INSTITUTO POLITCNICO NACIONAL

SECRETARIA DE INVESTIGACIN Y POSGRADO

DIRECCIN DE POSGRADO
FORMATO GUA PARA REGISTRO DE ASIGNATURAS
Hoja 1 de 4
I. DATOS DEL PROGRAMA Y LA ASIGNATURA
1.1 NOMBRE DEL PROGRAMA: Maest!a e" C#e"$#as e" S#ste%as Co%&'ta$#o"a(es M)*#(es
1.+ COORDINADOR DEL PROGRAMA: M. EN C. ERI,A HERN-NDE. R/BIO
1.0 NOMBRE DE LA ASIGNAT/RA: MOBILE COMMERCE
1.4 CLAVE: 1Paa se ((e"ado &o (a SIP2
1.3 TIPO DE ASIGNAT/RA: OBLIGATORIA OPTATIVA X
SEMINARIO ESTANCIA
1.4 N5MERO DE HORAS: TEOR6A PRACTICA T7P 60
1.8 /NIDADES DE CR9DITO:
1.: ;ECHA DE LA ELABORACIN DEL PROGRAMA DE LA ASIGNAT/RA: +4 <3 14
d % a
1.= SESIN DEL COLEGIO DE PRO;ESORES
EN >/E SE ACORD LA IMPLANTACIN
DE LA ASIGNAT/RA:
SESIN No. ;ECHA:
d % a
1.1< ;ECHA DE REGISTRO EN SIP: 1Paa se ((e"ado &o (a SIP2
d M a
II. DATOS DEL PERSONAL ACADMICO
+.1 COORD. ASIGNAT/RA: DR. ED/ARDO B/STOS ;AR6AS CLAVE: :80:7EB71+
+.+ PRO;R. PARTICIPANTE: M. EN C. DAVID ARA/?O D6A. CLAVE:
CLAVE:
SIP70<
Hoja + de 4
III. DESCRIPCIN DEL CONTENIDO DEL PROGRAMA DE LA ASIGNATURA
III.1 OB?ETIVO GENERAL:
THE OB?ECTIVE O; THIS CO/RSE IS TO INTROD/CE THE TECHNOLOGIES@ APPLICATIONS@
SERVICES AND B/SINESS MODELS ASSOCIATED AITH M7COMMERCE AS AELL AS PROVIDE A
BRIE; OVERVIEA O; ;/T/RE TRENDS AND ONGOING RESEARCH IN THIS NEA AND ;AST
GROAING AREA.
III.2 DESCRIPCIN DEL CONTENIDO
TEMAS Y S/BTEMAS TIEMPO
Unit 1.- Introduction.
1+ Bs
1.1 Electronic market.
1.1.1 Definition of mobile-commerce.
1.1.2 Development of mobile-commerce in Mexico.
1.1.3 Advantage of mobile-commerce.
1.2 Met!od of mobile-commerce.
1.2.1 "2# "uine to #onumer.
1.2.2 "2" "uine to "uine.
1.2.3 #2# #onumer to #onumer.
1.2.$ %2% %eer to %eer.
1.2.& Mobile #ommerce.
Unit 2.- Market 'nline.
1+ Bs
2.1 Introduction of online market.
2.2 'nline #onumer %rofile.
2.3 #onumer be!avior online.
2.$ Market egment online.
2.& Identification and control of t!e conumer.
2.( #utomer )ervice.
Hoja 0 de 4
Unit 3.- *eource for mobile-commerce.
1+ Bs
3.1 +eb application for mobile-commerce.
3.2 #ommunication for mobile-commerce.
3.3 Metric of online marketing.
Unit $.- Mobile-#ommerce.
1+ Bs
$.1 #omponent of t!e buine model.
$.1.1 ,alue propoition for t!e cutomer.
$.1.2 Model of revenue generation.
$.1.3 Market 'pportunit-.
$.1.$ #ompetitive environment and competitive advantage.
$.1.& Market )trateg-.
$.1.( 'rgani.ational tructure and management team.
$.2 )pecific "uine model for "2#/ "2"/ #2#/ %2% and Mobile #ommerce.
$.3 #ontruction of a mobile-commerce 0ebite.
$.$ Iue in deigning +eb ite for mobile-commerce.
Unit &.- *egulation in mobile-commerce.
1+ Bs
&.1 Mobile-commerce and ecurit-.
&.2 )-tem and electronic bill pa-ment.
&.3 *ik of mobile-commerce.
&.3.1 1ec!nological and c!anging buine environment.
&.$ 1ec!nolog- to protect Internet communication olution.
&.& Informatic legilation in Mexico.
Hoja 4 de 4
III.3 BIBLIOGRAFIA UTILIZADA EN LA ASIGNATURA
A!mad/ Ma2eed 324135. Mobile #ommerce 2.46 +!ere %a-ment/ 7ocation and Advertiing #onverge 3)martp!one
#!ronicle5. U)A6 #reate)pace Independent %ubli!ing %latform.
#!ang/ 8. #. 3241$5. 1!e Acceptance of Uing 9* #ode 0it! )mart %!one for Mobile #ommerce in #!ina.
Deng/ :. 324135. An Efficient ;-brid Artificial "ee #olon- Algorit!m for #utomer )egmentation in Mobile E-
commerce. <ournal of Electronic #ommerce in 'rgani.ation 3<E#'5/ 11325/ &3-(3.
;e/ D./ #!en/ 8./ = #!en/ <. 324135. An ID-baed t!ree-part- aut!enticated ke- exc!ange protocol uing elliptic
curve cr-ptograp!- for mobile-commerce environment. Arabian <ournal for )cience and Engineering/ 3>3>5/ 24&&-
24(1.
Martin/ #!uck 324135. Mobile Influence6 1!e ?e0 %o0er of t!e #onumer. U)A6 %algrave Macmillan
?afi/ @. +./ @ar/ 1. )./ ;oain/ A./ = ;a!em/ M. M. A 324135. A ?e0 1ruted and )ecured #loud #omputing
"aed E-#ommerce Model.
9ure!i/ M. I./ )aleem/ M. A./ Abba/ A./ = 9auria/ A. +. 324125. A #'?#E%1UA7 B*AME+'*@6
E?)U*I?C 1;E DE1E*MI?A1I'? A?D IM%A#1 '? AD'%1I'? 'B ME#;A?I)M B'* %*'#E))I?C
MI#*'BI?A?#E 3A #A)E )1UD8 'B DI @;A? DI)1*I#1 @%@/ %A@I)1A?5. Indian <ournal of #ommerce
= Management )tudie/ 3325.
)!ie/ ". E./ ;iao/ ;. B./ = 1eng/ ,. ). 324135. Efficient algorit!m for dicovering !ig! utilit- uer be!avior
pattern in mobile commerce environment. @no0ledge and information -tem/ 3D325/ 3(3-3>D.
1urban/ E./ = @ing/ D. 324115. Electronic #ommerce 24126 Managerial and )ocial ?et0ork %erpective. %earon
;ig!er Ed.
III.4 PROCEDIMIENTOS O INSTRUMENTOS DE EVALUACIN A UTILIZAR
Active lectureEeminarE0ork!opEtutorial participation 14F
1erm paper 24F
%reentation 24F
Mid-term tet35 24F
Binal %ro2ect 34F
1otal 144F