assistance and social insurances.
+4
CAM
$ CCAS$
BRAN Florina% RDULESCU Carmen Valentina and
IOAN Ildiko
MANAGERIAL DIMENSION OF
FOOD CRISIS
PROCEEDINGS OF THE SIXTH ADMINISTRATION AND PUBLIC MANAGEMENT INTERNATIONAL
CONFERENCE
Bucharest,
u!e "#$"%,
"&'&
REFERENCES
Blan, !. ?A446C. %rasabilitatea $roduselor: o $rovocare actual .n managementul lan-ului de
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!alm.c, @. ?A446C. Optimizarea activitii de educaie pentru sntate i promovare a modului
sntos de via n condiii socio-economice, %e0 de doctorat.
!E ?A44DC. From farm to fork. Safe food for Europes consumers. Girectorate'+eneral for Press and
!ommunication Publications. B'54DF Brussels.
!erbu, A. ?A446C. aportul !aional al dezvoltrii umane "##$-"##%.
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Ginc, ). ?A448C. )ntroducere n educaia pentru sntate i promovarea sntii, Public = Press,
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)nstitutul Mational de Statisticam ?A44BC, )ndicatori statistici de de0voltare durabila, Accesat >ctombrie
54, A454, de $e tt$:HH&&&.insse.roHcmsHfilesH<eb")GG"BGHinde9.tm.
Puiu, B. ?A44FC. Grogurile de care $utem sca$a: tigarile. Accesat Moiembrie 4F, A454, de
$e tt$:HH&&&.smo#efree.l9.roHinde9.tml.
)nstitutul $entru Managementul Serviciilor de Sanatate, ?A44DC. !ounty Ge$artments for =ealt
Promotion and =ealt Education, Programul Euro$ean de Studiu $entru Alcool si Groguri ?ESPAGC.
(dulescu, !.@. and )oan, ). ?A446C. Food safety in intensive agriculture, /ualit, 0 access to
success, nr. F, $$. 7A'7O.
@ulcu, 2. ?A44BC. Sntate pu1lic E vol ), Editura 2ucian Blaga, Sibiu A44B.
2egea 574 ?A44DC. 2e'ea 574HA44D privind Si'uran a alimentelor- $ublicat .n Monitorul >ficial Mr. D8A
din AD mai A44D.
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