Amity is not just a group of institutions which imparts world-

class education, but an experience where everyone associated

is part of a dream, a mission to see that India becomes a
Superpower by 2030. In my over 30 years stay in West Germany I realised, through
interacting with the over 6000 Europeans working for me, that we Indians have the
intelligence, the talent, and the potential to be the most successful people in the world. That
is why we established the Ritnand Balved Education Foundation in 1986 to start institutions
which will groom young future leaders to be complete, value-driven human beings and
competent professionals with a deep passion for our Country. These will be the people who
will lead India, who will lead the World. Today we are proud that Amity is synonymous with
practical, industry-focussed education and attracts the best students from across the
Country. The fact that our alumni are working in the best companies across the world is a
testament to our extremely talented faculty who inculcate, by example, in each student the
spirit of dedication, sincerity and loyalty, and to all the corporates who support our mission
with so much enthusiasm.
Each one of our students will be a success story. This is my dream, this is my commitment.
Dr. Ashok K. Chauhan
Chairman, AKC Group of Companies
Founder President, Ritnand Balved Education Foundation
Founder President' s Message
"Our mission at Amity is that every
student of ours becomes a success story"
What should I study?
A number of career and course options lie ahead of you. But
you will only be happy and successful if you pursue the one
that interests you and suits your personality. With so many
choices, the decision can become quite confusing. So, to help
you in the decision process, we have put a Career Aptitude
Test on our website.
The Online Career Aptitude Test is conceived and researched
by career experts to help match your aptitude with the right
career. Just log on to www.amity.edu/careertest and in
Car eer Apt i t ude Car eer Apt i t ude
Visit www.amity.edu/careertest
2
Amity is here for you
4 minutes flat, you can find out your personality type and the
courses/careers that suit the talent in you. Have fun. Discover
your future.
The next few years are very important in your life. The choices
that you make and the effort that you put in will determine your
success in your professional and personal life.
At this stage, what should you be looking for in an institution
and a programme?
1. An institution that has a good reputation and name where
the best faculty, students and recruiters come.
2. A programme that is so rigorous and continuously
evolving that it places you ahead of your peers anywhere
in the world.
3. Faculty who are dedicated, hard working and passionate
towards your success and who can be role models
for you.
4. An institution that gives you personalized attention so
that you don't remain just a face in the crowd.
5. An environment which encourages your all-round
development besides focussing on academic excellence.
Where should I study?
hat and Where to study is one of the most important decisions in life.
We, at Amity, understand. Over the years we have counselled
thousands of students, parents and even grand parents. For your benefit
we have compiled in this brochure some of the key features you should
consider while selecting an institution or programme
W
At this important threshold of your life, you may have many queries. For answers to your queries,
you may choose to interact with us by choosing any of the following options :
CALL OUR COUNSELLORS
ON THE AMITY HELPLINE
1800-11-00-00 / 0120-2445252
CHAT ONLINE WITH
COUNSELLORS AT
www.amity.edu
E-MAIL US AT
admissions@amity.edu
DROP BY
AT ANY OF OUR
CAMPUSES
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6. An institution that lays strong emphasis on traditional
values, so that tomorrow you not only become a
successful professional, but also an ethical and
responsible human being.
7. A hi-tech environment that constantly exposes you to the
latest technology in the world and utilizes the latest
learning techniques.
8. An institution that works hand-in-hand with the corporate
world so that tomorrow, you are fully equipped to handle
any challenge in the real life corporate situation.
9. An institution that has an international perspective and
partnerships to open up for you global opportunities in
today's borderless world.
10. An institution that attracts some of the best students
from around the country, giving you a network of life-long
friends.
In the ensuing pages, you will see that you can find all
these only in professional Universities like Amity
because we care for you and treat you like our own.
Welcome to Amity
The Inspiration
As an enormously successful entrepreneur in Europe for over
three decades, Dr. Ashok K. Chauhan, the founder of Amity
realised that Indians had the intelligence and the potential to
be the best in the world. If one could take tens of thousands of
talented youngsters and give them global level professional
education whilst imbibing in them an unwavering patriotism
for their country, there was no reason why they would not
4
spread across the world and ensure that India becomes a
superpower.
It was with this in mind that Dr. Chauhan took upon himself the
responsibility of bringing together some of the best scientific,
academic and corporate brains to establish the most hi-tech
campuses and learning resources to march towards his dream
of India 2030- A Superpower.
50,000
STUDENTS IN
AMITY
130
PROGRAMMES
OFFERED
AMITY HAS OVER
16 YEARS OF EXPERIENCE
IN EDUCATION
The Conviction
The Journey
Dr. Chauhan's responsibility manifested itself in the form of the
Ritnand Balved Education Foundation (RBEF), a non-profit
organization established in 1986, which has since then
nurtured various institutions under the Amity umbrella. At
Amity, extraordinary careers emerge from a unique
background based on solid foundations. Each one of our
students is a success story by himself. They are equipped with
emotional intelligence, teamwork skills, leadership skills and
the physical agility and discipline imbibed through compulsory
military training programmes.
Dr. Chauhan's unique philosophy of 'Total Education' has
helped shape extraordinary careers of students emerging
from all corners of the country to join the Amity family. The
2000-strong faculty of academic experts and thought leaders
facilitate the development of every individual into well-
rounded, ethical achievers. Their efforts ensure that education
is made as enjoyable as it is transformational.
From what was a humble beginning, the Amity Universe has
grown into a force to reckon within the Indian education
sector providing educational opportunities ranging from the
requirements of school-goers to that of budding professionals
in diverse fields. And all along the way, we at Amity have
accomplished many a first.
Some of our milestones include:
A deep grounding in heritage and sanskars permeates Amity's
contemporary and professional learning experience. The
global edge of Amity comes from prestigious associations
with many leading universities of the world. Nanotechnology,
forensic sciences, cyber laws and bio-technology are some
cutting edge areas where Amity is innovating in research and
education. The Amity Brain Research Institute, Amity Institute
of Behavioural & Allied Sciences and Amity School of
Spirituality & Values ensure that students are transformed in
the right manner.
Today, Amity is one of the leading group of private educational
institutions in India with over 50 world-class institutions
imparting over 130 courses to over 50,000 students, spread
across 22 integrated campuses.
Across campuses lawyers, engineers, journalists, telecom
professionals, managers and many more budding professionals
co-habit a world of academic rigour and human values. They are
empowered with the best in education and leadership qualities
so they can take the collective mission of shaping the future of
the nation forward.
The No. 1 ranked pvt. B-School in India thrice in a row
The No. 1 ranked pvt. Biotechnology institute in India
The Telecom institute ranked amongst the top 5 in India
The First wireless campus in India
The Triumph
Where Modernity blends with Tradition
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Amity University, Uttar Pradesh
Its gives me great pleasure to introduce to you to Amity University - Uttar Pradesh
established by Ritnand Balved Education Foundation, the umbrella organization of
the vast and ever growing Amity Universe of Education.
Amity has made a leading place in almost all disciplines of higher education-
Engineering, Management, Biotechnology, Information & Communication Technology, Law, Education,
Forensic Sciences, Insurance and Actuarial Science, Journalism & Mass Communication and so on.
With full understanding and realization of the country's imperative needs of world class education,
Amity has the goal to impart holistic training which imbibes not only professional knowledge and skills
but also training in values and ethos of our rich heritage with a view to all round development of the
future generation for the nation.
Amity students are given constant exposure to the corporate world through regularly organized
seminars, conferences & workshops where the best management gurus and technical experts are
invited to share their valuable experience and views.
It is my privilege to invite students to join the Amity Family, where our continuous endeavour is to
transform the new young generation into experts and leaders of the future.
Maj Gen. K. Jai Singh
Vice-Chancellor
Amity University, Uttar Pradesh
Executive Senior Vice President, RBEF
Message f r om t he Vi ce- Chancel l or
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CENTRALLY LOCATED
CAMPUS IN LUCKNOW
60 ACRE CAMPUS IN NOIDA
(ADJ. NEW DELHI)
ESTABLISHED THROUGH AN ACT
OF THE UTTAR PRADESH GOVT.
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A milestone in Amity's unceasing endeavour for achieving
educational excellence is the establishment of the Amity
University Uttar Pradesh as a pace setting University.
Established through an Act of the Uttar Pradesh Govt., the
University is committed to providing skills based quality
education comparable to the best by international
standards and it subscribes to the philosophy of blending
modernity with tradition and nurturing talent.
The University has its Headquarters at Noida (Adj. New
Delhi)in a sprawling 60 acres campus, with another 4 acres
residential teaching campus at Lucknow.
GOVERNANCE
The University functions under the overall umbrella of the Act
and is governed by the provisions of its Statues, Ordinances,
Regulations and Guidelines.
The following Statutory Bodies provide policy framework and
direction in the functioning of the University and fulfillment of
its objects:
- The Court
- Executive Council
- Academic Council
- Finance Committee
- Planning Board
- Board of Studies
Amity Lucknow Campus 15 acre Noida Campus,(Adj. New Delhi)
Amity University has Degree Programmes in the
following areas :
LCO O A I TY WE ME T M
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Information Technology
Insurance
International Business
Journalism
Languages
Law
Management
Mass Communication
Medical Sciences & Research
Nanotechnology
Organic Food & Agriculture
Performing Arts
Physical Education and Sports Sciences
Physiotherapy
Psychology
Telecom Technology & Management
Travel & Tourism
Urban Management

Actuarial Science
Advertising
Architecture and Planning
Bioinformatics
Biotechnology
Competitive Intelligence
Computer Science
Design
Education
Energy & Environment
Engineering
Event Management
Fashion Design
Fine Arts
Forensic Sciences
Governance
Hotel Management
Amitys Professional Career Degrees
Quick facts about Amity
Amity University and all Amity Institutions have
been established by the not-for-profit RBEF which has
been nurturing talent for the last 16 years
Amity institutions are consistently ranked amongst
the top in the Country. Cases in point are the Amity
Business School and the Amity Institute of
Biotechnology which are ranked the no. 1 pvt.
Institutes in India in their areas
Amity's campuses are most hi-tech and designed to
global standards. Wireless broadband internet,
airconditioned classrooms, rooftop restaurants are
just some of the many facilities
Amity has over 2500 strong faculty led by 11 former
Vice Chancellors, including those of University of
Roorkee & Vice Chairman of AICTE
Amity attracts top students from all over the Country
and thousands stay on campus
Amity's curriculum is practical and industry-oriented,
updated annually by the Industry Advisory Boards
Amity focuses on personality development and
imbibing of values
Amitians undergo compulsory military training to
develop leadership and patriotism
Many value addition courses on art appreciation,
photography, golf, etc. are offered
Amitys credits are globally recognised by some of
the leading universities in USA, UK and Australia like
Purdue University
Amity's interaction with the corporate world is
unparalleled. Thousands of top corporate leaders have
interacted with Amity students
Amity has helped the corporate world interact with
more gurus like Steven Covey, Philip Kotler and Tom
Peters than any other academic institution
Amity has a dedicated Corporate Resource Centre to
ensure 100% placements
Alumni are all over the world in leading companies like
HLL, McKinsey, Ernst & Young, Reliance...
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The Learning Resources
CT I NFRASTRU URE
Classrooms
The Focussed Learning Space
The spacious, amphitheatre style classrooms in most
Amity Campuses provide the most conducive atmosphere
for dynamic and focused discussions
They have been designed to bring together analysis with
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action and are augmented with integrated audio-visual
teaching aids for lectures, presentations etc.
Most classrooms are centrally air-conditioned to create
the right atmosphere for long hours of learning
OVER 4000
NETWORKED
PCs
INDIA'S FIRST
WIRELESS
CAMPUS
AMPHITHEATRE
STYLE
CLASSROOMS
INTRANET
DRIVEN
PROCESSES
Computing Facilities
Imparting knowledge in the most hi-tech
environment
All Amity campuses are inter-connected through a highly
secured Amity Virtual Private Network, where over 4,000
PCs are inter-connected to the internet through broadband
connection
All Amity campuses have state-of-the-art computer
centres that provide computing facilities comprising of the
latest HP/IBM machines linked to a wide range of software,
communication and print services
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t Amity, we benchmark only against the best institutions around
the world. Our faculty and senior team members travel all over the
globe to imbibe the best practices, so that we can give you a solid
foundation for learning
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Most campuses are fully wireless and students in many
programmes are provided with wireless laptops to help
them access the world anytime, anywhere
Latest software like SAS, PROWESS, ORACLE etc. are
used to enable work on data analysis, web technologies
and software designing
The Intranet enables close on-line interaction between
faculty and students for online interaction
N RAST RUC R I F T U E
The Learning Resources
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Amity is also a member of the British Council Library and
American Library Centre
Our specialist staff will always be there to help you with
quick references
Library
The Knowledge Resource Centre
The libraries at Amity are more like integrated Knowledge
Resource Centres that are stocked with over 1,25,000
books in total, periodicals, references, national and
international journals, CD-ROMs covering all aspects of
academic studies and research material
OVER
1,25,000
BOOKS
STATE-OF-THE-ART
LABORATORIES
ONLINE
DATABASES
& JOURNALS
OVER 1,200
CORPORATE LEADERS
HAVE SPOKEN IN
AMITY AUDITORIUMS
Laboratories
Training grounds for budding professionals
Amity has a state-of-the-art labs that allow the students to
experiment and bring to practice what they have learnt in
theory
Auditorium
A platform of interface
Amity provides state-of-the-art auditoriums that act as a
common ground for students, faculty and corporate
personalities for regular interfaces, conferences and other
events
At these platforms, you will come across various global
thought leaders, academic gurus, corporate heads,
sharing their corporate experiences with you
For events of a smaller scale, the Seminar Halls, equipped
with advanced presentation tools, are the ideal venue
Syndicate Rooms
Arenas for cultivating team spirit
The syndicate rooms provide a perfect setting for you to
master team skills through exercises like brain-storming
sessions, group discussions, role plays etc.
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t Amity, the excellent infrastructure including amphitheatre style
classrooms, modern labs and the well stocked library provide a solid
foundation for excellence in academics
Inderveer Singh
BBA, IIIrd Year
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The Campus Facilities
Residential Accommodation
Your private comfort zone
At Amity, you will be among the many students coming
from all across the country to live in Amity Residences,
which come closest to being a home away from home
The separate facilities for boys and girls, caring wardens
and a tight security ensure a pleasant stay allowing
students to focus on their academics
Whilst internet access and STD facilities ensure close
contact with family and friends outside, the common
rooms are fully equipped with TV, indoor games and other
recreation facilities
Medical Facility
Caring for you, all along the way
A healthy body makes for a healthy mind. To ensure your
well being, Amity campuses have tie ups with renowned
groups of hospitals to take care of any emergency,
whatsoever
At Amity, you will be covered by a comprehensive Medical
Insurance to meet all kinds of exigencies
N RA T RUC R I F S T U E
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SEPARATE
HOSTELS FOR
BOYS & GIRLS
MODERN
SPORTS
FACILITIES
MEDICAL
INSURANCE
FOR STUDENTS
CAFETERIA MENU
DESIGNED BY
PROFESSIONAL
DIETICIANS
Sports Facilities
Developing Agile Leaders
The industry today seeks not just knowledge workers, but
action oriented leaders who adapt to changing situations
with ease
At Amity, the infrastructure has been designed with
exceptional facilities for sports as well as recreational
activities to ensure that you are groomed to become
just that
Across campuses, Amity has top sports facilities including :
Cafeteria
Forging life-long friends, leisurely
What you eat is what you are! A healthy mind can only
reside in a healthy body. We, at Amity, understand. Hence,
all cafeteria have menus that are designed by a team
of professional dieticians, comprising nutritious and
wholesome food to ensure a well-balanced diet
Fresh fruit juices, milkshakes, ice creams sundaes and
even midnight snacks are available in these cafeteria for
those energy boosts
- Horse riding - Athletics - Basketball
- Boxing - Cricket - Volleyball
- Shooting - Football - Hockey
he Amity hostel is equipped with all the facilities one can find at home such that I can
focus on my studies. The caring, ever so helpful wardens, the healthy and delicious
meals, the STD facilities that allow to be in touch with friends and family, make sure
that we don't miss home
Mr. Vineet Bhardwaj
MBA (Insurance), IInd Year
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Reputed & Experienced Faculty
Core Faculty
At Amity, the core faculty comprises distinguished
academicians from the best institutions and leading
professionals from the corporate world with rich
industry experience
Amity has some of the senior-most academicians as part
of the team including eleven former Vice Chancellors from
Universities like IIT-Roorkee, and the former Vice Chairman
of AICTE
Not only are the faculty academically amongst the best,
but have high standards of moral and ethical values so that
they can be true role models
UD I NG M Y ST Y AT A I T
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FACULTY
LED BY
11 FORMER VCs
2,500
STRONG FACULTY
IN AMITY
LEADING CORPORATE
PROFESSIONALS AS
VISITING FACULTY
FACULTY ARE
MENTORS AND
ROLE MODELS
Visiting Faculty
Having achieved prominence in their respective fields,
the visiting faculty give the students a different insight
into the subject with the experience they have gained in
the industry. They encourage the students to look
beyond the books and explore the subject with
experiential learning.
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thought one should share the knowledge gained with the students. But
the truth is that I have got so much back from the class. They were so
interactive and responsive
I
Jayshree Sunder
Executive Director-North, Leo Burnett
Dr. Ajit Varma
Director, Amity Institute of Herbal & Microbial Studies,
has discovered a new Fungus for which
Amity & NBRI have got a global patent
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STu0Yl l6 AT AMl TY
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Constantly Lvolving Curriculum
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STUDYI NG AT AMI TY
Degrees Offered by Amity University
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Manpreet Singh Duggal
MBA, Amity Lucknow
erserverance, a passion for excellence, respect for one's culture
and zest for life. Amity is one of the few institutes, where this
combination is available in plenty

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GRADUATE & POST GRADUATE PROGRAMMES
N-Noida Campus; L-Lucknow Campus Programmes after 10+2 Programmes after Graduation
Courses by Discipline Campus Duration
(Alphabetically listed) offered at (Yrs.)
B.Sc. (Hons.) - Anthropology N 3
M.Sc. - Anthropology N 2
Bachelor of Architecture N/L 5
Master of Architecture N 2
M.Sc. - Physics N 2
M.Sc. - Chemistry N 2
M.Sc. - Mathematics N 2
B.Tech. - Biotechnology N/L 4
B.Tech. - Bioinformatics N 4
B.Sc. (Hons.) - Medical Biotechnology N 4
B.Sc. (Hons.) - Biotechnology N/L 3
Integrated M.Tech - Biotechnology N 5
Integrated M.Sc. - Biotechnology N 4
MBA - Biotechnology Management N 2
M.Sc. - Biotechnology N 2
M.Sc. - Bioinformatics N 2
M.Tech. - Biotechnology N/L 2
PG Diploma in Clinical Data Management N 1
B.Com. (Hons.) N 3
BFIA - (Bachelor of Financial & Invest. Anal.) N 3
Bachelor of Journalism & Mass Comm. N/L 3
Master of Advertising & Marketing Mgmt. N 2
Master of Journalism & Mass Comm. N/L 2
Master of Film & TV Production N 2
PG Diploma in PR & Event Mgmt. N/L 1
PG Diploma in Advertising & Marketing Mgmt. L 1
PG Diploma in Hindi Journalism L 1
BCA N/L 3
B.Sc. (IT) N 3
MCA N/L 3
M.Sc. (Network Technology & Management) N 2
B.Sc. - Interior Design N 3
M.Sc. - Interior Design N 3
ANTHROPOLOGY
ARCHITECTURE
APPLIED SCIENCES
BIOTECHNOLOGY
COMMERCE
COMMUNICATION
COMPUTER SCIENCE / IT
DESIGN

Courses by Discipline Campus Duration

(Alphabetically listed) offered at (Yrs.)
B.EI.Ed. (Bachelor of Elementary Education) N 4
ETE (Elementary Teacher Education) N 2
NTE (Nursery Teacher Education) N 1
B.Ed N/L 1
M.Ed N 1
B.Tech. - Electronics & Communication Engg. N/L 4
B.Tech. - Computer Science & Engg. N/L 4
B.Tech. - Electronics & Telecommunication N 4
B.Tech. - IT N/L 4
B.Tech. - Mechanical & Automation Engg. N/L 4
B.Tech. - Aerospace Engg. N 4
M.Tech. - Computer Science & Technology N 2
MFC (Master of Finance & Control) N 2
B.Sc. - Fashion Design & Technology N/L 3
BFA N/L 4
BFA - Animation N 4
MFA N/L 2
B.Tech - Food Technology N 4
B.Sc. (Hons.) - Forensic Sciences N 3
M.Sc. - Forensic Sciences N 2
B.Sc. - Hotel Management N/L 3
MBA - Hospitality Management N 2
MBA - Insurance N 2
PG Diploma in Insurance Management N 1
M.Sc. - Actuarial Science N 2
MBA - Insurance (Part Time) N 2
B.A. (Hons.) - English N/L 3
B.A. (Hons.) - French N 3
B.A. (Hons.) - Spanish N 3
M.A. (Hons.) - English N 3
EDUCATION
ENGINEERING
FINANCE
FASHION
FINE ARTS
FOOD TECHNOLOGY
FORENSIC SCIENCE
HOSPITALITY
INSURANCE & ACTUARIAL SCIENCE
LANGUAGE

STu0Yl l6 AT AMl TY STu0Yl l6 AT AMl TY

Degrees Offered by Amity University
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camo lo AmIly vIll a dioam. I loIl Il vIll a hiIgll caiooi In a loadIng
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HCL lnfolcch, Alumn-PGDMOT
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Total Personality Enhancement

At Amity, emphasis is given on not only making you
academically brilliant, but true leaders and team players,
thus preparing you for the real life corporate world
Amity has many unique programmes like the Military
Training Camps wherein you will imbibe the value of
discipline and a spirit of patriotism, commitment and
perseverance, by participating in various activities like
parasailing, trekking, shooting and many other activities
that test your mental and physical agility
To help you in personal grooming, special sessions are held
on business etiquettes, negotiation skills and effective
communication
STUDYI NG AT AMI TY
24
To help you to become an efficient team member and
effective leader, you will attend special classes on
leadership, teamwork and analytical skills
As a student, you will also be an active member of a
club/committee that brings about your true potential and
aptitude helping you in your future careers. Thus you can
choose from various committees and clubs including.
Alumni Committee, Placement Committee, Cultural
Committee, Debating Club, Event Management
Committee, Sports Committee. Environment Committee,
PR & Outreach Committee, IT Club etc.
MILITARY
TRAINING
CAMPS
SPECIAL YOGA
CLASSES
PARTICIPATION
IN CLUBS &
COMMITTEES
STRESS ON
IMBIBING VALUES
& SANSKARS
The Humane Face of an Amitian
Amity believes in not just developing achievement oriented skills but also
developing humane values in students.
This is reflected in various sports, education and cultural activities that
Amitians organise to support AMITASHA, a non-profit NGO run under the
aegis of Ritnand Balved Education Foundation, the umbrella body of Amity
institutions, dedicated to education
and grooming of the underprivileged
girl child,
For instance, Amitians organise the
Amity Insurance Cricket Cup, an
annual cricket tournament among the
top insurance companies. The
proceeds of this tournament are
donated to Amitasha.
Mr. Kapil Dev, the famous cricketer,
presenting the trophy to the winner of
Amity Insurance Cricket Cup
Yoga, military training (including shooting, parasailing and other adventure sports) are an integral part of personality development at Amity
ersonal growth and professional development were my key goals of
modern higher education. At Amity, I learnt how to think
analytically, lead, solve problems and communicate effectively.
Anuj Dhawan
B. Tech. Student
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International Study Options
We, at Amity, believe that studying abroad is one of the
best ways to widen your horizons and enhance your maturity
and confidence
Thus, apart from creating truly global standard institutions in
India, we have ensured that some of the leading
institutions in the US, UK and Australia recognise the
credit of Amity so that the students can do a semester
or year abroad, thereby getting an international degree
at a fraction of the cost

elighted and impressed by the high standard of students.
Dr. Fred Burke,
University of Cambridge

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PARTNER OF QUALCOMM
ACADEMY, USA
REGIONAL NETWORKING
ACADEMY OF CISCO, USA
GLOBAL ACCEPTABILITY
OF AMITY CREDITS
Global recognition
for quality
In December 2003, Amity became the first education
group in the country to be certified with the highest
ISO 9001-14001 Quality Award by AQSR of USA
Students can go to top
global Universities like
University of East London University of the West of England University of Waikato
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Events and Activities
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Amitians have come out with flying colours, winning
competitions in theatre, debates, sports and many other intra
and inter-institute festivals and events.
Amity was declared the winning team in this prestigious
festival hosted by IIM Ahmedabad.
Rahul Aggarwal, an alumnus of Journalism, was adjudged the
winner of the ''CNN Young Journalist Award'' for his story
''Dead Man Walking''.
A few cases in point are :
CHAOS Festival at IIM Ahmedabad
CNN YOUNG JOURNALIST AWARD
28
INTERNATIONAL MOOT COURT COMPETITION
CNBC TV 18 COMPETITION
Himanshu Dodeja and Ashish Mohan, law students, were
selected in the national rounds for participating in the Stetson
International Environmental Moot Court Competition and
Philip C. Jessup Moot Court Competition in the USA.
Management students, Saurabh Chauhan, Akshay Bhagotra,
Nipun Jain and Payal Garg, beat Bennett & Coleman and
Wipro in the 'The Challenge' a Quiz Competition among
institutions and corporates in a televised show on CNBC.
Sonia Tandon and Udya Goyal emerged as runners up
in 'Trial by Fire', a strategy competition among India's top
B- Schools, defeating IIM-Lucknow, IIM-Indore & XLRI.
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Amitians hosting and emerging winners in various Inter / Intra Institute events
The winners at Sangathan-Amity's Annual Sports Meet with Dr. Ashok K. Chauhan, Founder President, RBEF
Amitians have also organised some of the most
sought after events including intra and inter-
institute festivals, contests and competitions.
Some of these are :
Amity was host to this event organized by Business
Today and Standard Chartered wherein over 70
institutions participated from across the country.
This is an inter-institute Talent Competition where
B.Schools from across the country including
IIM Ahmedabad, FMS, IIM-Lucknow participated in
various innovative competitions.
The first-of-its-kind All India Undergraduate
Management Festival organized by Amity, AURA
provides a perfect setting for myriad management
games among contesting teams from colleges
across the country.
A national IT meet organized by IT students,
it provides a perfect platform for industry-institute
ACUMEN
TALENT
AURA
CYBUS
29
interface for panel discussions, seminars etc.,
besides interesting interactive sessions like IT Quiz,
Clue 18, Coding, Debugging etc.
This annual inter-institute competition organized by
students of Advertising and Journalism was a major
draw among all participating teams representing
various colleges.
Organised to celebrate Founder's Day, which is
Dr. Ashok K. Chauhan's birthday, this is an inter-
Amity Institution Sports event that propagates the
spirit of camaraderie among all Amitians.
The highlight of this annual event organized by
management students for Corporate Professionals,
Academicians and students, was the Quiz
Competition anchored by Derek O'Brien. The other
innovative programmes included the Case Study
Competition, Business Plan Competition, Quality
Practices Contest etc.
THE BIG PICTURE
SANGATHAN
TATVA
Forging Lifelong Friendships
STUDYI NG AT AMI TY
30
Making good friends is important in life. Amity has a
rigorous entrance screening procedure, wherein on
average only 1 out of 30 students is selected to join, thus
ensuring that only the most talented students are a part of
the Amity family. In such a cosmopolitan environment,
wavelengths are sure to match
Attending university is not only about studying and
developing yourself, but also about developing a network
of lifelong friends
As an Amitian, you will have an edge over students of other
institutions. Since Amity has students pursuing diverse
programmes, you are sure to make lifelong friends who will
be future CEOs, engineers, lawyers, advertising, IT and many
other professionals
UNIQUE
MENTOR-MENTEE
CONCEPT
THOUSANDS OF
AMITY ALUMNI
ALL OVER THE WORLD
LIFELONG
FRIENDSHIPS
WITH STUDENTS
ACROSS STREAMS
During this critical phase of life, young students need lot of
care and support. That's why we have created a unique
Mentor Mentee System that ensures a constant
interaction between the faculty and students
A faculty member is assigned to a group of 5-6 students to
counsel them on their academic and personal concerns
In many Amity institutions, every student is assigned an
The right support system and personalized attention
FRIENDLY
COUNSELLORS
ne of the many advantages of being an Amity alumni is that today
wherever I go, we have Amitians in virtually every organisation. Thus
doing business becomes so much easier
Dhinendra Lohmor
Vice President, Yes Bank Ltd.
Alumni PGDM, Class of 1997
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Unique Mentor-Mentee Concept
he visit to this great institute brought deep conviction in our prophetic dreams:
1. India's spiritual culture will lead world education.
2. The world will come to have the best education in Amity, catering the best of
western science and Indian spiritual culture.
Swamiji Jitatmananda,
Head-Rajkot Centre, Ramakrishan Mission
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Industry Mentor, an Alumni Mentor, a Parent Mentor and a
Faculty Mentor to provide sound counselling on their
academic and career concerns
Besides, the Amity counsellors trained in USA and
at NIMHANS, are always there as true friends
and confidantes, to solve your personal / emotional
problems
Scholarships & Education Loans
Education loans
Today, most banks are offering education loans to students on
attractive terms. Still, at Amity, we have tied up with some
reputed banks to offer you educational loans that have the
following benefits :
- Quicker processing
- Concession on rate of interest
- Easy repayment options
For details you can visit our website www.amity.edu/loans
Scholarships
At Amity, over the years, we have given hundreds of
scholarships to talented students from all across the
country. These scholarships have been initiated to
encourage the talents of meritorious students, thereby
strengthening the roots of our future generation
Scholarships are awarded in recognition of achievement in
areas of relevance to the study programmes

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32
TIE UPS WITH REPUTED BANKS
FOR EASY LOANS
NUMEROUS SCHOLARSHIPS
FOR MERITORIOUS STUDENTS
For Graduate Programmes
Scholarships are awarded based on CBSE/ICSE XII Board
results as under:
For Noida Campus :
100% scholarship to students securing 93%
aggregate and above
50% scholarship to students securing 88%
aggregate and above
For Lucknow Campus :
100% scholarship to students securing 90%
aggregate and above
50% scholarship to students securing 85%
aggregate and above
25% scholarship to students securing 70%
aggregate and above
Detailed information on scholarships is available at www.amity.edu/scholarships
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Amity Scholarships
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Dr. R. A. Mashelkar, Dr. Ashok K. Chauhan & Mr. Atul Chauhan alongwith
some of the over 100 B.Tech. students who received a 100% scholarship
For Post Graduate Programmes
Scholarships are awarded based on Class XII Board and
Graduation results as under:
For Noida Campus :
100% scholarship for students securing 93%
aggregate and above in class XII and 75% aggregate
in Graduation
50% scholarship for students securing 88%
aggregate and above in class XII and 75% aggregate
in Graduation
For Lucknow Campus :
100% scholarship for students securing 90%
aggregate and above in class XII and 75% aggregate
in Graduation
50% scholarship for students securing 85%
aggregate and above in class XII and 75% aggregate
in Graduation
Regular Industry Institute Interaction
This regular interaction helps students to apply their
theoretical knowledge to real life corporate situations
Besides regular Management Development Programmes
(MDPs), Seminars, Consultancy, Quiz Contests, Research
& Resource Sharing, the Centre organizes the following
specific programmes
At Amity, we have more interaction with the corporate
world than any other institution-one of the reasons why we
are consistently ranked at the top
The Corporate Resource Centre acts as an interface
between the students, faculty and the corporate world to
initiate continuous interaction with the industry, sharing
the industry experiences, understanding industry needs
and providing the required support to the corporate world
O AT ERA I O CORP R E I NT CT N
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CEOs FORUM
Corporate Mind Sharing
CEOs DINNER SERIES
Interacting with Corporate Leaders
CORPORATE MENTORING PROGRAMME
Getting an insight into the real life corporate world
In this forum, 3 to 4 CEOs from diversified industry
sectors are invited to speak and interact with students
on specific topics
Over 500 CEOs have already visited the campus for
these forums
As a truly unique experience, Amity invites top CEOs to dine
with a group of 9-10 students
Students not only overcome the anxieties of interacting with
a leading personality, but also develop close friendship with
a mentor for life
Students are paired with a corporate professional based on
their area of interest and specialization
They are provided with the insights and experience deemed
essential to face the corporate realities. They
are also given advice on how to succeed in their
chosen profession
Mr. Sanjeev Bhikchandani,
CEO-Naukri.com addressing
students during CEO's Forum
Mr. Rajeev Karwal, CEO & MD, Electrolux Kelvinator at the
conclusion of the Mentoring Programme
Amitians getting a first hand
account of the corporate world as
part of CEO Dinner Series
INTENSIVE
INDUSTRY
INTERACTION
OVER 1,200 CEOS
HAVE VISITED
AMITY CAMPUSES
CORPORATE
PROFESSIONALS
ALSO ACT AS
MENTORS
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Mr. Aseem Chauhan chairing
a session on Bioinfomatics
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t Amity, a number of innovative programmes and initiatives such as Mentoring
Programme, interaction with domain experts from India and abroad broaden the
perspectives of the students. Indeed a great step in breeding a new generation of
professionals with brand new thinking, aspirations and attitude
Sanjay Bhasin
Director-Business Development
Nokia India
Mr. Madhur Bajaj, VC, Bajaj Auto Ltd.
being felicitated by Mr. Atul Chauhan
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Regular Industry Institute Interaction
O AT ERA I O CORP R E I NT CT N
hat Dr. Ashok K. Chauhan has done in a short span of 9 years, if there
are some 8 - 10 more Dr. Chauhan's, there is no reason why our country
could not be member of league of advanced world countries I wish
great future to Amity Institutions
Dr. Brij Mohan Lall Munjal
Chairman & Managing Director
Hero Honda Motors Ltd.
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Facing Page
Top strip
Bottom strip 1
Bottom strip 2
Dr. B. M. Lall Munjal, Chairman, Hero Honda
Mot or s Lt d. , addr essi ng t he audi ence
whi l e Mr. Hemant Sachdev, Corporate
Director-Marketing, Bharti Televentures and
Mr. Sunil Arora, Chairman, India Airlines, look on
Mr. Stuart Purdy, CEO Aviva Life Insurance giving
a speech at Amity School of Insurance & Actuarial
Science as Chief Guest
Mr. Rohtash Mal, CEO, Bharti Infotel Ltd. during
annual management festival - TRENDS '05
Mr. Gopal Krishnan, Executive Director, Tata Sons
addressing the audience at TRENDS
Dr. Santrupt Misra, Director, Aditya Birla Group
addressing students at TATVA '05
Mr. Sushanto Roy, Chief, Media & Entertainment,
Sahara, addressing the gathering
Mr. S. S. Bhartia, Chairman, Jubiliant Organosys
sharing his corporate insights
Dr. Surinder Kapur, Chairman & MD, Sona Koyo
Steering Systems Ltd. receiving Amity Leadership
Award for Quality Excellence from Dr. Farooq
Abdullah, MP and Former Chief Minister, J & K
Mr. A. Sudhakar, VP (HR), Dabur India at the
International HR Summit
Mr. Ashok Trivedi, Chairman, iGate Corporation,
delivering a speech to students
Exchanging business perspectives
Pragmatism in business thought has always been at the core of the
learning process at Amity. Students are quick to grasp important
theories when they come from leading corporate personalities
Amity has been actively involved in organising and being academic
partner to over 300 international and national seminars and
conferences wherein the students and faculty have got a first hand
account of prevalent corporate practices and industry trends
SEMINARS AND CONFERENCES
37
Regular Industry Institute Interaction
R O AT ERA I O CO P R E I NT CT N
xcellent faculty and a high level of students. Very
Commendable Enterprise
Saurabh Srivastava
Executive Chairman
Xansa India Ltd.
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Facing Page
Top strip
Bottom strip 1
Bottom strip 2
Mr. Saurabh Srivastava, Executive Chairman,
Xansa speaking at a Corporate Meet
Mr. Shankar Bali, VP-Marketing & Sales, Hutch, receiving
the Amity Leadership Award from the Chief Guest
Mr. Dalip Verma, CEO, Tata AIG General Insurance
giving insights on insurance at ASIAS
Mr. Kapil Sibal, H'nble Minister for Science &
Technology, addressing a Nanotechnology seminar
at Amity
Mr. Shantanu Banerjee, Chief HR Officer, Bharti
Infotel Ltd. addressing the Global Leadership Summit
Mr. Shivendra Singh, ED, Fortis Healthcare, shares
his viewpoints at TRENDS
Mr. Sanjay Bhasin, Head Nokia addressing the
Amitians at a Corporate Meet
Mr. Binay Roy Choudhary, Vice President,
Whirlpool Asia operations giving a talk on
Expectations in the New World
Shri Amar Singh, MP giving an award to
Mr. Satish Kaura, CEO, Samtel in the presence of
Dr. Ashok K. Chauhan and Dr. (Mrs.) Amita Chauhan
Mr. Jagdeep Khandpur, Director HR, Bharti
Enterprises, addressing the audience
I am very impressed by the initiative
taken by Amity. The interaction with
industry is really creditable
Mr. K. H. Khan, Member,
Telecom Commission, Sanchar Bhawan
Very bright students. Enjoyed talking
to them
Mr. RS Sirohi,
Director, IIT Delhi
An enlightening experience. A lot of
things happening at Amity are truly what
India needs
Claude Smadja
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Amity Awards-Honouring stalwarts
of the corporate world
These awards are in recognition of the exemplary
leadership qualities through which the corporate leaders of
today have steered their corporates to achieve new
heights of excellence. It is an effort by Amity to encourage
the leaders of tomorrow to tread on the same path on
which the leaders of today have walked, achieving
excellence on the way
The first Amity Leadership were conferred on
Shri Kumar Mangal am Bi rl a, Chai rman Adi tya
Birla Group, for Excellence in Business and on
Shri K. V. Kamath, MD & CEO, ICICI for Corporate
Excellence. In a glittering function, held in Mumbai, the
awards were given away by Tom Peters, the internationally
renowned Management Guru
Amity Leadership Awards
So that the corporate leaders of today can inspire the corporate leaders of tomorrow
R O AT ERA I O CO P R E I NT CT N
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Amity Awards conferred on Corporate Luminaries
Amity has honoured many corporate stalwarts in recognition of their achievement
in various sectors of the corporate world. Some of them are:
Mr. Sunil Arora, Chairman,
Indian Airlines, accepting Amity Leadership
Award for Breakthrough Success
Motivational Guru Dr. Shiv Khera,
accepts his Leadership Award
Mr. S. S. Bhartia, Chairman, Jubiliant Organosys,
accepting Amity Leadership Award
for Business Excellence
Amity Business Leadership Award
Amity Corporate Leadership Award
Amity Leadership Award of the
Century for Technology Innovation
Amity Leadership Award for Life-time
Achievement
Amity Global Leadership Award
Mr. Kumar Mangalam Birla
Chairman, Aditya Birla Group
Mr. K. V. Kamath
MD & CEO, ICICI Bank

Mr. Irwin Mark Jacobs
CEO, Qualcomm Inc.
Dr. B. M. Lall Munjal
Chairman, Hero Honda Motors Ltd.
Mr. Subrata Roy
CEO, Sahara Group
Mr. V. Kurien
Chairman, GCMMF (Amul)
Mr. Ramachandran
Chairman, Indian Oil Corp. Ltd.
Mr. Subir Raha
Chairman, ONGC
Mr. Yogendra Prasad
CMD, NHPC
Amity Leadership Award for
Business Excellence
Amity Leadership Award for
Manufacturing Excellence
Amity Leadership Award for
Breakthrough Success
Amity Leadership Award for
Excellence in Corporate Governance
Amity Leadership Award for
Excellence in Brand Management
Mr. S. S. Bhartia
Chairman, Jubillant Organosys Ltd.
Mr. Deepak Puri
Managing Director & CEO,
Moser Baer (India) Ltd.
Mr. Satish Kaura
CMD, Samtel
Mr. Sunil Arora
Chairman & MD, Indian Airlines Ltd.
Mr. C. P. Jain
Chairman & Managing Director,
National Thermal Power Corporation Ltd.
Mr. Shubhendu Amitabh
Group President, Corporate Affair,
Aditya Birla Group of Companies
Mr. Hemant Sachdev
Corporate Director-Marketing,
Bharti Televentures
Amity Corporate Excellence
Award
Amity Export Excellence
Award
Mr. Ramesh Adige
Executive Director,
Ranbaxy Laboratories
Mr. L. Ravichandran
COO, Perot Systems
Mr. Asoke K. Laha,
President & MD, Interra IT Inc.
Mr. Naresh Gupta
Managing Director,
Adobe Systems India Pvt. Ltd.
Mr. Ajay Lavakare
CEO and Co-Founder, RMSI
Mr. Raman Roy
President & CEO, Wipro Spectramind
Mr. T. K. Banerjee
President & CEO,
Haier Appliances (India) Pvt. Ltd.
Mr. Rohit Chand
Executive Chairman, IT & T Ltd.
Mr. Sudhir Dhingra
CMD, Orient Craft Limited
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Regular interaction with
International Gurus
To create a forum for discussion, knowledge and idea sharing among the Indian corporate world and
Amitians, Amity has facilitated interaction with more international experts than any other institution.
Some of them are listed here:
Tom Peters
Management Thought Leader
Kenichi Ohmae
Strategic Management Guru
O AT ERA I O CORP R E I NT CT N
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Steven Covey
Author -7 Habits of Highly
Effective People
Dr. Robert Kaplan
Prof. Harvard Business School
Co-founder of Balanced Score Card
Philip Kotler
Marketing Management Guru
Harry Beckwith
Experiential Marketing Guru
can capture my experience at Amity in just these words. Among a
handful & truly great and utterly unforgettable experiences of my life.
Beyond thanks
Harry Beckwith
Experiential Marketing Guru
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Lateral Thinking Guru
David Norton
Co-founder - Balanced Scorecard
Ms. Patricia B. Seybold
CRM Guru
Sir John Frazer Robinson
Direct Marketing Guru
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Recruitments at Amity
The passing out students of Management with winning smiles for the shutterbugs
At Amity, a dedicated Corporate Resource Centre ensures the right placement for each
student and everything we do is focussed towards this.
AMITIANS IN THE CORPORATE WORLD
Some of the corporates where Amitians are working are :
LA MENT P CE S
ABN Amro
ACC
Adobe Systems
Alcatel
American Express
Bajaj Allianz
Bennett & Coleman
Bharti Enterprises
Birla Sunlife
Blue Star
Amway India Ltd.
Apollo Tyres Ltd.
AT&T
Aviva Life
Baan Infosystems India
BNP Paribas
BPL
British Airways
Business Standard
Canon India Ltd.
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t Amity, the placements are amazing. So many companies come to
campus.Thanks to Amity, I am getting a starting salary of 9 lac per
annum. Amity has made my dreams come true
Rohit Sharma
MBA - IB
A
Citibank
Citicorp
CMC Ltd.
Coca Cola
CII
Dabur India Ltd.
DCM Benetton India
DLF Ltd.
DSP Merril Lynch
Duncans Industries
Ernst & Young
Escorts Group
ESPN Sports
FCB Ulka
Fedders Lloyd
Frito-Lay India Ltd.
GE Capital
GE Countrywide
Gillette India Ltd.
Glaxo SmithKline Beecham
Godfrey Philips India Ltd.
Goodyear India
Grand Hyatt Hotel
Grasim Industries
HCL Comnet
HCL Group
HDFC Bank Ltd.
Hero Corp Services Ltd.
Hewitt
Hewlett Packard
Himachal Futuristic Comm. Ltd.
Hindustan Thompson Associates
Hindustan Times
Holiday Inn Worldwide
Honda Motors
Honda Scooters
HSBC
Hughes Software Systems
Hutchison Essar
Philips India Limited
Price Waterhouse Coopers
Punj Lloyd Ltd.
QAI India Ltd.
Ranbaxy
Raymond Synthetics
Rediffusion DY & R
Reliance Industries
Reliance Telecom
Royal Sundaram Finance
RPG
Saatchi & Saatchi
Samsung India Ltd.
SBI Life
Scotia Bank
Siel Limited
Siemens
Sony India
Spice Telecom
Standard Chartered Bank
Star India Pvt. Ltd.
Sundaram Calyton Ltd.
Systems America
Taj Hotel
Tata Chemicals Ltd.
Tata Consultancy Services
Tata Infotech
Tata Power (NDPL)
Tata AIG Life
Telco
TERI
Times of India
TVS Motors
UTI Bank
Vardhman Group
Wipro
Wockhardt Ltd.
Xansa India Ltd.
Zee Telefilms Ltd.
...and many others
IBM
ICICI Bank
ICICI Lombard
ICICI Prudential Ltd.
IFB Industries Ltd.
IFFCO-TOKIO General Insurance
India Bulls
India Today Group
Indian Express
Infosys Technologies
ITC Hotels
JCB
Jindal Strips & Power Ltd.
Johnson & Johnson
Jubilant Organosys
Kimberly Clark
LG Electronics
L'Oreal
LML Limited
Lowe
Lupin Lab Ltd.
Luxor Parker
Max New York Life Insurance
McCann Erickson
Mckinsey & Co.
Mercedes Benz
Metlife India Insurance
Microsoft India
Modi Revlon
Morgan Stanley
Motorola
Nestle
New Holland Tractors
NIIT Ltd.
Nokia
Ogilvy & Mather
Pantaloon Retail
Parle India Ltd.
Pepsi Co.
45
50,000
www.amity.edu
Amity has one of the most advanced, websites which has won
many awards.
Some of the hi-tech features that few other websites of
educational institutes provide are :
Live Online counselling : You can chat online with our warm
and friendly counsellors to get career and course related
guidance.
360 degree views of the Amity Campus that will give you a
feling of standing in the campus itself.
Career Aptitude Test where students can take this test and
in 4 minutes, they can know which career / course suits
their personality and aptitude the best.
AM Y' S A ARD WI NNI N WEB I TE I T W G S
46
An advanced section for Amity Alumni where they can stay in
touch with each other and get other benefits.
Hi-tech Online Recruitment System where corporates can do
advanced searches for their requirements.
A dedicated section for the Corporate world on how they can
be a part of industry interaction with Amity.
Online Admission Tracking System where students can keep
a track at every step through their entire admission process.
A popular Quiz Portal where thousands of visitors participate
in various quiz contests and win prizes.