Data collection is the process of gathering and measuring information on variables of interest, in an established

systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.
The data collection component of research is common to all fields of study including physical and social sciences,
humanities, business, etc. While methods vary by discipline, the emphasis on ensuring accurate and honest
collection remains the same.
Statistical data as we have seen can be either primary or secondary. Primary data are those which are
collected for the first time and so are in crude form. But secondary data are those which have already
been collected.
DATA COLLECTION PRIMARY & SECONDARY PRESENTATION BY: Amogh Kadam Rizwan
Shaikh Prathmesh Parab
2. INTRODUCTION Data collection is a term used to describe a process of preparing and collecting
data Systematic gathering of data for a particular purpose from various sources, that has been
systematically observed, recorded, organized. Data are the basic inputs to any decision making
process in business
3. PURPOSE OF DATA COLLECTION The purpose of data collection is to obtain
information to keep on record to make decisions about important issues, to pass information on to
others
4. CLASSIFICATION OF DATA TYPES PRIMARY DATA SECONDARY DATA
5. PRIMARY DATA The data which are collected from the field under the control and
supervision of an investigator Primary data means original data that has been collected specially for
the purpose in mind This type of data are generally afresh and collected for the first time It is useful
for current studies as well as for future studies For example: your own questionnaire.
6. Primary Research Methods & Techniques Primary Research Quantitative Data Surveys
Qualitative Data Experiments Personal interview (intercepts) Mail In-house, selfadministered
Telephone, fax, e-mail, Web Mechanical observation Simulation Focus groups Individual depth
interviews Human observation Case studies
7. Primary Research Methods & Techniques Quantitative and Qualitative Information:
Quantitative based on numbers 56% of 18 year olds drink alcohol at least four times a week -
doesnt tell you why, when, how. Qualitative more detail tells you why, when and how!
8. Primary Research Categories Quantitative Research Numerical Statistically reliable
Projectable to a broader population
9. Quantitative Research Categories Sampling Methods: Random Samples equal chance of
anyone being picked May select those not in the target group indiscriminate Sample sizes may
need to be Large to be representative Can be very expensive
10. Quantitative Research Categories Stratified or Segment Random Sampling Samples on the
basis of a representative strata or segment Still random but more focussed May give more
relevant information May be more cost effective
11. Quantitative Research Categories Quota Sampling by segment Not randomly selected
Specific number on each segment are interviewed, etc. May not be fully representative Cheaper
method Again
12. Qualitative Research Categories Qualitative Research In-depth, insight generating Non-
numerical Directional Common Techniques Personal interviews (depth, one-on-one) Focus
groups (8-12) and mini-groups (36)
13. METHODS OBSERVATION METHOD Through personal observation PERSONAL
INTERVIEW Through Questionnaire TELEPHONE INTERVIEW Through Call outcomes, Call timings
MAIL SURVEY Through Mailed Questionnaire
14. SECONDARY DATA Data gathered and recorded by someone else prior to and for a
purpose other than the current project Secondary data is data that has been collected for another
purpose. It involves less cost, time and effort Secondary data is data that is being reused. Usually in
a different context. For example: data from a book.
15. SOURCES INTERNAL SOURCES Internal sources of secondary data are usually for
marketing application Sales Records Marketing Activity Cost Information Distributor reports
and feedback Customer feedback
16. SOURCES EXTERNAL SOURCES External sources of secondary data are usually
for Financial applicationJournals Books Magazines Newspaper Libraries The Internet
17. Advantages & Disadvantages of Primary Data Advantages Targeted Issues are addressed
Data interpretation is better Efficient Spending for Information Decency of Data Proprietary
Issues Addresses Specific Research Issues Greater Control
18. Advantages & Disadvantages of Primary Data Disadvantages High Cost Time Consuming
Inaccurate Feed-backs More number of resources is required
19. Advantages & Disadvantages of Secondary Data Advantages Ease of Access Low Cost to
Acquire Clarification of Research Question May Answer Research Question
20. Disadvantages & Disadvantages of Secondary Data Disadvantages Quality of Research Not
Specific to Researchers Needs Incomplete Information Not Timely
21. Data Collection Flow


Secondary Data Collection
Secondary data comes from resources that have already been published.
You may have a running list of certain sources but there are so many published items in
the world, it can be hard to find the one thing that will make a difference to your
project. Collection of data from secondary sources is a treasure hunt and we are skilled
researchers with an eye for diamonds. We have developed extensive lists of secondary
sources of data collection and will utilize them for your project. Just because something
is listed as a secondary source for data collection doesnt mean that its less
important though.



When youre working on any kind of research, there are going to be two types of data:
primary and secondary. Primary data is collected from a first-hand experience and is
reliable and authentic. Secondary data is already published. Just because one type of
data is primary does not mean that it is less important. You need primary and
secondary data collection in all types of projects to make sure that your conclusions
are well informed. We can work on both types of data collection for you so that you can
be sure your project will come out complete.
Primary Data Collection
Primary data can be collected by using experiments, surveys,
questionnaires, interviews, and observations. If youve already gathered this
information, we can then analyze it and then come up with accurate results based on
your needs. But if you havent already gotten this information together, no problem!
We can also help with that step of data collection as well.