National Institute of Rural Development

Rajendranagar, Hyderabad-500 030

NIRD-PDRD!" #0$3-$% &'at()-*+
,rimester-II" -ourses along .it) t)e Number of -redits
/l0 No0 -ourse ,itle
No0 of
-redits
1 RDM 507 Research Methodology and Analytical Techniques- II 2.0
2
RDM 508 Rural Deelo!"ent Manage"ent-II
#rganisational $ehaiour % #rganisational Deelo!"ent

2.0
&
RDM 50' Rural Deelo!"ent Manage"ent-III
Module -1( )ro*ect Manage"ent )lanning+ Monitoring and ,aluation o-
Rural Deelo!"ent )rogra""es .RD)s/
Module-2( A!!lication o- Manage"ent In-or"ation 0yste" .MI0/ % 0)00 Tools
2.0
1.5
1 RDM 510 Managerial ,cono"ic-II &.0
5 RDM 511 Rural )roduct Mar2eting .R)M/ 2.5
,otal -redits $300
-ourse 1 RD! 502 Resear() !et)odology and 3nalyti(al ,e()ni4ues- II
1 3a"e o- the )rogra""e )ost 4raduate Di!lo"a in Rural Deelo!"ent Manage"ent
$atch -5
2 Title o- the 6ourse Research Methodology % Analytical Techniques -II
& 6ourse Teachers.s/ Dr.7.).0har"a+ Director .IT+ Docu"entation % )u8lication/+
MA3A4,+ 9ydera8ad
1 Ti"e o- 6ourse 2nd tri"ester
5 Total 6redits 2.0
5 Total 0essions 20
7 6ourse #8*ectie To ena8le the students to understand and a!!ly quantitatie
and qualitatie techniques in designing and i"!le"enting the
rural deelo!"ent !ro*ects
8 6ontents o- the 6ourse I0 ,ests of /ignifi(an(e
2. )aired t and t-test
&. A3#7A
1. Regression :ith qualitatie aria8les
I0 Inde5 numbers
;as!yere<s inde=+ )aasche<s inde=+ >isher inde=+ 3ational
Inco"e De-lators
6ualitative ,e()ni4ues
?1. )artici!atory Research Methods @ Transects+ 0ocial and
Resource Ma!s+ 0easonal 6alendars+ >ocus 4rou!
Discussions
2. 0caling Techniques @ 4utt"an 0cale and ;i2ert 0cale
Ti"e 0eries Analysis
3nalysis, Report 7riting and Presentation
1. Inter!retation o- Results+ Decision "a2ing :ith inco"!lete
data
2. Re!ort Ariting and )resentation
' Method o- Teaching 6lass Roo" ;ectures- 6ase Analysis @ )resentations
10 Method o- ,aluation and Assign"ents+ Quizzes % ,=a"inations
11 Re-erences Ro8ert 6ha"8ersB )utting the ;ast -irstB #rient ;ong Man
1''0-'2
3or"an C. DenDin E Research MethodsB
>or "ore details !lease consult ;I)0F0 co"!uter !ac2age o-
6MRD+ 3IRD
$laloc2 9.M .1'58/ EMethodology in 0ocial 0cience
ResearchB
$lac2 Ga"es and 6ha"!ion Dean G .1'75/ E Methods and
Issues in 0ocial 0cience ResearchB
Das 4u!ta .1'57/ EMethodology o- social science researchB
4oode and 9att .1'52/ Methods in social science research
4latung+ Gohan '1'57/ theory and "ethods o- social science
9ans Ra* .1'7'/ Theory and !ractice o- social science
research
Gai!al 0ingh EIntroduction to "ethods o- social research
Mar2 0. ;it:in .1''5/ 9o: to "easure surey relia8ility and
alidityB sage !u8lications+ ;ondon
Murray R. 0!ieget and larry G. 0te!hens (0chau"<s outline o-
theory and !ro8le"s o- statistics .2000/+ third edition
Gohn ). Mcler and ed Aardg. 6ar"ines .1'81/ A sage
Hniersity !a!er 0eries+ Iuantitatie A!!lications in the
0ocial 0ciences
06. 4u!ta .2008/B >unda"ental 0tatistics
-ourse No0 and ,itle" RD! 508 Rural Development !anagement-II
9rganisational 'e)aviour : 9rganisational Development
1 3a"e o- the
)rogra""e
)ost 4raduate Di!lo"a in Rural Deelo!"ent Manage"ent @ $atch-5
2 Title o- the 6ourse #rganisational $ehaiour and #rganisational Deelo!"ent
& 6ourse Teachers.s/ Dr.).Mani2andan+ 9ead+ 9RD Diision+ 3AARM+ 9ydera8ad
1 Ti"e o- 6ourse 0econd Tri"ester
5 Total 6redits 2.0
5 Total 0essions 20
7 Rationale o- the 6ourse In the current dyna"ic eniron"ent+ 2no:ledge o- organiDational
!rocesses is ery i"!ortant -or Manage"ent !ro-essionals as those
:ith s2ills are called u!on to assu"e leadershi! roles in the
trans-or"ation o- organiDations. The 0tudy #- #rganiDational
8ehaiour analyses and inter!rets 8ehaiour in :or2 organiDation .The
course :ill atte"!t a 8asic e=!loration o- the a!!lications o-
8ehaioural sciences :ithin :or2 organiDations -or e--ectie utiliDation
o- hu"an resources< science o- organiDational 8ehaiour is -ounded
on disagree"ent+ controersy and alternatie ie:!oints and
integrated :ith situational contingencies to understand 8ehaiour at
:or2.
8 6ourse o8*ectie Hnderstanding !eo!le and "otiating the" to do :hat the 8oss and
the "anage"ent :ant is one o- the "ain concerns o- "ost "anagers
and organiDational 8ehaiour scientists. 0!eci-ically+ the course :ill
acquaint the students :ith conce!ts that ena8le the" to understand
8ehaiour o- others as indiiduals and in grou!s. It deals :ith
!erce!tual !rocesses and hu"an in-erence @ attri8ution+ sel--conce!t+
"otiation+ leadershi! and inter!ersonal co""unication and
inter!ersonal con-licts at :or2!lace. These conce!ts :ill hel! the
students to ans:er the question E:hy !eo!le 8ehae the :ay they
8ehae.B They :ill also hel! the students to a!!reciate the
i"!ortance o-+ and di--iculty in+ understanding one<s o:n and others<
8ehaiour -ro" another<s !oint o- ie:.
The course :ill also coer a -e: i"!ortant as!ects o- "anaging
hu"an resources at :or2 !lace. The to!ics include organiDational
culture+ change "anage"ent+ recruit"ent % selection+ training %
deelo!"ent+ and !er-or"ance "anage"ent.
' 6ourse 6ontents Introduction to the course % conce!t o- organiDations
)erce!tion and Attri8utions
Motiation
;eadershi!
Inter!ersonal 02ills
#rganiDational 6o""unication
4rou!s and Tea"s
4oal 0etting and "anage"ent 8y #8*ecties
#rganiDational 6ulture
#rganiDational change and change "anage"ent
Recruit"ent+ 0election+ Training and Deelo!"ent
)er-or"ance "anage"ent
10 Method o- Teaching The !edagogy includes+ 8esides lectures+ case discussion+ role !lays+
e=!eriential e=ercises+ and ideo !resentations. The e--ectieness o-
the course de!ends on the e=tent o- !re!aration and !artici!ation o-
the students in the classroo" discussions.
11 Method o- ,aluation Assign"ents+ Quizzes % ,=a"inations
12 Re-erences.$oo2s/ 1. Aggar:ala+ Dhar"a 7ira .1''0/ Manage"ent 8y #8*ecties+ Dee! %
Dee! )u8lications
2. Andre: ,. 0ch:artD+ .1'''/+ )er-or"ance Manage"ent+ $arron<s
,ducational series.
&. 6arroll+ 0te!hen % 9enry .1'7&/ Manage"ent 8y o8*ecties+ Mac"illan
1. 6heese+ Tho"as % 6raig .2008/ The Talent )o:ered #rganiDation+
Cogan )age $oo2s
5. 6oo!er+ 6ary ; .2002/+ >unda"entals o- #rganiDational $ehaior+ 0age+
3e: Delhi.
5. Daniel A.6. .2001/+ )er-or"ance Manage"ent( 6hanging $ehaior that
Dries #rganiDation ,--ectieness+ Atlanta )er-or"ance Manage"ent
)u8lications.
7. Dr. Cu"ar 3+ .200'/+ #rganiDational $ehaiour @ A 3e: ;oo2+ 9i"alaya
)u8lishing 9ouse+ 3. Delhi
8. >rench+ A.;+ $ell+ Gr+ 6.9 and Ja:ac2i+ R.A .1''2/+ #rganiDation
Deelo!"ent+ Hniersal $oo2stall( 3e: Delhi.
'. 9ellreigel+ D.+ 0locu" Gr+ G.A%Aood"an+ R.A .200&/+ #rganiDational
$ehaior+ Tho"son ;earning Inc. 0outh Aestern 6ollege )u8lishing.
10. 9ersey+ )aul.$lanchard+ C.9. % Gohnson+ D.,. .2002/+ Manage"ent o-
#rganiDational $ehaior( ;eading 9u"an Resources. )rentice @9all+
3e: Delhi.
11. 9ol!!+ ;a:rence .1'''/+ Managing Tea"s+ Mc 4ra: 9ill
12. 9u"8le+ Gohn A.+ ed .1'70/+ Manage"ent 8y #8*ecties in Action+
Mc4ra:-9ill.
1&. Iyer ;alitha % 4uharoy 0hai8al .200'/ Institutions+ 6onsultants and
Trans-or"ation+ 6ase 0tudies -ro" the Deelo!"ent 0ector+ Res!onse
.0age $oo2s/+ 3e: Delhi 200'
11. ;e!singer R. and ;e:in A.D. .1''7/+ The Art and 0cience o- &50 -eed
8ac2.
15. ;uthans >+ .1'71/ 6onte"!orary Readings in #rganiDational $ehaiour+
Mc4ra:9ill+ 3e: Delhi
15. Mager % )i!e .1'''/ 9RD Training and Deelo!"ent+ Gaico
17. Mahesh:ari+ $.;. .1'85/ Manage"ent 8y #8*ecties.-- Tata Mc4ra:-9ill
18. Mur!hy ,. 6 .200'/+ Talent II+ )lantinu" )ress
1'. )aree2+ H. .2001/+ Hnderstanding #rganiDational $ehaiour+ #=-ord
Hniersity )ress+ and 3e: Delhi.
20. )ettigre:. A. and Ahi!!+ R .2001/+6hange Manage"ent -or 6o"!etitie
0uccess+ 3e: Delhi( In-inity $oo2s
21. Rae+ ;eslie .2005/ Designing Training )rogra""es+ In-inity $oo2s+ 2005
22. Rao % Rao .2007/+ The )o:er o- &50 degree >eed8ac2+ Res!onse
$oo2s
2&. Rao T.7.+ .2001/ )er-or"ance Manage"ent and A!!raisal 0yste"s( 9R
Tools -or 4lo8al 6o"!etitieness+ Res!onse $oo2s
21. Reddin+ A. G. .1'78/ ,--ectie Manage"ent 8y #8*ecties+ Tata Mc4ra:-
9ill+
25. 0chein+,+9 and $ec2ard+R .1'''/+Addison Aesley series on
#rganiDation deelo!"ent+H0A ( Addison Aesley
25. Ta"otia+ 0.C. .2005/ ,ssays in ;ongitudinal Tin2ing ( Managing 6ange
:ith 6ontinuity. 6once!t
27. Thorne % )ellant .2007/+ The ,ssential 4uide to Managing Talent+ Cogan
)age
-ourse No0 and ,itle" RD! 50; Rural Development !anagement-III
!odule -$" Proje(t !anagement Planning, !onitoring and <valuation of Rural Development
Programmes &RDPs+
1 3a"e o- the )rogra""e )ost 4raduate Di!lo"a in Rural Deelo!"ent Manage"ent $atch -5
2
Title o- the 6ourse RDM III( .Module-1/ )ro*ect Manage"ent )lanning+ Monitoring and
,aluation o- Rural Deelo!"ent )rogra""es .RD)s/
& 6ourse Teachers.s/ Dr. R.R. 9er"on+ Associate )ro-+ 64ARD+ 3IRD
1 Ti"e o- 6ourse 2
nd
tri"ester
5 Total 6redits 2.0
5 Total 0essions 20
7
6ourse #8*ectie 1. To "a2e the students to understand the )lanning+ "onitoring and
ealuation conce!ts and !rinci!les
2. To !roide 2no:ledge and s2ilss to the students on the
i"!le"entation as!ects such as institutional !lanning and !ro*ect
scheduling
&. To ena8le the students to carry out the M % , o- !ro*ects :ith the
hel! o- logical -ra"e:or2
8 6ontents o- the 6ourse Planning" -on(ept and Prin(iples
0!atial+ Te"!oral and sectoral !lanning
Integration+ 6onsolidation and 6onergence in )lanning
6oergence )lan !lus so-t:are
;ocal decentraliDed and Micro )lanning
I"!le"entation( Institutional )lanning % )ro*ect 0cheduling
Proje(t =ormulation
)ro*ect 6ycle @ Introduction
)ro*ect A!!raisal
;ogical >ra"e:or2 - 6once!t and A!!roach
)ro8le" AnalysisK0ta2eholder AnalysisKActiity ;ogs
6once!ts+ Theories and A!!lications o- )IM,
6o""unity-8ased and De"and-drien A!!roach to )artici!atory
Deelo!"ent )rogra""es
)rogra""es+ )ro*ects+ 0che"es( De-inition and sco!e
)ro*ect cycle
)ro*ect -or"ulation .;>A/+ 0ta2eholder+ Analysis+ )ro8le" Analysis
)ro*ectisation
)ro*ect A!!raisal .$I6 ratio+ IRR+ >RR+ 0$6 ratio .../
,niron"ental I"!act Assess"ent .,IA/
I"!le"entation )lanning .6)M+ ),RT/
Resource Mo8ilisation and Donor Manage"ent
MI0K Monitoring and ,aluation .M % ,/
6o""unity 8ased M % ,
6onergence and Inter-sectoral 6oordination and 6olla8oration
Technology and Mar2et lin2ages
)u8lic-!riate )artnershi!sL3et:or2ing
Deelo!"ent Ad"inistration
0tate control and regulations
$est !ractices and -ailure stories .0hort e=!osure isits/
' Method o- Teaching 6lass Roo" ;ectures- case analysis @ !resentations
10 Method o- ,aluation Assign"ents+ Quizzes % ,=a"inations
11
Re-erences 1. I>AD E)ractical 4uide on Monitoring and ,aluation o- Rural
Deelo!"ent )ro*ectsB
2. I>AD MA 4uide -or )ro*ect M%, - Managing -or I"!act in Rural
Deelo!"entM
&. 3ila"u2her*ee and A"ita8h Mu2her*eeB )artici!atory )lanningB
-ourse No0 and ,itle" RD! 50; Rural Development !anagement-III
!odule -#" 3ppli(ation of !anagement Information /ystem &!I/+ : /P// ,ools
1 3a"e o- the )rogra""e )ost 4raduate Di!lo"a in Rural Deelo!"ent Manage"ent $atch -5
2
Title o- the 6ourse RDM III( Module-2 A!!lication o- Manage"ent In-or"ation 0yste"
.MI0/ % 0)00 Tools
&
6ourse Teachers.s/ 0hri C.Ra*esh:ar+ Tea" ;eader+ 64ARD+3IRD
Ms.C.Gayasree+ Research Assistant+ 6A,)A+ 3IRD
1 Ti"e o- 6ourse 2
nd
tri"ester
5 Total 6redits 1.5
5 Total 0essions 15
7 6ourse #8*ectie To i"!art 2no:ledge on Manage"ent In-or"ation 0yste" .MI0/
and equi! :ith necessary tools.
To e=!lain the arious ste!s inoled in 0)00 !ac2ageK
To !roide an e=!osure on statistical "easuresK
,na8le to learn di--erent techniques using data in re!ort :riting.
8 6ontents o- the 6ourse Introduction to MI0 @ Ty!es o- in-or"ation syste"sK 6haracteristics+
out!ut o- MI0K Ty!esK MI0 A!!lications( Rural Deelo!"ent
)rogra""esK cases.
/P//
Introduction( o!ening a data -ile
6reating ne: aria8les and entering data
Descri8ing a continuous aria8le( "easures o- central tendency
and dis!ersionK histogra"
Descri8ing a categorical .ordinal/ aria8le( -requency ta8leK 8ar
chart
6reating grou!ed aria8le -ro" a continuous 7aria8le
6ontingency ta8les( Descri8ing the association 8et:een t:o
categorical aria8les
6orrelation coe--icients( Descri8ing the association 8et:een t:o
continuous aria8les
Inde!endent sa"!les t test( 6o"!aring the "eans o- t:o grou!s
.continuous res!onse aria8le+ 8inary e=!lanatory aria8le/ and
A3#7A and MA3#7A
0i"!le linear regression( Testing the linear association 8et:een
t:o continuous aria8les .continuous res!onse aria8le+ continuous
e=!lanatory aria8le/
Multi!le linear regression( Testing the linear association 8et:een a
continuous res!onse aria8le and "ore than one e=!lanatory
aria8le .continuous res!onse aria8le+ e=!lanatory aria8les
arious leels o- "easure"ent/
)rediction -or identi-ying grou!s( >actor analysis+ cluster analysis
.t:o-ste!+ C-"eans+ hierarchical/+ Discri"inant.
' Method o- Teaching
;ecture-cu"-discussions and case studies along :ith hands-on
sessions 8atch :ise in the co"!uter la8.
10 Method o- ,aluation Assign"ents+ Quizzes % ,=a"inations
-ourse No0 and ,itle" RD! 5$0 !anagerial <(onomi(s-II
1 3a"e o- the )rogra""e )ost 4raduate Di!lo"a in Rural Deelo!"ent Manage"ent $atch -5
2 Title o- the 6ourse Managerial ,cono"ics
& 6ourse Teachers.s/ Dr. A.7en2ata Rayudu+ )ro*ect 6onsultant+ 6)40 %
Dr. ). Cana2a Durga+ Research Associate+ MA3A4,
1 Ti"e o- 6ourse 2
nd
Tri"ester
5 Total 6redits &.0
5 Total 0essions &0
7 6ourse #8*ectie To ena8le the students to understand the "acroecono"ic eniron"ent
in :hich the rural deelo!"ent !olicies and !rogra""es are -or"ulated
and i"!le"ented
8 6ontents o- the 6ourse Introdu(tion
Meaning and i"!ortance o- "acroecono"ic eniron"ent in decision
"a2ing
National In(ome 3nalysis
De-inition @ conce!ts
gross national !roduct and its co"!onents @ conce!tual and
"easure"ent !ro8le"s
circular -lo: o- inco"e
lea2ages and in*ections
contri8ution o- arious sectors to the 4D) in India
recent trends and issues- 43) and econo"ic :el-are in the Indian conte=t
In(ome : 9utput Determination
Ma*or deter"inants o- inco"e- ,quili8riu" in the la8our "ar2et- De"and
-or la8our and su!!ly o- la8our- the classical ie:s- >ull e"!loy"ent
equili8riu"
Ceynesian a!!roach to -ull e"!loy"ent equili8riu"- 6o"!onents o-
inco"e- 6onsu"!tion+ Inest"ent+ 4ot e=!enditure + ,=!orts and
i"!orts- The 15-degree line diagra" to understand equality 8et:een
aggregate su!!ly and aggregate de"and
6onsu"!tion and inest"ent -unctions
Multi!lier analysis
!oney : 'an>ing
I"!ortance o- "oney @ 2inds o- "oney @ su!!ly o- "oney @ de"and -or
"oney
6reation o- 6redit @ Role o- 6o""ercial $an2s @ role o- 6entral $an2 @
instru"ents o- credit control
In-lation @ de-inition+ theories o- in-lation+ "easure"ent o- in-lation+
"easure"ent in the Indian conte=t
Monetary )olicy
>iscal )olicy
$udget Analysis
The $alance o- !ay"ents - ca!ital and current account- $.#.).
disequili8riu"- re"edial "easures
' Method o- Teaching 6lassroo" sessions+ case analysis+ gra!hical analysis and "athe"atical
analysis
10 Method o- ,aluation and Assign"ents+ Quizzes % ,=a"inations
11 Re-erences 6+ Ragara*an and $9 Dhola2ia E)rinci!les o- Macro"icsE Tata Macgra:
9ill+ 3e: Delhi
Michael $ ,dg"and E Macro econo"ics- Theory % )olicy E )rintice 9all+
Delhi
Rosalind ;eacic and A. Re8"ann E Macro ,cono"ics E ,;$0 Mac"illan
6lass notes on i"!ortant to!ics
0tudents are adised to 2ee! in touch :ith the deelo!"ents on the
"acro to!ics 8y going through i"!ortant *ournals and ne:s !a!er articles.
Also they should try to o8tain in-or"ation through the internet
-ourse No0 and ,itle" RD! 5$$ Rural Produ(t !ar>eting &RP!+
0l 3o. 3a"e o- the )rogra""e )ost 4raduate Di!lo"a in Rural Deelo!"ent Manage"ent $atch -5
1
Title o- the 6ourse Rural )roduct Mar2eting .R)M/
2 6ourse Teachers.s/ Dr.A.De8a!riya+ Asst )ro-+ 6)40+ 3IRD
& Ti"e o- 6ourse 2
nd
Tri"ester
1 Total 6redits 2.5
5 Total 0essions 25
5 6ourse #8*ectie
To ena8le the students to understand the "ar2eting+ es!ecially rural
!roduct "ar2eting and the structure o- the rural "ar2ets @ !ricing o-
the !roducts+ e=isting su!!ly chain and i"!roe"ents su!!ly chain
"anage"ent
7 6ontents o- the 6ourse
Hnderstanding Mar2eting+ Rural Mar2eting and Rural )roduct
Mar2etingK "ar2eting !rocessesK $asic 6once!ts and )rinci!les of
R)M
$asic conce!t o- "ar2eting .1)<s+ 1 A<s/ + Deelo!ing "ar2eting
"i= -or rural !roducts
Rural Mar2ets L Mats L Mandis
6once!t o- and )ers!ecties on Rural )roduct Mar2eting
6onsu"er $ehaiour and )re-erences
)roducts and 0erices
)roduct )ositioning+ 0eg"entation+ $randing and Adertising
6onsu"er Mar2ets and 6onsu"er 8uyer 8ehaior :ith
re-erence to rural !roducts
)ricing rural !roducts+ !ricing considerations and a!!roaches
)ricing+ 0u8sidies and 6ross-su8sidies
0u!!ly 6hain Manage"ent and 7alue 6hain Manage"ent
Distri8ution 6hannel Manage"ent
0ales and Retailing
4oern"ent interentions in agricultural "ar2eting
Mar2et Research and In-or"ation 0yste"s
$asic introduction o- "ar2et research and !rocess inoled in
it
Input !ar>eting
0eeds
Agricultural and Rural Industrial I"!le"ents and
0erices
6he"ical >ertiliDers and )esticides
#rganic -ar"ingNin!uts+ serices and !roducts--
9utput !ar>eting
)roduce+ )roduct and 0erice Mar2eting
Mar2et Intelligence and )rices
e-"ar2ets
,=tension 0erices and Agri-clinics
In-rastructure and Mar2et 0u!!ort 0yste"s
)rocure"ent !olicies and Mini"u" 0u!!ort )rices
$est )ractices and Initiaties @ )u8lic and )riate
Rural $usiness 9u8s+ e-chou!als+ 4odre* Adhar+ 9H; 0ha2ti
0ocial Mar2eting
8 Method o- Teaching 6lass Roo" ;ectures- 6ase Analysis @ )resentations
' Method o- ,aluation and Assign"ents+ IuiDDes % ,=a"inations
10 Re-erences
1. )hili! CotlerB )rinci!les o- Mar2etingB
2. R. Ra*ago!al ERural Mar2eting in IndiaB