TATA GROUP

Tata Group is an Indian multinational conglomerate company headquartered in

Mumbai, India.[3] It encompasses seven business sectors: communications and
information technology, engineering, materials, services, energy, consumer products and
chemicals. Tata Group was founded in 1868 by Jamsetji Tata, as a trading company. It
has operations in more than 80 countries across six continents. Tata Group has over 100
operating companies with each of them operating independently. Out of them 32 are
publicly listed.
The Tata groups core purpose is to improve the quality of life of the communities it
serves globally, through long-term stakeholder value creation. Good corporate citizenship
is part of the Tata groups DNA. Sixty-six percent of the equity of Tata Sons, the
promoter holding company, is held by philanthropic trusts, thereby returning wealth to
society. As a result of this unique ownership structure and ethos of serving the
community, the Tata name has been respected for more than 140 years and is trusted for
its adherence to strong values and business ethics. The below is the corporate structure of
Tata Sons across the various divisions of their business operations.

VISION
Development that enables sustainability and community empowerment
MISSION

To be a center of excellence in sustainable development that
Builds knowledge, capacities, partnerships and models of development
Promotes effective execution for environmental integrity and creating and
sustaining livelihoods
Improve quality of life especially of marginalized and vulnerable communities
Nurtures innovation and learning








VARIOUS DIVISIONS IN THE TATA GROUP:




Tata have spread their operations across all the sectors of the economy and provide
quality products and services to all the classes of the people. Through their efficient
management systems and Excellency in service they have grabbed a huge part of the
international market and as well as the Indian market. Their efficiency of serving the
economy has led them in making a mark on the fortune 100 lists of companies globally.

1. TATA HOUSING
Tata Housing has established itself as one of the key players in the Indian real estate
industry. Our basic purpose is to provide an enhanced lifestyle coupled with sustainable
environment wherever we work. As a responsible corporate citizen, sustainability is
an integral part of our strategy. We aspire to be the market leader by offering iconic and
world-class property development in India.
Mission
To delight our customer by providing quality life spaces through continuous innovation
Vision
TATA HOUSING DEVELOPMENT COMPANY: To be the most preferred brand in
the premium-housing segment
TATA VALUE HOMES: To be Indias largest home provider


2. INFORMATION TECHNOLOGY AND COMMUNICATIONS
The Tata group has well-established enterprises in the fields of software and other
information systems, telecommunications and industrial automation.
Vision:
Deliver a new world of communications to advance the reach and leadership of our
customers.


Mission:
Tata Communications is a leading global provider of IP, telepresence and wholesale
communications services. With a leadership position in emerging markets, Tata
Communications leverages its advanced solutions capabilities and domain expertise
across its global and pan-India network to deliver managed solutions to multi-national
enterprises, service providers and Indian consumers.

3. TATA GLOBAL BEVERAGES
Mission
A global business on a mission to lead the world in 'good for you' beverages.
Vision
We believe passionately in making the world a better place through life-enhancing
sustainable hydration - and its our mission to make this a reality.
What do we mean by life-enhancing sustainable hydration? Put simply beverages,
which taste good, are good for you, good for others and good for the planet.


4. ENERGY
The Tata group is a significant player in power generation and is also involved in the oil
and gas segment.
Vision:
To be the most admired and responsible Integrated Power Company with international
footprint, delivering sustainable value to all stakeholder.
Mission:
We will become the most admired and responsible Power Company delivering
sustainable value by:
Operating our assets at benchmark levels
Executing projects safely, with predictable benchmark quality, cost and time
Growing the Tata Power businesses, be it across the value chain or across
geographies, and also in allied or new businesses
Driving Organizational Transformation and creating a Culture that will help us to
deliver on our strategic intent
Achieving our sustainability intent of Leadership with Care, by having leading
and best practices on Care for the Environment, Care for the Community, Care for
the Customers and Shareholders, and Care for the People.
Being the lead adopter of technology, wherever appropriate, with a bold spirit of
pioneering and calculated risk taking, and building capabilities that would help us
internalise the use of these technologies.
5. ENGINEERING PRODUCTS AND SERVICES
The Tata group has a robust presence in engineering, with operations in automobiles and
auto components and a variety of other engineering products and services.

VISION:
To be an internationally respected engineering consultant offering comprehensive
solutions

MISSION:
Provide technically excellent and innovative solutions, for adding value for all
stakeholders, and operate globally as professional consulting engineers

6. CONSUMER PRODUCTS
The Tata group has a strong and longstanding business in watches and jewellery, and a
growing presence in the retail industry. As they have spread across a wide range of
products, below are some of the product companies mission and the vision statements.

i) Tata Coffee
Vision:
Tata Coffee will strive to be the preferred choice in the premium
markets.
Customer centricity, quality, sustainability and an engaged workforce
will be our drivers to achieve a Rs.1,000 crore enterprise by 2015.
Tata Coffee shall be perceived as one of the most respected
organizations in the plantation and extraction business.
Mission
To continuously enhance value to stakeholders through our operations while
preserving and enhancing the ecological wealth entrusted to us.
Improving the quality of life of our people.



7. CHEMICALS
The Tata group is one of the largest producers of soda ash in the world. Additionally, it
has interests in fertilizers and in the pharmaceuticals business.
Vision:
We shall be amongst premier chemical companies by:
Leveraging science to deliver new and innovative offerings
Enhancing value to our customers
Delivering superior returns to our shareholders
Leading in corporate sustainability
Nurturing innovation, learning through diversity and team work amongst
employees

Mission

Serving society through science



8. MATERIALS
The Tata group is among the global leaders in this business sector, with operations in
steel and composites.

Vision:
We aspire to be the global steel industry benchmark for Value Creation and Corporate
Citizenship
We make the difference through:
Our People
By fostering teamwork, nurturing talent, enhancing leadership capability and acting with
pace, pride and passion.
Our Offer
By becoming the supplier of choice, delivering premium products and services and
creating value for our customers.
Our Innovative Approach
By developing leading edge solutions in technology, processes and products.
Our Conduct
By providing a safe workplace, respecting the environment, caring for our communities
and demonstrating high ethical standards.

Mission:
Consistent with the vision and values of the founder Jamsetji Tata, Tata Steel strives to
strengthen Indias industrial base through the effective utilization of staff and materials.
The means envisaged to achieve this are high technology and productivity, consistent
with modern management practices.
Tata Steel recognizes that while honesty and integrity are the essential ingredients of a
strong and stable enterprise, profitability provides the main spark for economic activity.
Overall, the Company seeks to scale the heights of excellence in all that it does in an
atmosphere free from fear, and thereby reaffirms its faith in democratic values.

9. SERVICES
The Tata group has widespread interests in the hospitality business, as also in insurance,
realty and financial and other services

Vision:
"TCS will be recognized and respected as professional, innovative, profitable
information, and knowledge based logistics/services enterprise. TCS embeds internet
based technologies into its internal operating structures and as business solutions for
customers; with customer, employee and shareholder interests at the core of its
operations; demonstrating a clear concern for ethical conduct and good corporate
citizenship; with the objective of growing into a regional and global player, with
emphasis on the Middle East, Europe and North America".

Mission:
"To direct all our organizational efforts at building upon the existing organizational
strengths and brand recognition to achieve enhanced levels of profitable growth in the
core business, and diversify into new areas that compliment and supplement the core
business, with the diversification aimed at achieving excellence and industry leader status
in the new areas. The TCS People will however be encouraged to be open to
unconventional ideas and services and recognize new trends at very early stages".

10. TATA AIG LIFE INSURANCE:

Mission
To create unmatched value for our customers, employees, business partners and
shareholders by delivering remarkable service that is consistent, fair and transparent.


Vision
To be India's most preferred General Insurance Company.




1. Corporate level strategy
Leveraging our capabilities: We have an extensive range of products in
commercial vehicles (for both goods and passenger transport) as well as
passenger vehicles. We have plans to leverage this broad product base further
with our strong brand recognition in India, our understanding of local consumer
preferences, well developed in-house engineering capabilities and extensive
distribution network.
Expanding our international business: We have a two-fold strategy of
expanding our operations into other geographic areas, through strategic
acquisitions and by expanding our product range into select geographies where
we have an opportunity to grow in markets with similar characteristics to the
Indian market. Our international business strategy has already resulted in the
continuous growth of our international operations over the past three fiscal years.
For example, we have consolidated our position in the Ukraine to become the
largest competitor in the light bus market under seven meters and the third largest
competitor in the seven ton GVW light truck segment, in terms of unit sales.
TDCV continues to be the largest exporter of heavy commercial vehicles from
South Korea. Additionally our acquisition of Jaguar Land Rover has significantly
expanded our geographical presence. While we continue to export from India and
South Korea into many of these markets, we are also establishing a manufacturing
footprint where it is beneficial to do so. We have established a Subsidiary along
with Thonburi in Thailand to manufacture pickup trucks and have also received
approval from the Thailand government for the Eco-car project.
Continuing focus on high quality and enhancing customer satisfaction: One
of our principal goal is to achieve international quality standards for our products
and services and we are pursuing various quality improvement programs, both
internally and at our suppliers premises. We have established a procedure for
ensuring quality control of outsourced components. Products purchased from
approved sources undergo a supplier quality improvement process. We also have
a program for assisting vendors from whom we purchase raw materials or
components to maintain quality. Each vendor is reviewed on a quarterly basis on
parameters of quality, cost and delivery. Preference is given to vendors with QS-
9000 certification. We also maintain a stringent quality assurance program that
includes random testing of production samples, frequent re-calibration of
production equipment and analysis of post-production vehicle performance and
ongoing dialogue with workers to reduce production errors.
Reducing costs and breakeven points: We believe that our scale of operations
provides us with a significant advantage in reducing costs and we plan to continue
to sustain and enhance our cost advantage. While we believe that our commercial
vehicle business has scale that is competitive in relation to global standards, with
the launch of the Tata Nano, we will be able to benefit from global economies of
scale in the passenger vehicle business as well.
2. Business level strategies
Business level strategies are more specific. There are many divisions of the
TATA industries. One of its main businesses is the TATA STEEL. So below is
the business level strategy of TATA i.e. TATA STEEL.
"To be the long-term preferred partner in our chosen markets by unlocking the potential
of steel".
This is the mission that Tata Steel in Europe has defined for itself in order to fully
contribute to the Groups vision. As part of the mission, five key strategic priorities have
been identified:
a. Customer focus
A single sales and marketing function with particular industry focus on automotive,
construction, lifting & excavating, energy & power.
A major 'Supply Chain Transformation' project aimed at improving customer service
levels.
Invested in projects to improve product mix and service offering.
b. Innovation
14 new products launched in the Financial Year 2012-13, with the majority in
automotive.
A new chair for research into low carbon materials technology at the University of
Warwick, jointly funded with the Royal Academy of Engineering.
Implementation of a Project and Portfolio Management Tool known as 'Trakker' to
manage the Company's new product development process, involving regular monthly
reviews. In January 2013, Tata Steel Europe won CA Technologies' Innovation
Award for the use and further development of the 'Trakker' Portfolio Management
Tool.
c. Operational excellence
Over the last two years Tata Steel Europe has aligned its industrial footprint with
market conditions. The Company continues to upgrade its plants with the aim of
improving asset performance and cost competitiveness. Some of the significant
initiatives underway or completed include:
Implementation of a multi-year improvement program at the IJmuiden steelworks.
Once complete, IJmuiden's annual effective capacity will rise from 7.2 million tones
to 7.7 million tones of liquid steel.
The No. 4 Blast Furnace at the Port Talbot steelworks in the UK has been restarted
following the completion of the rebuild project.
The restructuring of the Skuthorpe works, announced in May 2011, was implemented
according to plan over the following 10-month period.
Investment in the108m long rail facility at Hayange was completed during the year re-
enforcing its position as a top class rail manufacturer.
d. Responsible behavior
Tata Steel in Europe aims to act responsibly in all areas of its business, and in
particular in relation to the environment, the communities within which it operates
and its employees' safety. Significant initiatives undertaken during the year are:
Leading role in the European Ultra Low CO
2
Steelmaking ('ULCOS') collaborative
project.
Bringing forward completion of the Companys new bag filter facility in IJmuidens
sinter plant, which is expected to reduce emissions of fine particles, heavy metals and
dioxins from the sintering process by at least 75%.
Commissioning of a new cooling system in the Port Talbot BOS plant, reducing the
sites need for external power by about 15%.
e. People
Tata Steel Europe is committed to its people who are instrumental in its success. In
managing its people, the focus is on the following three areas:
Engaging employees at all levels of the organization.
Developing the capabilities of the workforce through training and recruitment targeted
at filling capability gaps.
Managing the employment cost base in a responsible manner.
The Company invests significantly in the up-skilling and development of its employees.

3. Operation level strategy:
In this level the managers need to take decisions regarding the product of the company.
Therefore the strategies formed at this level mainly focus on the individual product. The
plans made at this level are more specific and are made by operations manager.
For example
A re-designing of process equipment at Tata Chemicals Haldia plants that cut
process downtime by 40%.
Jaguar Land Rover has re-hauled its supply chain to secure cost savings as well as
a sustainability equation that gives the company a green edge.
PRASHANT KANDOI
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