ZTE Traffic Acceleration Solution

Power of Integrating the Pipe with the CDN

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1
Content
1. Challenges Faced by the Mobile Broadband
Operation Development of the Telecom
Operator
2. Integrated CDNTA-GW Helps Operators to
build Smart Pipes
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ZTE Corporation. All rights reserved.
2
Data service brings the main revenue growth, which grows slower than the data traffic.
Global telecom operators find that the service revenue structure is being
adjusted, such traditional services as voice and SMS go down, and the
contribution ratio of the data service for the total revenue is continuously
promoted. In 2013, the domestic data service makes 79.5% of contribution ratio
to the revenue growth of the whole industry.
Along with the speed acceleration of bandwidth and layout of the 4G network,
the mobile data service has become the important engine of the growth of the
information & telecom industry. The data service revenue of China Mobile
reaches 35%
Between 2009 and 2014, the global data traffic increased 20 times while its
revenue increased only twice, according to informa Telecoms & Media
High investment + high traffic high revenue. The popularity of the
3G/4G network and smart mobile terminals brings high traffic instead of
high revenue. After investing the construction of the LTE and other
infrastructure network , the operator urgently needs to find a feasible profit
gaining mode in the continuously-increased video traffic.
The core of the operators revenue is
moved to the data service
The data traffic growth is higher than
the revenue growth
Data Service is Rapidly Developed, but Traffic Growth is
Higher than Revenue Growth
Source: Light Reading
Voice Era Data Era
Traffic
Revenue
Time
Network Cost
Profit
Traffic
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3
Consumption Model Migration
The Operator Network is Becoming Pipes
Telecom pipe
Subscribers,
Enterprise
Customers
Service
OTT CP/SP
Content Content
Service
Operator
Free
Premi
um
Freemium
The increasing mobile bandwidth changes user consumption
model. The new service operational mode and revenue generating
mode bring enormous impact on the mobile telecom operators.
Freemiumand advertisement are mainstream Internet service
business models. Social communication, music, video, reading,
game, positioning, IM, VoIP, search, and e-business.
Consumers obtain more
valuable satisfactions
Over-The-Top CP/SP
provides services to the
market with a low cost,
not considering the cost
of infrastructure
construction.
Telecom operators are
greatly impacted by OTT
CP/SP, with a decrease of
the ARPU.
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4
The Development of the Industry Chain Further
Promotes the Edge-orientation of the Operator
Traditional Telecom
Era
Internet Era
Phase
Cloud Computing & Big
Data Era
V
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P
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p
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Pipe
Content
Service
Pipe
Content
Service
Pipe
Content
Service
platform
Pipe
Content
Service
Platform
Big data
Traditional
Telecom Era
Internet
Era
Phase
Cloud
Computing &
Big Data Era
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Platform, service, and
content
Mobile pipe
Operator
User
Applications of the Internet
industry gradually isolate the
service consumption
relationship between operator
and user, causing increase of
capacity and decrease of
revenue!
Continuous growth of investment:
Enlarged distance:
To cope with the explosive growth of the data
amount and competition between operators,
the operators have to continuously adds more
investment in fixed and mobile pipes.
Internet draws close the distance between
enterprise and consumer instead of the
distance between operator and consumer.
The ratio of the pipe value gradually goes down
in the whole value chain
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5
Analysis of Major Advantages/Disadvantages for
the Operator to Develop Services
Vast base number of users
in the current network
Omnipresent network pipes
Comprehensive service
network nodes
Service development
Lagging behind Internet
Rapid response restrained
by the mechanism
Single and limited
pipe capability
It is suggested that telecom operator to provide bundled video services to improve subscribers
loyalty and ARPU, taking the advantages of holding subscribers service portals.
The operator should strengthen the pipe operations for the monetization of wired and wireless
broadband services.
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6
Optimize Pipe Transmission, Promote Pipe
Intelligence, and Develop Self-management
Services
S
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Wireless Cloud Radio solution
telecom operator bearing network optimization
solution
Traffic management and data intelligence-oriented
solution
Integrated message solution
Multi-screen video solution
Unified communication solution
SDN-based cloud data center solution
Cloud storage and cloud computing solution
Smart CDN solution: mobile/fixed network pipe
expansion
Big data platform solution
Promote its own pipe control and service capability and develop the
penetration of the self-management service into the OTT realm
Leading basic pipe
capability
Traffic management to
ig out the pipe value
Expand the pipe connotation
to promote the pipe value
Use the pipe advantage to
build up the platform
capability
Use the pipe and platform advantages
to select suitable services
Use the service and content value
to add the service revenue
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7
Perception of Pipes of the Current Network Lacks, and
the Pipe Capability is Promoted in Scenarios
At present, the CDN network of the telecom operator has the single infusion video content service and
scattered cache function, but its hardware capability cannot be shared or used for other content services.
QoS Control
Strategy
management
User behavior
analysis
Internet
service
analysis
Access
management
Bandwidth
management
Content
security
management
Traffic
security
management
DPI
Traffic
Management
Content
convergence
Content
distribution
Single video content distribution service
Some offices support self-management
services
Scattered multiple-node cache
They provide the basic cache function
respectively
Current Network Pipe
The network service only makes its efforts, but it cannot distinguish the network through DiffServ to
realize the backward billing;
The network cannot percept the user and service, so it lacks of the service capability of being close to
the user.
Smart Network Pipe
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8
The Integration CDN Transfers the Mobile
Network to the Smart Service Network
Mobile Broadband
Network Operator
Internet Service
Provider
Internet Software
Provider
High-density capability
and storage service
platform
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9
Mobile Network: Turn the Base into the Engine of
Creating the Value
Network
Environment
Close to the
user
Flexible
services
In the case of low time delay, the
network has the distributed
calculation and low cost deployment
Base-side computing and storage
Real-time target management of the
network environment which needs
to be developed and utilized
Wireless data analysis and output
Total life cycle management of the
rapid development and application
service
Standard IT environment
Output and provide related data for
the external application platform to
support the open and cooperation
service application operation
Application convergence capability
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10
Promote the User Experience and Promote the
Brand New Value Generation
Brand new user experience and
application, such as Virtual Reality
Promote the network resource
utilization ratio, ensure key
services, and lay emphasis on UE
On the network boundary, host the
enterprise applications and IOT
applications
Target operation of the network
data and broadband service
Optimization
Monetization
New Service Mode
Advantage
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11
Smart Service Network to Cope with
Challenges and Promote the Value
CUC customer confidential information
In the flexible platform, deploy
the specific refined applications
Localized services and
applications
Data
extraction
Storage
Algorithm
and
engine
Local
services and
applications
Computing
capability
Remote
services and
applications
Data
extraction
Algorithm
and engine
Computing
capability
The flexible application platform
can support and assist more
remote applications
Remote services and
applications
Remote
Service/Application
Local Service
Storage
capability
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12
Improve Subscribers Loyalty and ARPU from Smart Pipes
Convergent CDN
provides data
collection and analysis
Wireless Info Data Analysis
Computing
Access
Storage
Target Operation
provide a real-time
data insight
User Data
Service Status
Network
Service
Awareness
Terminal
User
Awareness
MOU (average monthly
conversation time
duration each user) is
replaced by DOU
(average monthly data
traffic each user)
Value
It is forecasted that Comcast
ARPU will be promoted from
100 US Dollars to 200 USD
based on smart pipes at year
2015.
Personalized UE and better support to applications
Develop new services
and applications
Performance
Reliability
Closer
Security
Personalization
Network
Awareness
Improve Subscribers
Loyalty and ARPU based
on good UE
Traffic
package
upgrade
Access
Network
upgrade
Better
UE
Decrease of
user complains
New mobile
BB App
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13
Content
1. Challenges Faced by the Mobile Broadband
Operation Development of the Telecom
Operator
2. Integrated CDNTA-GW Helps Operators to
build Smart Pipes
>
ZTE Corporation. All rights reserved.
14
Overall Architecture Requirement of Convergent CDN
Diffserv according to
subscribers and services
Strategy and billing capability
Pipe control based on
bandwidth, market, and
traffic
Network interaction:
with other open
platform
Subscribers
management
Target traffic management
& service awareness
Platform capability
open to the 3
rd
party
Service
Classification
Resource
Management
QoS and
Security
Guarante
e
Policy
Manag
ement
Service capability:
Service/Application
platform
SP/CP
Application
integration: The 3
rd
party application
integration
platform
Internet service
M2M service
Open operational
capabilities, providing big
data of subscribers for
further marketing
Video processing and
content distribution
Secured billing, mobile
payment and credit
management services
Different fee charging according to Diffserv is being gradually accepted, based on intelligent service classification;
The localized service reduces the traffic cost across different operator networks.
Improve UE
Precise subscriber
management
Capability
sharing and support
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15
Cloud-based Convergent CDN Solution
A
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L
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Video Service
Webpage
Acceleration
Cloud Game
Education
Cloud
Triple-play
Service

Capability Convergence & Openness

Video service
capability
Computing
virtualization
Storage
virtualization
Network
virtualization
I
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C
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m
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p
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m
Business
service
Monitoring
system
Decision-making
system
Alarms and logs
Capability
management
Billing
Refresh
CP service
CDN
Management
Statistics
management
V
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R
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L
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L
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Anti-DNS
attack
Anti-CC
attack
Content
anti-manipulation
SSL encryption
Secure management
system
Anti-leech
Secure
Managemen
t System
Computing
Resources
Network
Resources
Storage
Resources
LAAS
PAAS
SAAS
File
distribution
capability
Internet
information
management
capability
Static
webpage
acceleration
capability
Dynamic
acceleration
capability
Media
processing
capability
Network
perception
capability
User
perception
capability
Smart traffic
switch
Source site
protection
Data
analysis
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16
The Cloud-based CDN is the Trend
The decoupling of the software from the hardware supports a flexible
integration of the convergent CDN with cloud computing resources like
IDC etc, which significantly reduces the operators TCO.
IPTV content
distribution
IPTV traffic
service
IPTV OTT Video Cache OTT Service
OTT content
infusion back-source
OTT LiveTV/VOD
service
Various content
cache services
Web/HTTP/P2P
Various Internet variation
scheduling service
Content variation
scheduling service
Individualized capability
renting
DFS/ SAN/ iSCSI
Virtualized Cloud Software (USS\DFS Platform)

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17
EPC
MME
SAE-PGW
S S H
eNodeB
OTT STB PC
PAD LTE UE
Wi-Fi/LAN
Internet
OTT STB PC
PAD Mobile
Wi-Fi/LAN
Convergent CDN Platform
Integration CDN Center Service Network
Media service cloud
Business service cloud
LTE
network
Deployment of Convergent CDN Helps to Build Smart Pipes
Localized CDN Capabilities
Self-owned service/3
rd
party content engine Data
Analysis
Security
Protection
BOSS
Flexible Service
Categories
Flexible Capabilities
Deployment
Flexible Service
Awareness
Network environment information, including cell ID, cell loading etc, could be used to
provide more smart services based on the service awareness, focusing on operator
network optimization and user experience improvement .
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18
Full Series of Hardware --- Flexible Application
and Upgrade
VS1000
VS3000
VS8000H
VS3000E
ZTE provides full series of hardware, covering
from 1U minimized board (plug-and-play) near
the mobile base station and rack cascade
hardware with large capacity
The high integration and large capacity equipment
reduces the TCO
The continuous optimization hardware IO
capability
The effective compressible storage promotes the
resource utilization ratio
Various levels of equipment are flexible
for inter-networking
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19
Mini Plug-and-play Equipment --- VS
1000 Series
CUC customer confidential information
TA-GW
Plug-and-
play
VS1006
Features:
1U/2U server, which manages 1 to 24
pieces of hardware;
The product supports the ATOM chip,
which is low in power consumption and
high in cost performance.
VS1008
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20
Large Capacity High Integration Degree and High
Performance Equipment --- VS3000 Series
Hardware hot plug and play
High reliability damping design
Technical Parameters
CPU 1.9G 8 cores
Memory At most 1616=256G
Hardware SAS/SATA/SSD, at most 70
Fan 12, hot plug and play, redundant
Power AC/DC 4PSU, 2+2 redundancies
Controller
Supports hot plug and play, and can support
at most two controllers
System disk
SSD/SAS/SATA, externally configured, which
can be made in hot plug-and-play mode
Interface 10G optical port/Gigabit management port
Management Web/IPMI
Dimension 4U, 19 inches
Certificate CE/UL/FCC
Maximum
storage
704=280T, about 320,000 hours
Hot control plug-and-play
Hot system plug-and-play
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21
Internet
Internet
service
platform
Integration CND Wireless Boundary Solution
--- TA-GW
Access
Network
OLT
Backbone
Network
HG
IPoE
LTE

GW
TAGW
TAGW
Self-
developme
nt CDN
service
Application Service
Hardware
Help the self-management and
collaboration service provider
provide better services
Help finish the service
promotion applications
Can expand the X86 hardware architecture
Plug and play: The system can be deployed in ZTEs
mobile boundary equipment (indoors/outdoors)
Provide multiple types of hardware equipment
according to different environment conditions
Traffic Acceleration GW
TA-GW
What is TA-GW?
Traffic Acceleration Gateway
is a new integration CDN NE located in
RAN;
is a capability platform that is diversified
in use, scalable in feature, and low in cost.
Application Platform
Operation platform with software
separation from hardware
Can provide management for users
and services through U-plane and
C-plane of the pre-defined API
access network together with the
terminal and network
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22
Acceleration of all Types of Contents
Acceleration
Smart Dispatching
Smart Analysis of Contents
S-TCP
GSLB SLB
ZTE Traffic Acceleration solution is a unified contents acceleration solution including all the
static contents (WebPages, files, etc) and dynamic contents (video and audio streams, flash,
etc)
Highlights
A new HW/SW platform
differing from the traditional
CDN/Internet Cache architecture.
Acceleration of all Types of
Contents in the website based
on the new technologies.
Higher Stability
Better QoE
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23
Location of TA-GW in the Network
eNodeB
eNodeB
eNodeB
P-GW S-GW
EPC
Internet
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25
Current Situation of the Mobile Domain Service and
Data
eNodeB
Serving GW
UE
Internet
Serving
Complete decoupling of the current telecom domain (3GPP) and IT domain
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26
Mobile Boundary Network TA-GW System Technology
Applications
eNodeB
Serving GW
UE
Internet
Serving
TA-GW
Service data (local service) Wireless data (including content)
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27
TA-GW Service Flows
CUC customer confidential information
Permit TA-GW not to participate in
the flow to avoid the effect on the
base service
Permit the operator to
select different service
application sets for
different services
Can select multiple
services, and each
service only receives
the traffic of related
subsets
Route decision-making
of each IP traffic based
on the L3/L4 filter (such
as IP traffic of all the 80
ports)
Application
IP traffic transfer, modify,
process or terminate
Application
layer
Route decision-
making
Rule decision-
making
Decision-
making
participation
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28
The delay is reduced
Content provided locally from the nearest TA-GW
Less network elements and less signaling interaction involved
QoE is Improved due to Reduction of the Delay
Internet CDN P-GW S-GW TA-GW eNodeB
Internet
EPC
Wireless
Handover
Reduction of the Delay
TA-GW
Traditional
CDN
Access
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29
Wireless performance is improved due to Local Adaptive
Streaming
Standard Definition
Wireless Bandwidth Changes
Lower Quality than SD
Real-time Trans-coding
P-GW S-GW TA-GW eNodeB
EPC
Wireless Access
Local Adaptive Streaming
Real-time adjustment of the streaming bit-rate to grantee the QoE and
enhance the network performance
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30
Handover Function
TA-GW provides seamless file download and video streaming services to the users.
When the mobile terminal is switched from one eNodeB to another, the file
download and video streaming services are switched to the original TA-GW to
guarantee the service continuity.
TA-GW Handover Function
Internet CDN P-GW S-GW TA-GW eNodeB
Internet
EPC
Wireless
Handover
Access
Mobile CDN Service
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31
Terminal Service Classification Application
Constitution and Classification
Terminal Application
Flexible application classification:
It constitutes the service of deploying multiple-node distributed network
of various services to promote the service experience
The multi-application/node distribution structure can flexibly provide the
classification service for various kinds of customers and have more
important value for the refined service operation.
Smart mobile
terminals provide the
single-server
application running
The equipment provides
its customers with high-
quality application
services to in priority
ensure its self-developed
and collaboration services.
CDN is deployed
nearby the IP
network to provide
the service content
service.
The remote Internet
application provides
its services with
utmost efforts.
TA-GWApplication
Local CDN Application
Internet Application
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32
Hit Rate of the Requests
TA-GW Acceleration Statistic
Hit Rate
Time Request Times Hit Times Hit Rate
Hit Rate
Thur
Thur
Thur
Thur
Thur
Thur
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33
Saved data traffic
TA-GW Acceleration Statistic
Byte Hit Rate
Saved data traffic
Served Saved
Byte Hit Rate
Byte Hit Rate
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34
Delay Statistic
TA-GW Acceleration Statistic
Delay Statistic
Delay Hit Delay
Time Delay
Hit Delay
Mon
Mon
Mon
Mon
Mon
Mon
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35
The Convergent CDN Provides the Perfect Data
Analysis and Operation Support
Service operation User operation
CDN content management
Refined CDN operation
Online chatting
Online game
Online browsing
Online video
VAS platform
Serving GW
BRAS
DSLAM
Radio Access SGSN/GGSN
Data analysis
(including DPI)
Online download
A
P

It dynamically analyzes the user behavior and

service traffic preference together with the CDN
storage content to provide the variation service.
It analyzes the strategy of dynamically optimizing
the service traffic bandwidth of the network loading.
Self-development service: It provides the
bandwidth assurance and has the low traffic price.
Flexible billing: It can provide different billing
modes to provide its customers with more flexible
billing strategies for selection. .
Data mining
Assurance of self-
management service in priority
User experience promoted
by the customized service
Bandwidth efficiency maximization
50%
83%
65%
75%
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ZTE Corporation. All rights reserved.
36
The Integration CDN Provides the Perfect
Security Assurance
Security of its
own system
Security of the
bearing customer
Security of the
user terminal
Satisfying the
security
supervision
Ddos anti-attack and so
on
Hardware firewall
protection
Software anti-virus
SSL encryption
Content DRM encryption
Content service anti-leech
Source site anti-virus
Illegal content supervision
It comprehensively protects the security of its own system and related
industry chains and can provide the basic security capability set for its
customers so as to provide the security consulting service.
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