1

Project Report Synopsis

Name :


Name of the Programme : Post Graduate Diploma in Management (PGDM)




Registration Number :


Address for Correspondence :






Email-Id :


Name of the Project Guide :


Designation & Address :



Title of the Project : A study on Organizational behavior towards
online procurement of Pharma Equipments at Hyderabad










2

1)PURPOSE OF THE STUDY:
To study the purchase behaviour of companies towards online procurement of
Pharma equipments .
To find out the factors that influence pharma companies approach towards online
suppliers.
To know the problems faced by companies when buying pharma equipment from
online suppliers in Hyderabad.
To come out with suitable measures to improve the buying experience with online
suppliers.

2)WORKING TITLE:
A study on Organizational behavior towards online procurement of Pharma Equipment at
Hyderabad

3)AIM:
The Main Aim of the present study is to find out the online purchase experience of the
companies towards pharma equipments and their preference and satisfaction levels. The
study also focuses on factors that influence in doing online supply and the problems faced
by them during placing the order and receiving the product.
4)OBJECTIVES OF THE STUDY:
1. To study the consumer preference towards online procurement of pharma equipments
2. To know the factors that influence the pharma companies to do online procurement.
3. To find out the problems faced by pharma companies in purchasing online pharma
products.
3

4. To come out with suitable solutions towards making online supply as effective tool for
buyers
5) SCOPE OF THE STUDY:
At present there is a lot of demand for online procurement of industrial products. The
present study will focus on the purchasing behaviour towards online supply and
finding out suitable solutions to make purchasing more interesting and will be a torch
bearer for future researchers and online supplying companies can benefit from such
survey. The scope of the study in limited to the pharma companies who do lot of
online supply and restricted to Hyderabad city only by surveying 50 respondents.

6) KEY QUESTIONS:
1) How pharma companies do purchasing through online supply?
2) What factors influence pharma companies in buying from e-suppliers?
3) Which of the known pharma equipment supplying websites do pharma companies prefer
to shop the most?
3. What problems do pharma companies face during purchasing from e-suppliers?
4. What suitable measures can be provided to make pharma experience better?
7)RESEARCH METHODOLOGY:
Research Design:
A research design is a logical and systematic plan prepared for directing a research study. It
specifies the methodology and technique to be adopted for achieving the objectives of the
project. It constitutes the blueprint for the collection, measurement and analysis of data.
4

Descriptive and exploratory research will be used for this project study. The research of this
study involves in both field survey& literature survey, to identify the scope & potential
marketing challenges of purchasing from e-suppliers in Hyderabad.
Nature of the Data:
Primary & secondary data will be used in this project study
Primary data:
The descriptive research will be conducted by using primary data which will be
collected through the personal interviews using questionnaire as a data collection tool,
to identify the scope of pharma ecommerce business in India. The primary data is
accurate & highly reliable in nature.
Field Study: Field study will be used to collect the primary data from the sample trough the
interviews by using questionnaire as data collection tool.
Secondary data:
The exploratory research will be conducted by using secondary data which will be collected
from various published sources such as Marketing Journals, magazines, Text books and
websites on online supply.

b) Sampling Design:
Sampling Frame:
The sampling frame is closely related to the population. It is the list of elements from
which the sample is actually drawn.
5

The population for the study consists of selected pharma companies such as Dr
Reddys labs, Aurbindo Pharma, Hetero drugs Ltd , Natco Pharma, Granules India
Ltd, Divis Laboratories Ltd and Suvin life sciences ltd in Hyderabad .
Sample Size:
The study will be conducted from among the staff of top

Sampling Method:
This study will be undertaken by using convenience sampling.
Data Analysis:
The collected data will be presented in the meaningful & logical way in the form of charts or
graphs or tables for better understanding of the data.
8) LIMITATIONS OF THE STUDY:
The primary data will be collected only from pharma companies making online
purchasing.
The survey will be conducted in only in Hyderabad city only.
The sample size is limited to 50 respondents
The views and opinions of the respondents may change over the period of time.

PROPOSED CONTENTS:

Chapter 1: Introduction
Chapter 2: Review of Literature
6

Chapter 3: Research Methodology
Chapter 4: About the concept online suppliers
Chapter 5: Industry Profile
Chapter 6: Company Profile
Chapter 7: Data Analysis & Interpretation
Chapter 8: Findings, Suggestions and Conclusion
Bibliography
WORK SCHEDULE:
One week for Studying the research Problem and collecting suitable Literature.
One week for collection of Primary data
One week for analysis and Interpretation
One week for Project report documentation & Preparation














7



Questionnaire
1. Do you purchase from?
Physical suppliers ( )
E- suppliers( )
2. Do you have computer & internet access?
Yes ( )
No ( )
3. Are you aware of the process of doing e-purchasing?
Yes ( )
No ( )
4. Do you feel online supply secure?
Yes, I feel ( )
No, I dont feel ( )

5. Did you buy any product from e-suppliers so far?
Yes ( )
No ( )
8



6. If yes to the above question, Rate your overall online purchase experience?
Very Good ( )
Good ( )
Average ( )
Poor ( )
Note: Answer the below question if your answer is not poor for 6
th
question, if it is poor skip the
below question
7. Why do you like to purchase from e-suppliers? It is because of
Convenience ( )
Time Saving ( )
Open 24/7 ( )
Low Price ( )
Deliver to Door ( )
Quality of Goods & Service ( )
Others (please specify) _______________?



9



8. What is your preferred method of payment, if you order your supplies online?
Net Banking ( )
Credit/Debit Card ( )
Cash on Delivery ( )
Cheque ( )
9. Are you ready to pay the delivery fee or shipping charges (if any)?
Yes, I am ready ( )
No, I am not ready ( )
10.How frequently do you purchase from e-suppliers?
a) daily b) sometimes c) regularly d) occassionally
11. What mode of buying can offer quality service (as of you)?
Physical suppliers( )
E-suppliers ( )
12. Whats your expectations from purchasing from e-suppliers?
a) low b) medium) high d) No Expectation
13Which of the following websites do you visit for buying from e-suppliers?
a) Accura PharmaEquip Pvt Ltd b)Airtech c) Anchor Mark Pvt Ltd d)Axiva siachem
Biotech e) Bosch Ltd
14 Which of following websites did you had the good buying experience?
10

b) Accura PharmaEquip Pvt Ltd b)Airtech c) Anchor Mark Pvt Ltd d)Axiva siachem
Biotech e) Bosch Ltd.

15 Which of the following companies provide you the best discount and deals on equipments?
c) Accura PharmaEquip Pvt Ltd b)Airtech c) Anchor Mark Pvt Ltd d)Axiva siachem
Biotech e) Bosch Ltd

16 Which of the following websites do you wish to visit again ?
d) Accura PharmaEquip Pvt Ltd b)Airtech c) Anchor Mark Pvt Ltd d)Axiva siachem
Biotech e) Bosch Ltd
17 Did you face any problems during ordering products online?
a) Yes b) No
If yes please mention the problems.
_________________________________________________________
18 Write your comments on online supply in India (if any)?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________