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Tel : 312- 898- 1918 buf f ydawnadams@gmai l . com

Brand Development Strategic Marketing Corporate Communications Revenue Growth
Senior-level strategist who accelerates revenue growth and drives tactical business initiatives to support corporate
goals. More than nineteen-year track record of launching innovative brands, strategies, programs, systems, products,
and processes to boost sales performance, capture new revenue opportunities and expand markets. Effective
relationship builder with record of leading and motivating strong teams who achieve exceptional results. Passionate,
results-oriented achiever, known for always going the extra mile for every project, client and campaign.

Executive Endorsement s:
Buffy continues to foster positive outcomes in ROA +5.5% of goal, Gross Checking +11% of goal and Net
Checking +16% of goal. She is very sales results oriented with a creative mind for improving production and
building a team environment. Overall, she exceeds expectations. --Lou Campos, Executive VP, TCF

Buffy turned around a declining donor database, added 30,000 new names to the file, increased revenues over
prior year by 12+% and brought a breath of fresh air to a stagnate organization. Buffy is a top performer.
--Lori Hoekstra, Chief Operating Officer, BLI

Expertise spanning all core business functions, services and resources:
Budget Planning & Forecasting New Business Development Media Relations
Brand Building Experimental Marketing Community Outreach & Events
Strategic Messaging New Product Launches Social Media Campaigns
Crisis Communications Customer Event Engagement Search Engine Optimization
A start-up sales and marketing solutions company on pace for $500k annual revenue with 40+ employees

Managing Partner | Chief Marketing Officer
Responsible for overall strategic sales & marketing planning, budget administration, forecasting and reporting, new
business development/proposals/contracts, client relations, account retention and training/development.
Build brand experiences to implement inside retail locations and in residential neighborhoods to
represent various high-profile clients in wireless, telecommunications, television and energy/environmental
Develop and implement sales/marketing plans and strategies to increase revenue and market penetration.
Reached 50% of quarterly goal in thirty days through strategic sales/marketing tactics for Fortune 50 Company
Interact with client(s) senior and local management to provide market data and program feedback to refine
product marketing and distribution strategies.
Recruit, coach, mentor 40+ team members, resulting in highly-skilled salespeople who meet or exceed sales goals.
Negotiate deals directly with clients on a variety of financial and product positioning categories and placements.
Monitor sales results and sales expectation achievement through daily software tracking and other tools.
Manage and interpret financial numbers to make sound decisions that lead to growth & profitability.
Provide analysis and recommendations of analytics to appropriate team members and clients.

BUFFY D. ADAMS / Page 2 312- 898- 1918 / buf f ydawnadams@gmai l . com

UNIVERSITY OF LOUISVILLE Louisville, KY 4/2012 - 12/2012
A state supported Research University with a population of 22,000 students, 170 fields of study in 12 schools & colleges
Public Relations and Communications Strategist
Highly influential, consultant-like short-term position providing strategic branding campaigns for the
College of Business. Worked collaboratively with faculty, staff, alumni and business contacts locally,
nationally and internationally to develop and implement strategic marketing and corporate
communications programs.
Website redesign project to overhaul current site to increase traffic using SEO and decrease bounce rate.
Tasked with creation and implementation of new brand strategy, including developing brand appropriation
strategies, refining and tracking brand success metrics, and integration of the brand into all marketing channels.
Develop and Execute Media Relations & Community Outreach plans to create successful events, public
experiences/moments and targeted proactive media strategies.
Strategic integration of activities within and between the School of Business, University of Louisville schools,
departments and athletics.
Develop new e-communications and social media strategy to reach a targeted audience to grow awareness and
acquisition file for cultivation and engagement.

BIBLE LEAGUE INTERNATIONAL Chicago, IL 3/2010 - 2/2012
International Non-Profit Ministry with $32M annual income, 1,000+ employees in 77 countries
Senior Director of Global Marketing
Managed annual marketing budget of $8.5M in this high impact, strategic position providing leadership to
a team of 18 experienced and engaged professionals. Worked collaboratively with leaders and staff
throughout BLIs global network of 77 countries to develop and implement strategic marketing and
corporate communications programs.
Completed website redesign project in November 2010 increasing traffic and donations by 120%.
Grew donor base by 1,932 in one month with forecasted lifetime value of $500,000 by implementing a new
summer direct mail campaign that included appeals, acquisition, new donor welcome package and stop lapse
Assisted in development of first-ever Global Organizational Plan outlining initiatives to expand revenue
streams to reach $50 million from all development revenue by 2015.
Coordinated rebranding efforts to include new logo, tagline, messaging and core products and offerings designed
to capture 25,000 new sponsorship opportunities over a 12-month period.
Created new experience marketing strategy and experience trade show booth growing acquisition file by
over 5,500 names for cultivation and engagement.
Developed new e-communications and social media strategy to reach younger target audience to lower
current median donor age from 58.

TCF NATIONAL BANK Ann Arbor, MI, Minneapolis, MN & Chicago, IL 6/2003 4/2010
National financial services holding company with $17.7B in total assets
Vice President/Director of Campus Card Banking
Managed annual marketing budget of $689K and supervised staff of 30 with primary responsibilities including
marketing Campus Card accounts, spearheading new business development including RFP submissions, overseeing all
financial operations, resolving customer service issues, developing non-profit partnerships, and initiating new speaking

BUFFY D. ADAMS / Page 3 312- 898- 1918 / buf f ydawnadams@gmai l

Established objectives and strategies to reach revenue and profitability goals; built solid brand awareness and loyalty
via experimental marketing and public relations campaigns. Tasked with orchestrating local marketing and community
relations initiatives, nurturing campus relationships, and developing new school partnerships.
Boosted University of Michigans Campus Card account penetration 36% and increased take rate +84%
by developing strategic business plans and implementing highly effective marketing and promotional campaigns.
Grew Campus Card pre-tax income to $1.3M by capitalizing on current market trends; won Presidents Club
5-years running by meeting all sales and profitability goals.
Landed record-setting 2,600 new accounts in 1 year at a new campus location; additionally opened record-
setting 289 new accounts through innovative social media campaign in the month of November.
Cut expenses $300K in 2009 by turning off all campus ATMs during the summer months and initiating Free
Check Coupon and Sign Up For Online Banking campaigns.
Coordinated discounted sponsorships packages with University of Michigan, Detroit Red Wings, United States
Olympic Training Center, leading to increased brand awareness and market penetration in 2009.
DEVRY UNIVERSITY Chicago, IL and Washington, DC Metro Area 1/2002 6/2003
One of North Americas largest higher-education institutions$431M annual revenue, 8,399 employees, 300+ locations.
Director of Business Development and Community Relations
Responsible for overall strategic planning, budget administration, business-to-business joint ventures, local and
federal government relationship building, non-profit partnerships, and alumni outreach. Managed budget of $800K.
Established international relations with foreign embassies and initiated specialized programs for high schools in the
Virginia, DC and Maryland region.
Established DeVry alumni program at new DC campus that helped improve the schools standing by
establishing relationships with many prestigious organizations including Boeing, Lockheed Martin, NASA, and The
Department of Defense.
Spearheaded first semester student enrollment marketing plan at Northern Virginia campus as member of
pre-market management team.
Secured cover story of DeVrys President in a prominent regional magazine, leading to many influential media
opportunities, enhancing the brand awareness of DeVry in DC, VA, and MD areas.
Coordinated efforts with DeVry Inc & Monster, Inc Founder and CEO Jeff Taylor, bringing his high school
Career program to the students of Washington, DC and Northern Virginia.

Enhanced the schools profile and boosted media coverage by securing the attendance of Virginias Secretary
of Education, Dr. Belle Wheelan, to the schools grand opening in Arlington, Virginia.

Boutique public relations agency with $3.3M annual revenue and 20 employees.
Senior Account Supervisor
Day-to-day responsibilities included client relations, article/story development, crisis communications, media
writing/pitching, non-profit partnerships, and budget administration. Accountable for new business proposals along
with account expansion and retention. Oversaw nationwide 25-member council of public relations professionals for
US Cellular.
Increased brand awareness and boosted market penetration for client base by securing national media
coverage. i.e.Time Magazine, The Today Show, The New York Times, The Chicago Tribune, Newsweek, and CNBC.
Achieved record-setting ticket sales of the inaugural game of Major League Soccer in the Chicago market.
Increased memberships and boosted market penetration for Ballys Total Fitness by launching successful
cross-promotional campaigns with NFL, WNBA, PGA, and USA Olympic athletes.
Introduced US Cellular to Chicago market by assisting with early sponsorship negotiations with the Chicago
White Sox.

BUFFY D. ADAMS / Page 4 312- 898- 1918 / buf f ydawnadams@gmai l . com

US CABLE OF NORTHERN INDIANA & ILLINOIS Merrillville, IN 8/1994 8/1997
200+ employee cable operation serving 53,000+ customers.
Public Relations Director
Rapidly promoted to PR Director, leading a team of 6 and overseeing $400K public relations budget and $65K
research budget. Developed story angles and pitches for internal and external public relations initiatives. Produced
copy for promotional commercials, public service announcements, advertising, and direct mail campaigns.
Earned Best of Cable Customer Service Award by implementing industrys first ever on-time guarantee program
that achieved 89% positive customer satisfaction after 1 year.
Won Rising Star Award for creating the on-time guarantee program, the Customer Feedback Card and Dr.
Seuss Head Start Reading Campaign, all resulting in first-ever solicited positive media coverage for US Cable.
Achieved sales goals and increased home penetration 18% by developing Winter Survival Kit ad campaign.
B.A., Communications, Purdue University, 1996 (major: Public Relations, emphasis in Marketing)