Media

Definition
The term media is refers to the groups that communicate information and news
to people. The media are instruments in constant evolution. Most people get
their information about government from the news media because it would be
impossible to gather all the news themselves.
The media have more influence in the cultural life as trainers and determine part
of our ideas, habits and customs.
Media outlets have responded to the
increasing reliance of Americans on
television and the Internet by making
the news even more readily available
to people. There are three main types
of news media: print media, broadcast
media, and the Internet.
The Media in the contemporary
society report and to communicate
messages in textual, sonorous, visual
or audio-visual version. Often they are
used to report of massive form, for
many million persons, since it is the
case of the television or the printed or
digital diaries, and others, to transmit information to small social groups, since it
is the case of the local or institutional newspapers.
Journalists reporters, editors, publishers or producers, are the people in
the media with whom you will interact. Their job is to report news that is
important or of interest to the general public.
According to its character, the media are divided in:
News: Your goal is, as its name implies, report any event that is happening and
is of general interest. The most outstanding are the news media, the stations
broadcasting news for most of the day magazines and information analysis and,
of course, newspapers or daily news.
Entertainment: This group the media seeking fun or recreate people using
resources such as humor, information on entertainment, cinema, television,
contests, music broadcast, drawings, sports, among others.
Analysis: Its essential purpose is to examine, investigate, explain and
understand what is going to give more dimension to a story, but, above all, for
the public to understand the causes and consequences of such news. The
medium that uses the analysis is printed, as it has time and space for it;
however, this does not mean that others do not, for the audiovisual media,
through documentaries and reports, looking deep into the serious analysis of
what happens.
Division of media by their physical structure:
Audiovisual Media: In general terms, media are those that can be heard and
seen. Are devices that are based on images and sounds to convey information,
such as television and film.
Television: Since its emergence in the '30s to early twenty-first century,
television has been the medium with higher public or audience
worldwide. This is due to its characteristics as an information tool: its
immediacy in covering events, resources used (images, sound,
speakers, set's sound) and, above all, the possibility offered to see the
facts, and their protagonists in real time and miles away.
Cinema: Worked as a transmitter of information messages. For example,
in the 30s and 40s, in Nazi Germany and Fascist Italy, the film was used
as propaganda: the rulers of both countries understood it as a
fundamental platform to convey their people the scope of their
governments ultra-right. This leads us to reflect on the possibilities of
mass media to generate imaginary and to influence the decisions of our
societies.
Radio media: Radio is the only medium that makes the media that transmit
information through sound formats. Its importance is that it is the medium that
gets the information more easily, besides having a much simpler process than
television production. Apart from the few requirements that involves production,
radio does not need images to communicate.
Even with the growing technological development to early twenty radio retains
its ability to excite and inform at the same time. Unlike the audiovisual media
has always been the radio has come to more sectors of society and most
regions of the country, then, by their nature, transmission devices can be
transported more easily.
Print Media: The oldest media forms are newspapers, magazines, journals,
newsletters, and other printed material. These publications are collectively
known as the print media. Although print media readership has declined in the
last few decades, many Americans still read a newspaper every day or a
newsmagazine on a regular basis. The influence of print media is therefore
significant. Regular readers of print media tend to be more likely to be politically
active.
By the early twenty-first century, the most influential print newspapers remain,
because through them the most complex and elaborate information is
transmitted, in research, and writing content.
Digital Media: Since the late 1980s, the so-called "new technologies" began a
process of massification that defined the way forward for the media. From digital
media new media platforms, hosted on the internet consist of audiovisual tools,
formats and content interaction virtual character is built. With the development
of new models of computers, from the 1990s, the public had access to a novel
way to understand the transmission of information.
The Internet: The Internet is slowly transforming the news media because
more people are relying on online sources of news instead of traditional print
and broadcast media. People prefer to surf the sites of more traditional media
outlets, such as NBC and CNN, but also turn to unique online news sources
such as weblogs. Websites can provide text, audio, and video information, all of
the ways traditional media are transmitted.
The web also allows for a more interactive approach by allowing people to
personally tailor the news they receive via personalized web portals,
newsgroups, podcasts, and RSS feeds.
The future of the media: The transformation that the media will experience the
impact of technology, will be determined primarily by five major trends:
- Mass access to broadband and permanent online connection.
- The evolution of the media to change their approach to offer another
demand.
- Vertical integration of the content industry with channels distribution.
- The possibility of access to different media through same terminal.
- Stratification and Globalization hearings