Business Plan, What Business NEW

Niall Bowes Ms Coppel Year 12 Business coursework
My business
A business plan is a formal statement of a set of business goals, the reasons why they
are believed attainable, and the plan for reaching those goals. It may also contain
background information about the organization or team attempting to reach those
goals.
The business goals being attempted may be for-profit or non-profit. For-profit

business plans typically focus on financial goals. Non-profit and government agency
business plans tend to focus on service goals, although non-profits may also focus on
maximizing profit. Business plans may also target changes in perception and branding
by the customer, client, tax-payer, or larger community. A business plan having
changes in perception and branding as its primary goals is called a marketing plan.
This information was taken from ‘Wikipedia.org’
Three possible businesses which I will consider are a fruit & veg shop, sports
supplement shop and selling DVD’s.
I had considered a DVD shop as I know a lot about DVD’s and it would have a wide
target audience due to the vast array of DVD’s available. I have decided not to use
this potential business as there are too many different DVD’s available and it would
be hard to keep track of them. I also feel that the current market is over-saturated with
places to buy DVD’s and the business would not last long.
I considered a sports supplement store as I feel there is a gap in the market for this
type of shop and along with the nations growing concern over health, more people
than ever are going to gyms. This would lead to high sales & a large income. There
are many different type of supplement available from protein to creatine. This could
be confusing for some people & it could lead to bad customer service if employees do
not know enough about the products. If the customer service is bad, then the business
may lose repeat customers. The products are quite expensive to purchase for stock so
the sale prices would be high. I have decided against this business as I feel that we
would not be able to provide the right customer service which would have a bad effect
on the business.
I have decided to start a fruit & veg shop as I know a good place to start the shop up.
The products are cheap to get in or I could grow them myself which would be even
cheaper. There will always be potential customers as the product is necessary to
people’s diet. The shop will be called ‘Magic Mangos.’ I inherited £75,000 from my
uncle Paulie after he died. I have used this along with a bank loan to fund the
business. I have called the business Magic Mango’s partly in honour of my uncle. He
was a professional boxer whose nickname was ‘The Magic Man’ so I have done a
play on words involving fruit.
Legal form
There are several different types of ownership. These are

• Sole Trader
• Partnership
• PLC
• LTD
• Franchise
• A sole trader is one person owning the business and making all the decisions.
Advantages:
• Being able to make your own decisions, I can name my business what I would
like ‘magic mango’s’ I can also decide on what fruit and veg to sell.
• Keeping all of the profit – I will not need to share this with any partners and
only use it to pay wages to my employees.
• Choosing the business name – I was able to call the business Magic Mango’s
in honour of my uncle Paulie who left me the money & made the business
possible.
• Deciding what to stock – I can make all decisions on what to stock and what
services I can offer.
Disadvantages:
• Unlimited liability so I could lose my personal possessions to pay off the
businesses debts.
• It can be very hard to take time off as there might not be anyone to cover for
my absence
• It is also difficult to raise the required capital for the business in certain cases
but in this one I have enough capital.
A partnership is when 2-20 people come together to form a business. They sign a deed
of partnership which
A PLC is a public limited company. The shares are sold on the stock exchange and
this is the main way to raise capital. There is limited liability so the owner can only
lose what he or she has put into the business. Due to shares being sold on the stock
exchange, the business could be subject to a hostile takeover.
An LTD is a Private Limited Company, shares are not sold on the stock exchange &
people are appointed to the board of directors. An LTD also has limited liability.
A franchise is when someone pays for the rights to use an established brand name for
their own shop. The franchisor grants the independent operator the right to distribute
its products, techniques, and trademarks for a percentage of gross monthly sales and a
royalty fee. The franchisee is the person who is buying the rights to use the name.
I had considered running the business as a partnership with 2-20 owners as this would
allow more capital, it would be easier to take time off & people could specialise in
certain areas of the business which would allow more efficient running of the
business. I would have to draw a deed of partnership which states how many hours
people must work, what they are responsible for and how much they are paid.
I have decided to set Magic Mangos up as a sole trader as I would be able to keep all
of the profit for myself. I would also like to make my own decisions on pricing &
stock which is why I am setting up as a sole trader.
Services to be offered
Magic Mangos will offer a very wide variety of products. I will stock the usual items
such as carrots & potatoes but I will also stock more exotic fruit such as star fruit
which is not readily available in most stores. I will have a special selection of organic
fruit & vegetables which will cost slightly more but will be of a higher quality & a
premium product. I will employ people I know to offer an organic delivery service.
Customers will pay a price for a box of organic fruit and vegetables which they order.
The box will then be delivered to them by an employee. There will be different boxes
available. Just fruit or just vegetables which will come in different sizes and have
ascending costs of £10, £20 and £30. I will also offer a bigger box of both fruit and
vegetables which will have costs of £15, £30 and £50 (recommended for schools or
businesses.) I feel that this will set us apart from other shops and encourage people to
shop with us. I think that the wide variety of stock will also help us attract a wide
variety of customers which will increase the profit the shop makes. I will also have a
smoothie bar where customers can choose from a set menu of drinks or they can
choose what fruit from the shop they would like to go in the smoothie. I have also
decided to sell fruit sorbet’s which will be a big seller in the summer. I will make
these from the fruit which I sell.
Stakeholders
A stakeholder is someone who has an interest in the business or are affected by their
actions. This can be in a variety of ways from financially to how they affect the local
area through things such as noise pollution.
• The main stakeholder of the business is me. This is because it is my financial

investment and it could have a serious effect on my future.
• The bank – The bank will take an interest in the business as they will want
their loan paid back to them. If the business succeeds, they will get their
money back. The bank I have decided to use is Barclays as their current
interest rate at 7.4% is the lowest on a loan over 5 years. I have borrowed
£15,000 from the bank to add on to the money left to me by my uncle Paulie.
• The customer will be a stakeholder as they will want a high quality product for
their money. They will also want a good deal on what they buy.
• Another stakeholder will be the government. This is due to the various taxes
which they impose on various businesses. These include business tax and
income tax. If they put these up, then I will be affected and it would have an
impact on my profits.
• The local news paper will be a stakeholder as I could possibly use them for
advertising. They will have an interest in the business as they will be receiving
money from me for advertising.
• My suppliers will take an interest in the business as if I am doing well and

selling a lot of products, I will order more products from them, meaning they
make more money.
• Another stakeholder is other local businesses as my business could have an

adverse affect on their profits.
Aims & Objectives.
An aim is what a business wants to achieve over a period of time. An objective is

what the business works towards to reach this aim.
The most common aim of a new business is to survive. This is common for
businesses that are just starting up. If a business does not survive, then the owner
loses the business and all the money which he has invested in the business. If the
business is a sole trader then they will have unlimited liability. This mean he will
lose personal possessions to pay off the debts. This can lead to a lot of personal
troubles for the owner.
Another business aim is to grow. This is usually the second aim after surviving.
This is achieved through selling more products and gaining greater market share.
One objective which they work towards to achieve this aim is good customer
service. If this is achieved then the business will gain repeat customers due to the
customers being satisfied with their product.
Another aim is to gain a greater market share. This can be achieved through
higher sales than your competitors by offering more competitive prices than your
competitors or through offering greater customer satisfaction through good
customer service.
To achieve the objectives using the aim, you have to first set out what aims you
would like to achieve. This can be a variety of things like the ones I have
mentioned above or several others. Once these are laid out, you can decide on
what kind of objectives would help you to achieve these aims. You need to work
towards the objectives which will help you achieve the aim. Some common
objectives to work towards are ‘gaining greater market share’ and ‘providing
better customer service. Achieving the objectives will help you to achieve the aim.
The Market
The market that I will be working in is the food market.
The location of Magic Mangos will be in Highgate. I feel that this will be a good
place to start up my shop as there is not a lot of competition in the local area. I
also know many people there who are likely to use the business. I have a good
knowledge of the local area and I feel that this will also help me in the setting up
of my shop.
There are some competitors in the local area, however I feel that I can offer a
better service than them and gain a greater market share.
My competitors are:
Tesco – the well known supermarket store which sells a small amount of fruit and
veg. They only stock the basic items and these are quite a high price. They are
also out of stock quite a lot.
Covington florists - A small, local shop which stocks flowers and fruit and veg.
They are an established business and the owner is well liked. The do not offer
organic food and I feel that this will give me an advantage over them.
Marketing & market research
Market Research is generally either primary or secondary. Primary research is

going out to the streets and asking people or handing out questionnaires to people
in the public.
Secondary research is gathering information which has already been obtained

from a specialist research company.
I am going to market my business through handing out leaflets to passing people. I

feel that the main way the business will be promoted will be through leaving
leaflets in public places such as libraries, schools and other places of interest. I
feel that these will be eye catching and seen by many potential customers which
will promote Magic Mangos and gain me many potential customers. I will also
advertise in local newspapers. I feel that this will help my business as it will be
seen by a large target audience of people in the local areas. This way of
advertising is also cheap which will not affect my cash flow as much as other
methods will.
Questionnaire
1) Are you male or female? Male (40) Female (60)
2) How old are you? Under 16 (4) 16-25 (23) 26-35 (38) 36-45 (10) 46-55(12)
55+ (13)
3) Do you think a fruit and veg shop will be welcome in the local area? Yes (94)
No (6)
4) How many other local places sell fruit and veg in the local area? None (1) 1(7)
2 (88) 3+ (4)
5) How many pieces of fruit and veg do you eat in a day? None (2) 1 (11) 2 (28) 3
(30) 4 (8) 5 (20) 6+ (1)
6) Would you be interested in organic fruit and veg? Yes (94) No (6)
7) Would you be interested in buying juices from the shop? Yes (79) No (4)
Maybe (17)
8) Is there a wide range of exotic fruit and veg available local to you? Yes (23) No
(27) I don’t know (50)
9) Would you be interested in purchasing these types of products? Yes (38) No

(20) Depends on the price (42)
10) Would you be interested in doing a link-up with the local school to help
promote healthy eating? Yes (28) No (72)
Gender of the person
Series1
Male
Female
Series1
This shows the gender of the people who took our survey. The chart is pretty even
with 60 women and 40 men.
Age of the consumer
Under 16
16-25
26-35
36-45
46-55
55+
This is the pie chart which shows the age of the people we surveyed. As you can
see, the 26-35 age range was very popular. This could be due to a variety of
reasons but I feel that this age is when people start to take more care of themselves
and try to become healthier.
Would a shop be welcome in the local area?
Yes
No
This chart shows if a fruit and veg shop would be welcome in the local area. The
results are very good as 94 % of people think it would be welcome. This could
mean that these people are more likely to use the shop.
How many places in the local area sell fruit

and veg?
None
1
2
3+
The chart clearly shows that there will be two competitors to my shop. These are
likely to be the two I have mentioned earlier which are Tesco & Covington
Florists.
How much fruit and veg do you eat in a day?
None
1
2
3
4
5
6+
This shows that on average, people consume 3 pieces of fruit and veg in a week.
This is 21 in a week. If we can persuade these people to come to the shop, then we
should sell a high amount of our products which means more profit for me.
Would you be interested in organic fruit and

veg?
Yes
No
This shows me that there would be a high demand for organic fruit and veg, this
however may be affected by the recent credit crunch so there is less expendable
currency to spend on luxuries such as organic food so they may have changed
their mind since then.
Would you be interested in purchasing juices

from the shop?
Yes
No
Maybe
This shows there would be a high demand for the juices which I am considering
selling on the shop. There is just under a quarter of people who are undecided and
this could be due to them not knowing information such as the prices of the
ingredients.
Is there a wide rangeof fruit and veg available

to you?
Yes
No
I don't know
This shows that 50% of people do not know if they have a wide range of exotic
fruit available to them. This could be due to it not being displayed properly in the
other store or them not knowing what to class as ‘exotic’
Would you be interested in exotic fruit and

veg?
Yes
No
Depends on the price
This shows that the demand for exotic fruit and veg would depend a lot on the
price. If I can get them from the supplier for quite cheaply, then I feel I would
succeed better in the sale of these goods as I would be able to sell them for quite a
low price.
Would you be interested in linking up with the

local school to promote healthy eating?
Yes
No
This shows that people would not be interested in a link-up with the school. I feel
this is likely to due to having time due to work constraints or due to not having
kids.
Overall, the questionnaire has been very successful. I have gathered the required
information and I feel that this will help me greatly in the running of the business.
I have gathered that a link up with the school would be unpopular which I am
disappointed about as I feel that kids need help and encouragement with eating
healthily. I can see that if I can obtain the exotic fruit for a cheap price then
potential customers are likely to be interested in purchasing them. This will draw
them into the shop and they are likely to but their other needed items from here
rather than going elsewhere. I was pleased by the result of the juices question as I
feel this will offer my business a different dimension and gain me more profit and
customers.
Human resources
Human resources is the area of the business which controls the hiring, firing and
training of employees.
Human resource management serves these key functions:

Selection
Training and Development
Performance Evaluation and Management
Promotions
Redundancy
Industrial and Employee Relations
Record keeping of all personal data.
Compensation, pensions, bonuses etc in liaison with Payroll
Confidential advice to internal 'customers' in relation to problems at work
Career development
The above is from Wikipedia.org
The first thing I will need to consider is how many people to employ. I cannot
afford to employ too many people. I think that employing a further two people is
the right amount as we should be able to cover the workload but it will not take
away too much money from the business.
Another thing to consider is how to find my staff. I will be advertising in the local
paper (The Camden New Journal). I will put leaflets in the local area and put
posters in the shop window. I will need to draw up a person specification and a
job description. A job description is a list of the general tasks, or functions, and
responsibilities of a position. Typically, it also includes to whom the position
reports, specifications such as the qualifications needed by the person in the job,
salary range for the position, etc. A job description is usually developed by
conducting a job analysis, which includes examining the tasks and sequences of
tasks necessary to perform the job. (Wikipedia.org) A person specification details
the essential and desirable qualities for the person who you are considering
employing
I will need to decide what wages to pay my employees. The current minimum
wages are
£3.53 for under 16’s

£4.77 for 17-21 year olds
£5.73 for over 22’s.
I will pay my employees just over minimum wage. I will hire a 17-21 year old for
the weekend as this will save money. For the weekdays, I will hire one or two
people over the age of 22.
There is likely to be seasonal change in demand for some of the products.

Smoothies & sorbets are likely to sell better during the summer months whereas
there could be a rise in demand for ingredients of ‘comfort food’ such as

casseroles in the autumn and Winter.
Physical resources
Physical resources are these are resources that are available to a business
organisation in the form of buildings and other machineries needed for the day to
day running of the organisation. For Magic Mango’s, these include the raw
materials such as the fruit and veg. I will need to also buy a blender to mix the
fruit for the smoothies, scales to weigh the fruit and veg, a till to keep the money
in and many other products.
The following items are from Argos
Zyliss Essentials Multipeeler. £4.89

842/2659
50L Matt Black Touch Top Bin. £34.29

842/2958
Hanson Electronic Chrome Effect Scale. £19.59

840/2040
Kenwood Chef Fixed Stand Mixer. £130.49

422/8785
5 Piece Stainless Steel Knife Block Set. £12.19

842/0187
Fruity Glass Work Surface Protector.

842/2594
Jamie Oliver Cheeky Apron Adult. X 3

028/7445
Shetland 6 Piece Hi Ball Glass Set x 5

801/0542
£6.84
BT Freestyle 610 Digital Eco Cordless Telephone - Twin Pack.

552/4550
EPOS Systems > Geller

RP-2000
£2,600.00
http://www.tillrollshop.co.uk/showdetails.asp?id=1232
http://www.thepapercupcompany.co.uk/content_cold_cups.php
MG-016 PET cup 500ml 1000 Smoothies, fruit juices, ice coffee, beer
DL-095 Dome lid 95mm with hole 1000 Fits both MG-012 and MG-016
Bulk Order 10 Boxes of 80x60Thermal Till Rolls
http://www.tillrollshop.co.uk/ShowDetails.asp?id=1190
Tradelines.co.uk
http://www.laytrad.co.uk/products_1_2_93_2845.htm
Coffee table base in beech (55x55mm legs).
25mm thickness.
TRUE T35 Fridge (+1/+4'C) - Our price £1430
Dims: 1004w x 750d x 2074h. Capacity - 990 litres
• Stainless steel exterior sides and door

• White aluminium interior with s/steel inner floor
• 3 year parts and labour warranty
• Fan assisted cooling
• Bottom mounted compressor - ideal for low ceilings
• 35'C ambient use
• Temperature display
• Adjustable shelves - 8 supplied
• Supplied with castors, door lock and interior light
• Self closing doors
http://www.chefsrange.co.uk/re-up-uprightfridge-double.htm
TRUE freezer - T35F - Our price £1695
Dims: 1004w x 750d x 2074h. Capacity- 990 ltrs
Features:
• Stainless steel door and sides

• White aluminium interior with s/steel inner floot
• 3 year warranty
• Fan assisted cooling with auto defrost
• Bottom mounted compressor - ideal for low ceilings
• 35'C ambient use
• Temperature display
• 8 shelves supplied
• Supplied with castors and lock
• Self closing doors
http://www.chefsrange.co.uk/re-up-freezerupdouble.htm
Aristarco AP50.32 - £1195
Aristarco AP50.32P c/w drain pump - £1290
Dims: 600w x 600d x 818h.
Power: 5.3kw (23 amp) 230v or 3kw (13amp)
Features:
• 24 months parts warranty

• Easy to use controls
• Hot rinse
• Fitted with inbuilt detergent and rinse aid pumps
• 2 minute wash cycle
• Basket size 500 x 500mm
• 25 pint glass capacity - max load height 310mm
• 30 baskets per hour output
• Counter balanced door - double skin door
• Supplied with 2 flat racks and 1 cutlery basket
• All stainless steel construction including wash arms
• Fitted with temperature displays
• Fitted with non return valve
Options:
Inbuilt water softener - £95
Stand alone water softener - £65
Open Stand - £70
Stand with 2 basket storage holders - £150
http://www.chefsrange.co.uk/ww-glasswashers.htm
Artic - Sugar Line displays
Features:
• Choice of finishes to suit your decor

• Choice of displays;
• Ice cream , Chocolate, Ambient,
• Refrigerated (Static or fan assisted cooling)
This is where the sorbet section of the shop will be.
http://www.chefsrange.co.uk/ca-fo-coffeeequip.htm
IV20 - Flykiller £28.00 x 3
Dims: 270w x 105d x 240h
Features:
• Stainless steel body

• Supplied with mounting chain
• Radius efficiency 6 - 8 mtrs
• 2 x 10 watt tubes
http://www.chefsrange.co.uk/ca-fp-flykillers.htm
Product description
Medium Food Display Box (SB45)
Product code
SL0100
Box quantity
500
Trays per pallet

15000
Order quantity
1 pallet
Tray dimensions
160x115x45mm
Tray gauge
300
I will make my own display to store the fruit in as I will be able to make them to my
own specification and design.
http://www.4degreesc.com/products
Is where I will get my fruit and veg from. They stock all types of fruit and veg
including the exotic and organic fruit and veg.
ASJK ASPARAGUS JUMBO Kg Split

ASMB ASPARAGUS MEDIUM bx4.5kg Bulk
AUBB AUBERGINES bx5kg Bulk
BEBRB BEETROOT BUNCH RAW 8x500g Bulk
CABRK CABBAGE RED Kg Split
CABSAB CABBAGE SAVOY bx10 Bulk
CARB CARROTS bag12kg Bulk
CAUB CAULIFLOWERS bx12 Bulk
CORCB CORN ON THE COB bx24 Bulk
COUB COURGETTES bx5kg Bulk
FENB FENNEL Box 5kg Bulk
LKB LEEKS Bx5kg Bulk
MARB MARROWS bx10 Bulk
MATB MANGETOUT Box 1.8kg Bulk
ONEB ONIONS bag5kg Bulk
ONRB ONIONS RED bag10kg Bulk
PARB PARSNIPS bx5kg Bulk
PEGB PEPPERS GREEN BOX5KG Bulk
PEMB PEPPERS MIXED 5kg Bulk
PERB PEPPERS RED 5kg Bulk
POKEB POTATOES KING EDWARDS Bag 25kg Bulk
PORB POTATOES RED BAG25KG Bulk
SHALB SHALLOTS Box Bulk
SPIB SPINACH bx5kg Bulk
SQBB SQUASH BUTTERNUT bx10kg Bulk
SWEB SWEDE Bag12.5 Bulk
CALB CALALOO 3KG Bulk
CARPURB CARROTS PURPLE 12BUNCH Bulk
CATK CATALOGNA Kg Split
CHITRB CHILLI THAI (BIRDS EYE) BOX2KG Bulk
CHIMK CHILLIMIXED Kg Split
CSBB CHILLI SCOTCH BONNET 4.5kg Bulk

CHOWB CHOW CHOW Box 7kg Bulk
CKB CURLY KALE box5kg Bulk
CODE PRODUCT DESCRIPTION PACK SIZE
ARTJB ARTICHOKES JERUSALEM 5kg Bulk
ARTJK ARTICHOKES JERUSALEM Kg Split
ASPENGB ASPARAGUS ENGLISH bx5.5kg Bulk
ASPPB ASPARAGUS PURPLE 5KG Bulk
ASPPE ASPARAGUS PURPLE Each Split
ASPPK ASPARAGUS PURPLE Kg Split
10
ASPSPRUEB ASPARAGUS SPRUE ENGLISH Bulk
BUNCHES
ASPSPRUEE ASPARAGUS SPRUE ENGLISH BUNCH Split
ASTB ASPARAGUS THAI 20 Bulk
ASTE ASPARAGUS THAI pkt Split
ASTK ASPARAGUS THAI Kg Split
ASPWATB ASPARAGUS WATER 20X150G Bulk
ASPWATE ASPARAGUS WATER Each Split
ASPWATK ASPARAGUS WATER Kg Split
AUBGB AUBERGINES GRAFFITI BX 5KG Bulk
AUBGE AUBERGINES GRAFFITI Each Split
AUBGK AUBERGINES GRAFFITI Kg Split
AUBRIB AUBERGINES RND ITALIAN-STYLE Box 5KG Bulk
AUBRIE AUBERGINES RND ITALIAN-STYLE Each Split
AUBRIK AUBERGINES RND ITALIAN-STYLE Kg Split
AUBWB AUBERGINES WHITE 5KG Bulk
AUBWE AUBERGINES WHITE Each Split
AUBWK AUBERGINES WHITE Kg Split
ARTBB BABY ARTICHOKES Box Bulk
ARTBE BABY ARTICHOKES Each Split
BARB BARBERA (SPAGHETTI WEED) 4KG Bulk
BARK BARBERA (SPAGHETTI WEED) Kg Split
BEANBORB BEANS BORLOTTI 4KG Bulk
BEANBORK BEANS BORLOTTI Kg Split
BEANBRB BEANS BROAD bx7kg Bulk
BEANBRK BEANS BROAD Kg Split
BFTTB BEANS FINE READY TOP & TAILED BOX Bulk
BFTTK BEANS FINE READY TOP & TAILED Kg Split
BFYB BEANS FINE YELLOW bx4kg Bulk
BEANSNAKEB BEANS SNAKE Box Bulk
BEANSNAKEK BEANS SNAKE Kg Split
BERBUE BEETROOT BUNCHED BUNCH Split
BECHB BEETROOT CHOGGIA 5KG Bulk
BECHK BEETROOT CHOGGIA Kg Split
BEGB BEETROOT GOLDEN 5KG Bulk
BEGK BEETROOT GOLDEN Kg Split
BEWB BEETROOT WHITE 5KG Bulk
BEWK BEETROOT WHITE Kg Split
BRUSTICKE BRUSSELS ON STICKS STICK Split
SHALBUNB BUNCHED SHALLOTS each Bulk
CABJANB CABBAGE JANUARY KING box12 Bulk
CABJANE CABBAGE JANUARY KING Each Split

CALB CALALOO 3KG Bulk
CARCHB CARROTS CHANTENAY (BABY) bx5kg Bulk
CARCHK CARROTS CHANTENAY (BABY) Kg Split
CARPURB CARROTS PURPLE 12BUNCH Bulk
CARPURE CARROTS PURPLE BNCH Split
CARRAINB CARROTS RAINBOW 12 BNCH Bulk
CARRAINE CARROTS RAINBOW BNCH Split
CASB CASAVA Box 18kg Bulk
CASK CASAVA Kg Split
CATB CATALOGNA 5KG Bulk
CATE CATALOGNA Each Split
CATK CATALOGNA Kg Split
CAUOB CAULIFLOWERS ORANGE BX12 Bulk
CAUOE CAULIFLOWERS ORANGE Each Split
CAUPB CAULIFLOWERS PURPLE 8 Bulk
CAUPE CAULIFLOWERS PURPLE Each Split
CELLB CELERY LEAF Box 12 Bulk
CELLE CELERY LEAF Each Split
CHARBB CHARD BABY RED Box 1kg Bulk
CHARBK CHARD BABY RED Kg Split
CHASRB CHARD SWISS RAINBOW BOX4KG Bulk
CHASREDB CHARD SWISS RED LARGE 4KG Bulk
CHASREDK CHARD SWISS RED LARGE Kg Split
CHASYB CHARD SWISS YELLOWI BOX4KG Bulk
CHITRB CHILLI THAI (BIRDS EYE) BOX2KG Bulk
CHITRK CHILLI THAI (BIRDS EYE) Kg Split
CHIGB CHILLI GREEN bx3kg Bulk
CHIGE CHILLI GREEN Each Split
CHIGK CHILLI GREEN Kg Split
CHJB CHILLI JALAPENO Box 1.5kg Bulk
CHJK CHILLI JALAPENO Kg Split
CHIMK CHILLIMIXED Kg Split
CHRB CHILLI RED bx3kg Bulk
CHRE CHILLI RED Each Split
CHRK CHILLI RED Kg Split
CHTRB CHILLI RED THAI 2kg Bulk
CHTRK CHILLI RED THAI Kg Split
CSBB CHILLI SCOTCH BONNET 4.5kg Bulk
CSBK CHILLI SCOTCH BONNET kg Split
CHIYB CHILLI YELLOW 2kg Bulk
CHIYK CHILLI YELLOW Kg Split
BROCCHB CHINESE BROCOLI box4kg Bulk
BROCCHK CHINESE BROCOLI Kg Split
LCHB CHINESE LEAVES bx8 Bulk
LCHE CHINESE LEAVES Each Split
CHOIB CHOI SUM 7kg Bulk
CHOIK CHOI SUM Kg Split
CHOWB CHOW CHOW Box 7kg Bulk
CHOWE CHOW CHOW Each Split
CHOWK CHOW CHOW Kg Split
COUROB COURGETTES ROUND bx8kg Bulk

COUROE COURGETTES ROUND Each Split
COUROK COURGETTES ROUND Kg Split
COUWB COURGETTES WHITE 5kg Bulk
COUYB COURGETTES YELLOW 5kg Bulk
COUYE COURGETTES YELLOW Each Split
COUYK COURGETTES YELLOW Kg Split
CROB CROSNES (JAPANESE ARTICHOKES) Box 3KG Bulk
CROK CROSNES (JAPANESE ARTICHOKES) Kg Split
CKB CURLY KALE box5kg Bulk
CKE CURLY KALE 250g Split
CKK CURLY KALE Kg Split
FHFB FIDDLE-HEAD FERNS Box 3KG Bulk
PEAB FRESH PEAS BAG Bulk
PEAK FRESH PEAS Kg Split
YFPPUMPB FROZEN PUMPKIN PUREE bx6 Bulk
YFPPUMPE FROZEN PUMPKIN PUREE Each Split
YFPPUMPK FROZEN PUMPKIN PUREE Kg Split
GSOLOB GARLIC SOLO 20X100G Bulk
GSOLOE GARLIC SOLO 100G Split
GSOLOK GARLIC SOLO Kg Split
KPIGPB KALE PIGEON PURPLE Box Bulk
KALEUB KALE UNUSUAL BOX Bulk
RAPEB RAPE (RAPA) ITALIAN Box 5KG Bulk
APCB APPLE COX bx13kg Bulk
APRGB APPLES ROYAL GALA bx13kg
BANB BANANAS BOX Bulk
BANFTB BANANAS FAIRTRADE 18KG Bulk
BLAB BLACKBERRIES bx12 Bulk
CLEMK CLEMENTINES Kg Split
COCOB COCONUTS 25 Bulk
GRAPB GRAPEFRUIT 35 Bulk
GRWSB GRAPES GREEN SEEDLESS bx4.5kg Bulk
GRBSB GRAPES BLACK SEEDLESS bx4.5 Bulk
KIB KIWI bx25 Bulk
LEMB LEMONS bx75 Bulk
LIMB LIMES bx63 Bulk
LYCB LYCHEES THAI 2kg Bulk
MABRB MANGOES Box Bulk
MELCANE MELONS CANTALOUPE Each Split
NECCOTB NECTARCOTS bx5kg Bulk
ORJB ORANGES JUICING VALENCIA 10kg Bulk
ORMB ORANGES MEDIUM bx88 Bulk
PEACHB PEACHES BX26 Bulk
PEARB PEARS bx8kg Bulk
PINXSB PINEAPPLES EXTRA SWEET bx6 Bulk
PLURB PLUMS RED bx5kg Bulk
PLUYB PLUMS YELLOW/GOLDEN bx5kg Bulk
SATK SATSUMAS Kg Split
STRK STRAWBERRIES Kg Split
CRANB CRANBERRIES bx24 Bulk
CRB CURRANTS RED 12x125gms Bulk

DRAB DRAGON'S EYES 3kg Bulk
FEB FEIJOA bx 20 Bulk
GINPUB GINGER PUREE bx12kg Bulk
GRWMB GRAPES WHITE MUSCAT 7kg Bulk
KUBOB KUBO bx23 Bulk
LOGANB LOGANBERRIES bx16 Bulk
PASK PASSION FRUIT Kg Split
PAWB PAW PAW bx9 Bulk
PEARNB PEAR NASHI bx22 Bulk
PITRK PITAHAYA RED ( DRAGON FRUIT) Kg Split
POMB POMEGRANATES bx22 Bulk
QUINB QUINCE BOX5KG Bulk
SNAKEB SNAKEFRUIT 25 Bulk
STARB STARFRUIT 20 Bulk
UGB UGLI FRUIT Box 40 Bulk
Smoothie prices will be calculated on how much & what kind of fruit you put into the
business. There will be a base price of £1 and it will increase based on what you want
in it but at slightly less than the sale price. Sorbets will cost £2.20. All fruits sold
under the ‘exotic’ banner will cost £1 per half a kilo. All other fruit and veg will be
sold at £1 per kilo. After looking at the prices of my local competitors, I have decided
that these prices will be a fair cost as they are slightly less than my competitors but
will still make me a decent profit on my sales.
Financial resources
A financial resource is the money used by a business to fund the starting up of the
business. This could be through a bank loan, overdraft, government grant or
mortgages.
The main source of start up capital will be from the money left to me by my uncle,
this is £120,000. If I need further income, I will take out a bank loan of £15,000 from
Barclays as they are the best bank with a low interest rate of 7.4%.
There are several different ways of purchasing the items which I need. These include
• Leasing - a process by which a firm can obtain the use of a certain fixed assets
for which it must pay a series of contractual, periodic, tax deductable
payments. (Wikipedia.org)
• Hire Purchase - In cases where a buyer cannot afford to pay the asked price for
an item of property as a lump sum but can afford to pay a percentage as a
deposit, a hire-purchase contract allows the buyer to hire the goods for a
monthly rent. When a sum equal to the original full price plus interest has
been paid in equal installments, the buyer may then exercise an option to buy
the goods at a predetermined price (usually a nominal sum) or return the goods
to the owner.
• Bank loan - The borrower initially does receive an amount of money from the
lender, which they pay back, usually but not always in regular installments, to
the lender
• Government grant – Government grants are lump sums of money given to a

new business to help them fund the running & start of the business.
The main source of constant income will be through the sales of my fruit, veg &
smoothies. This will be added to the money from my uncle Paulie and from the bank
loan.
The expenditure will be on renting the premises, paying out on staff wages, paying
electricity bills. If these bills are paid on time, there will be higher interest rates to pay
which will have a negative effect on my profit.
Quality control
Quality assurance covers all activities from design, development, production,

installation, servicing and documentation. This introduced the rules: "fit for purpose"
and "do it right the first time". It includes the regulation of the quality of raw
materials, assemblies, products and components; services related to production; and
management, production, and inspection processes. This information was taken from
Wikipedia.org. It is based on the principle that if everyone understands the reason for
& is involved in the quality management then the product is likely to be of a high
standard.
It is vital to ensure that your prodcuts are of a high quality as this will ensure that you
will gain repeat customers which will help you to maximise profits.
Total Quality Management (TQM) is a business management strategy aimed at

embedding awareness of quality in all organizational processes. TQM has been
widely used in manufacturing, education, call centers, government, and service
industries. Different employees are responsible for different areas of quality
management. One person could be responsible for checking the fruit is not out of date
while another could be checking that the blender or chopping board is clean. This
information was adapted from Wikipedia.org
To ensure full satisfaction, the employee must put a lot of time and effort into their
area of quality management. This could be making sure the area is clean or making
sure that there is nothing wrong with the fruit. It would help if the employee
appriciates how much time and effort has gone into growing the fruit by the farmers.
The quality of the fruit and veg coming from the supplier must be high. This will need
to be checked by the employees as they unpack it and put it on the shelves. If the
quality of the product is high, the customers are more likely to come back to Magic
Mango’s for their future fruit and veg purchases. This will give us a better revenue
income which could be used in the future to expand the business.
The commitment of the workforce has a big part to play in Total Quality
Management. It is vital that they are fully committed & motivated towards
maintaining our high standards at Magic Mango’s. It is necessary that they follow all
health and safety guidelines which include wearing rubber gloves, hear nets and hats.
The staff will need to understand why it is important to follow these guidelines so I
will hold a meeting with the staff before the opening of Magic Mango’s to instill this
into them.
Monitoring and reviewing business performance
In order to ensure that a business is managing it’s activities effectivly, it must review
its performance. This will ensure it’s objectives are met, avoid future problems and
identify necessary changes.
There are 3 areas that need to be reviewed. These are Solvnecy, profitabillity and
legal compliance.
• In finance, solvency is the ability of an entity to pay its debts with available
cash. Solvency can also be described as the ability of a corporation to meet its
long-term fixed expenses and to accomplish long-term expansion and growth.
The better a company's solvency, the better it is financially. When a company
is insolvent, it means that it can no longer operate and is undergoing
bankruptcy. (Wikipedia.org)
• Profitabillity generally is the making of gain in business activity for the benefit
of the owners of the business (Wikipedia.org)
• Legal compliance is the process or procedure to ensure that the organization is

following relevant laws
(http://www.nmsbvi.k12.nm.us/Records/records_def.htm#L)
To monitor the performance of the business, I will keep track of our financial income
and outgoings using profit and loss accounts. This will allow me to keep track of how
profitable the business is and if it is likely to survive.
I will also review the staff performance, to do this, I will occasionally ask a ‘secret
shopper’ to come into the store and act like a normal shopper. After they have
finished, I will ask them to rate the staff on several different categories such as
politeness, clenliness and quality of products.
I will hold regualr meetings, probably once a month where I will outline the monthly
targets for the business, these will be sales and income based. I will offer staff
incentives should we reach this target. I feel that this will motivate them to work had
to achieve the targets laid out.
During the meeting, I will ask staff for feedback on our products, ideas and customer
reaction to our products. I will ask staff if they have any good ideas for new products
or services which we could offer to customers. If the staff see their ideas in practice, it
could motivate them & increase sales and profit.
Finance
Profitabillity is a series of measures that show how profitable a company is, to include
gross profit, operating and net profit. The most commonly used measure is profit
before interest and tax. All of these can be converted into a percentage of sales.
(http://www.helpwithsage.co.uk/index.php?
option=com_content&task=view&id=25&Itemid=30)
Liquidity is a business, economics or investment term that refers to an asset's ability

to be easily converted through an act of buying or selling without causing a significant
movement in the price and with minimum loss of value. Money, or cash on hand, is
the most liquid asset. An act of exchange of a less liquid asset with a more liquid asset
is called liquidation. Liquidity also refers both to that quality of a business which
enables it to meet its payment obligations, in terms of possessing sufficient liquid
assets; and to such assets themselves. (wikipedia.org)
It is vital to have cash in the tills. This is so customers can be given change when they
purchase their products. It is also needed incase someone asks for a refund on a
product, this could be due to a piece of fruit being mouldy. If a member of staff needs
to buy something for the staff room or which is needed for the business such as drinks
or cleaning items.
Assets and liabillities
In business and accounting, assets are everything of value that is owned by a person
or company. (wikipedia.org) These can be divided into ‘Fixed’ assets and ‘current
assets’.
Fixed assets are what a business owns and will last a long time. In the case of ‘Magic
Mangos’ this would be things such as shop fittings.
Current assets are items which are owned by the business but can readily be changed
into cash. For ‘Magic Mangos’ this would be items such as the fruit and veg stock and
possibly the kitchen equipment such as blenders and utensils.
Liabilities are things which the business owes to other places or people. These can be
divided into two sections, ‘Current’ and ‘long term’
Current liabilitiesare money which is a fixed sum of money that the business owes to
people. For ‘Magic Mangos’ this would be the money which is paid to the suppliesrs
for our fruit and veg stock. This amount will be fixed as long as we do not change the
quantity of our stock or the kind of products which we get in.
Long term liabilities means the money the business owes over an extended period of
time, usually over a period longer than 12 months. In the Case of my business, ‘Magic
Mangos’ an example of this would be the bank loan which I took out to help fund the
business.
Expenses and revenue
Expenses are the overheads of the business, such as rent, electricity and rates. Details
of expenses are summarised in the profit and loss account. The expenses for my
business will be:
• The wages paid to my employees
• The rent paid for the shop premises
• Money paid out on heat and lighting bills
• The insurance bills
• Bank charges
• Cost of raw materials, in this case, fruit and veg
• Other overheads.
Revenue is the money that my business would receive from selling its product, in this
case, fruit and veg. This is also shown in the profit and loss account and is worked out
using the formula ‘Price x quantity’
Profit and loss accounts
Magic Mango’s profit and loss account for year ending 31.12.2008
£ £
Turnover 75,000
Cost of sales 30,000
______
Gross profit 45,000
Less expenses
Wages 10,000
Rent 11,500
Heat and light 1300

Motor expenses 3200
Insurance 700
Bank charges 300
Other overheads 2000
______
29,000
______
Net profit 16000
As you can see, the table shows that in the first year of business, ‘Magic Mangos’ has
made a considerable profit of £16000. This is fantastic for a business in the first year
of business as most do not even survive, let alone make a profit. A gross profit of
£45,000 is a very high amount for a new business. The expenses in the first year were
£29,000. I feel that this is a reasonable amount for a new business starting up & I am
happy that it has not caused me to make a loss in the first year. Next year, to further
improve on the net profit which I have made, I have several choices. One of these
would be to increase the prices on our products. This however could have a negative
effect on the net profit as it may push customers to our competitors. I could increase
advertising and this could entice more people into my business. I will advertise in
newspapers a bit further outside of the local area. I have had to pay extra wages in the
peak summer months due to being open for longer periods of time.
Turnover is the revenue which is generated by the business. The figure does not
include VAT. This is because VAT does not belong to the business, it is sent to the
government. I need to work out the average cost of my products. I have looked at the
cost of sales and the amount which I have sold & the average cost per purchase is
£1.20
Cost of sales is the cost associated with production. In this case it is likely to be the
cost of buying fruit and veg and other stock which is resold. For a manufacturer it
could include the direct costs of labour, materials and other costs such as machinery
maintainence.
Gross Profit is the difference between revenue and the cost of making a product or
providing a service, before deducting overhead, payroll, taxation, and interest
payments To work out the gross profit, you need to find out the turnover, and take it
away from the cost of sales.
This is my balance sheet for 6 months ending 31/6/2008. As you can see, in the 6
months I have made a total profit of £6765. This is a healthy sum for a new business
and will be a good base to help me carry on my business.
This account is the worst case scenario account. I have looked at the bleakest outcome
and tried to predict what would happen if this situation were to arise. In the 6 months I
would have made a loss of £15425. This is an awful loss & hopefully this will not
occour, if it does, I would have to seriously consider closing down the business.
This is the best case scenario for ‘Magic Mango’s’ This shows what would happen if
everything went very well for the business. I have made a profit £16042
Break even analysis
£5,000.00
£4,500.00
£4,000.00
£3,500.00
Sales/cost
£3,000.00 Fixed costs

£2,500.00 Total costs
£2,000.00 Sales revenue
£1,500.00
£1,000.00
£500.00
£0.00
1 2 3 4 5 6 7 8 9 10
Output
This is the break even chart. It shows that my output would need to be around 770
sales to break even.
The use of software in business
When used in my business, ‘Magic Mango’s’ software had lead to improved

efficiency. The main way that it has helped is by allowing me to make spreadsheets in
Excel software, I have used this to form my accounts and spreadsheets. This has saved
me a lot of time and effort as I do not have to draw up the account myself. If I make
any mistakes in entering data, I can easily remove it without making a mess or having
to start over.
Spreadsheets
I have used spreadsheets to keep track of my financial records. This allows me to

access them easily, erase mistakes, and make any changes to them easily without
having to change everything like I would if it was on paper. When entering data, I can
use formulas to add, subtract, multiply or divide. This means that if I change one
figure, the rest of them which will be affected, will automatically change and I will
not have to change them manually.
The formulae used is Total costs (E7 to E16) minus Sales revenue (F7 to F16). This
works out the total cost, an example of the formula used would be =E11 – F11,
written in the total costs column.
For the profit and loss account, I used word processing software. I decided to use this
instead of Spreadsheet software as the figures were not as complex and I could work
them out myself.

Business Plan, What Business NEW

Încărcat de

Informații document

Descriere originală:

Titlu original

Drepturi de autor

Formate disponibile

Partajați acest document

Partajați sau inserați document

Opțiuni de partajare

Vi se pare util acest document?

Este necorespunzător acest conținut?

Drepturi de autor:

Formate disponibile

Business Plan, What Business NEW

Încărcat de

Drepturi de autor:

Formate disponibile

Niall Bowes Ms Coppel Year 12 Business coursework

The business goals being attempted may be for-profit or non-profit. For-profit

This information was taken from ‘Wikipedia.org’

There are several different types of ownership. These are

• The main stakeholder of the business is me. This is because it is my financial

• My suppliers will take an interest in the business as if I am doing well and

• Another stakeholder is other local businesses as my business could have an

Aims & Objectives.

An aim is what a business wants to achieve over a period of time. An objective is

The market that I will be working in is the food market.

Marketing & market research

Market Research is generally either primary or secondary. Primary research is

Secondary research is gathering information which has already been obtained

I am going to market my business through handing out leaflets to passing people. I

1) Are you male or female? Male (40) Female (60)

9) Would you be interested in purchasing these types of products? Yes (38) No

Gender of the person

Age of the consumer

Would a shop be welcome in the local area?

How many places in the local area sell fruit

How much fruit and veg do you eat in a day?

Would you be interested in organic fruit and

Would you be interested in purchasing juices

Is there a wide rangeof fruit and veg available

Would you be interested in exotic fruit and

Would you be interested in linking up with the

Human resource management serves these key functions:

The above is from Wikipedia.org

£3.53 for under 16’s

There is likely to be seasonal change in demand for some of the products.

there could be a rise in demand for ingredients of ‘comfort food’ such as

The following items are from Argos

Zyliss Essentials Multipeeler. £4.89

50L Matt Black Touch Top Bin. £34.29

Hanson Electronic Chrome Effect Scale. £19.59

Kenwood Chef Fixed Stand Mixer. £130.49

5 Piece Stainless Steel Knife Block Set. £12.19

Fruity Glass Work Surface Protector.

Jamie Oliver Cheeky Apron Adult. X 3

Shetland 6 Piece Hi Ball Glass Set x 5

BT Freestyle 610 Digital Eco Cordless Telephone - Twin Pack.

EPOS Systems > Geller

Bulk Order 10 Boxes of 80x60Thermal Till Rolls

Coffee table base in beech (55x55mm legs).

TRUE T35 Fridge (+1/+4'C) - Our price £1430

Dims: 1004w x 750d x 2074h. Capacity - 990 litres

• Stainless steel exterior sides and door

• Self closing doors

TRUE freezer - T35F - Our price £1695

Dims: 1004w x 750d x 2074h. Capacity- 990 ltrs

• Stainless steel door and sides

• Self closing doors

Aristarco AP50.32 - £1195

Aristarco AP50.32P c/w drain pump - £1290

Dims: 600w x 600d x 818h.

Power: 5.3kw (23 amp) 230v or 3kw (13amp)

• 24 months parts warranty

Artic - Sugar Line displays

• Choice of finishes to suit your decor

This is where the sorbet section of the shop will be.

IV20 - Flykiller £28.00 x 3

Dims: 270w x 105d x 240h