1.

A lead means A prospective buyer

2. Benchmark means set standards

3. Customization means specific
products for each customer

4. Customer retention means customers
dealing with same organization for long
time

5. Value Added Service means
additional service

6. The sequence of the sales process is
Lead, call, presentation and sale

7. POS means Point Of Sale.

8. Market Research is useful for
deciding proper marketing strategies

9. A call means visiting prospective
customer.

10. Online marketing is the function of - I.T
Department

11. Customization is useful for Designing
customer specific products.

12. The key challenge to market driven
strategy is Delivering superior values to
the customers.

13. Effective selling skills depends on
knowledge level of the sales team.

14. Generation of sales leads can be
improved by increasing personal and
professional contacts.

15. A market plan is Documented
marketing strategies

16. Marketing channel mean Delivery
outlets.

17. Social Marketing means - marketing
for a social cause.

18. Service marketing means -
Relationship Marketing

19. Market driven Strategies include
positioning the organization and its
brand in the market place.

20. Innovation in marketing means
Creativity
.
21. Personal loan can de canvassed among
Salaried persons

22. A presentation means explaining the
utility of products

23. Conversion means converting a
prospective client into a buyer

24. Modern style of marketing include
digital marketing, telemarketing, e-
commerce, e-mail solicitation

25. e-marketing is same as digital
marketing

26. Aggressive marketing is necessitated
due to increased competition


27. Efficient marketing style requires
proper planning, good communication
skill, team work, knowledge of products.

28. The performance of a sales person
depends on ability and willingness of the
sales person.

29. The sole aim of marketing is to
increase sales.
30. Lead generation means likely sources
for prospective clients.

31. CRM Customer Relationship
Management

32. CRM is A pre sale activity/ a tool for
lead generation/ an ongoing daily
activity/the task of a DSA.

33. Bancassuranse can be sold to All
existing and prospective bank customers.

34. A successful Blue Ocean Strategy
requires effective
communication/innovative
skills/motivation.

35. Cross selling is the basic function of all
sales persons.

36. Data mining means analysing the
data stored with the back office staff.

37. SME means small and medium
enterprises

38. The first step in the transaction
processing cycle is data entry

39. Collecting personal information and
effectively posing as another individual is
known as the crime of spoofing

40. A presentation means: Explain the
utility products

41. Relationship Marketing is useful
for: Cross-selling of products

42. Good Public Relation indicate:
Improved marketing skills, Improved
brand image, Improved customer
service.
43. Networking helps in marking marketing
function: An easy task

44. Delivery channel means Place
where products are made available to the
buyers

45. One of the methods for market
monitoring is - To discuss with other
sales persons

46. A scenario in which a customer has too
much awareness of the Brand is
called: Over Positioning

47. Creating a distinctive place in the minds
of customer means: Brand Positioning

48. Says Law of Markets states that____ S
upply creates its own demand

49. Greshams Law states that
Bad money drives good money out of circ
ulation


50. Investment is defined as a
Change in the stock of capital