Creative & Digital

Media
CDM
CONTENTS
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CONTENTS
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THE INDUSTRY
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THE PLATFORMS
THE CREATIVE & DIGITAL
MEDIA INDUSTRY


The industry itself is built up of many diferent creatve services that focus on
developing uniquely designed products and services based on the creators creatvity and talent, this could
include sofware design, flm producton, music recording, interior and graphic design, advertsing, mar-
ketng, and commercial photography, as well as architecture, urban design, and historic preservaton. This
industry is diferent from the related hotels and entertainment industry through its focus on technical and
professional services as opposed to direct performance, art galleries, or entertainment, however the two
industries are certainly linked together. The creatve media industry is highly concentrated in locatons
that are able to atract a creatve workforce, as companies in this industry are typically limited only by a
lack of workforce. Considering that, the ultmate recruitment target for this industry is not necessarily the
creatve companies, but rather the people that consttute those companies. Businesses in these industries
tend to cluster together not because of supplier advantages or value chain synergies.




SOME OF THE MANY
PLATFORMS
Digital Media & Graphic Design
The producton of flm, graphic design and digital media all involve the design and creaton of digital, me-
dia, or visual content. More and more, this content is being created through the use of advanced compu-
tng and sofware technologies.

Film & TV Producton
This includes tasks such as setng up scenes, the capture of raw footage, and usage of set designs, to
name a few of the many pre-producton tasks. Producton is the second step in flm creaton. It follows
the pre-producton phase and evolves into the post-producton stage.

Video Gaming
The global video gaming industry was worth $33.2 billion in 2003 and is projected to reach $72 billion in
2014. Due to modern technology video games are becoming much more popular and well built, however
this means much more competton which is where creatve and digital skills in games are really put to the
test.

Music
Music producton provides New Orleans with a major opportunity to add value to its jazz and blues
performances. While music producton costs have come down, specialized spaces, computer systems, and
experience are required to be successful in this niche sector. By tapping into the creatve performances of
regional performers, music producton can help build New Orleans reputaton as a creatve region.