K o r a b El a n d

913.206.6007
korabeland@gmail.com
www.korabeland.com


EDUCATI ON
THE UNIVERSITY OF KANSAS (AUG
2009- MAY 2013)

Bachelor of Science in Journalism, strategic
communication emphasis
Bachelor of Arts in Communication Studies
AWARDS

Voted Employee of the Month, September 2014,
for the Digital SEM department at Plattform.

Member of the University Daily Kansan ad staff
awarded Best Ad Staff in the Nation at the
College Newspaper Business and Advertising
Managers Convention in 2011,2012 and 2013.


KU CLAS Honor Role 2010, 2011, and 2012

WORK EXPERI ENCE

PLATTFORM
Digital Media Buyer (SEPTEMBER 2013 - PRESENT)
! Plan, execute and optimize digital marketing campaigns for
search and display.
! Ensure creative cohesiveness and brand consistency for
awareness-based initiatives.
! Develop conversion focused landing page strategies for DR
initiatives through consistent A/B testing and audience
segmentation.
! Create long term and short term holistic strategies around
client goals and constant shifts in the online marketplace.
! Maintain vendor relationships.
! Analyze data and create and complete reporting on a daily
and weekly basis.

MORNINGSTAR COMMUNICATIONS
Social Media Intern (JANUARY - MAY 2013)
! Monitored and developed content marketing strategies for
the agency Facebook and LinkedIn pages.

! Helped account managers and coordinators maintain client
relationships, wrote and edited press releases, researched
and updated media lists.

! Created PowerPoint decks alongside company executives
for client presentations and industry forums.

D&D LONDON
Sales and Marketing Intern (JUNE-AUGUST 2012)

! Assisted the sales and marketing teams as they prepared
for the 2012 Summer Olympics.

! Scheduled reservations and restaurant bookings for 25
restaurants throughout central London.

! Audited and copy edited company websites and social
media pages for brand and message consistency.

THE UNIVERSITY DAILY KANSAN
Sales Manager (JANUARY - MAY 2012)

! Trained and managed a 24-person sales team, comprised
of account executives, team managers, a marketing team,
web and graphic designers responsible for $1 million in
annual advertising revenue.

! Set and exceeded annual sales goals by growing digital
sales and product offerings through Kansan.com and
improving social media services.
PERSONAL

Try not to become a man of success but a man of
value.
-Albert Einstein
REFERENCES
Scott Bergin
Digital Sales Account Executive
The Chicago Tribune
sbergin@tribune.com | 630-989-4498
Joe Garvey
Digital Account Supervisor
Edelman Seattle
Joegarvey7@gmail.com } 206-755-7509

Jon Schlitt
Sales and Marketing Advisor
The University Daily Kansan
jschlitt@kansan.com | 785-766-6283

Marketer | Communicator | Strategist
SKI LLS

Google Adwords Google Analytics
Optimizely Marin
Excel Adobe Premiere Pro
Copywriting Photography