VISUAL COMMUNICATION DESIGN

Visual Communication Design is communication through visual aid and is described as the
conveyance of ideas and information in forms that can be read or looked upon. Visual
communication takes place through pictures, graphs and charts, as well as through signs, signals and
symbols. It may be used either independently or as an adjunct to the other methods of
communication. Visual communication in part or whole relies on vision, and is primarily presented or
expressed with two dimensional images. it includes: signs, typography, drawing, graphic design,
illustration, Industrial Design, Advertising, Animation colour and electronic resources. It also explores
the idea that a visual message accompanying text has a greater power to inform, educate, or
persuade a person or audiences.
Visual Communication Design which has evolved over the past 20 years into a professional
program primarily aimed at visual communication in the corporate, institutional and municipal
sectors is one of the largest undergraduate programs in the School of Art. It is an intensive program
emphasizing visual problem solving, organizational skills, and information theory. The curriculum
includes all phases of typography, information design, design systems, exhibition design, publication
design, new media, and visual methods/processes.
Regardless of job title, individuals working as visual communications designers use their
knowledge of computer software and hardware, project management skills and aesthetic judgment
to create a visual design. These designs are aimed at reaching a target audience and relaying
information about a company's product or service.
Students with Diplomas in Visual Communications can easily find work as trainees in
advertising agencies, web marketing firms, web designing organizations, publishing houses, film
production houses and television production companies. These companies can be found everywhere
in the world. Most of these companies work on highly creative projects and prefer to have trainees
who can exhibit out of the box thinking that can translate into unique designs and visuals. As a Visual
Communications Designer, you will not just need to be highly creative but also technically adroit. A
good command over software and technology is required for building the visual communications
projects can also give you an extra edge over your competitors when appearing in an interview for
the position of a trainee.
In TCIS, Visual Communication Design devided by three sub study program, that is Graphic
Design, Advertising, and Multimedia. Each sub study program is interconnected.









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Graphic Design
Graphic design is the art of communicating with writing and drawing space or a complex
combination between words, pictures, figures, graphics, photos and illustrations.
Knowledge of graphic design includes:
Visual arts
Typography
Layout
Interaction design
Graphic design job prospects:
Advertising agency
Branding agency / consultants
Graphic design agency
Publication company
Printing and digital printing
Software development company
Corporate film and television station
Game development
Website design
The scope of graphic design:
Journalism
Printing
Multimedia
Telecomunications
Education
Construction







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Advertising
Advertising in business is a form of marketing communication used to encourage, persuade,
or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or
continue to take some action. Most commonly, the desired result is to drive consumer behavior with
respect to a commercial offering, although political and ideological advertising is also common. This
type of work belongs to a category called affective labor.
Advertising is at the front of delivering the proper message to customers and prospective
customers
employment opportunities :
1. Digital printing operator
2. Staff printing
3. Printing machine operator
4. Copywriter
5. Advertising-designers



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Multimedia
The word of Multimedia comes from multi and media, multi means a lot and media is
a tool, hence multimedia is the combination of a variety tools. It is the delivery of information
using a combination of text, graphics, sound, video, and animation. Definition Multimedia
Integration six elements, text, audio, graphics, animation, video and virtual reality in digital form.
This integration creates an interactive system or product Generally, these programs use software
such as Adobe Photoshop, Macromedia Director, Flash, Dreamweaver, Maya, 3D Max, etc.
In the modern era, we will find many of study program which is learned about multimedia,
you know why? that is because many of modern society is really know how important design in their
live, not only for entertaiment but also a lifestyle. Talking about lifestyle, though it has relationship
with money, if we have a lot of money of course we will look more fashionable with branded
fashion.
In Indonesia, the development of multimedia is no longer only in business but also
developes in the fields of education, politics, and entertainment health. Although people do not
believe it, but in fact this is now the multimedia business begin to grow in Indonesia.
Job prospects for graduates are media techniques in the fields as following:
Graphic designer
multimedia developer
web designers
web developer
web programmer
3D/2D animator
Games developer
Video / sound engineer
IT Programmer
Practitioners in the field of advertising, Production House, etc..










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