Pricing strategy for single game option

Ticket valid for number of games

People who show up (%)
Number of people interested in going
Ticket price options
People interested in these tickets(%)
Profit generated through tickets
Profit through concession goods
(@ $4) at 39% margin
Profit through concession goods
(@ $8) at 39% margin
Profit through concession goods
(@ $13) at 39% margin
Total profits
( ticket + $4 concession goods sale)
Total profits
( ticket + $8 concession goods sale)
Total profits
( ticket + $ 13concession goods sale)

1
100
11621
14
22
35792.68

3230.545032
$6,461

12
49
68331.48

10
80
92968

8
93
86460.24

7195.30484 11747.4365 13656.395

$14,391

$23,495

$27,313

4666

10393

16969

19726

39023

75527

104715

100117

42254

82722

116463

113773

40459

78725

109937

106186

Pricing strategy for 5-match pass option

Ticket valid for number of games

People who show up (%)
Number of people interested in going
Ticket price options
People interested in these tickets(%)
Profit generated through tickets
Profit through concession goods
(@ $4) at 39% margin
Profit through concession goods
(@ $8) at 39% margin
Profit through concession goods
(@ $13) at 39% margin
Total profits
( ticket + $4 concession goods sale)

5
97
6087
14
5
21304.5

12
39
142435.8

10
75
228262.5

8
94
228871.2

1865.196801

14548.535

27977.952

35065.7

$29,097

$55,956

$3,730

$70,131

2694

21015

40413

50650

23170

156984

256240

263937

Total profits
( ticket + $8 concession goods sale)

25035

171533

284218

299003

Total profits
( ticket + $13 concession goods sale)

23999

163450

268675

279522

10
51
282234

8
69
305476.8

Pricing strategy for Half season pass option

Ticket valid for number of games

People who show up (%)
Number of people interested in going
Ticket price options
People interested in these tickets(%)
Profit generated through tickets
Profit through concession goods
(@ $4) at 39% margin
Profit through concession goods
(@ $8) at 39% margin
Profit through concession goods
(@ $13) at 39% margin
Total profits
( ticket + $4 concession goods sale)
Total profits
( ticket + $8 concession goods sale)
Total profits
( ticket + $13 concession goods sale)

20
95
2767
14
1
7747.6

664.312428
$1,329

12
16
106252.8

10628.9988 33879.9338 45837.558

$21,258

$67,760

$91,675

960

15353

48938

66210

8412

116882

316114

351314

9076

127511

349994

397152

8707

121606

331172

371687

Pricing strategy for Full season pass option

Ticket valid for number of games

People who show up (%)
Number of people interested in going
Ticket price options
People interested in these tickets(%)
Profit generated through tickets
Profit through concession goods
Profit through concession goods
Profit through concession goods

38
90
1107
14
1
5889.24
478.3913784
$957
691

12
11
55527.12

10
8
22
36
92545.2 121150.08

5262.30516 10524.6103
$10,525
$21,049
7601
15202

17222.09
$34,444
24876

Total profits
( ticket + $4 concession goods sale)
Total profits
( ticket + $8 concession goods sale)
Total profits
( ticket + $13 concession goods sale)

6368

60789

103070

138372

6846

66052

113594

155594

6580

63128

107747

146026

$ amount spent on Concession goods

4
8
13
6
98
68331.48

4
100
46484

14390.6097 14684.2956
$28,781

$29,369

20786

21211

82722

61168

97113

75853

89118

67695

6
97
177131.7

4
99
120522.6

36184.8179 36930.8967
$72,370

$73,862

52267

53345

213317

157453

people buying concession goods (%

81
81
36
Profit Margin

0.39

249501

194384

229399

173867

6
92
305476.8

4
99
219146.4

61116.7434 65766.9304
$122,233

$131,534

88280

94997

366594

284913

427710

350680

393757

314143

6
56
141341.76

4
82
137976.48

26789.9172
$53,580
38697

39228.093
$78,456
56663

168132

177205

194922

216433

180038

194639

ying concession goods (%)

Data Inputs

Value

Fixed Expenses Calculation

Optimum Single Game Price

(derived from Answer 3)

10

Salary expenses

Optimum 5 Game ticket Price

(derived from Answer 3)

Uniforms

Optimum Half season ticket Price

(derived from Answer 3)

Office expenses

Optimum Season ticket Price

(derived from Answer 3)

Stadium capacity
Avg seat occupancy

3600
3245

League dues expenses

Travel expenses
Market research expenses
Marketing expenses

Town population
Avg. Attendance (%)

55338
39

Total expenses

People interested in buying (%) *

People going atleast once a year
Actual number of people going (%) **
Actual number of people going
Games attended
Average attendance per game
profit generated per person

Profit analysis
1 game
5 game
54
28
11621
6087
80
94
9296.8
5721.78
1
5
244.65263 752.86579
10
40

Total annual profits through ticket sales

Total through all kind of ticket sales

92968
765292.48

228871.2

305476.8

People who show up (%)

People who buy concession goods (%)
Margin (%)
Annual profit from Concession good

100
81
39
23494.873

97
81
39
70131.4

95
81
39
122233.4868

Total profit from concession good sales

through all type of customers
Aid from school and town
Sponsorships
Total income

294315.95
21000
25000
1105608.4

Half season
13
2767
92
2545.64
20
1339.810526
120

Fixed Expenses
Net Profit

1051879
53729.425

124000
8000
110000
175000
455000
4879
175000
1051879

Full season
5
1107
82
907.74
38
907.74
152
137976.48

90
81
39
78456.18606

*
**

39%(see footnote 1) of Population (55,338)

21% of total is 54% of 39% of willing population
At $10 ticket price 80% [22% ($14)+ 27% ($12) + 31% ($10)] would be willing to pay. From question 8 of survey

uestion 8 of survey