PORTFOLIO

Jake Oh
Contact
Jake Oh
Rexburg ID 83440
208-379-4802
Table of Content
business card
Letterhead
fier
Logos
Brochure
Event Ad
Imaging
Webpage
Business card
Description:
Matching letterhead and business card designed using a personally created logo.
Process (Programs, Tools, Skills):
I created the logo using simple shapes in Adobe Illustrator. Once the logo was created, I opened a
new two page InDesign document and placed my logo Illustrator fle (.ai) into this document.
I decided to make my business card. First, I used the rantangle tool to create the front and back
outline of my business card. I made a square size 2*3 and I positioned the placed logo in the top
right corner of my business card. I made ice cream shape and typed my contact information into
a text box and positioned it on the right hand side of the business card. I made my name 12pt font
to contrast with the 10pt contact information. I added in a couple dot to get some repetition. I also
use a yellow and pink to give a bright feeling.
On my second page I used the rectangle tool to create the letter head. I placed my logo and contact
information onto right side of page page. I used 5% of opacity.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: Te company evidence incorporated is a private detective frm. Lawyers, and others who
carry evidence, hold their documents in brief cases. Te brief case symbol gives the logo a profes-
sional and organized feel.
Audience: Anyone who loves to eat bread and needs delivery service.
Top things learned: How to brand a company using a unifed letterhead and business card design.
Color scheme: Complementary and color names: Pink and green.
Letter head
Description:
Matching letterhead and business card designed using a personally created logo.
Process (Programs, Tools, Skills):
I created the logo using simple shapes in Adobe Illustrator. Once the logo was created, I
opened a new two page InDesign document and placed my logo Illustrator fle (.ai) into this
document.
I decided to make my business card. First, I used the rantangle tool to create the front and
back outline of my business card. I made a square size 2*3 and I positioned the placed
logo in the top right corner of my business card. I made ice cream shape and typed my
contact information into a text box and positioned it on the right hand side of the business
card. I made my name 12pt font to contrast with the 10pt contact information. I added in a
couple dot to get some repetition. I also use a yellow and pink to give a bright feeling.
On my second page I used the rectangle tool to create the letter head. I placed my logo and
contact information onto right side of page page. I used 5% of opacity.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: Te company evidence incorporated is a private detective frm. Lawyers, and oth-
ers who carry evidence, hold their documents in brief cases. Te brief case symbol gives the
logo a professional and organized feel.
Audience: Anyone who loves to eat bread and needs delivery service.
Top things learned: How to brand a company using a unifed letterhead and business card
design.
Color scheme: Complementary and color names: Pink and green.
MONTAGE
Description:
An inspirational montage made by the blending of three images, and the use of typogra-
phy.
Process:
I prepared three diferent pictures.
I cropped the background image to 8.511.
I selected the conductor and moved freedom picture to the background image, then I
added a mask.
With black paint and a 80% opacity, sof-edged brush, I blended the image into the back-
ground, so it looks like freedom is part of original picture.
I repeated the process with water. I also use gradiation tools to make grass color to green
(It was yellow before)
I added some text and twisting text using transforming tool (make water fows with text)
Programs/Tools Used: Adobe Photoshop
Message: I wanted to convey a happiness of freedom. I want to help audience to out of
their stress.
Audience: Anyone especially students who are stressed out because of study.
Colorized/Filter applied and where: I selected the background and increased brightness.
Color scheme : Analogous and color names: Teal, Blue, Indigo. (Main color)
Top thing learned: How to combine two images.
Font #1 Name & Category: Title: Nanum Script (*freedom is not a font it was a part of
picture image.
FLIER
Description: Black & White information fier for business leadership conference.
Process: I frst spent lots of time sketching my layout. Ten I used my sketch using program
called Adobe InDesign. I used black boxes for contrast and repetition. I make good bal-
ance between negative space and positive space. Tis is really important because it gives my
audience breathing room, and they will focus on my actual message.Text and picture on my
work all visually associated each other (good alignment). I used given the image, content,
and logo for this fier.
Message:
Te conference is to invite students to come learn important skills that will help them stand
out in business
Audience:
Graduates who are 22-34 years of age.
Top thing learned: I learned the importance of sketches and rules of alignment.
Title Font Name & Category: Bookman Old style Serif
Copy Font Name & Category: Calibri Sans Serif
LOGOS
Description:
Tree logo variations for the same company.
Process:Tis was very fun to create a logo in Illustrator. I brainstormed for couple days for
this work. I drew bread on the paper and scanned it. I used my drawing picture to draw
bread shape. I used the direct select tool to manipulate some of the curves. And hen used the
pen tool to make a beard and hat. I also used a circle to create eyes and font fows. Most of
the other elements are typography.
Programs/Tools Used: Adobe Illustrator
Message: Jakes bread is very friendly, cute, and tasty.
Audience: Anyone who likes bakery.
Top Ting Learned: How to draw using the pen tool,
Color scheme: top logo: Split complementary; middle logo: Split complementary; bottom
logo: Split complementary and color names: top logo: blue, gold, and brick; middle logo:
blue, gold, and brick bottom logo: blue, gold, and brick
Top Logo Font #1 Name & Category: Rockwell Extra Bold (Slab Serif)NA (Only one font)
Top Logo Font #2 Name & Category: Goudy sans (serif)
Middle Logo Font #1 Name & Category: Pixie( Decorative)
Middle Logo Font #2 Name & Category: NA (Only one font)
Bottom Logo Font #1 Name & Category: Pixie( Decorative)
Bottom Logo Font #2 Name & Category: NA (Only one font)
BROCHURE
Description:
A two sided (duplex) folding brochure.
Process (Programs, Tools, Skills):
I set up the gateway fold in Adobe InDesign. I split my layout into two sections with the con-
cept that the two outer sections would be the faps of the brochure.
I used black boxes throughout the brochure to create repetition and fow. I deliberately chose
one of the most popular Korean actresses who is famous for cook Korean food. (Daejang-
geum). Many Asians and other many people know who she is and some restaurant uses her
name for their own restaurants. I used Photoshop to cut out her body out of the pictures.
I created the logo in Illustrator using the pen tool and then I placed it into InDesign. My logo
shape represents a shape of Kings table called Surasang. Red and blue symbolizes Korean
fag. And, Chinese character represents my last name.
Programs/Tools Used: Adobe InDesign/Adobe Illustrator/Adobe Photoshop
Message: Inform my audience about the Korean restaurant. I am inviting customers through
the brochure.
Audience: Families, large groups and Korean food lovers.
Top Ting Learned: I learned how to print two sided page.
Color scheme and color names: Monochromatic.
Title Font Name & Category: Nanum / Script
Copy Font Name & Category: Arial / Sans serif
EVENT AD
Description:
A desserts advertisements to make grants to improve the lives of seniors in Rexburg. I am using
only a Microsof Word and a scanner.
Process:
I scanned the cook book, and then sketched what I need to do. I tried all diferent colors to see
what is the best colors for pictures. I use Word image gradient efects to match colors with cake.
I tried all diferent font and decided to use two fonts. I found out Edwardian script font is the
best for title fonts. I also use Central gothic for body font. I was very careful to choose color for
background. I wanted to give a warm feeling because Grandmas Desserts gives us warm, cozy
feeling. I use couple square using a Word image efect. Last, I am focusing on white space be-
cause I want to give relax and comfortable feeling.
Programs I used: Microsof Word, Epson Scanner, PDF2JPG.net (PDF converter).
Message:
I invite all people to enjoy delicious desserts and collect money for senior people in town. I
want my audience to see my fyer and come this event and enjoy delicious dessert.
Audience:
All age of people because every people like desserts.
Top thing learned:
I learned how to scan properly. I also learned how to use Microsof Word.
Color scheme and color names:
Analagous (Brick, Orange, and gold)
Title Font Name & Category: Edwardian Script
Copy Font Name & Category: Central gothic
Scanned images used, sources, original sizes:
IMAGING
Description: Demonstrate good photography, image editing skills, color matching skills, as well
as photography basics.
Process (Programs, Tools, Skills):First, I formulated my plan by selecting a color scheme. I decid-
ed to use monochromatic. I went out and shot with my Canon DSLR camera. I expected weather
would be good but weather wasnt the best. I tried to use good light, sharp focus as much as I
can. Afer that, I brought the photo into Photoshop and used editing. I used all changes: levels,
sharpness, saturation. I made photo brighter because it wasnt as clear as I wanted to be. I also
used gradient efects for box and shadow efects for my body text. When I just use white color of
text, I couldnt read, so I learned how to change text from TA from school. Afer doing work, I
also change size of pictures because fle was very big. Tis is my frst time using photoshop and I
love it.
Message: I wanted this project to portray a relax and fresh look. Green is the color of nature. It
symbolizes growth, harmony, freshness.
Audience: My audience can be anyone. Mostly, It can be students or workers who are working
really hard because they need time for rest.
Top Ting Learned: Taking photo and how to edit a photo using a photoshop. I learned how to
pick a color scheme and using layers.
Color scheme: monochromatic color names: Green
Title Font Name & Category: Nanum - script.
Copy Font Name & Category: Nanum - script.
WEB PAGE
Description: Demonstrate good photography, image editing skills, color matching skills, as well as
photography basics.
Process (Programs, Tools, Skills):First, I formulated my plan by selecting a color scheme. I decid-
ed to use monochromatic. I went out and shot with my Canon DSLR camera. I expected weather
would be good but weather wasnt the best. I tried to use good light, sharp focus as much as I can.
Afer that, I brought the photo into Photoshop and used editing. I used all changes: levels, sharp-
ness, saturation. I made photo brighter because it wasnt as clear as I wanted to be. I also used
gradient efects for box and shadow efects for my body text. When I just use white color of text,
I couldnt read, so I learned how to change text from TA from school. Afer doing work, I also
change size of pictures because fle was very big. Tis is my frst time using photoshop and I love
it.
Message: I wanted this project to portray a relax and fresh look. Green is the color of nature. It
symbolizes growth, harmony, freshness.
Audience: My audience can be anyone. Mostly, It can be students or workers who are working
really hard because they need time for rest.
Top Ting Learned: Taking photo and how to edit a photo using a photoshop. I learned how to
pick a color scheme and using layers.
Color scheme: monochromatic color names: Green
Title Font Name & Category: Nanum - script.
Copy Font Name & Category: Nanum - script.