DECLARATION

My self "BALAJI RASTOGI" student of BBA (VI SEM.) School of

Management Sciences" , VARANASI hereby declare that the survey
report;

ENTITLED:
A study of most preferd Emarging Mobile Brand in
Varanasi City " . I have prepared this report with my own effort and is
based on information collected by me under the guidance of my
mentor Dr. A. Shanker Prakash, Lecturer from time to time.
this survey project report is correct to the best of my
knowledge.this report has not been previously submitted anywhere
else.



Place : Varanasi
Date: Balaji Rastogi


ACKNOWLEDGEMENT

The entire project is the result of the effort put in by not only the
researcher but also many other helpful souls. I am very thankful to all
those who gave their guidance and helped me in this project report.

I am hereby thankful to Prof. P. N. Jha, Director of ''School of
Management Sciences'', Varanasi who has provided me the basic
platform for working on the project report on ``A Study of Most
Preferred Emerging Mobile Brand in Varanasi City ". His motivation
showed me path for putting my best possible effort.
I pay my high gratitude to Mr. Atish Khadse (our Coordinator) for his
support and guidance which helped me in completing this project and
without his support the project work would not completed on time.

I am also very thankful to my mentor Dr. A. Shankar Prakash, Lecturer
without his guidance it was very difficult for me to complete this
project report.

Last but not the least, I am highly indebted to our faculty members,
family members and friends for guidance, support, help,
encouragment and valuable support to this project work.

PREFACE
This project file consist of the Data/Information about ``Most Preferd
Emarging Mobile Brand in Varanasi City " based on the information
given by customers selected at randomly. The objective of this
research is to interpret and analyze which Mobile Brand is most
preferred in Varanasi City.

It is very essential for a brnded company to know it's presence in
market as well as satisfection level of its existing customers, customer
retention is the most important aspect for the Growth and survival of
any company.

Though this project report I got good experience and learned a lot
about market structure and its other aspects for example : diffrent
market segmentations and the value based consumer satisfection and
importance of the Salles afters services. which shall be of immense
help in the future for the future researchers.





TABLE OF CONTENTS

INTRODUCTION
RESEARCH OBJECTIVES
RESEARCH METHODOLOGY
i. What is Research ?
ii. Singnificance of the study
iii.Sample Size
iv. Data Collection Method
v. Sampling Techniques
vi. Research Type
DATA ANALYSIS & INTERPRETATION
FINDINGS
SUGGESTIONS
LIMITATIONS
CONCLUSIONS
BIBLIOGRAPHY9
ANNEXURE
INTRODUCTION

Now a day's trend has been changed and youth is switching over to
the Multimedia mobile phones, i.e. , Nokia, Samsung, LG, Motorola,
Micromax are the brands which make mobile phones

Social networking has spread around the world with remarkable
speed. In countries such as India, about half of all adults now use
Facebook and similar websites. These sites are also popular in many
lower-income nations, where, once people have access to the
internet, they tend to use it for social networking.

Based on the extent of popularity, brands like Nokia, Samsung, Sony
Ericsson are distinguished from the rest of the mobile phones
available in the market. The top mobile phones range from advanced
to the very basic handsets. Best selling mobile phones in India need
not always be technically advanced to be popular. Top mobile phones
are popular gadgets that cater to a wide range of consumers like the
price conscious as well as the technically adept. Best selling mobile
phones in India are often determined by the user friendly features,
affordability and the individual market value for a particular brand.

The industry of mobile phones in India is touted to be one of the
largest in the World, with very high number of subscribers.
The market is profuse with moderate to high selling brands. The best
selling mobile phones in India are from leading manufactures like
Nokia, Samsung, Sony Ericcson, LG, HTC, MICROMAX & many more.
They have been in the business since many years. The brands are
popular world wide and based on the penetration levels, these top
mobile phones have emerged as real-time winners. Below are few top
mobile phones which are indeed the best selling mobile phones in
India which does not compromizes in quality as well as tecnology.












HTC Desire 816, Rs.24,450


Type : GSM
Sim : Dual Sim
Cpu : Quad-Core 1.6 GHz Cortex-A7
Os Version : Android OS, v4.4.2 (KitKat)
Ram : 1.5 GB RAM
Processor : 1.6 GHz Qualcomm Snapdragon 400, Quad Core
Primary : 13MP
Secondary : 5MP
Wi-Fi : Yes
Fm Radio : Yes
Battery Type : Li-Po

NOKIA XL, Rs.11,350

5-inch capacitive touch screen display
1 GHz dual-core Qualcomm Snapdragon S4 Processor
Nokia X software platform 1.0 based on AOSP Android 4.1 (Jelly Bean)
5MP auto focus rear camera
Dual SIM
2MP Front camera
3.5mm audio jack, FM Radio
768MB RAM, 4GB of Internal storage, 32 GB Expandable Memory
2000 mAh battery




SONY Experia C Black,
Rs. 16017


1.2 GHz MTK6589 Quad Core Processor
8 MP Rear & 0.3 MP Front Camera
3G
FM Radio
GPRS
3.5mm Audio Jack
5 Inch Capacitive Touch Screen
Dual SIM
Expandable Memory Up to 32GB
Android 4.2.2 Jelly Bean OS
Music Player
Samsung Galaxy Grand 2,
Rs.23,137


1.2 GHz Quad Core
8 GB Internal Memory
Wifi
1.5 GB RAM
FM Radio
1.9 MP Front Camera
8 MP Rear Camera
Expandable Up To 64 GB
5.25 Inch Display
Android 4.3 Jellybean
Dual SIM

NOKIA LUMIA 630, Rs.11,120

Windows OS 8.1
1.2 GHz Snapdragon 400 Quadcore
4.5 Inch IPS ClearBlack Display
5 MP Camera
8 GB Internal Memory
Expandable Up To 128 GB
512 MB RAM
3G

Micromax A111 Canvas Doodle (White)
RS. 9000


Dual SIM
Android 4.1.2 Jelly Bean OS
5.3 Inch Full Touch Capacitive Display
512 MB RAM
QUAD Core Processor
Expandable Memory Up to 32GB
Rear Camera 8MP & Front Camera 2MP
3G
Wi-Fi
Bluetooth
GPS
FM Radio
LG L90 , Rs. 15837


Android 4.4 Kitkat
1.2 GHz Quad Core
1 GB RAM
4.7 Inch IPS Display
8 MP Rear Camera
VGA Front Camera
8 GB Internal Memory
Expandable Up To 32 GB



BlackBerry Z3 Rs. 15600

1.2GHz Dual Core processor
blackberry v10.2.1 Operating system
5inches Display
1.5GB Ram
5MP Rear camera
8GB internal memory


There is huge market for Branded Mobile phones not only in
domestic Country but also in foreign Countries. Today
branded Mobiles are available in each City of the Country.
RESEARCH OBJECTIVES

Objectives of the Study :

To know the easy availabilty of the Product in the market,
so that the consumer may easily get it.
To know that the customer is satisfied by the purchasing
parameters, i.e., Right Quality, Good Price, & Satisfection
or Brand name etc.
To know the Awareness level about the Brand name
among Country.
To know thw satifection level of the Customers.
To know which Brand is Preferred most.
To know advertisement is the source of which is influencing the
customers towards Branded MOBILES.







RESEARCH METHODOLOGY

1) What is Research?

Research in common parlance refers to a search for knowledge.
One can also define research as a scientific and systematic
search for pertinent information on a specific topic. In fact
research is an art of scientific investigation. According to
Advanced Learner's Dictionary of Current English research " A
careful investigation or enquiry especially thrugh search for
new facts in any branch of knowledge." Redman & More define
research as a " Systmematized effort to gain new knowledge."

2) SIGNIFICANCE OF THE STUDY:

This project report presents a view about " Most Preferd
Emerging Mobile Brand in Varanasi City". Research is the
fountain of knowledge for the sake of knowledge and an
important source of providing guidliness for solving diffrent
bussiness, govermental and social problmes, it is a sort of
formal training which enables one to understand the new
develipments in one's fiels in a better way.


3) SAMPLE SIZE:

The survey is being conducted in takeing part of socity with sample size
refers to the number of people to be selected from the universal to
constitute the sample for conducting a survey. the sample size of
Hundred (100) has been selected. The place being visited are few
Market places and SCHOOLS & COLLEGES. According to my sample size
most of the people were from local areas so they were aware of
BRANDED MOBILES.

4) DATA COLLECTION METHOD:
There are Two Types of Data -
A) Primary Data
B) Secondary Data
a) Primary Data: The best method of collecting data is primary data
collection methid because it has a better scope of getting required
information. This survey has done thrugh Questionnair method which is
basicly a Primary data based. The research approach was survey
research along with Observational research of every stage of study.
b) Secondary Data: The secondary method of collecting data is
from published sources and unpublished sources.The published sources
are like data about branded mobiles collected from Websites(net),
Magazines, Reference book on research Methodology ect. and the
unpublished sources are like data collected from the branded
Showrooms about their Brands.
5) SAMPLING TECHNIQUE:
A sample design is a definite plan for obtaining sample from a given
population, it refers to the technique or the procedure the researcher
would adopt in selecting for the sample. Sample design may as well lay
down the number of items to be included in the sample, i.e., the size of
the sample. Sample design is determined before the data are collected.
The first step during developing sample is to define these univers or
population, being studied. The univers is entire group of items which
the researcher wishes to study.
There are two types of sample designs through which one can select
samples:
Probability method
Non - probability method
I have used non - probability method sampling technique which was a
multi stage sampling.
Convenience
Census
Convenience represents relatively small groups of individuals which
are selected from the universe to represent the whole universe as the
universe is quite large.
And Census in the sence that in whichever showrooms and localities I
visited I made the Questionnair filled by each and every person.
6) RESEARCH TYPE:
To know about the present condition or status regarding particular
brand or different brands of mobile Descriptive research is conducted.
The descriptive study describes the state as it exists at present.


DATA ANALYSIS & INTERPRETATION

Consumers Buying Behaviour :

Based on the survey collected by the primary method there
Are the consumers Buying Behavior in different mobile phone
companies which shows thair most preferd mobile phone Brand in
Varanasi City ;-





Consumer need:


HTC NOKIA
SAMSU
NG
SONY
Best 40 55 90 60
Good 35 25 6 25
Avarage 25 20 4 15
0
10
20
30
40
50
60
70
80
90
100
Best
Good
Avarage
According to the primary data which is collected by the peppuls of
varanasi City the from difrent Age grups and male or female
Segmentations we assumed that why they buying Branded mobile
phones and which feathers they wants :






















Quality






Latest TECHNOLOGY
Personal Satisfection









ANNEXURE
QUESTIONNAIRE
Study of most Preferd Emarging Mobile Phone Brand in India
DEAR RESPONDENT:
This survey is conducted for the purpose of knowing and analyzing the most preferd emarging Mobile phone
Brand in Varanasi City.The questionnaire filled by you will be used solely for the preparation of survey report
for the BBA programe. Answers given by you will be kept highly confidential.
(a) Name: ..................................................................................................................
(b) Age:-
18 20 yrs 20 30 yrs 30 40 yrs 40 & above
(c) Address: ..................................................................................................
(d) Gender: M F
(e) Occupation:-
Govt. / Public sectore Bussiness Students Others

(1) Do you Purxhease only Branded Mobiles ?
Generally Occasionally
(2) Are the Branded Mobiles easily available in the Market?
Yes No
(3) Do you think the numbers of shops are sufficient?
Yes No
(4) What are the reasons for purchasing Branded Mobile Phones?
Status Quality
Personal Satisfaction
Friends Influence

(5) Are you aware of all the Branded Mobiles Company?
Yes No
(6) Which Brand do you preferd the most?
NOKIA SAMSUNG
HTC MICROMAX
SONY BlackBerry
(7) Rank the features of the Brand you prefer (1 least, 4 highest ) :-
Price Quality
Brand Name Offers
(8) Are you Satisfied with the Brand you are Purchasing?
Fully Satisfied Satisfied
Netural Dissatisfied
(9) Do you compromise with the quality when the big Brand name is Taged with it?
Yes No Sometimes
(10) What sources influecs you the most?
Friends & Relatives Print Media
Electronic Media Advertisement
(11) Dose the Celebrity Advertisment influencs you to buy your preferd Branded Mobiles?
Strongly agree Agree
Netural Disagree
(12) Whether discount scheme affects your purchasing Behaviour?
Yes No No answer
(13) Does price will effects your Buying behaviur?
Yes No Somehow

THANKING YOU.
BALAJI RASTOGI.
BBA 6
th
semester
Roll No. B/15/042
School of Management Sciences, Varanasi.