STUDENT`S DECLARATION

I hereby declare that the Project Report entitled

COMPARISON OF DIFFERENT MOBILE SET BASED
ON BRAND LOYALTY AND MARKET SHARE
Submitted in partial fulfillment of the requirement
FOR
BACHEOR OF B!SI"ESS A#$I"I%RA%IO"
OF
P!"&AB !"I'ERSI%(
I) my ori*inal +or, and ha) not been )ubmitted for the a+ard of any other
#e*ree or other )imilar title or pri-e.
Place/ udhiana
#ate/
CERTIFICATE
%hi) i) to certify that the Project Report entitled COMPARISON OF
DIFFERENT MOBILE SET BASED ON BRAND LOYALTY
AND MARKET SHARE
Submitted in the partial fulfillment of the requirement) for the #e*ree of
Bachelor of Bu)ine)) Admini)tration of Punjab !ni0er)ity1 Chandi*arh
underta,en by me 2o0epreet ,aur1 Student of BBA 3
rd
(ear4 ha) been
completed under the *uidance of $r). Ra,hi $alhotra1 H.O.#.
o0epreet 5aur
PRI"CIPA
#r. $r). Charanjeet 5aur $ahal
PRO&EC% A#'ISOR
$r). Ra,hi $alhotra
AC5"O6E7E$E"%
I +ould li,e to e8pre)) to all deep )en)e of *ratitude and than,) to all tho)e
helped me in one +ay or the other in completion of project1 +hich i) the
chan*in* )cenario of the con)umption pattern of employed people.
In particular I am indebted to $r). Ra,hi $alhotra1 Head of
department +ho obli*ed me by pro0idin* an opportunity to carry out my
re)earch +or,
I +ould li,e to than, other )taff member of the or*ani-ation for
their help and time9to9time corporation.
I +ill pay my )pecial than,) Miss Pushpinder Kaur +ho i)
e8tremely helpful in my +hole project.
a)t but not lea)t I pay my re*ard to MY PARENTS AND MY
BROTHER for pro0idin* me moral )upport durin* the project.
CO"%E"%S
:. Student;) #eclaration
<. Certificate
3. Ac,no+led*ement
=. Introduction to con)umer beha0ior
>. Con)umer deci)ion ma,in* model
?. Introduction to %ataIndicom $obile Company
@. Introduction to "o,ia $obile Company
A. Introduction to $otorola Company
B. Introduction to Sony Corporation
:C. Objecti0e)
::. Re0ie+ of Related iterature
:<. Re)earch methodolo*y
:3. Sur0ey findin* D Analy)i)
:=. Conclu)ion
:>. imitation) of )ur0ey
:?. Su**e)tion
:@. Biblio*raphy
:A. Appendi8
INTRODUCTION
INTRODUCTION
%oday the mobile are the part of e0ery human life. %here are number of
mobile )et) a0ailable in the mar,et only in branded. Amon* branded
there are "o,ia1 Pana)onic1 $otorola1 Sony Ericc)on1 %ataIndicom1
Reliance1 Sam)un*1 .7. e0ery brand pro0ide )ome e8tra or unique
feature and different cu)tomer )er0ice. #ifferent people prefer the
different brand accordin* to their need and poc,et.
$any )tudie) ha0e been conducted on different mobile )et). But
no )tudy ha) conducted on con)umer beha0ior) on different mobile )et) on
ba)i) of brand loyalty. In thi) re)earch +or, I am )tuddin* the con)umer
a+arene)) re*ardin* different mobile )et). "e+ trend) in mobile )et)1
problem of cu)tomer1 rea)on behind the preference of different mobile )et)1
competitor) D more o0er in thi) )tudy I am )tudyin* the rea)on behind
purcha)in* the particular brand of mobile from the alternati0e a0ailable in
mar,et).
OBJECTIVES OF
THE STUDY
OBJECTIVES O THE ST!DY
A) the topic preference on different mobile )et) on ba)i) of brand
loyalty under thi) I ha0e co0er almo)t e0ery part and objecti0e that
I ha0e to achie0e are9
:. Brand +ith ma8imum )ale.
<. 6hich particular feature in the mobile )et) attract) the
cu)tomer purcha)in* beha0iorE
3. 6hether they are loyal about their brand or not.
=. 6hat forced people to buy a particular brand.
>. By +hat rea)on they chan*ed their brand.
?. %o find out attitude of people to+ard) mobile.
@. %o find out )hift) in the pre)ent if any.
A. %o identify the popular brand.
B. Sati)faction le0el of cu)tomer +ith buyin* deci)ion.
REVIEW OF
RELATED
LITERATURE
COMMENTING ON LAUNCH OF TATA INDICOM
RHYTHM, Mr. DARRYL GREEN, C E O- TTSL SAID

FAt the tata indicom +e are committed to offer our cu)tomer the mo)t
inno0ati0e and cu)tomer friendly )er0ice at an unmatched co)t. %he launch
of tata indicom rhythm in a))ociation +ith Hua+ei i) our endea0or to offer
the youth a con0enient "A# affordable +ay to *o mobile.G
HE A##E#1 FOur con)i)tent *ro+th acro)) re*ion i) a te)tament of our
effort) to ma,e mobile telephony affordable and con0enient to )uit the need
of cu)tomer acro)) all )e*ment. 6e are deli*hted to a partner +ith Hua+ei to
brin* the late)t in mobile telephony to our )ub)criber and are confident that
the ne+ offer +ill open up a ne+ hi*h u)a*e )e*ment.G
Mr. GUO PING, EXEUCTIVE VICE or IDENT OF
HUA!EI TERMINALS BUSINESS, STATED,
F6e are deli*hted to partner +ith the fa)te)t *ro+in* mobile )er0ice pro0ide
in country. %%Sl;) 0i)ion +ith in line +ith our effort) to pro0ide the be)t
0alue in the mobile telephony to the cu)tomer acro)) *eo*raphie). 6e ha0e
de)i*ned our product) to )uit the need of Indian con)umer and +ill
continually our offerin*) to )uit their chan*in*.

Dr. NARESH MALHAN, PRESIDENT- CONSUMER
BUSINESS TTSL ADDED, F%he Indicom rhythm hand)et priced at
R). :@BB1 alon* +ith double tal, time offer and the )pecial call char*e
)cheme1 i) beyond doubt the mo)t po+erful 0alue pac,a*e deal that
cu)tomer can a0ail of in the indu)try today. 6e are confident that our offer
+ill create a ne+ benchmar, in offerin* total 0alue to cu)tomer.G
INTRODUCTION
TO TATAINDICOM
INTRODUCTION
%he %ata *roup a clu)ter of companie) operatin* a) the international arm) of
it) bu)ine))e). A) much a) in)titution1 a) it i) a bu)ine)) con*comerate1 the
tata *roup i) a unique i) more +ay than one1 e)tabli)h by &am)etji. %ata i) the
)econd half of:Bth centuryH the *roup ha) *ro+n into one of Indian bi**e)t
and mo)t re)pected bu)ine)) or*ani-ation

%ata tele )er0ice )pread head) the tata *roup) i) pre)ence in India1
%elecom )ector incorporated in :BB?1 the company ha) to launch C#$A
mobile )er0ice in India 2in the Andhra Prade)h circle4

6ith the acqui)ition of hi*her telecom in India1 tele )er0ice in
$ahara)htra in #ecember <CC<. %ata indicom ha) <C circle) in India a)
Andhra Prade)h1 Chennai1 7ujarat1 5arnata,a1 and #elhi. 5erala1 5ol,ata1
$ahara)htra1 $umbai %amil "adu1 Ori))a1 Bihar1 $adhya prade)h1 Raja)
than1 Punjab1 Haryana1 Himachal prade)h1 6e)t Ben*al.
%he company ha) a cu)tomer ba)e of o0er :3 million.
Continuin* it) thru)t top offer unmatched 0alue throu*h inno0ati0e offer)1
%ata indicom the fa)te)t *ro+in* telecom )er0ice pro0ide in country1 today
announced the launch of I%A%A I"#ICO$ RH(%H$;. %he )tyli)h F$
mobile phone priced at RS :@BBJ9 +ith an additional benefit o f double tal,
time) e0ery rechar*eH offer the unique combination of )tyle +ith )ub)tance).
II"#ICO$ R(H%H$; %HE O"( F$ PHO"E %OBE I"%RO#!CE#
I" %HIS PRICE POI"% come) equipped +ith po+er pac,ed feature li,e
polyphonic rin* tone)1 *roup S$S and lar*e capacity phone boo, pac,ed
+ith +ide ran*e of contemporary feature and )uperior 0alue of money1
I"#ICO$ RH(%H$ come) +ith the additional benefit of double tal, time
on e0ery rechar*e made +ith in :AC day) 2? month4 from the fir)t call date.
%he offer i) truly unique to %ata indicom a) it allo+) it) cu)tomer to
accumulate bonu) tal, time in fir)t ? month and u)e it for a year from the
fir)t call date. %he ne+ RS >C D :CC top up rechar*e 0oucher offer
cu)tomer full tal, time +ith no chan*e in tariff plan). After rechar*in* +ith
any of the)e 0oucher)1 cu)tomer +ill continue to be on the )ame tariff at the
time of rechar*e.
%ata indicom +ithin in )hort )pan of <: month) )ince the launch
of it pan9 India operation) ha) achie0ed the mile)tone of cro))in* o0er:3
million cu)tomer) acro)) <C circle). %hi) i) the fa)te)t e0er :3 million mar,
achie0ed by a )er0ice pro0ider in a )hort )pan of time. %ata indicom i)
committed to+ard) buildin* a )i*nificant pre)ence in the country;) telecom
)pace and i) all )et) to redefine the e8itin* the benchmar,) of the mobile
)er0ice cate*ory.
%he tata indicom rhythm offer +ill be initially a0ailable to cu)tomer
of 7ujarat1 %amil "adu1 and 5arnata,a and chennai circle.
TATA INDICOM SERVICE
9 Fi8ed +irele)) phone
9 Public booth telephony
9 6irele)) )er0ice
VA"!E ADDED SERVICE AS#
9 'oice portal
9 Roamin*
9 Po)t9paid internet
9 %hree +ay conferencin*
9 7roup callin*
9 Internet )er0ice
9 #ata )er0ice
%%S alon* +ith it )ub)idiary. %ata tele )er0ice directly )er0ice =.>A million)
cu)tomer in our :=CC to+n;) id India.
INTRODUCTION
TO NOKIA
TELECOM
COMPANY
INTRODUCTION
"o,ia i) a +orld leader in the mobile communication)1 dri0in* the *ro+th
and )u)tainability of the broader mobility indu)try. "o,ia connect people to
each other and the information that matter to them +ith ea)y9 to9 u)e and
inno0ati0e product li,e mobile phone)1 de0ice and )olution for ima*in*1
*ame)1 media and bu)ine))e). "o,ia pro0ide for equipment. Solution and
)er0ice for net+or, operation). "o,ia i) a broadly held company +ith li)tin*
on four major e8chan*e).
7RO!P EKEC!%I'E BOAR#
Our Airtel of a))ociation pro0ide for a *roup e8ecuti0e board1 +hich i)
re)pon)ible for mana*in* the operation of "o,ia. %he board of director
elect) the chairman and the member of *roup e8ecuti0e board. Only the
chairman of the *roup e8ecuti0e can be a member of both of board of
director and the *roup e8ecuti0e board. %he current member of our *roup
e8ecuti0e board i) )et forth belo+/ 9
Chairman
&orma ollila
Chairman and CEO of "o,ia Corporation
Robert Ander)on
E8ecuti0e 0ice pre)ident1 cu)tomer and mar,et operation
Simon Bere)ford9 6ylie
E8ecuti0e 0ice pre)ident and *eneral mana*er of net+or,
Olli9Pe,,a 5alla)0uo
Pre)ident and COO1
E8ecuti0e 'ice Pre)ident and 7eneral $ana*er of Enterpri)e )olution
Hall)tein $oer,
E8ecuti0e 'ice Pre)ident1 Human Re)ource
%ero Ojanpera
E8ecuti0e 0ice pre)ident1 Chief %echnolo*y Officer
"i,la) Sa0ander
E8ecuti0e 'ice Pre)ident1 %echnolo*y Platform) a) of April :1<CC?
Richard A. Simon)on
E8ecuti0e 'ice Pre)ident1 Chief financial officer
'eli Sundbac,
An))i 'anjo,i
E8ecuti0e 'ice Pre)ident and 7eneral $ana*er of multimedia
#r. 5ai Oi)tamo
E8ecuti0e 'ice Pre)ident and 7eneral $ana*er of mobile phone)
VISION, MISSION, STRATEGY OF NOKIA"S COMPANY
NOKIA"S VISION# LIFE GOES MOBILE
"o,ia )ee) mobility )urpa))in* 0oice communication and e8pendin* into
ne+ area )uch a) ima*in*1 *ame)1 entertainment1 media and enterpri)e).
STRATEGY
At "o,ia1 our )trate*y focu)e) on acti0ity de)i*ned to e8pand mobile
communication in term of 0olume and 0alue.
NOKIA"S MISSION
Connectin* people ha) al+ay) been and continue) to be1 our rea)on for
bu)ine)).
FINANCIAL PERFORMANCE
In <CC>1 net )ale of E!R :C333 million.
"et profit of E!R :C@3 million.
EPS of E!S i) C.<>.
KEY DATA
In <CC>1 "o,ia fi0e lar*e)t mar,et) +ere china1 !SA1 !51 India and
7ermany.
VENTURING
%he mi))ion of our 0enturin* acti0ity/ the rene+al of no,ia.
'enturin* at no,ia contribute) to "o,ia;) rene+al by identifyin* and
de0elopment ne+ bu)ine))e). %he "o,ia 0enture or*ani-ation and the other
0enturin* team) throu*hout "o,ia are +or,in* on ne+ bu)ine))e) that fall
out)ide the )cope or current focu) of "o,ia;) core bu)ine)) unit. 6e are
e8pendin* "o,ia;) intere)t to+ard) ne+ area1 but )till +or,in* +ithin
"o,iaH) broad 0i)ion of F life *oe) mobileG .%hi) 0enturin* acti0ity tri**er)
ne+ de0elopment) that play a )i*nificant role in the rene+al of the
company.
E8ploration and e8perimentation are at the core of 0enturin* and the
"o,ia reco*ni-e that inno0ation doe) not only open +ithin "o,ia. Our
inno0ation net+or, e8tend) beyond the company and include) the re)earch
center1 academic) and bu)ine)) partner) and entrepreneur.
%hrou*hout it) hi)tory1 "o,ia ha) rene+ed it) core bu)ine))e) and
created inno0ati0e bu)ine))e) in entirely ne+ area. "o,ia;) 0enturin*
acti0ity ha) created independent bu)ine))1 contributed to the *ro+th and
profit of core bu)ine))e) of "o,ia1 pro0ided financial return on in0e)tment1
and ha) produced intan*ible a))et) and in)i*ht).
CUSTOMER SERVICE
"o,ia company pro0ide cu)tomer )er0ice to their by online )upport1 by
phone and email1 by "o,ia office) in different place) and pro0ide facility to
a), que)tion about "o,ia operation to their cu)tomer.
INRODUCTION TO
MOTOROLA
TELECOM
COMPANY
INTRODUCTION
Paul 0. 7al0in and hi) brother1 &o)eph E. 7al0in1 purcha)e a battery
eliminator bu)ine)) in Chica*o1 Illinoi)1 !.S.A. they incorporate 7al0in
$anufacturin* Corporation on September <>1 :B<A.
%he 7al0in manufacturin*
Corporation ha) fi0e employee) .%he fir)t +ee,;) payroll i) L?3. A))et)
con)i)t of L>?> in ca)h1 L@>C in tool) and a de)i*n for the company;) fir)t
product1 a battery eliminator. "et )ale for the year total L ?31CCC1 +ith net
earnin*) of L?1C:>.
7al0in $anufacturin* Corporation;) fir)t product i) a battery eliminator1 a
de0ice that allo+) battery M po+ered radio) to run on )tandard hou)e hold
electric current.
7al0in $anufacturin* Corporation rent) quarter at A=@ +e)t Harri)on Street1
Chica*o1 Illinoi)1 !.S.A.
MOTOROLA HISTORY
$otorola;) role a) pioneer1 inno0ator and 0i)ionary in mobile
communication i) +ell ,no+n. Ori*inally founded a) a 7al0in
$anufacturin* corporation in :B<A. $otorola ha) a come a lon* +ay )ince
introducin* it) fir)t product1 the battery eliminator. For more than @> year1
$otorola ha) pro0en it )elf a *lobal leader in +ire le))1 broadband and auto
moti0e communication) technolo*ie) and embedded electronic product)1 and
ha) become a company reco*ni-ed for it) dedication to ethical bu)ine))
practice) and pioneerin* role in important inno0ation).
$otorola ha) ,ept mo0in* at that pace people are li0in*. It) product) ha0e
*ro+n and chan*ed o0er the year)1 and it) dri0e for e8cellence ha)
)tren*thened and inten)ified. From the fi0e pound Handie M %al,ie radio to
the li*ht +ei*ht model) of today1 $otorola ha) been the leadin* pro0ider of
t+o9 +ay radio )er0ice to public )afety1 *o0ernment1 tran)portation1 utility
and manufacturin* enterpri)e)1 it) di*ital cable )et M top terminal) and cable)
modem) deli0er the promi)e of a connected home ju)t a) the ori*inal home
radio) and tele0i)ion) did in the :B3C) and I=C). %he leader in embedded
proce))or production1 $otorola ha) de0eloped a broad array of
microproce))or for a +ide ran*e of product)1 from )ome of the fir)t 0ideo
*ame) to today;) ad0anced di*ital camera). In per)onal communication1
$otorola chan*ed the +ay the +orld communicationH from the introduction
of the #yna %AC cell phone in :BA3 to today) )ee, hand)et and inno0ati0e
technolo*y for mobile telephone )er0ice. It i) al)o a ,ey )upplier of
inte*rated )y)tem for auto mobile1 portable electronic de0ice) and indu)trial
equipment.
%hrou*h it) hi)tory1 $otorola ha) tran)formed inno0ati0e idea) into product)
that connect people to each other and the +orld around them. $o0in*
for+ard1 the company )tri0e) to ,eep it commitment of ma,in* thin*) better
and life ea)ier.
LONG TERM EHS OBJECTIVE
%he follo+in* lon*9term objecti0e) reflect our ultimate ideal) and our 0i)ion
of a )u)tainable +orld. %ime i) not )pecified in the)e objecti0e)1 a) they may
currently ha0e financial and technolo*y limitation.
PRODUCT STEARDSHIP9 #e)i*n the entire product for the en0ironment
and )afety.
$ERO !ASTE9 Reu)e or recycle all the +a)te material).
BENIGN EMISSIONS9 Eliminate from plant) all emi))ion) that ad0er)ely
effect the en0ironment.
CLOSSED LOOP9 Con)er0e natural re)ource) by fully inte*rated product)
and proce)) in the recyclin* loop.
$ERO OCCUPATIONAL IN%URIES AND ILLNESS9 Create a
+or,place free of occupational injurie) and illne)).
GREEN ENERGY9 !)e ener*y in hi*hly efficient +ay at )ite and u)e
rene+able ener*y +hile practical.
EHS GOALS &''(
9 Reduce 0olatile or*anic material 2'O$4 emi))ion by
:CN pre year.
9 Reduce ha-ardou) air pollutant 2HAP4 emi))ion by
:CN per year.
9 Reduce total per fluorocarbon 2PFC4 compound
emi))ion) by >CN by <C:C from :BB> le0el).
9 Reduce ha-ardou) +a)te by :CN per year.
9 Reco0er ?>N of non9 ha-ardou) +a)te by <CC3.
9 Reduce +ater u)a*e by :CN per year.
9 Reduce ener*y con)umption by :CN by <CC3 from
:BBA le0el).
9 Continuou)ly reduce !.S.%o8ic relea)e In0entory 2%RI4
emi))ion).
9 Continuou)ly impro0e record able injury and illne))
ca)e rate.
9 Achie0e -ero EHS M related fine) and continuou)
impro0ement in the number of citation).
EHS Go)*+ &','
9 Reduce 0olatile or*anic material 2'O$4 emi))ion by
?CN from <CCC le0el).
9 Achie0e continuou) impro0ement in the *reen hou)e
*a) emi))ion).
9 Reduce ha-ardou) +a)te by >CN from <CCC le0el.
9 Reduce non9ha-ardou) +a)te by <>N from <CCC le0el.
9 Recycle @>N and reco0er A>N of non9 ha-ardou)
+a)te.
9 Reduce +ater u)e by <>N from <CCC le0el).
9 Reduce ener*y u)e by <>N from <CCC le0el).
9 Achie0e continue) impro0ement in record able injury
and illne)) ca)e rate.
9 Achie0e -ero EHS9 related fine continuou)
impro0ement in the number of citation).
PERFORMANCE
9 Reduce 0olatile or*anic material emi))ion by @?N.
9 Reduce ha-ardou) air pollutant emi))ion by =<N.
9 Reduce per fluorocarbon compound emi))ion by >CN.
9 Reduce ha-ardou) +a)te *eneration by >=N.
9 Reduce +ater u)e by >>N.
9 Reduce ener*y u)e by 3?N.
9 Reduce record able injury and illne)) rate by =BN.
9 Increa)ed recyclin* rate of non9 ha-ardou) +a)te from
=?N to @<N.
%he)e re)ult) +ere achie0ed due to 0ariou) pollution pre0ention effort)1
additional abatement equipment1 creati0e effort) to con)er0e +ater and
ener*y1 and impro0ed health and )afety pro*rammed.
INTRODUCTION TO
SONY ERICCSON
TELECOM
COMPANY
INTRODUCTION
Sony Corporation i) a company name Sony eric))ion mobile )et. It +a)
founded in @ may :B=?. It) main headquarter i) in ,ita)hina*a+ali1
)hina*a+a,u1 %o,yo :=:9CCC:1japan. It pro0ide) employment to :>:>CC
per)on). It) )ale operatin* re0enue in <CC= +a) @:>B?CC.
CORPORATIVE EXECUTIVE OFFICERS

CHAIRMAN
Ho+ard )trin*er
PERSIDENT AND ELECTRONICS CEO
Ryoji Chubachi
EXECUTIVE DEPUTY PRESIDENT
5at)umilhara
MAJOR PRODUCTS
AUDIO
Home audio1 portable audio car and na0i*ation )y)tem procurement
acti0itie) are no e8ception in meetin* the)e e8pectation)
%he other i) relation)hip +ith )upplier. Sony procure) part) and material) for
it) product) from numerou) )upplier) +orld+ide. Sony;) +orld+ide
procurement acti0itie) require )mooth relation)hip) +ith )upplier ba)ed on
mutual tru)t and corporation. Sony therefore place) importance on creatin*
)uch relation)hip) +ith )upplier).
Sony belie0e) that Sony and it) )upplier) need to be *ood partner/ in order
to pro0ide hi*hly appealin* product) that )ati)fy cu)tomer1 and to be *ood
corporate citi-en throu*h )uch acti0ity a) *reen procurement
Mo+- ./0or-)1-*y, enterprises will be able to provide fexible
working methods to employees, who can now be completely
unrestricted by location, time, communication device or
business process, as they go about accomplishing their
tasks. It is in this way that employees will be able to provide
that little extra to their customers that will translate into a
strong competitive edge for your enterprise. And as
employees nd that fexible working will enable them to
ac!uire the !uality of life that they desire, they will be
motivated to achieve new heights of creativity and
performance in their work. Eric))on;) reali-ation of con0er*ed
communication utili"es proven, leading#edge technologies to
create a high#!uality, resilient communication system$ A
system that not only supports voice#dataconvergence but
even the con#vergence
of xed#mobile and private#public dimensions. %ricsson
denes this as multi conver#gence& the highly fexible and
compre#hensive solution to supporting dynamic workforces.
'o that employees are able or public, xed or wireless
networks using their preferred xed or mobile
communication device. (oday, %ricsson is uni!ue in the
ability to provide multi convergence communication to enter#
prises
the world over. (his exceptional communication system
is the )*++, -onvergence -ommuni#cation
System$ A system that well and truly integrates xed and
mobile tele#phony, cordless phones, mobile.cellular pho#nes,
digital phones and I/ 0ateways. )*++, -onvergence
-ommunication 'ystem supports cost#e1ective, seam#less
communication across corporate voice and data networks,
intranets and (hrough convergence, enterprises will
have the power to be productive by capitali"ing on real#time,
mission#criti#cal business and communication appli#cations.
2ow is when )*++, -onvergence -ommunication 'ystem is
at its ultima#te.
%mpowered with the optimal imple#mentation of I/
telephony, it will provide you with the best of two worlds &
voice and data & like no other system can. )*++, has
emerged as a hybrid solu#tion that will support both
traditional circuit#switched technology as well as the
innovative packet#switched 3I /4 technology. And in doing so,
)*++,
will provide enterprises with the fexibili#ty,the resources, as
well as the capa#city, to reali"e their ultimate corporate If
you are already using an )*++,, rest assured that you can
reuse and there#by
capitali"e on your existing e!uippment. It is really up to you
to decide on the mix of new generation I/ terminals,/-
softphones as well as legacy termi#nals your enterprise
re!uires. It is also entirely up to you to decide on the pace at
which you wish to enter the new I/ world that is surging
ahead. )*++, ensures that communication solutions are
integrated with business applications, so that enterprises are
able to support their employees work processes as
e1ectively as possible. (o this end, employees will be able to
devices of their choice, in the manner most convenient to
them to access the support they re!uire via the most
enabling network & be it private or
public.%ricsson has also achieved the seam#less integration
of mobile phones into corporate communications, which
means that employees can move freely between mobile and
xed devices. (his total support of corporate com#
munication and information access, regardless of time,
location and media will take employees to a higher dimen#
sion
of mobile working.
CE"%ERS OF SO"( CORPORA%IO"
Sony corporation ha) follo+in* center)/ 9
:. Sony corporation
<. %a,ana+a office
3. O)a,i +e)t technolo*y center
=. Shina*a+a technolo*y center
>. O)a,i ea)t technolo*y center
?. Shina*a+a )ea)ide bu)ine)) center
@. At)u*i technolo*y center
A. Shonan technolo*y center
B. Sendai technolo*y center
RESERCH
METHODOLGY
RESEARCH DESIGN
,. SCOPE OF STUDY
All the mobile )et) are popular in all o0er the +orld. %hey are the
entire international brand. So ,eepin* in the 0ie+ the time and re)ource
con)train) )cope the )tudy i) re)tricted to one city1 there for )tudy i)
conducted only in udhiana city only.
&. SAMPLING DESIGN
$ulti)ta*e )amplin* technique) are u)ed in the )election of the
)ample. %he primary )ta*e of )amplin* )election con)tituted the )election of
four colonie) 0ia "e+ &anta "a*ar1 &anta "a*ar1 5abir "a*ar1 Bharat "a*ar1
"e+ $odal %o+n .the )econdary )ta*e of )tudy con)tituted )election) are9
:. Colle*e )tudent)9 <>N
<. Ser0iceman9 <>N
3. Bu)ine)) man9 3>N
=. Hou)e +i0e)9 :>N


SOURCES OF DATA
#ata collection i) ,ey acti0ity of )ocial re)earch. %he de)i*n of data
collection method be*in) after the re)earch problem ha) been defined. %here
are ba)ically t+o type) of data/
<. Primary data
3. Secondary data
:. Primary data/ Primary data i) the data1 +hich are collected for the
fir)t time1 and thu) happen) to be ori*inal in character.
<. Secondary data/ Secondary data i) the data1 +hich ha0e been already
collected by )ome one el)e. Secondary data can be cla))ified a) publi)hed
may include $a*a-ine) D "e+)paper) and unpubli)hed data include
inter0al reportin*. It i) cheaper and quic,ly a0ailable than primary data.
A) thi) )tudy related to a purcha)in* beha0ior of cu)tomer
re*ardin* different mobile )et) on ba)i) of brand loyalty. So the collection
done throu*h the primary data1 )econdary data D )amplin* procedure.

COLLECTION OF PRIMARY DATA
Formin* the )tructured que)tionnaire collected primary data. 6hich pro0ide
appropriate information about different type mobile )et)1 unique feature
preferred by different con)umer1 need of chan*e1 choice amon* different
mobile )et)1 after )ale )er0ice1 ad0erti)ement etc.
COLLECTION OF SECONDARY DATA
A) the )tudy relocated to mobile )et)1 the )econdary data i) collected throu*h
boo,)1 ma*a-ine) and al)o throu*h the Internet.

DATA ANALYSIS AND INTERPRETATION
%he data collected ha) been analy-ed throu*h the tabulation ba)ed on
percenta*e and actual number or )core. Interpretation of the collected and
analy-ed data ha) been done throu*h pre)entation in the form of appropriate
fi*ure 0ie. Pie chart).
ANALYSIS AND
PRESENTATION
OF TABULATED
DATA
A. SEX
Se8 "o. Of re)pondent N
$ale >C ?<.>
Female 3C 3@.>
%otal AC :CC
0
10
20
30
40
50
60
70
male female
In my )tudy1 male percenta*e con)i)t) of ?<.> and female percenta*e
con)i)t) of 3@.>.
B. MARITAL STATUS
$arital )tatu) "o. Of re)pondent N
$arried <> 3:.<>
!nmarried >> ?A.@>
%otal AC :CC

0
10
20
30
40
50
60
70
80
married unmarried
.
Out of :CCN1 married per)on;) percenta*e i) 3:.<> and tho)e of unmarried
are ?A.@>.
C. AGE
A*e "o. Of re)pondent N
Belo+ <C yr). :> :A.@>
<C93C yr). 3C 3@.>
3C9=C yr). :> :A.@>
Abo0e =Cyr). <C <>.CC
%otal AC :CC
0
5
10
15
20
25
30
35
40
below 20 20-30 30-40 above 40
:A.@>N people belon* to belo+ <C(r) A*e *roup1 3@.>N to <C93C(r)
A*e 7roup1 :A.@>N to 3C9=C(r) A*e 7roup and <>N to abo0e =C(r). A*e
7roup.
#4 INCOME
Income "o. Of re)pondent N
Belo+ :C1CCC <> 3:.<>
:C1CCC9<C1CCC 3C 3@.>
<C1CCC93C1CCC <C <>
Abo0e 3C1CCC > ?.<>
%otal AC :CC
0
5
10
15
20
25
30
35
40
BELOW10000 10000-20000 20000-30000 ABOVE 30000
3:.<>N re)pondent) belon* to Belo+:CCCC income *roup1 3@.>N to :CCCC9
<CCCC1 <>N to <CCCC93CCCC and ?.<>N to abo0e 3CCCC9income *roup.
E4 OCCUPATION
Occupation "o. Of re)pondent N
Ser0ice men <> 3:.<>
Profe))ional :C :<.>
Student <> 3:.<>
Hou)e +i0e) <C <>
%otal AC :CC
0
5
10
15
20
25
30
35
service men professional student ouse !ives
In my )tudy1 3:.<>N are )er0icemen1 :<.>N are Profe))ional)1 3:.<>N are
)tudent) and <CN are hou)e+i0e).
F4 PERSON USING THE MOBILE SET
$obile u)er) "o. Of N
re)pondent)
(e) ?> A:.<>
"o :> :A.@>
%otal AC :CC
0
10
20
30
40
50
"0
#0
$es no
In my )ur0ey1 A:.<>N of people are ma,in* u)e of $obile) and :A.@>N
don;t ha0e $obile )et).
74 MOBILE SET THEY HAVE
$obile "o. Of re)pondent N
$otorola :C :<.>
Sony Ericc)on :> :A.@>
%ataindicom :> :A.@>
"o,ia 3C 3@.>
Other :C :<.>
%otal AC :CC
0
5
10
15
20
25
30
35
40
motorola son$ eiccon tataindicom no%ia oter
:<.>N people ha0e $otorola )et1 :A.@>N ha0e %ataindicom1 :A.@> N do
ha0e Sony Ericc)on1 3@.>N ha0e "o,ia )et) and :<.> N of people are in the
u)e of mobile )et) of other companie).
H4 PERSON CHANGING THE MOBILE SET
Chan*ed )et "o. Of re)pondent N
(e) 3> =3.@>
"o => >?.<>
%otal AC :CC
0
10
20
30
40
50
"0
$es no
=3.@>N of re)pondent) to my )ur0ey ha0e chan*ed their mobile )et) and
>?.<>N don;t ha0e chan*ed their mobile )et).
I4 REASON HAVE CHANGING
Rea)on for chan*e "o. Of re)pondent N
Cu)tomer )er0ice 3> =3.@>
Co)t :> :A.@>
Brand <> 3:.<>
Family rea)on > ?.<>
%otal AC :CC
0
5
10
15
20
25
30
35
40
45
50
customer
service
cost &rand famil$ reason
=3.@>N per)on) chan*e the mobile )et) due to cu)tomer )er0ice1
:A.@>N due to co)t1 3:.<> N due to brand and ?.<> N due to
family rea)on.
&4 HO! LONG THEY USE THE MOBILE SET
Ho+ lon* "o. Of re)pondent N
e)) than ?
month
<C <>
?9:< month :C :<.>
:9< yr) <C <>
$ore than < yr). 3C 3@.>
%otal AC :CC
0
5
10
15
20
25
30
35
40
less tan " mont "-12 mont 1-2 $rs more tan 2 $rs
<>N per)on u)e the mobile for le)) than ? month1 :<.> Nfor
?9:< month1 <>N for :9< yr) and 3@.> N for more than < yr).
54 MOST LIKELY FEATURE IN THE MOBILE SET
Feature they li,e "o. Of re)pondent N
Colored )creen <C <>
Camera :> :A.@>
Blue tooth :C :<.>
i*ht +ei*ht <> 3:.<>
Other :C :<.>
%otal AC :CC
0
5
10
15
20
25
30
35
colored
screen
camera &lue toot li't !ei't oter
<> N u)er li,e the coloured )creen1 :A.@> N li,e the camera feature
of mobile1 :<.> Nli,e the blue tooth13:.<> N li,e the li*ht +ei*ht
:<.>N li,e the other feature of the mobile )et).
4 SATISFACTION !ITH MOBILE SET
Sati)fied "o. Of re)p. N
(e) >> ?A.@>
"o <> 3:.<>
%otal AC :CC
0
10
20
30
40
50
"0
#0
(0
$es no
?A.@> N per)on) are )ati)fied +ith mobile )et)1 3:.<> N are not
)ati)fied +ith the mobile )et).
M2 GET SUGGESTION FROM OTHER !HILE
PURCHASING MOBILE SET
Su**e)tion "o. Of re)p. N
(ES ?> A:.<>
"O :> :A.@>
%A%A AC :CC
0
10
20
30
40
50
"0
#0
(0
)0
$es no
A:.<> N *et )u**e)tion) from other1 :A.@> N do not *et the
)u**e)tion) from other.
N2FROM !HOM THEY GET SUGGESTION
Per)on "o. Of re)p. N
Family <C <>
Relati0e) <> 3:.<>
Friend) :> :A.@>
Per)on ha0in*
,no+led*e about
$obile )et
<C <>
%otal AC :CC
0
5
10
15
20
25
30
35
family relative friend person
having the
nowledge
of mobile
set
<>N people *et family member) )u**e)tion) before purcha)in* mobile)1
3:.<>N from the relati0e)1 :A.@>N from friend) and <>N from per)on)
ha0in* ,no+led*e about the mobile )et).
LIMITATIONS OF
THE STUDY
I$I%A%IO"S OF S%!#(

Human beha0ior i) 0ery comple8 and al+ay) in a )tate of con)tant flu8 of
chan*e. "o objecti0e1 mathematical tool can be applied to jud*e it correctly.
So that limitation or the problem faced durin* the re)earch +or, are#
:4 #ue to paucity of time and co)t con)traint) the )tudy +a) limited not only
to one city but a fe+ locality of udhiana city.
<4 Some 0ariable re*ardin* the mobile )et ha0e not been included in the
)tudy. %o that e8tent1 the findin*) are ba)ed on )elected 0ariable.
34 %he que)tionnaire +a) prepaid only in En*li)h and could not be prepared
in Punjabi and Hindi due to time and co)t con)traint).
=4 Some re)pondent +ere reluctant to *i0e information1 )o their may be
bia)ed Subjecti0ity in the re)pon)e) i) another limitation of the )tudy.
>4 Since the que)tionnaire +a) len*thy and bu)ine))men D )er0ice men
normally bu)y1 then +ere chance that the information obtained from )ome
ca)e) mi*ht ha0e de0iated from actual.
?4 %he re)pondent) +ere a),ed to *i0e their practical 0ie+) and no the
ideolo*y. But the re)ult ha) been affected by the per)onal bia)e) of the
re)pondent.
@4 %he pre)ent )tudy ha) limited co0era*e in term of )i-e of )ample and
hence the re)ult of the )tudy mi*ht not be fully reliable for *enerali-ation.
A4 %ime could be major limitation a) it may be affected the influence) dra+n
in the )tudy.
SUGGESTIONS
SUGGESTIONS
After doin* the )ur0ey it +a) felt that there i) a certain lac, of a+arene))
amon* the people about their u)a*e and benefit .)o )ome a+arene))
pro*rammed )hould be or*ani-ed by company and dealer
:4 $ore and more )cheme )hould be there
<4 7i0e more and more information re*ardin* their benefit li,e 0oice
me))a*e)1 Internet1 camera1 0ideo recordin*.
34 E8chan*e offer
=4 %ime to time )er0ice )hould be conducted )o a) to chec, mar,et potential
of different brand.
>4 %op facilitie)
?4 7i0e to )en)ible per)on
CONCLUSION
CONCLUSION
After doin* the )ur0ey )tudy at cu)tomer le0el certain re)ult) and findin*
+ere deri0ed on the ba)i) of +hich +e came to certain conclu)ion. It i) one
of the purpo)e of the )tudy for it +hich +a) conducted to ,no+ the cu)tomer
purcha)in* beha0ior to+ard) different mobile )et) and after the +hole )tudy
it +a) concluded that almo)t people prefer to buy the "o,ia )et becau)e they
are totally )ati)fied +ith thi) brand1 "o,ia )cheme1 colour1 )er0ice1 ran*e1
co)t1 )implicity1 mo0ie camera )y)tem1 $P 3 player1 li*ht +ei*ht and all
benefit) pro0ided by it etc made people brand loyal. But there are )ome
people +ho are di)9)ati)fied +ith one or other rea)on. But none of the
re)pondent +a) i*norant about mobile )et and their u)e. $ajority of
re)pondent +ere tho)e +ho +ere influenced by li*ht+ei*ht and attracti0e
feature. %he main rea)on behind the cu)tomer preferance to+ard) no,ia )et
due to it) economical and contain almo)t the feature1 +hich )ati)fied the
cu)tomer need and demand

Still there i) the need for further impro0ement in ad0erti)ement or )ome
other feature. So that there i) ne0er mi) u)e of mobile in the )ociety.
Other+i)e o0erall e0erythin* i) *ood and more percenta*e of people i)
)ati)fied.
BIBLIOGRAPHY
3UESSIONAIRE

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P/> 6HICH PAR%IC!AR FEA%!R OF %HE $OBIE (O! I5E %HE $OS%E
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P/@ HO6 O"7 (O! !SE %HE PAR%IC!AR $OBIEE
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P/:C FRO$ 6HO$ %HE( 7E% S!77ES%IO" E
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BIBLIOGRAPHY
+++.)piceindia.com
+++.hutchi)on.com
6++. Bhartiairtel.com
+++.)onyericc)on.com
+++.*)marena.com
CONSUMER BEHAVIOUR
F eon SchiffmanG
F e)lie a-ar 5anu,G
RESEARCH METHODOLOGY
FC.R.5othariG