Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.

gov
ESTTA Tracking number: ESTTA318998
Filing date: 11/25/2009
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

Notice of Opposition
Notice is hereby given that the following parties oppose registration of the indicated application.

Opposers Information
Name North Atlantic Trading Company, Inc.
Granted to Date 11/25/2009
of previous
extension
Address 3029 West Muhammad Ali Boulevard
Louisville, KY 40212
UNITED STATES

Name North Atlantic Operating Company, Inc.

Granted to Date 11/25/2009
of previous
extension
Address 3029 West Muhammad Ali Boulevard
Louisville, KY 40212
UNITED STATES

Name National Tobacco Company, L.P.

Granted to Date 11/25/2009
of previous
extension
Address 3029 West Muhammad Ali Boulevard
Louisville, KY 40212
UNITED STATES

Attorney Arlana S. Cohen

information Cowan, Liebowitz & Latman, P.C.
1133 Avenue of the Americas
New York, NY 10036
UNITED STATES
trademark@cll.com, asc@cll.com, mmh@cll.com

Applicant Information
Application No 77683474 Publication date 07/28/2009
Opposition Filing 11/25/2009 Opposition 11/25/2009
Date Period Ends
Applicant DRL Enterprises, Inc.
2301 Ravine Way
Glenview, IL 60025
UNITED STATES

Goods/Services Affected by Opposition

 Class 034.
All goods and services in the class are opposed, namely: Tobacco; cigarette papers; cigarette filters;
cigarette tubes; cigarette rolling machines; hand-held machines for injecting tobacco into cigarette
tubes; kits for making cigarettes comprised primarily of tobacco, cigarette tubes, and hand-held
machines for injecting tobacco into cigarette tubes; kits for making cigarettes comprised primarily of
tobacco, cigarette paper, cigarette filters and cigarette rolling machines

Grounds for Opposition

The mark is merely descriptive Trademark Act section 2(e)(1)
The mark is deceptively misdescriptive Trademark Act section 2(e)(1)
Torres v. Cantine Torresella S.r.l.Fraud 808 F.2d 46, 1 USPQ2d 1483 (Fed. Cir. 1986)
Genericness Trademark Act section 23

Related 91158276
Proceedings

Attachments Notice of Opposition - Notice.pdf ( 25 pages )(933910 bytes )

Certificate of Service
The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their address
record by First Class Mail on this date.

Signature /Arlana S. Cohen/

Name Arlana S. Cohen
Date 11/25/2009
 Cowan, Liebowitz & Latman, P.C.
LAW OFFICES

1133 Avenue of the Americas • New York, NY 10036-6799

(212) 790-9200 • www.cll.com • Fax (212) 575-0671

November 25, 2009

By Electronic Filing

Commissioner for Trademarks

Attn: TTAB
P.O. Box 1451
Alexandria, VA 22313-1451

Re: Opposers North Atlantic Operating Company, Inc., North Atlantic

Trading Company, Inc., and National Tobacco Company, L.P.’s
Notice of Opposition Against
Applicant DRL Enterprises, Inc.’s
Application Serial Number 77/683,474
For the Mark “1.50”
Filed March 4, 2009
Published in the Official Gazette on July 28, 2009
Our Ref. No. 25898.073

Dear Commissioner:

On behalf of Opposers North Atlantic Operating Company, Inc., North Atlantic Trading
Company, Inc., and National Tobacco Company, L.P., we enclose a Notice of Opposition against
Applicant DRL Enterprises, Inc.’s Application Serial Number 77/683,474, filed March 4, 2009,
for the mark “1.50,” published in the Official Gazette on July 28, 2009. Contemporaneously
with the electronic filing of this Consolidated Notice of Opposition, we are arranging for an
electronic payment in the amount of $900 to cover the filing fee.

If the amount received is insufficient and additional fees are required, please charge our
Deposit Account No. 03-3415.

Respectfully submitted,

/Arlana S. Cohen/
Arlana S. Cohen

Enclosure

25898/073/1143137.1