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A

Summer Training Report


On
“MARKETING MIX AND COMPARATIVE
ANALYSIS”

WITH REFERENCE TO
RELIGARE SECURITIES LTD.

Submitted Towards Partial Fulfillment of


MASTER OF BUSINESS ADMINISTRATION

GALGOTIAS INSTITUTE OF MANAGEMENT &


TECHNOLOGY, GREATER NOIDA
(Affiliated to UPTU, Lucknow)
(2008-2010)

SUBMITTED BY:
PUSHPENDR KUMAR
M.B.A. - III SEMESTER
(ROLL NO. 0809470078)

ACKNOWLEDGEMENT

I wish to take this opportunity to express my deep gratitude to all the people who have

extended their valuable co-operation in various ways during my project work. It is my

pleasure to acknowledge the help of all those individuals.

My first and foremost acknowledgement to God, almighty for the eternal love, guidance

and wonderful blessings those have showered upon me throughout my life.

I would like to thank my institute, Galgotias Institute of Management & Technology,

Uttar Pradesh Technical University, Lucknow, to provide me such an opportunity, under the

post graduate program of management,

My thanks to Mr. Sandeep Chaturvedi (Sales manager – Religare Securities Ltd) for

granting me the permission to conduct analysis and also for helping me in study by providing

his valuable time, efforts and knowledge.

I would like to express my indebted gratitude Mr. Amit Singh (Relationship Managers)

for their help and support throughout my project.

I would like to extent my sincere thanks to my internal Faculty guide, Ms. Shefali (GIMT)

for her kind co-operation and encouragement.

My sincere thank to all the respondents for making this study possible with their frank and

true opinion.

Finally my unfathomable gratitude to my family and friends for their constant support to

make my project successful.


Signature: (PUSHPENDR KUMAR)

DECLARATION

I, PUSHPENDR KUMAR a student of GALGOTIAS INSTITUTE OF

MANAGEMENT & TECHNOLOGY, hereby declare that this project is the record of

authentic work carried out by me during the academic year 2008-10 and has not been

submitted to any other university or Institute towards the award of any degree.

An attempt has been made by me to provide all relevant and important details regarding

the topic to support the theoretical edifice with concrete research evidence. This will be

helpful to clean the fog surrounding the various aspect of the topic.

I hope that this project will be beneficial for the Organization.

PUSHPENDR KUMAR
1. Executive Summary

This study suggests that people are reluctant while investing in stock and commodity market

due to lack of knowledge. There is growing competition between brokerage firms in India.

An investor always finds it difficult to decide which brokerage firm to choose.

Research was carried out to find which brokerage house people prefer and to figure out their

preference while investing in stock market. Main purpose of investment is returns and

liquidity, commodity market is less preferred by investors due to lack of awareness and risks

involved. The major findings of this study are that people are interested to invest but they

lack knowledge regarding stock market.

Through this report we were also able to understand, what are our Company’s (Religare

Securities Ltd.) positive and strong points, on the basis of which we come to know what can

be the basis of pitching to a potential client. We also gave suggestions to the company, what

improvement can be done to company’s product.

It gives an insight about the Demat Account, Life Insurance, General Insurance and mutual

funds and theirs various aspects. It is purely based on whatever I learned at Religare

Securities. One can get brief knowledge about mutual funds and all its basics through the
project. Some interesting questions regarding these products have been covered. Some of

them are:

Why has it become one of the largest financial mediators?

How investors do chose between these products and funds?

Most popular stocks among fund managers, most profitable sectors for fund managers, a

special report on Systematic Investment Plan, does fund performance persists and the

topping of all the servings in the form of portfolio analysis tool and its application. All the

topics have been covered in a systematic way. The language is simple so that even a layman

could understand. All the quarries of the customer asked had been solved with the support of

the seniors in the organization


2. INDUSTRY PROFILE

 Background of stock exchange in India

 Meaning of Share Market.

 Stock Market.

 Function.

 Types of Stock Exchanges (NSE, BSE)


BACKGROUND OF STOCK EXCHANGE IN INDIA

The emergence of stock market can be traced back to 1830. In Bombay, business

accepted in the shares of banks like the commercial bank, the chartered mercantile bank, the

chartered bank, the oriental bank and the old bank of Bombay and shares of cotton presses.

In Calcutta, Englishman reported the quotations of 4%, 5%, and 6% loans of East India

Company as well as the shares of the bank of Bengal in 1836. This list was a further

broadened in 1839 when the Calcutta newspaper printed the quotations of banks like Agra

bank and Union bank. It also quoted the prices of business ventures like the Bengal bonded

warehouse, the storm tug Company and the docking company.

Between 1840 and 1850, less than a dozen brokers existed for the limited business. But

during the share mania of 1860-65, the number of brokers increased significantly. By 1860,

the number of brokers was about 60 and during the period of the American Civil war, their

number increased to about to 250. The end of American Civil war brought disappointment

and many failures and the brokers decreased in number and prosperity. It was in those t times

between 1868 and 1875 that brokers organized an informal association and finally as recited

in the Indenture constituting the “Articles of Association of the Exchange”. On or about 9th

day of July,1875, a few local brokers doing brokerage business in shares and stocks resolved

upon forming in Bombay an association for protecting the character, status and interest of

local share and stock brokers and providing a hall or building for the use of the members of

such association.
As a meeting held in the broker’ Hall on the 5th day of February, 1887, it was resolved to

execute a formal deal of association and to constitute the first managing committee and to

appoint the first trustees. Accordingly, the Articles of Association of the Exchange and the

Stock Exchange was established in Bombay on 3rd day of December, 1887. Now, the

Association is known as “The Stock Exchange”.

The entrance fee was Re.1 and there were 318 members on the list, when the exchange

was constituted. The numbers of members increased to 333 in 1896, 362 in 1916 and 478 in

1920 and the entrance fee was raised to Rs.1000 in 1896, Rs.2500 in 1916 and Rs. 48,000 in

1920. At present the number of recognized stock exchanges is 23 with about 6000 stock

brokers.

14 stock exchanges are public limited companies, 6 as companies limited by

guarantee and 3 are non-profit voluntary organization. Of the total of 23, only 9 stock

exchanges have been permanent recognition. Others have to seek recognition on annual

basis.

These exchanges are run by some persons and with the help of some persons and institution.

All these are functionaries on stock exchange. These are:

 Stockbrokers

 sub-broker

 market makers

 Portfolio consultants etc.


1. Stockbrokers

They are the members of stock exchanges. These are the persons who buy, sell or deal in

shares and securities. A registration certificate from SEBI is mandatory to act as a broker.

SEBI can impose certain conditions while granting the certificate of registrations. It is

obligatory for the person to abide by the rules and regulations. Stock brokers are floor

broker, commission broker, arbitrageur etc.

Detail of registered brokers:

Total no. of registered brokers as on Total no. of sub-brokers as on


31.05.2009 31.05.2009

9000 24,000

2. Sub-broker

A sub-broker acts as agent of stock broker. He isn’t a member of a stock exchange.

He assists the investors in trading in securities through stockbroker. The broker and sub-

broker should enter into an agreement in which obligations of both should be specifically

mentioned. Sub-broker must be registered with SEBI for dealing in securities. For getting

registered with SEBI, he must fulfill certain requirements.

3. Market Makers

These are designated specialists in the specified securities. They make both bid and

offer at a single time. He is exempt from the margin requirements according to rules and

regulations. As per the listing requirements, where a company’s paid-up capital is Rs. 3 crore
and not more than Rs. 5 crore and it has a commercial operation for less than 2 years should

appoint a market maker at the time of issue of securities.

4. Portfolio consultants

Portfolio managers are presented with investment ideas from internal buy-

side analysts and sell-side analysts from investment banks. It is their job to sift through the

relevant information and use their judgment to buy and sell securities. Throughout each day,

they read reports, talk to company managers and monitor industry and economic trends

looking for the right company and time to invest the portfolio's capital.

Portfolio is a collective combination of securities such as stocks, bonds and money

market instruments. Whereas the portfolio consultants are the persons, firms or companies

who advise, direct or undertake the management or administration of securities or funds on

behalf of their clients.


Major stock Exchanges in India.
Meaning of Share Market:

A share market is a market for the trading of publicly held company share and

associated financial instruments including stock options, convertibles and stock index

futures. Conventionally, stock markets were open-protest where trading took place on the

floor of a stock exchange. Most modern stock trading is done in electronic exchanges where

buying and selling occurs through online real time matching of orders placed by buyers and

sellers.

In early times, buyers and sellers were individual investors and businessmen. Markets have

become more institutionalized, now buyers and sellers are largely institutions for e.g.,

pension funds, insurance companies, mutual funds, investor groups, and banks. The rise of

the institutional investor has brought with it an increase of professional meticulousness that

has tended to regulate the market.

Securities

Securities are types of transferable interests representing financial value.

Conventionally securities have been classified between debt and equity securities. It is also

categorized between bearer and registered securities. They comprise of shares of corporate

stock or mutual funds, bonds issued by corporations or government agencies, stock options

or other options, other derivative securities, limited partnership units, and various other

formal investment tools. Through banknotes, checks and some bills of exchange do not fall

into this type. Commodities like oil, food grains can also be called securities. One can buy or

sell a variety of quantities of such commodity securities in various commodity exchanges.


Concept of Security

Initially the term securities were used to signify security interests like mortgages and

charges supporting the payment of a debt or other commitments. In early modern Europe,

companies and government agencies began to increase capital from the public using secured

debt obligations, which came to be known as “Securities”. As shares became more readily

transferable from the Victorian era, their functional similarity to debt securities became

clearer, and both forms of investment became known as “Securities”. More recently, the term

has also been extended to include units in investment funds and other forms of readily

transferable investment.

Stock Market

The Stock Market is a place for trading of company shares, stocks and stock index

futures. Investing your money in stock market trading requires certain knowledge of stock

market basics and value investing. Now stock market trading is possible by investing online

and developing your portfolio through investments in good companies. Price movements of

stocks are available on various stock market indices. Share trading could be either buying or

selling of securities

How does a Stock Market Works?

Stock Market functions either through share trading on the stock exchange floor or

electronically. You instruct your stock broker to purchase or sell shares of particular

company. He then informs floor clerk of exchange, who finds a suitable buyer. After
completing deal, stock broker gets back to you with final price of your investments. Mutual

funds and other institutional investors prefer electronic exchange for stock buying and

selling. Such online investing enables closer contact with share trading although you need

services of stock broker, who offers valuable investing advice and investment tips.

Is Stock Investing Risky?

As with any other investment instrument, investments in stocks are also full with

risks and benefits. Benefits come in two forms – dividend from the company and better

utilization of stock price, if you decide to sell it. Usually, these two go hand in hand. A high

dividend paying company ‘usually’ commands higher stock prices. Risks also knock the door

in two forms – you may not get dividend, and you may not be able to sell your stocks at a

higher price than purchase price. Compare this with a government bond where your risk is

almost zero, but then expected returns will be very low.

You need a broker to invest your money in stocks. If you feel that you don’t possess

enough knowledge of this industry, its better to appoint a full service broker. He is the one to

offer you his advice on how much and where to invest. If you are very comfortable with the

stock market, opt for a discount broker, and have your money invested through him.

Different Techniques of Stock Investing

Stock investing could be either through Technical or Fundamental Analysis.

Investment plans through technical analysis uses various mathematical charts to predict the

future price movements of stocks in the market. It does not consider total economic setup or

working of the company. Fundamental analysis studies shows total functioning of

companies through balance sheets, management, and growth rates. These indicate future

growth of company and hence point to rise or fall of stock prices.


Functions of stock exchange:

 It maintains active trading: Shares are trading on the stock exchanges, enabling the

investors to buy and sell securities.

 Fixation of price:- Price is determined by the transaction that flow from investors’

demand and suppliers’ preferences.

 Ensure safe and fare dealing: The rules, regulations and by-laws of the stock

exchanges’ provide a measure of safety to the investors. Transactions are conducted

under competitive conditions enabling the investors to get a fair deal.

 Aids in financing the industry: A continuous market for shares provides a favorable

climate for raising capital. The negotiability and transferability of the securities helps

the companies to raise long-term funds, when it is easy to trade the securities,

investors are willing to subscribe to the initial public offerings.

 Dissemination of information: It provide information through their various

publications. They publish the share prices traded on daily basis along with the

volume traded.

 Performance inducer: the price of stocks reflect the performance of the traded

companies. This makes the corporate more concerned with its public image and tries

to maintain good performance.

 Self regulatory framework: the stock exchanges monitor the integrity of the

members, brokers, listed companies and clients. Continuous internal audit safeguards
the investors against unfair trade practices. It settles the disputes between member

brokers, investors and brokers.

Types of Stock Exchange:

There are Two major stock exchanges that operating in India are:

 National stock exchange

 Bombay Stock exchange

National Stock Exchange (NSE)

The National Stock Exchange of India (NSE)is the largest financial market in India in

terms of daily turnover and number of trades for equities and derivative trading. There are

thousands of securities listed on the NSE, with a market capitalization of over $1.46 trillion

dollars. The NSE is owned jointly by a number of banking institutions and insurance

companies with the mission of providing a fast, electronic routing of orders throughout
India. Lastly, the NSE was the first financial system in India providing electronic limit

orders for securities. .

Origins:
It was promoted by leading Financial Institutions at the behest of the Govt. of India

and was incorporated in Nov. 1992 as a tax-paying corporation. In April 1993, it got the

recognition as a Stock Exchange. It commenced operations in the Wholesale Debt Market

(WDM) section in June 1994. The Capital Markets (Equities) segment commenced

operations in Nov. 1994 and operations in Derivatives segment started in June 2000.

Innovations:

NSE has remained in the forefront of modernization of India’s capital and financial

markets, and its pioneering efforts include:

Co-promoting and setting up of National Securities Depository Ltd, first depository in India.

NSE pioneered commencement of Internet Trading in Feb.2000, which led to the wide

popularization of the NSE in the broker community.

History

The NSE was incorporated in 1992 as a tax-paying entity. However, the origins of

the NSE can be traced back to the Securities Contracts Regulation Act of 1956. In this act,
the Indian government sought to create a financial market where investors can invest safely

and securely in order to build wealth.

 1980: NSE replaced its physical trading floor with a completely automated market,

becoming the first all-electronic stock exchange in the U.S.

 1986: NSE introduced the first automated exchange interface with the Inter market

Trading System (ITS), which enabled its members to interact electronically with all

other markets to get the best possible execution prices for their public customers.

 1992: NSE pioneered internalization in an electronic, competing specialist exchange

environment. This model allowed member firms to provide public customers with

lower cost and higher quality executions.

 1993: NSE was the first exchange to develop a complete electronic order audit trail

for regulatory purposes.

 1998: NSE created the first market data revenue-sharing program, which has saved

the industry more than $100 million annually.

 2006: NSE introduced its new business plan culminating in the launch of NSX

BLADE, an entirely new state-of-the-art technology platform built from the ground

up.

NSE MARKETS TRADING ON THE NSE

The NSE is responsible for a number of trading markets. Below is a list of these

markets

 Equity Markets

 Futures and Options Markets


 Wholesale Debt Market

 Mutual Funds

 Initial Public Offerings

NSE TECHNOLOGY

The NSE is using a satellite communication technology to support trading for over

320 cities throughout India. The National Stock Exchange has the capacity to process over 6

million trades per day. The NSE all supports one of the largest VSAT (Very Small Aperture

satellite Terminal) networks in the world. There are over 3.000 VSATs on the NSE network

and over 15 large super computers.

Bombay Stock Exchange (BSE)


The Bombay Stock Exchange (BSE) is located in Dalal Street, Mumbai, established in

1875. Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now
spanning three centuries in its 133 years of existence. What is now popularly known as BSE

was established as "The Native Share & Stock Brokers' Association" in 1875.

Over the past 133 years, BSE has facilitated the growth of the Indian corporate sector by

providing it with an efficient access to resources. There is perhaps no major corporate in

India which has not sourced BSE's services in raising resources from the capital market.

Today, BSE is the world's number 1 exchange in terms of the number of listed companies

and the world's 5th in transaction numbers. The market capitalization as on December 31,

2007 stood at USD 1.79 trillion. There are approximately 4700 companies in the country

which are listed and have a major trading volume.

BSE provides an efficient and transparent market for trading in equity, debt

instruments and derivatives. It has a nation-wide reach with a presence in more than 359

cities and towns of India. BSE has always been at par with the international standards. The

systems and processes are designed to safeguard market integrity and enhance transparency

in operations. BSE is the first exchange in India and the second in the world to obtain an ISO

9001:2000 certification. It is also the first exchange in the country and second in the world to

receive Information Security Management System Standard BS 7799-2-2002 certification for

its BSE On-line Trading System

BSE also has a wide range of services to empower investors and facilitate smooth

transactions:

 Investor Services: The Department of Investor Services redresses grievances of

investors. BSE was the first exchange in the country to provide an amount of Rs.1

million towards the investor protection fund; it is an amount higher than that of any

exchange in the country. BSE launched a nationwide investor awareness program-


'Safe Investing in the Stock Market' under which 264 programs were held in more

than 200 cities.

 The BSE On-line Trading (BOLT): BSE On-line Trading (BOLT) facilitates on-line

screen based trading in securities. BOLT is currently operating in 25,000 Trader

Workstations located across over 359 cities in India.

 BSEWEBX.com: In February 2001, BSE introduced the world's first centralized

exchange-based Internet trading system, BSEWEBX.com. This initiative enables

investors anywhere in the world to trade on the BSE platform.

 Surveillance: BSE's On-Line Surveillance System (BOSS) monitors on a real-time

basis the price movements, volume positions and members' positions and real-time

measurement of default risk, market reconstruction and generation of cross market

alerts.

BSE Training Institute: BTI imparts capital market training and certification, in

collaboration with reputed management institutes and universities. It offers over 40 courses

on various aspects of the capital market and financial sector. More than 20,000 people have

attended the BTI programs.


3. COMPANY PROFILE
 Origin of the company

 Corporate structure & Profile

 An Overview of the company

 Vision and Mission

 Our Brand Identity

 Organization Structure

 Management Profile
OVERVIEW OF THE COMPANY

ORIGIN OF THE COMPANY

Late Dr. Parvinder Singh (ex CMD Ranbaxy) was a true leader -- practical and realist

– and yet, talked the language of a visionary and an idealist. For it was his vision to start

integrated financial services driven by the relationship of trust and confidence. From here

Religare Securities Limited, a Ranbaxy Promoter Group Company started its operations.

To realize its vision, the Religare group has taken one step ahead. Today, Religare

provides various financial services which include broking (stocks & commodities),

depository participant services, portfolio management services, advisory on mutual fund

investments and many more.

Unlike a traditional broking firm, Religare group works on the philosophy of being

“Financial Care Partner”. Company not only executes the trades for their clients but also
provide them critical and timely investment advice. The growing list of financial institutions

with which Religare is empanelled as an approved broker is a reflection of the high level

service standard maintained by the company.

Religare is proud of being a truly professional financial service provider managed by

a highly skilled team, who have proven track record in their respective domains. Through its

regional, zonal and branch offices, Religare has the widest reach and is available to you

across the length and breadth of the country.

Corporate structure of Religare

Religare Finvest Ltd.

Religare Wealth Management Services Ltd


Religare Securities Ltd.

Religare Commodities Ltd


Religare Capital Markets Ltd.
Religare
Enterprises
Ltd.
Religare Insurance Broking Ltd
Religare Finance Ltd.

Religare Venture Capital Pvt Ltd Religare Realty Ltd.

Religare Enterprises Limited:

(A Ranbaxy Promoter Group Company) through Religare Securities Limited,

Religare Finvest Limited, Religare Commodities Limited and Religare Insurance Advisory

Services Limited provide integrated financial solutions to its corporate, retail and wealth

management clients. Today, Religare provides various financial services which include

Banking, Corporate Finance, Portfolio Management Services, Equity & Commodity

Broking, Insurance and Mutual Funds.

Today, Religare has a growing network of more than 150 branches and more than

300 business partners spread across more than 180 cities in India and a fully operational
international office at London. However, their target is to have 350 branches and 1000

business partners in 300 cities of India and more than 7 International offices by the end of

2011. Religare Enterprise Limited has the following companies:

Religare Securities Limited Religare Finvest Limited


• Equity Broking • Lending and Distribution
• Online Investment Portal business
• Portfolio Management Services • Proposed Custodial business
• Depository Services

Religare Commodities Limited Religare Insurance Broking


• Commodity Broking Limited
Religare Capital Markets Limited • Life Insurance
• Investment Banking • General Insurance
• Proposed Institutional Broking • Reinsurance

Religare Realty Limited Religare Arts Initiative


• In house Real Estate Management Limited
Company • Business of Art
• Gallery launched - arts-i

Religare Hichens Harrison** Religare Venture Capital


• Corporate Broking Limited
• Institutional Broking • Private Equity and Investment
• Derivatives Sales • Manager
• Corporate Finance
Religare Asset Management*
GROUP COMPANIES
COMPANY RESISTRATION

Industry : Finance – General BSE Code : 532915 Book Closure : 25/09/2009

Group : Religare NSE Code : RELIGARE Market Cap.: Rs2,914.00

Cr.

ISIN No. : INE621H01010 Market Lot : 1 Face Value : Rs. 10.00

Registered & Corporate Office Registrar & Share Transfer Agent


19, Nehru Place, New Delhi, Delhi - 110019 Karvy Computershare Private Ltd.
Cyber Villa,
Tel : 30815100, 66552200, Plot No.17-24,
Fax : 30815288, Vittalrao Nagar,
Email : info@religare.in Hyderabad - 500081, Andhra Pradesh.
Website: www.religare.in Tel : 23420815 – 820
Key Officials

Name Designation
Malvinder Mohan Singh Non Executive Chairman
Ravi Batra Sr. Vice President & Company Secretary

Other Details

Listings Incorporation Public Issue Date


BSE , NSE 30/01/1984 29/10/2007

Religare Securities Limited (RSL) is a 100% subsidiary of Religare Enterprises

Limited is a leading equity and securities firm in India. The company currently handles

sizeable 4-5 % volumes traded on NSE and in the realm of online trading and investments; it

currently holds a reasonable approx 8% share of the market. The major activities and

offerings of the company today are Equity Broking, Depository Participant Services,

Portfolio Management Services, International Advisory Fund Management Services,

Institutional Broking and Research Services. To broaden the gamut of services offered to its

investors, the company offers an online investment portal armed with a host of revolutionary

features.

 Religere securities ltd (RSL) is a member of the National Stock Exchange of India

(NSE), Bombay Stock Exchange of India(BSE).

 Depository Participant with National Securities Depository Limited (NSDL) and

Central Depository Services Limited (CDSL).

 Religare securities ltd. (RSL) is a SEBI approved Portfolio Manager.


 Religare has been constantly innovating in terms of product and services and to offer

such incisive services to specific user segments it has also started the Non Resident

Indians (NRI), Foreign Institutional Investor(FII),and Corporate Servicing groups.

These groups take all the portfolio investment decisions depending upon a client’s

risk / return parameter.

 Religare has a very credible Research and Analysis division, which not only caters to

the need of our Institutional clientele, but also gives their valuable inputs to

investment dealers.

Religare is one of India’s largest and fastest growing integrated financial services

institutions. The company offers a large and different bunch of services ranging from

equities, commodities, insurance broking, to wealth advisory, portfolio management services,

personal finance services, Investment banking and institutional broking services. The

services are broadly clubbed across three key business verticals- Wealth management, Retail

and the Institutional spectrum. Religare Enterprises Limited is the parent company for all its

businesses, structured and being operated through various subsidiaries.

Religare’s retail network spreads across the length and breadth of the country with its

presence through more than 900 locations across more than 300 cities and towns. Having

spread itself fairly well across the country and with the promise of not resting on its success,

it has also aggressively started eyeing global geographies.


Religare is driven by principled and active process for wealth creation. Based on this, the

company started its effort in the financial market. Religare Enterprises Limited through

Religare Securities Limited, Religare Finvest Limited, Religare Commodities Limited and

Religare Insurance Broking Limited provides integrated financial solutions to its corporate,

retail and wealth management clients. Today, we provide several financial services which

include Corporate Finance, Portfolio Management Services, Equity & Commodity Broking,

Insurance and Mutual Funds, Investment Banking.

Religare is proud of being a professional financial service provider managed by a highly

skilled team, who have proven track record in their respective fields. Religare operations are

managed by more than 3000 highly skilled professionals who subscribe to Religare

philosophy and are spread across its country wide branches.

Religare group works on the philosophy of getting together for wealth creation. We not

only perform trades for our clients but also provide them decisive and timely investment

advice. The rising list of financial institutions with which Religare is empanelled as an

approved broker is an indication of the elevated level service standard maintained by the

company.
Religare Securities Ltd. provides platform to all segments of the investor to leverage the

immense opportunity offered by equity investing in India either on their own or through

managed funds in Portfolio Management.

The ARN No. of the Religare Securities Ltd. is 33764. The ARN No. is required by

to be available with the broker who deals on behalf of investors or sell the mutual funds of

the different companies present in the market.

VISION AND MISSION

Vision

To be India's first Multinational providing complete financial services solution across the

globe.

Mission
Providing complete financial care driven by the core values of diligence and

transparency.and Providing integrated financial care driven by the relationship of trust

and confidence Religare team is led by a very eminent Board of Directors who provide

policy guidance and work under the active leadership of its CEO & Managing Director

and support of its Central Guidance Team Board of Directors.

Name

Religare is a Latin word that translates as 'to bind together'. This name has been chosen to

reflect the integrated nature of the financial services the company offers.

Symbol

The Religare name is paired with the symbol of a four-leaf clover. Traditionally, it is

considered good fortune to find a four-leaf clover as there is only one four-leaf clover for

every 10,000 three-leaf clovers found.


For us, each leaf of the clover has a special meaning. It is a symbol of Hope. Trust. Care.

Good Fortune.

For the world, it is the symbol of Religare:

The first leaf of the clover represents Hope. The aspirations to succeed. The dream

of becoming. Of new possibilities. It is the beginning of every step and the

foundation on which a person reaches for the stars.

The second leaf of the clover represents Trust. The ability to place one’s own faith

in another. To have a relationship as partners in a team. To accomplish a given

goal with the balance that brings satisfaction to all, not in the binding, but in the

bond that is built.

The third leaf of the clover represents Care. The secret ingredient that is the

cement in every relationship. The truth of feeling that underlines sincerity and the

triumph of diligence in every aspect. From it springs true warmth of service and

the ability to adapt to evolving environments with consideration to all.

The fourth and final leaf of the clover represents Good Fortune. Signifying that

rare ability to meld opportunity and planning with circumstance to generate those

often looked for remunerative moments of success.

Hope. Trust. Care. Good Fortune. All elements perfectly combine in the
emblematic and rare, four-leaf clover to visually symbolize the values that bind

together and form the core of the Religare vision.

RELIGARE COMMODITIES LIMITED

RCL is a member of NCDEX and MCX and provides platform for trading in

commodities, which is an online facility also. RCL provides platform to both agro and non-

agro commodity traders to derive the actual price of the commodity and also to trade and

hedge actively in the growing commodity trading market in India.

With these realizations, Religare Commodities is coming up with its branches at mandi

locations. It is a flagship effort from our team which would be helpful in facilitating trade

and speculating price of commodities in future.

MERGERS AND AQUISITIONS

Religare is on the fast and ambitious growth trajectory with some interesting plans in

the pipeline. Religare Aegon Life Insurance - Life Insurance Company, a Joint Venture with

Aegon. Religare Aegon AMC - Asset Management Company, a Joint Venture with Aegon
.Religare Finance - Personal Loans / Credit Cards / Loan against Property / Mortgage &

Reverse Mortgage.

RELIGARE COMPETITIVE EDGE

We serve you with a diligent, transparent & process driven approach and ensure that

your money gets the care it deserves.

No experts, only expertise

Religare PMS comes to you from Religare, a Ranbaxy promoter group company with

a solid reputation for an ethical and scientific approach to financial management. While we

offer you the services of a Dedicated Relationship Manager who is at your service 24x7, we

do not depend on individual expertise alone. For you, this means lower risk, higher

dependability and unhindered continuity. Moreover, you are not limited by a particular

individual’s investment style.

No hidden profits

We ensure that a part of the broking at Religare portfolio management services is

through external broking houses. This means that your portfolio is not churned needlessly.

Using more broking firms gives us access to a larger number of reports and analysis,

enabling us to make better, more informed decisions. Furthermore, your portfolio is

customized to suit your investment objectives.

Daily disclosures
Religare Portfolio Management Services gives you daily updates on your investment.

You can pinpoint where your money is being invested, 24x7, instead of waiting till the end of

the month to keep track.

No charge till you profit

So sure are we of our approach to Portfolio Management that we do not charge you

for our services, until your investments start showing profit. With customized investment

options Religare Portfolio Management Services invites you to invest across five broad

portfolios to suit your investment needs.

* Except fixed administrative charges.

MANAGEMENT PROFILE

Organization Structure:
Religare is led by individuals who are professional leaders and are committed to

reface the financial services industry in India.

Each of the individual works constantly towards Religare’s objective of “India’s first

truly MNC in financial services”.


Religare team is led by a very eminent Board of Directors who provide policy guidance and

work under the active leadership of its CEO & Managing Director and support of its Central

Guidance Team.

Mr. Sunil Godhwani


Chief Executive Officer & Managing Director,
Religare Enterprises Limited

Mr. Sunil Godhwani is the driving force behind the company. A man with a vision to create a

global business of excellence, he is the inspiration as he spearheads the company’s

management and global operations; strategizing and directing it through its next phase of

growth. He oversees the service brands of the promoters which include Religare Enterprises

(integrated financial services) along with Religare Technova (IT), Religare Wellness

(formerly Fortis Health world), Super Religare Laboratories (formerly SRL Ranbaxy; Path

Labs) and Religare Voyages (private air charter and travels business).

Mr. Godhwani brings to the company strong leadership skills, vigour and a passion for

excellence. He believes in nurturing a culture that is entrepreneurial, result oriented,

customer focused and based on teamwork. He has a diverse and wide-ranging experience of

over two decades in managing large scale businesses.


Mr. Godhwani has given strategic direction to Religare’s growth since his joining in 2001.

He has been instrumental in establishing Religare’s vast network and shaping the Company’s

strategies in India and abroad. He is on a constant lookout for taking the Company to new

heights by managing various acquisitions, finding new partners for joint ventures and

scouting new avenues for the business.

Mr. Godhwani is a Director in Religare Enterprises Limited, Religare Securities Limited,

Religare Finvest Limited, Religare Commodities Limited, Religare General Insurance

Company Limited, Religare Technova Limited, Religare Venture Capital Limited, Super

Religare Laboratories Limited, Religare Macquarie Wealth Management Limited, AEGON

Religare Life Insurance Company Limited, Vistaar Religare Capital Advisors Limited,

Religare Voyages Limited and Fortis Healthcare Limited.

Mr.Ashu Madan
President - Equity Broking
Religare Securities Limited
Mr Ashu Madan carries the overall responsibility for Religare’s retail equity broking

business. A keen observer of markets and trends, he keeps retail clients abreast with all the

latest news and information in the equity markets and guides them through a bull or bear

rule.

Ashu has been with Religare for the past 8 years. In his current capacity he envisions and

drives the business for retail equity broking and has been one of the driving force & pillars

behind it.

Prior to joining Religare, he was with Western India Group as the Assistant Vice President

and held several key positions there from 1994 to 2001. He has over 18 years of experience

in the financial services industry.

He received a bachelor’s degree in commerce from University of Delhi. He is an

intermediate from the Institute of Cost & Work Accountants of India.

Mr. Gurpreet Sidana


Director – Online Business
Religare Securities Limited
Mr Gurpreet Sadana’s key responsibility is to lead the online business initiatives of Religare

(www.religareonline.com). Religareonline.com within a short span has achieved a large

customer base and has a reach in top 50 cities in the country. It is today one of the top three

Online investment platforms in India.

Prior to this, Gurpreet was part of the Business Strategy team. He has positively contributed

towards building Religare's Equity Business for Delhi and NCR.

Gurpreet has successfully launched investment portal www.religareonline.com, which is one

of the top financial portals in the country. This is the fastest possible launch across 50 cities

with a dynamic growing team of 1500 plus.

Gurpreet has an experience of more than 15 years to his credit. He is a qualified B.Com

graduate and a Chartered Accountant. Prior to joining RSL in 2004, Gurpreet was associated

with companies like Abhipra Capital Ltd, Elite Stock Management and a reputed CA firm.

4. ABOUT THE TOPIC

MARKETING MIX

➢ GROUP SERVICES
 Equities and Derivatives:

Trading in equities at Religare has been customized to one’s investment need.

A highly process driven, diligent approach backed by powerful Research & Analytics

and state of the art dealing rooms ensures superlative experience. Further, Religare

also has one of the largest retail networks, with its presence in more than 900

locations across more than 320 towns & cities. Religare provides branch trading and

each and every client is assisted by its highly skilled and dedicated relationships

managers. It also provides the freedom of trading at clients place by online trading.

 Depository Services

Religare is among the few major Depository Participants holding securities

worth more than Rs.6000 crore under its management. RSL (Religare Securities

Limited) provides depository services to investors as a Depository Participant with

NSDL and CDSL.

The Depository system in India links issuers, depository participants, depositories

National Securities Depository Limited (NSDL) and Central Depository Services

(India) Limited (CDSL) and clearing house / clearing corporation of stock exchanges.

These facilitate holding of securities in dematerialized form and securities

transactions are processed by means of account transfers.

 PORTFOLIO MANAGEMENT

About Portfolio Management Services:

A portfolio manager is a person who makes investment decisions using money other people

have placed under his or her control. Portfolio managers are presented with investment ideas
from internal buy-side analysts and sell-side analysts from investment banks. It is their job to

sift through the relevant information and use their judgment to buy and sell securities.

Throughout each day, they read reports, talk to company managers and

monitor industry and economic trends looking for the right company and time to invest

the portfolio's capital.

• PMS gives investors access to an institutional process of money management.

• Provides a customized solution by matching the unique circumstances and objectives

of each investor.

• Wealth creation based on disciplined investment process is the crux of PMS.

• Effective diversification helps reduce portfolio volatility and enhances risk-adjusted

returns over long term.

• PMS gives investor direct ownership of the individual securities in the portfolio

BENEFITS OF PMS

• Professional Management:

The service provides professional management of equity portfolios designed to

deliver consistent long-term performance while identifying and controlling risks.

• Continued Monitoring:

We at Religare Securities Ltd. understand the need to constantly monitor your

portfolios and bring in periodic changes to optimize the results.

• Research Support:
A research team responsible for establishing our investment strategy and providing us

real time information backs our portfolio managers.

• Identifying Investor Objectives:

The foundation of every financially sound portfolio is the ability to identify one’s

investment objective. It’s a process that requires expertise. Religare Securities Ltd.

provides every investor a Relationship manager who comes with the required

expertise and experience to understand an investor’s financial goals.

• Transparency

A dedicated website allows you access to all information relating to your investment.

You will also receive quarterly account performance statement on the overall status

of the portfolio and Religare Securities Ltd. research report.

➢ PRODUCT OFFERED BY RELIGARE SECURITIES LTD.

1. RACE-Basic

This account allows the client to trade through our website

http://religareonline.com/ and is suitable for the retail investor who is risk-averse and
hence prefers to invest in stocks or who do not trade too frequently. And this account

need refresh after one minute to see current position of the stock market.

Features

 Online trading account for investing in Equity and Derivatives via


http://religareonline.com/

 Terminal (NSE Online, BSE Online).

 Integration of On-line trading, Saving Bank and Demat Account.

 Instant cash transfer facility against purchase & sale of shares.

 Daily investing tip is provided to investors.

 Instant order and trade confirmation by E-mail.

 Streaming Quotes.(Cash & Derivatives).

 Single screen interface for Cash and derivatives and more.

 Provision to enter price trigger and view the same online in market watch.

1. RACE-Lite

Religare Advance Client Engine (RACE) Lite is a web based or browse based

account. It is suitable for high investors who invest a large amount in stock exchange
regularly. It shows the current market position automatically and have the following

feachers:

 This account includes various hot keys to do quick transaction.

 Graphs shows very effectively.

 Live Terminal (NSE Online, BSE Online).

 Instant cash transfer facility against purchase & sale of shares.

 Instant order and trade confirmation by E-mail.

 Streaming Quotes.(Cash & Derivatives).

 Limited multiple choice market position view in a single screen.

 Competitive brokerage rate.

1. RACE-PRO
This account allows client to use ODIN software which is an internet-based

software application that enables you to buy and sell in an instant. It is ideal for active

traders and jobbers who transact frequently during day’s session to capitalize on intra-day

price movement.

Features

 Instant order Execution and Confirmation.

 Single screen multiple terminal. (NSE Online, BSE Online).

 It starts with one click only.

 Technical Studies.

 Multiple Charting

 Real-time streaming quotes, tic-by-tic charts.

 Market summary (Cost traded scrip, highest value etc.)

 Hot keys similar to broker’s terminal. And effective visualization of graphs.

 Alerts and reminders.

 It is auto updated.

 Back-up facility to place trades on Direct Phone lines.

 In this account you can select unlimited view in a single screen.

➢ Pricing:
Price is the most important factor for gaining market share. In this highly competitive

market price plays an important role in retaining customer. Whether it is account opening

price, or brokerage. Though brokerage is not fixed, it is flexible; in this industry service is

Account RACE-Basic RACE-lite RACE-pro

Type Browser Browser based Software based


based

Special rate of

Account Opening Rs. 299/- Rs. 499/- Rs. 999/-

Minimum balance
require Rs.5000/- Rs.5000/- Rs.5000/-

more important than price.


Brokerage Plan:

There are prepaid brokerage plan in Religare Securities Ltd. There are three types of prepaid

brokerage plans namely- Classic plus, Trump plus, Trump super that are suitable according

to the investors. The brokerage plans are as the following:

Brokerage plan Classic plus Trump plus Trump super

Prepaid amount* Rs- 675/- Rs- 2500/- Rs- 15000/-

Validity 6 month One year One year

Brokerage rate on 0.5% 0.25% 0.15%


delivery**

Brokerage rate on 0.05% 0.025% 0.015%


intraday**

* Prepaid amount will adjust with the brokerage.

** Brokerage is negotiable as per trading volume.

NOTE:-

 Service taxes as per government are not included in the brokerage.

 Exposure: 8 to 20 times (on margin money) for intraday and 4 times on delivery.

 Tie up with ICICI, AXIS, HDFC, CITI and Corporation Bank, Andhra Bank and

Indus Ind Bank for online money transfer.

 Time+2 days settlements followed which can further extend to Time +5 days.
In the financial sector Religare has positioned itself as a focused low cost service provider.

As many of its competitors are struggling in this highly competitive market Religare through

transparency in its pricing strategy has gained its market share. Moreover in this secondary

market there are very few customers who get attracted of less charges, mainly it’s the service

and kind of relationship you develop matters most.

➢ Place

Religare securities entered the market, when companies like India bulls and motilala

oswal has established themselves as market leaders. Ranbaxy brand name helps Religare to

make its presence feel in the financial market. Funds were not the issue, therefore Religare

targeted mass market. Opening branches in untapped areas has provided Religare with a

large customer data base. This P of Religare’s marketing mix is an advantage over its

competitors.

Religare’s retail network spreads across the length and breadth of the country with its

presence through more than 1550 locations across more than 460 towns & cities. Having

spread itself fairly well across the country and with the promise of not resting on its laurels, it

has also aggressively started eyeing global geographies. We have a growing network of more

than 300 branches and more than 580 business partners spread across more than 300

cities/towns in India and a fully operational international office at London.


➢ Promotion

Ranbaxy being the umbrella brand has helped Religare to promote under the cover of

Ranbaxy. As we know price is not the factor in this industry, Religare has positioned

themselves as a best service provider. By designing an environment friendly Brand identity

Religare has shown its responsibility towards people. They have started a campaign called

“SAVE PAPER SAVE EARTH” in which they decide to send electronic contract

notes. Religare Enterprises has reduced its power costs by 30-35% by incorporating three

modular data centers. IBM has designed the green data centres for Religare in Delhi, Noida

and Mumbai as part of the $3.1 million agreement signed with the company. Leveraging

such technologies like high density computing, virtualization and precision air-conditioning,

Religare expects a saving of more than 3600 units (KWH) per day in power consumption. In

a year, this represents a saving of about Rs 1 crore.

Broking sector has consumer class of Brand switchers, to maintain long time relationship

with customers Religare has taken a step to send greetings to their customers. Religare is not

incurring much on advertising, there is no Brand ambassador and very few ads of Religare

securities are aired on television. Share market is an addiction; therefore, there is no need to

give any demonstration. However at recent times there is an urgent need to inform customers

about how to invest during recession. They believe more on word of mouth advertising.

Religare have many subsidiaries under its brand name and every single individual company
also promotes itself differently. The following are various ways through which Religare

promotes itself -:

 Hoarding

 TV ads

 Print media ads

 Pamphlets

 Franchise promotion

 Word of mouth advertising by existing customer

 Canopy

 Sending thanking notes to the customers at the end of every year.

After studying the market mix of RSL ( Religare Securities Ltd. ), We have developed a

small promotional plan to promote our Branch in Noida . This will help our branch to spread

awareness about investing during a global slowdown. And to tap the potential investors in

the nearby area.

MARKETING PLAN PROCESS


 Segmentation

 Target market selection

 Positioning the brand and the branch

 Selection of promotional tools


1. SEGMENTATION

We have to divide the consumer market in nearly areas like Noida, Sector-62, 58, 64,

Phase- II, etc. on the basis of their occupation and income. Through segmentation we will get

four categories.

 Potential new entrants

 Existing investors and customers

 Investors which are not active due to slowdown

 Brand switchers.

1. TARGET MARKET

 Mainly a concentrated mix of high middle class population

 Commercial retail area with a huge customer potential

 A market which consists of at least 10% High net worth customers.

1. POSITIONING:

In amidst of Global recession, we have to position our brand and branch by imparting

Knowledge and awareness regarding Indian share market and the role of Indian economy. If

we compare the growth rate of India with other countries than India stands on the top. In

India recession is in the mind of customers. Or we can say India is suffering from

psychological recession.

Brand positioning of making consumer identifies the branch and the brand as a

revolution in terms of corporate governance, customer satisfaction.

2. PROMOTIONAL TOOLS
 Pamphlet Distribution

 Banners at metro station

 Canopy for awareness week and Sms Campaigns

RIDE THE BULL AGAIN

WITH

WHEN
Religare securities limited, Plot No. 5, Mahadevi chambers, BN Block Shalimar Bagh New
Delhi-110088 M – 9312959532 T – 011 – 4553555, www.religare.in

PAMPHLET DESIGN 2

GET ALL THE ANSWERS FOR YOUR


INVESTMENT
DURING THE EXCLUSIVE AWARENESS WEEK AT
RELIGARE

MANY ARE BENEFITING


ARE YOU NEXT……?
FOR MORE INFORMATION VISIT
Religare securities limited, Plot No. 5, Mahadevi chambers, BN
Block Shalimar Bagh New Delhi-110088
M – 9312959532 T – 011 – 4553555, www.religare.in

COMPARATIVE ANALYSIS :
Before going for comparative analysis we should know some important terms:

TERMS ONE NEED TO KNOW:

1. DEMAT ACCOUNT:

Demat refers to a dematerialized account. Though the company is under obligation to

offer the securities in both physical and demat mode, there is choice to receive the securities

in either mode. So it is just like a bank account where actual money is replaced by shares.

2. SHARE:

In simple words, a share or stock is a document issued by a company, which entitles

its holder to be one of the owners of the company. A share is issued by a company or can be

purchased from the stock market.

3. PRIMARY & SECONDARY MARKET:


There are two ways for investors to get shares from the primary and secondary

markets. In primary markets, securities are bought by way of public issue directly from the

company. In Secondary market share are traded between two investors.

COMPARATIVE ANALYSIS :

This comparative analysis is being done between Religare, ICICI Direct, India Bulls and

India Infoline. Specifically in the Noida area, as these are the major players in this area.

Other players like Kotak and Karvy, hardly exists. Moreover the do not pose any major

threat to Religare.

SWOT of Religare Securities Ltd

Strengths Opportunities
 It is a Ranbaxy promoter  Financial services sector in
Company India is growing by leaps and
bounds.
 Very diverse products and a
very trusted brand in financial  Growing awareness among
sector youth.

 No AMC for online broking  In the upcoming days Religare


services is coming up with their mutual
fund and Banking
 Have one of the best brokerage
plan  Large customer base of ICICI
bank
 Attractive brand

 Relationship managers are


attached to customer

 Equity research team one of the


best in Market
Weakness Threats

 Customers don’t know about  Growing competition.


Religare.  Coat throat competition from
 Non performing website as corporate big house.
reported by customer  Low entry barrier.
 Customer satisfaction on  As they have change the name
customer care calls is non of their company the customer
satisfactory and often termed as still did not know about
unprofessional. Religare.

Advantages of Religare

1. Religare gives interest on unutilized cash when investor is waiting to make next trade

or online investment.
2. Religare Allow their investor to trade without having to worry about cash margin.

Investor can get exposure (on cash segment) as high as 20 times for intraday trades.

3. They provide intraday reports and historical charting.

4. No annual maintenance charge and Lifetime free Depository Participant (DP)

account.

5. Varity of fee structure to fulfill need of different type of investors.

6. It is the Ranbaxy promoter group.

7. Diverse portfolio and a lot of products under one roof.

8. Has one of the best brokerage plans.

9. Relationship managers attached to customers.

10. Large volume processing capability.

11. Expertise in coordinating multi location responses.

Unique selling points:

There are various unique selling points of Religare Securities Ltd. For demat account. The

unique selling points are as follow:

 It provides Demat Account + Trading Account.

 No annual maintenance charge.

 Provide online and offline trading facility by portfolio manager, customer care, Toll

free number.

 Give exposure up to 8-20 times of margin money on intraday.

 Give exposure 4 times of the margin money on delivery.


 Give interest on margin 3.5%.

 Give reward point when Rs-2000/- brokerage generated by the investor. Gives Rs.

250/- coupon.

ICICI DIRECT

ICICI Web Trade Limited (IWTL) maintains ICICIdirect.com. IWTL is an Affiliate

of ICICI Bank Limited and the Website is owned by ICICI Bank Limited. ICICIDirect (or

ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and

trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual

Funds and Bonds. Trading is available in BSE and NSE.

Demat account policy:


ICICIDirect.com offers 3 different online trading platforms to its customers:

1. Share Trading Account

Share Trading Account by ICICIDirect.com is primarily for buying and selling of

stocks in BSE and NSE. This account allows Cash Trading, Margin Trading, Margin

PLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call and Trade on

phone.

ICICIDirect.com website is the primary trading platform for this trading account.

They also provide installable application terminal based application for high volume

trader.

2. Wise Investment Account

Along with stock trading and IPO investing in BSE and NSE, Wise Investment

account also provide options to invest in Mutual Funds and Bonds online.

Online Mutual funds investment allows investor to invest on-line in around 19

Mutual Fund companies. ICICI Direct offers various options while investing in

Mutual Funds like Purchase Mutual Fund, Redemption and switch between different

schemes, Systematic Investment plans, Systematic withdrawal plan and transferring

existing Mutual Funds in to electronic mode. This account also provides facility

to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds.

ICICIDirect.com website is the primary tool to invest in Mutual Funds, IPOs, Bonds

and stock trading.

3. Active Trader Account


Active Trader account gives more personalized investment options to the investors. It

allows investor to use online and offline stock trading. It also provides with

independent market expertise and support through a dedicated Relationship Manager

from ICICI. Active Trader also provides commodity trading.

Brokerage and fees:

1. Account opening fees : Rs 750/- (One time non-refundable)

2. Brokerage: ICICIDirect.com brokerages vary on volume of trade and inclusive of

demat transaction charges, service taxes and courier charges for contract notes. It

ranges from 0.1% to 0.15% for margin trades, 0.2% to 0.425% for squared off trades

and 0.4% to 0.85% on delivery based trades.

Annual Maintenance Charge: 350/- year

Restriction
 The sale of shares purchased is restricted to T+1 day and is not permitted on T+2.

 No leverage for Delivery trades.

 Delivery is restricted to the total money allocated into the trading account.

 No flexibility on leverage on Intra-day trades

 The leverage of 4 times is available for intra- day trades.

 The choice of bank is restricted to ICICI Bank.

SWOT of ICICI Direct


Strengths Opportunities

 Large customer base  Untapped customer in India.

 Help from ICICI bank  Growing awareness among


youth
 The brand name in which most
Indian trust.  Mass advertisement

 Unique 3-in-1 account(e-  Loyalty of customer towards


broking, banking and demat) Brand ICICI

Weakness Threats

 High Brokerage  Growing competition.

 Use of name of ICICI may herm  Lack of customer focused


parent brand name because of diversification.

 Lack of customer focus  Low entry barrier.

 Low awareness among the


customer

 Targeting only higher income


class group customer

INDIA INFOLINE SECURITY PRIVATE LTD.

India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India Infoline.com

Ltd and is the stock broking arm of India Infoline.com. The subsidiary was formed to comply

with regulatory guidelines. www.5paisa.com is a focused website for online stock market
trading. 5paisa.com is a trade name owned by the India Infoline.com group. IILSPL has

applied for trading membership of the BSE under Securities and Exchange Board of India

(Stock Brokers and Sub-Brokers) Rules 1992.

IILSPL is in the business of providing broking services online via the Internet ("E-broking

Services") and has been permitted by the NSE by way of registration permission no:

NSEIL/CMO/INET/1103/2000 dated 03/July/2000, and will be applying for permission to

the BSE, to provide E-broking Services to its clients. IILSPL is a TRADING MEMBER of

the National Stock Exchange of India.

PRODUCT OFFERED BY IILSPL

 Stock market:-IILSPL deals in stock market by trading in equity and derivatives.

 Personal finance:- It Deals In Mutual Fund And Insurance.

 Online Trading:- It provides services in stock and commodity trading (through

Internet)

DEMAT POLICY:

 Account opening charges: Rs-555/-

 Annual maintenance charge: Rs 150/-

 Brokerages: 0.05% on intraday

0.5 % on delivery.

SWOT of India Infoline.


Strengths Opportunities

 Large customer base  Untapped customer in India.

 Deals In Mutual Fund and  Growing awareness among

Insurance also. youth.

 Internet trading.  Mass advertisement


Weakness Threats

 Not much changes in their mode  Growing competition.

of working  Banks are also diversifying in to

 They charge from customer for this sector.

their calls and courier.  Low entry barrier.

 High Brokerage.  Lack of brand awareness.

 No negotiation on brokerage.

INDIABULLS SECURITIES LIMITED

Indiabulls Securities Limited was incorporated as GPF Securities Private Limited on June 9,

1995. The name of the company was changed to Orbis Securities Private Limited on
December 15, 1995 to change the profile of the company and subsequently due to the

conversion of the company into a public limited company; the name was further changed to

Orbis Securities Limited on January 5, 2004. The name of the company was again changed

to Indiabulls Securities Limited on February 16, 2004 so as to capitalize on the brand image

of the term “Indiabulls” in the company name. ISL is a corporate member of capital market

& derivative segment of The National Stock Exchange of India Ltd. At present, ISL accounts

for approximately 3% of the total daily turnover of the Exchange with 32,359 client

relationships and 70 branches spread across the country as of April 30, 2004.

INDIABULLS CREDIT SERVICES LIMITED:- Indiabulls Credit Services has been

valued at Rs. 263 crore with the Rs. 87.6-crore infusion. Indiabulls Credit Services Ltd,

the recently formed subsidiary of broking firm, Indiabulls Financial Services Ltd. Faralon

Capital, a San Francisco-based private equity fund, and its affiliates have acquired 33.3

per cent stake for Rs 87.6 crore.

INDIABULLS REAL ESTATE:- Indiabulls through its group companies has entered

Indian Real Estate business in 2005. It is currently evaluating several large-scale projects

worth several hundred million dollars. Indiabulls became the first company to bring FDI

in Indian Real Estate through a JV with Farallon Capital Management, a respected US

based investment firm.

PRODUCT OFFERED BY INDIA BULLS:

 Equity & Debt Stock Broking

 Insurance

 Commodity trading

 Depository Services
 Derivatives Broking Services

 Equity Research Services

 Mutual Fund Distribution

Demat Account Policy:

 Rs 999/- Account opening charges (One time non-refundable)

 Rs 750/- Software changes

 0.05 % brokerage on intraday.

 0.5 % brokerage on delivery.


SWOT of India Bulls

Strengths Opportunities

 Large customer base  Untapped customer in India

 First company to bring FDI in  Growing awareness among


retail youth

 LN Mittal is one of the biggest  Mass advertisement


investors in India Bulls

 They are the first company to


introduce the concept of Online
trading.
Weakness Threats

 Not much changes in their mode  Growing competition


of working  Banks are also diversifying
 They charge from customer for in to this sector
their calls  Low entry barrier
 High Brokerage
Competititors of Religare:-
There are several financial security companies playing their roles in Indian equity market.

But Religare faces competitions from these few companies.

➢ ICICI Direct.com

➢ Share Khan (SSKI)

➢ Kotak Securities.com

➢ India Bulls

➢ HDFC Securities

➢ 5paisa.com

➢ Motital Oswal

➢ IL&FS

➢ Karvy

➢ Smc
4. RESEARCH METHODOLOGY

 Objective of Research

 Types of Research

 Sources of Data collection

 Sampling

 Survey method.
OBJECTIVE OF RESEARCH

Marketing Research plays an important role in deciding on the marketing strategy by

providing information necessary for choosing an appropriate strategy. It is like to discover to

Question through the application of scientific procedure. But the main aim of our research to

find out the truth that is hidden and which has not been discovered as yet. Our research study

has two objectives:-

PRIMARY OBJECTIVE: -

 To find out whether RELIGARE is a better service provider than ICICI, INDIA

BULLS, INDIA INFOLINE by doing a comparative analysis on the basis of

various services a stock broker should provide

 To do a comparative study of Religare product with other market competitors

with reference to DEMAT ACOUNT.

 To find the areas where Religare need to improve to compete with its competitors.

SECONDRY OBJECTIVE: -

 To give suggestions to focus on the areas of improvement.

 To convert our theoretical knowledge into practical knowledge.

 To create awareness about Religare securities.

 To know about the corporate world’s working environment and to enhance our

potential.
Research Problem

To get the answer of following questions, a research has been conducted to fond

following problems:

 To study about the competitive position of Religare Securities Ltd. in Competitive

Market.

 To study about the effectiveness & efficiency of Religare Securities Ltd. in relation

to its competitors.

 To study about whether people are satisfied with Religare Services & Management

System or not.

 To find the areas where Religare need to improve to compete with its competitors.

TYPES OF RESEARCH

On the basis of theoretical study a research has many types. All of these are distributed

on the nature of research. Some of these are like

1. Descriptive and Analytical

2. Qualitative and Quantitative

3. Conceptual and empirical

4. Applied and fundamental


5. One time research

Our research is based on Descriptive, Qualitative and Quantitative research.

Descriptive Research:-

Descriptive research includes surveys and fact finding enquires of different

kinds. The major purpose of descriptive research is description of the state of affairs as it

exists at present. Researcher has no control over the variables of this type of research.

Qualitative Research:

In our research we need comparison between different stock brokers. So this

based on all qualitative data. In short, Qualitative research is especially important in the

behavioral sciences where the aim is to discover the underline motives of human behavior.

Through such research we can analyses various factors which motivate to people to behave

in a particular manner or which make people like or dislike a particular thing.

Quantitative research:

Quantitative research is based on the measurement of quantity or amount. It

is applicable to phenomena that can be expressed in terms of quantity. So we can use it in our

research for collection of all the numerical data.


SOURES OF DATA COLLECTION

1. Primary data Collection:

Primary Data is the is the gathered for first time by the researcher collection of

primary data is task demanding a technical expertise. I Was collected primary data by :

 By visiting various competitor’s braches in Noida.

 Tally Calling is also done with reference to the database maintained by ourselves

 By the questionnaire and personal interview.

 By the doing a survey and I also participated in a many client meetings as

observers.

1. Secondary Data Collection:

Secondary data are those data which have been already collected and analyzed by

someone earlier agency for its own use and same data use by a different agency. I was

collected the secondary data by

 Visiting various websites database is maintained

 By reading various books, journals, magazines and other sources.


SAMPLING:

Sample design

“A sample design is a definite plan for obtaining a sample from a given population. It

refers to the technique or the procedure the researcher would adopt in selecting item for the

sample” We used the probability research design.

Sampling units - Sampling unit may be a geographical one, such as state, district, village
etc. The researcher will have to decide one or more of such units that he has to select for his

study. In my research Noida, and parts of Delhi is a sampling unit.

 Universe: Noida, and parts of Delhi

 Sampling Units: Residents of Noida and some part of Delhi (10,000 approx)

 Period of Survey: (June 05-July30) 2009

Size of sample -“This refers to the number of items to be selected from the universe to
constitute a sample” In my research sample size is 75

I also study the other 3 stock broker companies related to security & commodity market like

India-Infoline, ICICI direct, and India bulls. for the appropriate collection of the information.

Survey Method: -

Survey refers to the method of securing information concerning phenomena under study

from all or selected number of respondents of the concerned area. In a survey the investigator
examines those phenomena which exist in the universe independent of his action. I used the

Scheduling Method.

Scheduling: - In this method the enumerators along with schedules, go to respondents,

put to them the questions from the Performa in the order the questions are listed and recorded

the replies in the space meant for the same in the Performa.

ANALYSIS OF DATA

Demography
There are various demographic factors of the respondent. It is taken because of that this

sample can be true representative of the population in Noida and some part of Delhi.

1. Gender

1. Age Group

1. occupation

GENDER
Male 65
Female 10

In the sample size of 75, I could be able to reach enough no working male and female who

works for different kinds of organization.


AGE Group
Age plays as a very crucial factor for investing in securities. Usually the age groups 30-50

are take interest in investment in securities.

Age No. of Respondents


20-30 28
30-50 37
Above 50 10

As we know very well the age group of 30-50 in India how this has effect investment
decision.

As we can see here the no. of respondent in category of 30-50 is who are high in number of

population, approx 50 %. They belong to the major investor part of India.

Occupation

According to the occupation we can know about the financial status of the respondent. All

the respondents are belonged to either from Government Employees, Private Sector

Employee and Business Employee. According to their occupation, Tables and Graphs are

followings.

Occupation
Kind of Employment No. of Respondents
Govt. Employee 18
Private Employee 38
Business Employee 19

There are are large investors from private sector. As the economy is booming, the salary per

employee is increasing rapidly so there are big segment of the private employee. Now

companies are focusing on this segment also.

INCOME LEVEL
The income level factor affects the investment decisions of an individual’s to the maximum
extent. From this analysis we can know about people perception that belongs to a particular
income group.

INCOME GROUP NO. OF RESPONDENT


Below 15,000 7
15,000-25,000 18
25,000-35000 30
Above 35,000 20
As we can see in the graph the persons who are belongs to the income group Rs 25,000-
35,000 are the large investor in Noida. There are 40 % people who invest their money in
securities market. So companies are also targeting these types of people.

Question:

Do you know about the investment options available?

(a) Yes (b) No

YES NO
Know about (fig) 55 20
Know about (per) 73.33% 26.67%

60

73.33%

50

40

30
C
n
u
o
t

55

26.67%
20

10 20

0
yes no
Do you knowabout investment options available?
Analysis

The bar graph above gives a clear picture that out of 75 respondents, 55 that are 73%

are aware of investment options available in the market. The purpose of this question was to
know whether people are aware where they can put their money so that they can get good

returns.

Question:

Which is your preferred investment alternative?

(a) Insurance & mutual funds (b) Real estate

(c) Securities (Equity) (d) Commodity

Insurance& Real estate Securities Commodity


mutual funds (Equity)

Preferred 26 4 32 13
alternative(fig)
Preferred 34 5 42 17
alternative(per)

Analysis:

The above pie chart shows that 34% of the respondents prefer insurance and mutual

funds to invest their money, Real estate sector is the least preferred due to the current

slowdown. The selected area of survey was near broking houses that is why maximum

people preferred equity, because it gives quick returns. People opted for insurance because

the risk is less.

Question:

What is your basic purpose of your investment?


(a) High Returns (b) Capital appreciation

(c) Risk covering (d) Tax benefits

High Returns Capital Risk covering Tax benefits


appreciation
Purpose (fig) 34 11 17 13
Purpose (per) 45 % 14 % 22 % 17 %

Analysis

The above pie chart shows 45% of respondents invest for high returns, those who

invest in insurance the avail tax benefits.

Question:

You trade in stock market through…….

(a) Software (b) web based portal

(c) Telephone (d) Sitting with RM (walk in client)

Software Web based Telephone Sitting with RM


portal (walk in client)

Preferred 13 7 33 22
mode(fig)
Preferred 17 9 44 29
mode(per)
40

44.0%

30

29.33%

20
C
n
u
o
t

33

17.33%

22
10

9.33%
13

0
software web based portal telephone sitting with RM
You trade in stock market through:
Analysis

The above graph shows that 44% respondents prefer to trade through telephone, after that

most of them were walk in clients who sits with Relationship Manager. ICICI is the main

player in software mode and poses great threat to Religare.

Question:

How frequent do you trade?

(a)Daily (b) Weekly

(c)Monthly (d) Yearly

Frequency Daily Weekly Monthly Yearly

No. of Respondent 21 30 20 4
Analysis:

There are a large number of investors who trade weekly; Religare products are also

according to investors like RACE-pro are suitable for daily or weekly investors and RACE-

lite for monthly and yearly investors. So Religare most emphasis on the daily and weekly

investors.

Question:

What percentage of your earnings do you invest in share trading?


(a) Up to 10 % (b) Up to 25 %
(c) Up to 50 % (d) Above 50 %

Investment Up to 10 % Up to 25 % Up to 50 % Above 50 %
No. of Respondent 48 19 5 3

Analysis:

This shows that most of the people invest only up to 10% of their earnings in the

stock market, it shows the reiterating the volatile and non-transparent structure of the Indian
stock market. Hence, effective and efficient steps should be undertaken to woo the customers

to invest more in the lucrative stock market.

Question:

In which company you have Demat account?

(a) Religare Securities Ltd. (b) India Infoline

(c) ICICI direct (d) India bulls

Religare India ICICI India bulls


Ltd Infoline direct
Demat a/c (fig) 24 12 19 20
Demat a/c(per) 32 16 25 26

25 32.0%

26.67%
20
25.33%

15

16.0%
tC
n
uo

24

10 20
19

12
5

0
religare ltd indiainfoline ICICI direct indiabulls
In which company you have a D-MAT account?
Analysis
Religare has the maximum market coverage in comparison to its major competitors with a

32% share. That is out of 75, 24 respondents have their account in religare. India bulls

though losing its marking ranking still has a share of 26 %. ICICI due to its brand name in

banking sector and quality software is the major threat to Religare.

Question:

Are you satisfied with your present broking company? * In which company you have a

DEMAT account? Cross tabulation Count

In which company you have a DEMAT Account?


India
religare ltd Infoline ICICI direct India bulls Total
Are you Yes 18 2 14 5 39
satisfied with
your present
broking 6 10 5 15 36
company?
No
Total 24 12 19 20 75

Ba
rCh
art

2
0 Inwhichcompany
youh
a veaD-MAT
2
4.0
% acc
o u
nt?
re
lig
areltd
in
dia
info
lin
e
2
0.0
% IC
ICId
ire
ct
1
5
1
8.6
7% in
dia
bulls

1
3.3
3%
C

1
0
n
u
o
t

8
.0%
6
.67
% 6
.67
%
5

2
.67
%

0
y
e s n
o
A
reyous
a tis
fie
dwithy
o u
rpre
sentb
roking
compa ny
?

Analysis
52% respondents are satisfied with their broking house, out of which 24 % belongs to

Religare. Close to religare lies ICICI (18%), only 2 % respondents are satisfied with India

Infoline. Out of 32% of Religare’s customers 24% are satisfied.

Question:

What is the reason? (Whether Yes Or No) * In which company you have a DEMAT account?

Cross tabulation

In which company you have a DEMAT account?


religar India ICICI India
e ltd Infoline direct bulls Total
What is the Services 9 1 6 6 22
reason? No hidden cost 9 0 2 0 11
(Whether Yes Hidden cost 0 9 2 8 19
Or No) Efficient equity
2 1 5 2 10
research
Inefficient
4 1 4 4 13
equity research
Total
24 12 19 20 75
Bar Chart

25 In which company
you have a D-MAT
8.0% account?
religare ltd
20 indiainfoline
10.67%
ICICI direct
indiabulls
8.0%
15
5.33%
C
n
u
o

2.67% 2.67%
t

2.67%
10 12.0% 12.0% 12.0% 5.33%
6.67%

5 5.33%

2.67%

0
services No hidden Hidden cost Effecient Ineffecient
cost equity equity
research research
What is the reason?( Whether Yes Or No)
Analysis

28% of respondents are satisfied because of good services, out of which 12 % belongs to

Religare followed by ICICI and India bulls with 8% each. Religare is ruling the market

because of its transparency .However the research team of ICICI is more efficient than

Religare.

India Infoline is not liked because of its hidden costs. Therefore it holds 4th position, while

Religare is 1 followed by ICICI and India bull

Question:
Do you get confirmation call for your day to day transaction? * In which company you have
a DEMAT account?

In which company you have a D-MAT account?


religare ltd India Infoline ICICI direct India bulls Total
Do you get Yes 22 4 16 7 49
confirmation
call for your
day to day
transaction?
No 2 8 3 13 26

24 12 19 20 75
Total

Bar Chart

25 Inwhichcompany
youhaveaD-MAT
29.33% account?
religareltd
20 indiainfoline
ICICI direct
indiabulls
21.33%
15
17.33%
C
n
u
o
t

1
10
10.67%
1
9.33%
1
5 5.33%
1 4.0%
1
2.67%
1
1
1
0
Yes No
Doyouget confirmationcall for your dayto
daytransaction?
Analysis

Every day after trading Hours Company makes a call to its customers to confirm their

transactions of the day. This is very important service which every customer seeks. The

above bar chart clearly shows that 65% of respondents agree that they get confirmation call.

More than 90% of religare customer got confirmation call. ICICI is the only company which

is very close to religare. Other two companies are not efficient enough in providing this

service.

Question :

Are you satisfied with the execution of your shares? * In which company you have a

DEMAT account?

In which company you have a D-MAT account?


Religare ltd indiainfoline ICICI direct Indiabulls Total
Are you satisfied Yes 22 4 15 10 51
with the
execution of No
2 8 4 10 24
your shares?
Total 24 12 19 20 75
Bar Chart

25 Inwhichcompany
youhaveaD-MAT
29.33% account?
religareltd
20 indiainfoline
ICICI direct
indiabulls

20.0%
15
C
n
u
o
t

13.33% 13.33%
10
10.67%

5 5.33% 5.33%

2.67%

0
Yes No
Areyousatisfiedwiththeexecutionof your
shares?
Analysis

Proper execution of shares is of supreme importance from trader’s point of view. Again more

than 90% of Religare’s customers are happy with executions of their share. 70 % respondents

are satisfied out of which 30% belongs to religare. India Infoline is again failed to satisfy its

customers. 80 % of ICICI customers are also satisfied.

Question: Are you satisfied with the back office services, like collection of cheques,
delivery of contract notes etc?

(a) Yes (b) No

In which company you have a DEMAT account?


Religare ltd indiainfoline ICICI direct Indiabulls Total
Are you satisfied Yes 22 4 11 12 49
with the back
office services 3 8 4 11 26
No
Total 25 12 15 23 75
Analysis:

As the above diagram is showing that most of customers of Religare Securities ltd. Are

satisfied form it’s offline services and ICICI’s customer are also satisfied but the others are

not satisfied with offline service.

1. LEARNINGS

During this training I have learned the practical aspects of financial market. In my summer

training I have got lot of knowledge & exposure from this company. The main point which I

learned in this company these are including:

 In my summer training I get the exposure of corporate world as well as I learn many

more from this company.

 In my Executive training I face to many customers so that i find that how to face the

customer in the real world. I read many more regarding client but when I face them I

find their nature and their behavior.

 I have done many meeting in this new city and I learn the process to find any address

initially when I entered in this city I takes lot of time to find any address but now I

get the techniques to search the address.

 Initially when I meet to customers I feel very fear that he can ask any question & I

didn't have full knowledge of this organization but know I have full knowledge but I

can face any kind of customer.


 Our work is not only open Demat Account but also bring margin money so I got more

time to face my client to make good relationship.

 I know how does sales effect the whole organization if sales persons are not doing

their work properly organization can't be grow in future.

 Attended meetings in which I had to give the demo of the software of the company

along with its installation.

Other Learnings
We also learned about the document required to open different type of d-met account

Individual account

• 3 photographs

• Pan card copy self attested

• Add. Proof (Electricity Bill, Voter card, Ration card, Driving License., MTNL bill of

telephone, Bank Statement).

• Cheque In favours to Religare securities Ltd.

Non individual

• All directors photograph

• All directors Pan Card photocopy self attested with Company stamp.

• All directors add proof self attested with company stamp.

• Company Pan Card attested with Company stamp (auth. Sig.)

• Bank statement of last 6 month till date attested with company stamp (auth. Sig.)
• Moa & AOA attested with company stamp (auth. Sig.)

• Board of resolution on letter head Equity.

• Board of resolution on letter head DP.

• List of Director on letter head

• Share holding pattern on letter head.

• Last three years Balance sheet with co. Stamp (auth. Sig).

• Form 32 with co. Stamp (auth. Sig). (In case director change)

1. FINDINGS
According to my analysis there are few important findings from this survey which may

helpful for the company. These findings can help the sales team to make better sales

promotion activities. The major findings are followings.

1. There is a positive correlation between the income percentage on investment and the

participation in cash market.

2. According to survey 70 % peoples are satisfied with RELIGARE SECURITIES Ltd

because of their RM’s facility and transparency in costing.

3. ICICI is a very close competitor, has large customer base due to its banking facilities.

And it provides Demat account along with normal bank account.

4. Approx 65 % people who are the age group 30-50 take interest in investing into

securities.

5. Most of the customers do not satisfied with prepaid brokerage plan of Religare.

6. Approx 50 % people do not know that Raligare is Ranbaxy promoter’s group

company. So that Religare are not be able to attract customer by brand image.
7. Approx 50 % people do not know that Raligare is Ranbaxy promoter’s group

company. So that Religare are not be able to attract customer by brand image.

8. Religare has the maximum market coverage in comparison to its major competitors

with a 32% share.

9. 52% respondents are satisfied with their broking house, out of which 24 % belongs to

Religare. Close to Religare lies ICICI Derect.com which is 18% .

1. RECOMMENDATIONS AND CONCLUSION


RECOMMENDATIONS

 Commitment should be equalized for every person.

 Provide the facility of free demonstrations for all.

 Improvement in the opening of De-mat & contract notice procedure is required.

 There should be a limited number of clients under the relationship manger. So that he

can handle new as well as old customer properly.

 Some promotional activities are required for the awareness of the customer. Like the

promotional plan in the project, this includes pamphlet distribution and awareness

week.

 The infrastructure of branch office should be improved.

 Focus on equity research department. Make separate research branches.


 Introduction of more schemes, like life time accounts at low charges. And reduce the

amount of deposits in Rally lite, to compete with ICICI Direct.

 People at young age should be encouraged to invest in stock market.

 Seminars should be held for providing information to prospective and present

customers.

 It’s said that building new customers is three times expensive then maintaining the

old customers so in order to building the customer loyalty Religare should send

greeting card on the special occasion such as birthday, anniversary to customers. This

shows that company is concern not only about the customers but also about the

family of the customer.

CONCLUSION

The information collected from the various respondents helped us to arrive at the following.

 On the basis of the study I can say that Religare Ltd is better services provider than

the other stockbrokers because of commitment towards services and transparency in

their charging system.

 According to survey, RELIGARE SECURITIES Ltd open new branches for

individually handle to their customer, but in ICICI direct there is no separate offices

for this .So people prefer RELIGARE SECURITIES Ltd.

 Religare has a good customer base in the surveyed area as compared to other major

players in the area.

 ICICI Direct online trading is best in the area eating Religare’s web based trading.

90% of the people who trade online prefer ICICI.


 More than 90% customers are satisfied with the services of Religare. Same figures

exist with ICICI. India Bulls and India Infoline fail to satisfy their customers.

 Confirmation call is of supreme importance for customers. Religare has no

complaints regarding this.

 ICICI is a very close competitor, has large customer base due to its banking facilities.

And it provides Demat account along with normal bank account.

 India bulls have lost charm among customers, because of entering of better service

provider.

 India Infoline does not have a good brand name, but it offers very good schemes and

do have funding service.

1. SUGGETIONS

 Make some flexible norms regarding brokerage structure. There should not be

prepaid brokerage plan.

 Process of filling the Raligare form should be easy because there are so many

signatures that sometimes irritate the customers.

 Initial Public Offering form filling up should be online (in Raligre).

 Software charges should be that should be adjustable against brokerage.

 Its name might be start by name of Ranbaxy as ICICI direct & SBI life cashing the

name of their brand name.

 Demat Account opening charges can be reduced to increase the client base.

 Problem in downloading the diet Odin software from different windows.


 We have to make aggressive marketing through print media so that we can reach to

the smallest place of the county.

 We should give more focus to FIIs & INSTITUTIONAL INVESMENT.

 Arbitraging plays a big role in stock market so we should provide a platform for

arbitrage.

1. LIMITATIONS OF THE STUDY

 As only Noida dealt in survey so it does not represent the view of the total Indian

market.

 Size of the sample may not be substantial.

 This is a two months study only.

 There was lack of time on the part of respondents.

 The survey was carried through questionnaire and the questions were based on

perception.

 There may be biasness in information by market participant.

 Complete data was not available due to company privacy and secrecy.
 Due to lack of the knowledge of the many persons have lost their money in the

capital market. Now they are not ready for the further investment.

 When I entered in this city I take lot of time to find any address.

1. BIBLIOGRAPHY

Books:

 Marketing Research by G C Beri- third edition – © 2000, Tata McGraw-Hill

Publishing Company Ltd.

 Research Methodology by Kothari – Vikas Publication House Pvt. Ltd.1978.

 Financial Market Operatin by Goyal, Dr. Alok, New Delhi, V.K. (India)

Enterprises.

 Rule The Freakin Markets! By Micheal Parness, St. Martin’s Press, 2002.

 After 10+3 And Beyond – Humanities And Commerce by Kumkum Tandon.


Magazines:

 Valueline (Sharekhan Monthly Research Magazine).

 Capital Market ( 5Pasisa.com), New Delhi.

 The Finapoils (your Personal Finance Advisor From Karvy)

 Kumar Dhirendra, ULIP Key Feature, Business world, 24 June, 2007.

Internet:

 http://www.religare.in

 http://www.religaresecurities.com

 http://www.nse.co.ke/newsite/inner.asp?cat=ahistory

 http://www.nsx.com/content/history

 http://www.moneycontrol.com

 http://www.nseindia.com

 http:// www.bseindia.com
 http:// www.marketwatch.com

 http://www.5paisa.com

 http://www.indiainfoline.com

 http://www.icicidirect.com

 http://www.hdfcsecurity.com

 http://www.indianstockmarket.com

 http://www.scottrade.com

 http://www.mysmp.com/world-markets/national-stock-exchange-of-india.html

 http://www.scribd.com/doc/8589834/The-History-of-Bombay-Stock-Exchange

 http://www.chittorgarh.com/newportal/online-stock-brokers-detail.asp?a=3

1. APPENDIX
QUESTIONNAIRE

DATE:

NAME

OCCUPATION
AGE
CONTACT NO.
Age group: (please tic below ):

Below 15,000 15,000-25,000 25,000-35,000 Above 35,000


1. Do you know about Investment options available?

(a) Yes (b) No

2. Which is your preferred investment alternative?

(a) Insurance & mutual funds (b) Real estate

(c) Securities (d) Commodity

3. What is the basic purpose of your investment?

(a) High Returns (b) Capital appreciation

(c) Risk covering (d) Tax benefits

4. You trade in stock market through…….

(a) Software (b) web based portal

(c) Telephone (d) Sitting with RM (walk in client)

5. How often do you trade?

(a)Daily (b) Weekly

(c)Monthly (d) Yearly

6. What percentage of your earnings do you invest in share trading?


(a) Up to 10 % (b) Up to 25 %

(c) Up to 50 % (d) Above 50 %

7. In which company you have Demat Account?

(a) Religare Ltd (b) India Infoline

(c) ICICI direct (d) India bulls

(e) If others (please specify).....................................

8. Are you satisfied with you present broking company?

(a) Yes (b) No

9. What is the reason? (Whether Yes or No)

(a) Services (b) No Hidden cost

(c) Hidden cost (c) Efficient equity research

(d) Inefficient equity research

10. Do you get confirmation calls for your day to day transactions?

(a) Yes (b) No

11. Are you satisfied with the execution of your shares?

(a) Yes (b) No


12. Are you satisfied with the back office services, like collection of Cheques, delivery of

contract notes etc?

(a) Yes (b) No

13. Please rank the following companies on the basis of services.

(a) Religare Securities Ltd. (b) India Infoline

(c) ICICI direct (d) India bulls

14. Your valuable suggestions:

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