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Tel:(124)4388520
www.cinepolisindia.com

Forimmediaterelease
CinpolisannouncesitsforayinIndia
CinemagiantwillprovidemegaplexformatsandworldclasscinemaexperiencetoIndianaudiences
NewDelhi,May21,2009:Cinpolis,theworlds5thlargestmovietheatercircuit,todayannouncedits
forayinIndia.Addressingtherightcombinationofaffluence,propensityofmoviegoersandpopulation,
Cinpoliswillbe lookingata multicity presenceandascaleof500screens in the courseof the next7
years. Cinpolis currently operates more than 2000 screens in 6 countries and serves more than 100
millionpatronsannually.
The introduction of multiplexes in India has reinvigorated once again, the culture of going out to the
movies.Today,moviegoersexpecttheintheaterentertainmenttobeaholisticexperienceamission
that Cinpolis pursues wholeheartedly. Cinpolis competitive edge is well established by its focus on
pure play exhibition, high standards in theater design, culture of innovation, scale of business and
strengthinoperationsbackedbyitsvast38yearexperienceintheindustry.
We have made a substantial commitment to India and are excited at the prospects of being in a
country which is the highest producer and consumer of filmed entertainment, said Javier Sotomayor,
StrategyHeadCinpolis,WeenvisionourselvestobepresentinIndiaforthelongtermandforIndia
tobecomeourlargestinternationalexpansionproject.
CinpolisistheworldwidepioneerofthefirstluxurycinemaconceptCinpolisVIPthatwaslaunched
in 1999. Driven by innovation, Cinpolis was also the first to introduce novel concepts to the Latin
Americanexhibitionindustry,suchasthefirstmultiplexesin1972,thefirstmegaplexesin1994,thefirst
IMAXscreensin2004,thefirstconceptofEdutainmentwithasixscreenCinemaParkin2006andthe
firstdigital3DscreenswithRealDin2008.Now,filmpatronsacrossIndiawillhavetheopportunityof
watchingtheirfavoritefilmsintheambienceofworldclassfacilitiesandbackedbythehighestlevelsof
customerservice.
Cinpolis has consistently proven to be a major footfall driver and a strong anchor for the retail
developments in which it participates. In Mexico, the worlds 5
th
largest box office by attendance,
Cinpolis operates 22 of the top 25 theaters. In addition, with a 46% share of screens, Cinpolis has a
56%shareoftheboxoffice,underscoringtheabilitytoattractadisproportionatelyhighershareofthe
viewership.
Asamajoranchortenant,wehaveastrongpropositiontooffertomalldevelopersandareextremely
pleased by their response, said Milan Saini, Country Head Cinpolis India. Our differentiated
customerexperiencewillprovidetheshoppingmallswithalargershareofthefootfallthatwillleadto
superior mall economics for developers and contribute to the overall long term sustainability for the
malldevelopment.
Cinpolishasenthralledpatronstheworldoverwithmegaplexformats,stadiumseating,macroscreens
andgourmetfoodandconcessionstands.Someofitspopularservicesincludetheonemillionmember

strong loyalty program with Club Cinpolis, advanced technology enabled mobile & internet ticketing
with Cineticket, gourmet food and beverage offerings with Cinecafe, and its internet portal that has
wonnumerousawardsasbeingtheindustrysbest.
In India, Cinpolis will build large megaplex facilities that will feature double digit screens per site at
mostofitslocations.Atthisjuncture,Cinpolisisinactivetalkswithsomeofthecountrysprimereal
estatedeveloperstosecuresitesforitsmultiplexes.

Cinpolishasbeenagreatadditiontoourmall,saidSatishMagarManagingDirectorofMagarpatta
RetailMall,whichisexpectedtoopenby2010.Weareexcitedaboutimplementingtheinnovative
Cinpolisdesignconceptthatwebelievewillcreateacompellingmoviegoingexperience,onewhichthe
Puneaudienceswillfallinlovewith.
Till date, Cinpolis has secured a pipeline of 110 screens across 8 cities. Operations are expected to
commencebysecondhalfof2009.
Moreinformation:
AboutCinpolisIndia
CinpolisIndiaisawhollyownedsubsidiaryofCinpolis.Cinpolisisthefirstinternationalexhibitorto
independentlyenterIndia.
www.cinepolisindia.com

AboutCinpolis
Cinpolis is the worlds 5
th
largest movie theater circuit, operating more than 2,000 screens in 6
countriesandservingmorethan100millionpatronsannually.Thecompanyoperatesitsscreensunder
4 different brands that span across the ultra premium to the extreme value segments. As a company
that is committed to innovation, Cinpolis was the first to pioneer the concept of premium movie
theaters via its Cinpolis VIP brand. The company aspires to provide its patrons the best overall
experience in filmed entertainment and employs a global workforce of 13,000 people to support its
mission. Founded in 1971, privately held Cinpolis is headquartered in Morelia, Mexico.
www.cinepolis.com

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