Research methodology

Methodology is defined as the study of method by which we gain knowledge it deals with the
cognitive then processes imposed on search the problem arising from the nature of its
subjects matters.
Data becomes information only when a proper methodology is adopted. Thus we can say
methodology is a tool which processes the data to reliable Information.

Research design
A research designed is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the research purpose. It is the blueprint of the
collection, measurement and analysis of data. It can also be said as a purely and simply the
frame work or plan for the study that guides the collection and analysis of data . we have
adopted descriptive research design for the project

Descriptive Research Design
The research designed used here is the descriptive research designs which are concerned
with describing the characteristic of a popular individual of a group. The data collected here
may relative to the demographic or the behavioural variables of the respondent study.
Sampling
Research conducted by considering only a few units of population is called as sampling




Sampling size
The main focus of the study is on Online advertismentthis faction of study is descriptive in
nature. The total sample size is 100

Sampling techniques
The sampling technique adopted in the current study is convenience sampling.

Convenience sampling

A convenience sampling is obtained by selecting convenient population units. This is also
called as chunk. A chunk refers to the fraction Of the population be investigation which is
selected neither by probability Nor by judgement but by convenience. This is how the above
convenient Sample unit is 100

Method of data collection
There are two main sources of data namely
Primary data
Secondary data

Primary data
Primary data original data from which the researcher directly collects Data that have not
been previously collected. The online advertisement Survey requires data about the feeling
attitudes and opinion of the customers such primary data is generated through questionnaires.


Secondary data
The secondary data contains data which have already been collected and complied by
someone and the data have been passed through statistical process. Data that are not
originally collected but rather obtained from published or unpublished sources is known as
secondary data.

Questionnaire design
The research has taken only used multiple choice question to collect the necessary data from
the respondent

Period of studies
Thus project work was carried out during the period 13
th
may 2014-28
th
June 2014.

Statistical techniques to be used
Chi square
Weighted average method


Chi-Square test
We planned to use the chi-square test to test our hypothesis, such as regarding





Weighted average method
We planned to use weighted average method to rank the company