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Documente Profesional
Documente Cultură
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INTRODUCTION 13
Intended Audiences for This Book
Tis book presents the fndings and analysis of a research study investi-
gating the internationalization of Australian businesses into China. Tis
book will be of considerable value to those researching AustraliaChina
business relationships, as there has been little research conducted in this
area, and little is known about the internationalization of Australian
frms to China. Tis book thus makes a signifcant academic contribu-
tion to this important area of research. A better understanding of this
phenomenon is especially important as the Australian government is cur-
rently attempting to develop its relationship with China, responding to
the anticipated emergence of the Asian Century.
29
Tis research also has
practical signifcance for businesses that are new to or are considering
entry into the Chinese market and provides observations that would be of
interest to practitioners. Tis research is also important for managers who
are planning to have careers in China in the future. Tis book provides a
thorough background of the Chinese business environment, based on a
number of theoretical perspectives, and draws conclusions regarding the
key issues identifed in the research for organizations internationalizing
into China.
Structure of This Book
Tis book frst explores the trade and investment climate in China
(Chapter 2), and analyzes the perceptions of the participants towards
Australias negotiations with China on a FTA, and Chinas accession to
the World Trade Organization (WTO). Chapter 3 is devoted to under-
standing the deeper cultural values associated with doing business in
China, identifed by the participants. Tis chapter examines the Chinese
business culture and utilizes the research fndings to identify a number
of approaches, which could be used to address the cultural diferences
that foreign businesses will experience in China. Chapter 4 describes
and analyzes the political system in China and specifcally identifes how
politics in China should be managed. Tis chapter utilizes the fndings
to identify a number of approaches for dealing with the political condi-
tions in China. Chapters 5 and 6 provide an understanding of the legal
14 DOING BUSINESS IN CHINA
and intellectual property (IP) regulatory framework in China. Chapter
5 focuses on the legal system, and the perceptions that managers had of
the system, whilst Chapter 6 focuses on an analysis of the IP issues that
the participants experienced. Tis chapter utilizes the fndings to identify
a range of approaches, which organizations could utilize to protect their
IP-related assets in China. Chapters 5 and 6 also provide a critical assess-
ment of the challenges associated with dealing with the Chinese legal
system and IP laws. Chapter 7 focuses on the motivations, planning, and
strategies that the participants used to enter China. Transaction cost, OLI
(ownership, location, and internalization), internationalization, and the
resource-based view theories were utilized in Chapter 8 to examine the
entry modes that participants adopted when internationalizing to China
and their locational choices. Te international human resource manage-
ment literature was utilized in Chapter 9 to evaluate the human resource
management issues that the participants identifed as relevant in the Chi-
nese environment. Tis chapter focused on staf ng preferences, dealing
with skills shortages, and attracting and retaining staf. Chapter 10 con-
cludes this book with a summary of the key fndings and analysis of the
data. Practitioners will fnd this chapter of interest as the fndings ofer
suggestions for decision-making processes, which will increase the likeli-
hood of success in establishing Chinese foreign business operations.
Conclusion
Deng Xiaoping, the mastermind behind the economic reforms in China,
is famous in China for the saying Search for stones to cross the river.
30
Deng Xiaoping used this statement to indicate that the people of China
needed to search for stepping-stones to make the transition from a cen-
trally planned economy to a modern day market economy, which is inte-
grated with the world. Foreign businesses planning to enter the Chinese
market, whether by exporting, FDI, or joint ventures, should also heed
this advice and search for stones to cross the river. Tis book presents
and evaluates some of those stones. It is hoped that this book will
provide guidance for achieving success and prosperity in the Middle
Kingdom, Zhnggu.