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04 MuSCat daily WEDNESDAY, NOVEMBER 25, 2009

A MuscAt DAily cOluMNist

ReSultS in life - Sales plummet as


ChOiCe OR luCk?
Kevin Abdulrahman gold prices soar
Kevin Abdulrahman is an in-demand leadership development and performance acceleration speaker
and trainer
Traders estimate sales of gold have decreased by 30-50 per cent
i have had so many people tell me that they want sleep just as much as you do, and a few years M Najmuz Zafar
Muscat
achieve great things in life. the only problem is back, you would have never seen me get up any
that the tasks they have to do to accomplish get- earlier than 7am. But my dream is to get to the
ting there are things they dislike doing. Olympics and i will do whatever i need to do to This Eid and Christmas, gold
i usually say one of two things: get there. When i hear the alarm at 4:50am, i sales look bleak with the rates
1) tough. if you really want something, then hear the sound of me getting one day closer to touching an all-time high of
you will do whatever needs to be done to get living my dream. i see myself in the Beijing RO14.53 per gram (24 carat) on
there. Olympic stadium. that’s how i get out of bed Tuesday.
2) Reassess what you want. the chances are without thinking twice about it.” The rapidly climbing price of
it’s not something you really, really, really want. Winners love to do what you do and dislike gold has put sales down by about
Because if it was, you would not put so much the tasks you dislike too. But if there is a goal to 50 per cent, say industry insid-
weight on the task, but more on the end reward. achieve within a time frame, winners will do ers. They also believe the trend
i will suggest the same for you. take your whatever it takes to get there. will continue and gold prices
pick from the above two choices, but before you Winners practice and develop a much higher could well go beyond RO20 per
do, let me share something with you. association of pleasure to achieving their goals gram by March next year.
Winners dislike the very tasks that you do compared to the pain of doing the tasks. they Loui Terrance, regional man-
too. they simply have more pleasure associ- have learned to pick things that ignite them so ager, Atlas Jewellery, said that
ated with their end reward than the pain of that they can go through the things they dislike there was a huge difference be-
doing the tasks. they see along the way. tween the last quarter of 2008
themselves living their dreams START LIKING THE Winners know that every and that of 2009 in terms of
and reaching their goals, so taSkS yOu diSlike time they don’t feel like doing sales and gold rates. “Currently
everything else in between is what must be done, they we have seen a drop in sales of
simply a process that they understand must be remind themselves of the reasons as to why 50 per cent and above. Visit any
done. they don’t put a negative emotional they are doing it. store and you will see the market
weight on what needs to be done. if you cannot find strong enough reasons for mood. There used to be around
i remember talking with a friend who was what you are doing and it will not ultimately 60-70 customers hovering

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training for the Olympics. He would get up at give you the pleasure on the inside, then do around every store on any given diamond jewellery and keep the first two quarters, the third
5am and go running in the cold weather as part something about it. day, but today there are hardly 15 chunky gold items under wraps. looked a little better, but the
of his preparation to ensure he was extremely Find something that will ignite you to do the to 20 customers,” he said, People are thinking that this is fourth is ending on a low note.
fit for the big day. i asked him how he got him- same. adding that the gold rate is not the highest gold will climb, so With Eid and Christmas coming,
self out of bed in the cold to go running with understand that all good things require work, likely to come down but it should they are holding back. But we
People are things might brighten up a little,
such ease. just as implementing any other winning truths i remain steady so that there is know that it will touch RO20 by thinking that this is but gold prices will continue to
What he said stayed with me as a great re- share in my books. some positive response in the the end of the financial year in the highest gold go up, forcing people to reserve
minder whenever i am staring down the barrel you are not alone, winners get the things that market. March 2010.” will climb, so they rather than splurge.”
of challenges to get to any goal i set. i hope it needs to be done out of the way, whether they With the dollar weakening, He added that with Eid com- Gold demand in the Middle
does the same for you too. like it or not. gold prices are increasing, mean- ing, there might be some upturn
are holding back. East dropped by 34 per cent for
He said, “Kevin, you are not alone. i love my Have a winning week. ing sales are likely to come down in sales and to attract customers But we know that it the third quarter of 2009, due to
further, said Iqbal Jaffar of Al for Christmas, they are already will touch RO20 by an exceptionally strong third
You can e-mail him on kevin.abdulrahman@apexstuff.com Hasina Jewellers. “ planning promotions. the end of the quarter in 2008, the World Gold
At the current rate, people are With gold crossing all previ- Council (WGC) said.
selling rather than buying, which ous price barriers, people are
financial year in The total identifiable gold
has led to a 50 per cent drop in increasingly selling gold. March 2010 demand for the third quarter was
sales.” According to Rajesh Govin- 800.3 tonnes in volume terms or

Send your comments to Said Jose K F, regional man-


ager, Joy Alukkas, “Compared to
dan, country manager, Damas
Jewellery, if this trend continues,
US$24.7bn in value terms, WGC
said in a statement. Identifiable

muscatdaily@apexstuff.com
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this time last year, sales are there may be a drop of 30 per demand comprises jewellery,
down by 30 per cent. We plan cent in sales. industrial and investment de-
to focus on light weight gold and “Business was down in the mand for gold.

International chic comes to Muscat


Muscat's first international fashion show features home-grown talent
International designers including signers were Muscat-based ambition to bring a show of this
Nina Ricci and Vivienne West- Dibaj, in addition to Mahari and calibre to Oman which caters to
wood featured alongside Omani Bling Chi fine jewellers, who are a niche and untapped market of
designers Dibaj in Muscat's first based in Dubai. This year marks Arab women who appreciate
international runway show held the first time they have exhibited luxury, impeccable design and
on Monday. their collections in an interna- tailoring,” said Nada. “I hope this
Organised and produced by tional fashion show. will be the beginning of many
Nada Ali Redha al Lawati, Dibaj is the creation of sisters more inspiring fashion events in
founder of Designer General Aida and Afaf al Farsi. The state- Muscat, not only to showcase
Trading based in Dubai, the show ment said that their designs are emerging talent from the region,
was held at The Chedi, Muscat “traditional jalabiyas with a mod- but also internationally renowned
and was, according to a press ern twist and sophisticated labels to add a high degree of
statement, “attended by Mus- evening gowns. Dibaj’s vision is credibility and quality.” The invi-
cat’s most influential women.” to dress women in fashionable tation-only event titled Fashion
The show was followed by a one- couture pieces that are elegantly Mischief showcased clothes
to-one meeting opportunity and and comfortably worn anywhere ranging from kaftans and abayas
a sales event. by anyone.” with a modern twist to ready-to-
Among the international de- “It has been a long awaited wear pieces and cocktail dresses.

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