Co r por at e Soc i a l Re s pons i bi l i t y

Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved
to meet the complexities of todays business world and the challenges of a global society. Our founder,
W.K. Kellogg, sought to invest my money in people. !hat legacy continues to guide our company and our
people. "ocial responsibility is a way of life at Kellogg. #t means investing in and enriching our
communities. #t means encouraging employee volunteerism. $ut it means much more. Our commitment to
being a good corporate citi%en also includes&
'rotecting our environment.
"elling nutritious products and advocating healthy lifestyles.
(cting with integrity and adhering to the highest ethical standards.
'romoting diversity in our wor) force and partnering with diverse suppliers.
*nsuring a safe, healthy wor)place.
Creating Shared Value is a fundamental part of Nestl's way of doing business that focuses on three
specific areas of our core activities nutrition, water and rural development where we can best
create value both for society and our shareholders
Creating Shared Value in !frica !he next edition of the +inancial !imes supplement !his is
(frica will have a special focus on what progress has been made towards the achievement of the ,-
.illennium /evelopment 0oals on the continent since they were set in ...
'"ore crop per drop' Water is a central theme in our programme at #/* Cambodia because it is
such a critical factor in rural livelihoods. #rrigation water provides a basis for increased
agricultural production and mar)et participation. Clean drin)ing water, sanitation, ...
#eyond the cup (ll eyes in my office were on .exico City last +riday, where our C*O 'aul
$ulc)e and !ensie Whelan of the 1ainforest (lliance announced the global launch of the -escaf2
'lan at a live press conference webcast in *nglish and "panish. ...
-i)e has become one of those global companies targeted by a broad range of campaigning -0Os and
3ournalists as a symbolic representation of the business in society. #n -i)es case, the issues are those of
human rights and conditions for wor)ers in factories in developing countries. #n the face of constant
accusations, -i)e has developed a considered response, supported by corporate website reporting. #t now
has a well developed focus for its corporate responsibility on improving conditions in contracted factories,
aiming for carbon neutrality, and ma)ing sports available to young people across the world. !he criticism
continues, however.
Corporate Social Responsibility
We are a research4based pharmaceutical company. Our mission is to improve the 5uality of human life by
enabling people to do more, feel better and live longer.
We believe that through our business we ma)e a valuable contribution to society by developing and
mar)eting medicines which improve people6s lives. Our philosophy is to target support to selected programs
that are innovative, sustainable and which produce tangible results.
CSR in $ndia
We follow the rationale that we are lin)ed closely to the communities in which we operate4 locally,
nationally or globally. We cannot exist in isolation. (ll our actions are focused around this feeling of being
centered.
Our stated mission statement is 7!o lend a helping hand to the underserved in our society through the
support of women, children and the aged in the areas of health and education.7 #mplementing this
philosophy in spirit, we ma)e a positive contribution to the communities in which we operate, and invest in
health and education programs and partnerships that aim to bring sustainable improvements to underserved
people.
%ur core value & we care
$eing a premier pharmaceutical company in the country, 0"K6s core value is to be a good corporate citi%en.
#t is committed to the communities in which it wor)s. "upport to the community through charitable
initiatives is the way through which it invests in society. !his is done by
$eing proactive in improving the environment
'articipating and contributing actively for !ribal Welfare
Our initiatives are primarily focused towards women, children and the aged and are directed in the areas of
8ealth and *ducation. We believe that these areas are related and of direct concern to 0"K. #f there is
proper education, one will eventually learn to be hygienic, and if one is hygienic, will one remain healthy.
!he organi%ation facilitates in educating masses on good practices of healthy living.
(t 0laxo"mithKline #ndia, the activities towards community development are attached to the Corporate
Communications /epartment. "ince 9:;<, the Company has been implementing various social
responsibility activities apart from statutory ones. !he following Community /evelopment activities are
carried out through the company6s Corporate "ocial 1esponsibility /epartment situated at its 8ead Office in
.umbai.
'hat we do
We provide money, medicines, time and e5uipment to non4profit organi%ations to help improve health and
education in underserved communities. We focus on programs that are 6innovative, sustainable and bring
real benefits to those most in need6.
itc
Milestones
e - Choupal
4 million farmers empowered,
6,500 e - Choupals installed
Social & Farm
Forestry
107,521 hectares greened,
generating 48.8 million person - da!s of
emplo!ment
Watershed
Development
54,615 hectares
"rought under soil and moisture conser#ation
Women's
Empowerment
14,278 women mem"ers
105 self - help groups
Livestock
Development
164 Cattle $e#elopment Centres
200 #illages co#ered annuall!
rimary Education
228,872 children co#ered
through 280 %upplementar! &earning Centres