A REPORT ON

MARKET SHARE
SURVEY OF
APSRTC IN
BHIMAVARAM
DEPOT
JURISDICTION
Tagoor varma
This document gives the overall market share of RTC
buses in the Bhimavaram depot jurisdiction. It details
point wise share so that route wise market share can
also be determined.

APSRTC

BHIMAVARAM DEPOT

DM/BVRM 9959225485

OFFICE 9959225512

3/22/2008
 BRIEF PROFILE OF BHIMAVARAM TOWN:

Bhimavaram is a town the West Godavari District in the state of Andhra Pradesh, India. Bhimavaram
is located at 16°31′60″N 81°31′60″E16.5333, 81.5333.[ It has an average elevation of 5 meters (19
feet).

Bhimavaram is connected to by road and rail to all major cities. It has two railway stations (junction
and town stations) and a bus station with a bus depot with 106 buses. It has train facility connected
to metropolitan cities, such as Chennai, Hyderabad, Bangalore, Kolkota and connected with a train
to temple city "Tirupathi".

The place is well connected by bus (Old bus stand located in Two town and New Bus stand located in
One Town) and train routes (Town Station in Two town and Junction Railway Station located in One
Town).

Bhimavaram has a population of 2 lakhs, and is divided into 39 wards geographically. It has been
upgraded as a special grade municipality.

Some famous temples located here are:

Gunupudi Sri Uma Someshwara Janardhana Swamy temple

One of the five Pancharamas. Built during the 3rd century A.D., the Shivalinga in the temple is
believed to assume a black-cum-brown colour on no-moon day and becomes whitish on full-moon
day. The prathista of the Shivalinga is by Moon God.

Sri Mavullamma temple

Mavullamma Festival Starts on 14 th January of every year and runs for 30 days) She is the Goddess
of Bhimavaram

Sri Bhimeshwara Swamy temple

The name of the town is derived from it.

Jain Temple

Located at PeddaAmiram. Oone of its kind in the whole of Andhra Pradesh

Bhimavaram is also a town renowned for the several educational institutes that are here. DNR
Educational Institutions (DNR College) This is the oldest Colege in the WestGodavariDist and one of
the oldest collegs in a.p.

SRKR Engineering College This is one of The Good Private Engineering colleges in Andhrapradesh..

Bhimavaram is well known for its aqua culture and paddy fields in its surrounded villages, it is the
centre of trade, Shopping, entertainment for more than 300 villages.

(Information source: http://en.wikipedia.org/wiki/Bhimavaram )

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 LOCATIONAL MAP:

BHIMAVARAM DEPOT:

Bhimavaram depot was established in the year 1960. The new bus station was established in the
year 1990. It has 17 plat forms and nearly 630 trips are touching the bus station regularly.
Bhimavaram depot has connected 110 villages and serving 7 mandals. At present it has 102
schedules with 106 buses operating on 40 routes. The type wise details as on march 1st 2008 is given
here under.

Table.1: details of type wise buses of Bhimavaram depot as on march 1st 2008-03-04

s.no Type own schedules buses Sch kms % to total

1 Super luxury RTC 6 6 2492 6.4

2 Deluxe RTC 4 4 2400 6.3

3 Express RTC 13 14 6186 16.0

4 Express HIRE 8 8 3808 9.8

5 Palle velugu RTC 57 60 19230 49.6

6 Palle velugu HIRE 9 9 3054 9.0

7 Palle velugu MINI HIRE 5 5 1610 4.2

8 Total 102 106 38780 100

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OBJECTIVE OF THE STUDY:

1. To arrive about the market share of APSRTC in relation to private opearations.

2. To know market share of individual routes with in Bhimavaram depot’s operations.
3. To suggest corrective actions to improve market share of APSRTC in low market share
routes.

ROUTES AND OPERATIONS OF BHIMAVARAM DEPOT AS ON 20TH MARCH 2008

Following table shows the different routes on which operation is existing as on march 20th 2008.

SN Route own buses C D type sch.kms

1 BHEL-AKVD RTC 2 0 4 SPLX 836
2 BHEL-KLD RTC 2 0 4 SPLX 828
3 ECIL RTC 2 0 4 SPLX 828
4 VISAKAPATNAM RTC 4 0 12 DLX 2400
5 AMALAPURAM HIRE 2 4 0 EXP 900
6 AMALAPURAM RTC 1 2 2 EXP 450
7 BHADRACHALAM HIRE 1 2 0 EXP 504
8 BHADRACHALAM RTC 2 4 4 EXP 1020
9 TIRUPATHI HIRE 2 3 0 EXP 1036
10 TIRUPATHI RTC 2 0 6 EXP 1036
11 VIJAYAWADA(AKV) RTC 2 4 4 EXP 944
12 VIJAYAWADA(KLD) HIRE 3 6 0 EXP 1368
13 VIJAYAWADA(KLD) RTC 6 12 12 EXP 2736
14 AMALAPURAM HIRE 2 4 0 PV 750
15 AMALAPURAM RTC 5 10 10 PV 1858
16 ANTHARVEDI RTC 1 2 2 PV 348
17 ASWARAOPET RTC 1 1 1 PV 256
38 BOSECOLONY RTC 1 2 2 PV 300
39 CHINAMILLIPADU RTC 1 2 2 PV 290
40 DONGAPINDI RTC 1 2 2 PV 252
37 DODDIPATLA RTC 1 2 2 PV 330
18 ELURU HIRE 3 4 0 PV 952
19 ELURU RTC 7 9 9 PV 2264
20 ELURU-GANAPAVARAM RTC 1 2 2 PV 366
21 GANAPAVARAM HIRE 5 10 0 PV 1610
22 GANAPAVARAM RTC 1 2 2 PV 320
23 GUDIVADA HIRE 2 4 0 PV 708
24 GUDIVADA RTC 1 2 2 PV 396
25 KAMATHAVANIGUDEM RTC 1 2 2 PV 300
26 LOSARI RTC 3 6 6 PV 952
27 MACHILIPATNAM RTC 3 6 6 PV 1128
28 MAMUDUR RTC 1 2 2 PV 324
29 MODI RTC 1 2 2 PV 310
30 NARSAPURAM-MP RTC 4 8 8 PV 1200
31 PALAKOLLU HIRE 2 4 0 PV 644
32 PALAKOLLU RTC 7 14 14 PV 2254
33 PEDALANKA RTC 3 6 6 PV 996
34 PEDAMALLAM RTC 1 2 2 PV 370
35 RAJAMUNDRY RTC 11 22 22 PV 4092
36 THANUKU-A RTC 1 2 2 PV 324

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 METHODOLOGY OF SURVEY:

To arrive at the market share of RTC operations , following methodology is adopted.

1. 16 important points were identified, so that all routes operated by Bhimavaram depot
touches at least 2 points.

ENGINEERING COLLEGE-POINT
BRAHMANA CHERUVU-POINT
ANAKODERU KALUVA-BVRM

VEERAVASARAM JUNCTION
GURAVAYAPALEM POINT
GUNUPUDI POINT-BVRM

OLD BUS STAND -BVRM

PALAKOL CANAL POINT

JUVVALAPALEM POINT

NAVUDUR JUNCTION
sch.kms

MARTERU -BRIDGE

RTC -OFFICE POINT

GUTLAPADU REVU
buses
route

Own

type

GANAPAVARAM

UNDI PINT
BHEL-AKVD RTC 2 SPLX 836 Y Y
BHEL-KLD RTC 2 SPLX 828 Y Y Y Y
ECIL RTC 2 SPLX 828 Y Y Y Y
VISAKAPATNAM RTC 4 DLX 2400 Y Y Y
Y Y Y
AMALAPURAM HIRE 2 EXP 900
AMALAPURAM RTC 1 EXP 450 Y Y Y
Y Y
BHADRACHALAM HIRE 1 EXP 504 Y
BHADRACHALAM RTC 2 EXP 1020 Y Y Y
Y Y
TIRUPATHI HIRE 2 EXP 1036 Y
TIRUPATHI RTC 2 EXP 1036 Y Y Y
VIJAYAWADA(AKV) RTC 2 EXP 944 Y Y Y
Y Y Y Y
VIJAYAWADA(KLD) HIRE 3 EXP 1368
VIJAYAWADA(KLD) RTC 6 EXP 2736 Y Y Y Y
Y Y Y
AMALAPURAM HIRE 2 PV 750
AMALAPURAM RTC 5 PV 1858 Y Y Y
ANTHARVEDI RTC 1 PV 348 Y Y Y
ASWARAOPET RTC 1 PV 256 Y Y Y Y
BOSECOLONY RTC 1 PV 300 Y Y
CHINAMILLIPADU RTC 1 PV 290 Y Y Y
DONGAPINDI RTC 1 PV 252 Y Y
DODDIPATLA RTC 1 PV 330 Y Y Y
Y Y
ELURU HIRE 3 PV 952 Y
ELURU RTC 7 PV 2264 Y Y Y

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ELURU-
GANAPAVARAM RTC 1 PV 366 Y
Y Y Y

Y Y Y
GANAPAVARAM HIRE 5 PV 1610 Y
GANAPAVARAM RTC 1 PV 320 Y Y Y Y
Y Y Y
GUDIVADA HIRE 2 PV 708
GUDIVADA RTC 1 PV 396 Y Y Y
KAMATHAVANIGUDEM RTC 1 PV 300 Y Y Y
LOSARI RTC 3 PV 952 Y Y
MACHILIPATNAM RTC 3 PV 1128 Y Y Y
MAMUDUR RTC 1 PV 324 Y Y Y
MODI RTC 1 PV 310 Y Y
NARSAPURAM-MP RTC 4 PV 1200 Y Y
Y Y Y
PALAKOLLU HIRE 2 PV 644
PALAKOLLU RTC 7 PV 2254 Y Y Y
PEDALANKA RTC 3 PV 996 Y Y Y Y
PEDAMALLAM RTC 1 PV 370 Y Y Y Y Y
RAJAMUNDRY RTC 11 PV 4092 Y Y Y Y Y
THANUKU-A RTC 1 PV 324 Y Y Y Y Y
ROUTES 15 3 8 4 1 5 2 8 3 4 25 9 13 15 13
2. 2 days were identified with one peak traffic and one slack traffic and data was was taken
from 7 AM TO 7 PM.
3. The proforma for conducting the survey is as follows.

sno time Type of Vehicle reg No of Alighted at Boarded at

vehicle number passengers the point the point
on board

4. 15 employees from conductor and driver category was identified for the survey and a
training class was conducted to function as enumerators.
5. Frequent on line monitoring was taken up by the depot manager and traffic in charge to the
points deployed.
6. After collection of data on the field, calculations were taken up and sums for the different
modes of travel were arrived, point wise.
7. Total point wise number passengers on board, alighted and boarded for the 2 days, was
summed up and tabulated for getting the market share of RTC operations.

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 SURVEY DETAILS:
Survey was conducted on 16th (sun)and 17th (mon)in 8 points and on 18th (tue)and 19th
(wed)march 2008 in 8 points. Following table provides point wise details of number of
passengers travelling in different modes.

Passengers on board Passengers alighted Passengers boarded

POINTS autos RTC others autos RTC others autos RTC others
ANAKODERU KALUVA-BVRM 7469 17676 0 575 1018 0 2030 1726 0
BRAHMANA CHERUVU-POINT 1117 3493 20 97 317 0 94 458 10
ENGINEERING COLLEGE-POINT 4882 6054 0 100 33 0 3 15 0
GANAPAVARAM 6818 2762 0 549 730 0 372 246 0
GUNUPUDI POINT-BVRM 3712 3143 949 166 77 38 62 17 12
GURAVAYAPALEM POINT 3504 3597 0 1428 577 0 1291 589 0
GUTLAPADU REVU 2493 1126 0 45 31 0 34 11 0
JUVVALAPALEM POINT 3507 5554 0 526 361 0 506 247 0
MARTERU –BRIDGE 5059 6575 0 1966 1333 0 2117 1315 0
NAVUDUR JUNCTION 4947 7407 63 1071 1388 0 1177 1067 0
OLD BUS STAND -BVRM 2705 1420 0 357 136 0 1751 537 0
PALAKOL CANAL POINT 5014 10926 0 247 380 0 166 231 0
RTC -OFFICE POINT 5587 14677 26 72 289 0 100 523 0
UNDI PINT 7810 14796 0 400 443 0 715 1063 0
VEERAVASARAM JUNCTION 5813 15841 0 812 1461 0 763 1110 0
VEMPA -CANAL POINT 1847 2861 883 28 41 18 29 38 31
Grand Total 72284 117908 1941 8439 8615 56 11210 9193 53

DISCUSSIONS

1. It is observed that a total of 117908 passengers are travelling by RTC buses.

Where as the autos carrying 77284 passengers and other vehicles includes
maxicabs and private stage carriages transporting 1941 passenegrs in 2 days.
2. After deducting alighted passengers and taking boarding passengers of all
points total passengers comes to 195479. Out of which patronage for RTC
buses is 118486. Percentage comes to 60.61. the share for private modes is
39.39.
3. In the below mentioned table gives percentage of market share of individual
points. Points in which RTC share is more than 60% are anakoderu kaluva,
brhamana cheruvu, rtc office point, veeravasaram junction,palakol canal
point, juvvalapalem point and canal point.

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 4. Out of 16 , 9 points has below average market share i.e 60.61%. points in
which other modes and autos dominated the market are,ganapavaram
point,gunupudi point,gutlapadu revu, and old bus stand Bhimavaram.

% % %
SURVEY POINTS AUTO RTC OTH
ANAKODERU KALUVA-BVRM 29.70 70.30 0.00
BRAHMANA CHERUVU-POINT 24.13 75.44 0.43
ENGINEERING COLLEGE-POINT 44.64 55.36 0.00
GANAPAVARAM 71.17 28.83 0.00
GUNUPUDI POINT-BVRM 47.57 40.27 12.16
GURAVAYAPALEM POINT 49.35 50.65 0.00
GUTLAPADU REVU 68.89 31.11 0.00
JUVVALAPALEM POINT 38.70 61.30 0.00
MARTERU -BRIDGE 43.48 56.52 0.00
NAVUDUR JUNCTION 39.84 59.65 0.51
OLD BUS STAND -BVRM 65.58 34.42 0.00
PALAKOL CANAL POINT 31.46 68.54 0.00
RTC -OFFICE POINT 27.54 72.34 0.13
UNDI PINT 34.55 65.45 0.00
VEERAVASARAM JUNCTION 26.84 73.16 0.00
VEMPA -CANAL POINT 33.04 51.17 15.79

5. Position of old bus station: mainly 2 branches are going from old bus station
Bhimavaram. In both the routes autos are dominating equally and capturing
more than 65% market share. So both the routes i.e Bhimavaram-losari and
Bhimavaram-kalidindi needs concentration.

auto rtc oth %auto %rtc %oth

OLD BUS STAND -BVRM 2705 1420 0 65.58 34.42 0.00
KALIDINDI 1721 983 0 63.65 36.35 0.00
TOWARDS G.TIPPA 984 437 0 69.25 30.75 0.00

6. OVERALL MARKET SHARE OF THE DEPOT: the market share for the depot is
calculated as per the table mentioned here under. The market share arrived
for individual points were applied for the routes in which the routes have
these points. For example, Bhimavaram –palakol route have rtc office point,
veeravasaram point, and palkol canal point. So an average of these 3 points
share is the market share of palakol route.

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 % market share of route

weightage of route to depot

product
ENGINEERING COLLEGE-POINT
BRAHMANA CHERUVU-POINT
ANAKODERU KALUVA-BVRM

VEERAVASARAM JUNCTION
GURAVAYAPALEM POINT
GUNUPUDI POINT-BVRM

OLD BUS STAND -BVRM

PALAKOL CANAL POINT

JUVVALAPALEM POINT

VEMPA -CANAL POINT

route

NAVUDUR JUNCTION
own
SN

MARTERU -BRIDGE

RTC -OFFICE POINT

GUTLAPADU REVU
GANAPAVARAM

UNDI PINT
5 AMALAPURAM HIRE 69 72 73 71.3 0.0 1.9
6 AMALAPURAM RTC 69 72 73 71.3 0.0 0.9
7 BHADRACHALAM HIRE 70 34 65 56.7 0.0 0.8
8 BHADRACHALAM RTC 70 34 65 56.7 0.0 1.7
9 TIRUPATHI HIRE 70 34 65 56.7 0.0 1.7
10 TIRUPATHI RTC 70 34 65 56.7 0.0 1.7
11 VIJAYAWADA(AKV) RTC 70 34 65 56.7 0.0 1.6
12 VIJAYAWADA(KLD) HIRE 55 51 61 34 50.4 0.0 2.0
13 VIJAYAWADA(KLD) RTC 55 51 61 34 50.4 0.1 4.1
14 AMALAPURAM HIRE 69 72 73 71.3 0.0 1.6
15 AMALAPURAM RTC 69 72 73 71.3 0.1 3.9
16 ANTHARVEDI RTC 69 72 73 71.3 0.0 0.7
17 ASWARAOPET RTC 70 29 34 65 49.8 0.0 0.4
38 BOSECOLONY RTC 55 34 44.9 0.0 0.4
39 CHINAMILLIPADU RTC 70 34 65 56.7 0.0 0.5
40 DONGAPINDI RTC 31 34 32.8 0.0 0.2
37 DODDIPATLA RTC 69 72 73 71.3 0.0 0.7
18 ELURU HIRE 70 34 65 56.7 0.0 1.6
19 ELURU RTC 70 34 65 56.7 0.1 3.8
ELURU-
20 GANAPAVARAM RTC 70 29 34 65 49.8 0.0 0.5
21 GANAPAVARAM HIRE 70 29 34 65 49.8 0.0 2.4
22 GANAPAVARAM RTC 70 29 34 65 49.8 0.0 0.5
23 GUDIVADA HIRE 55 61 34 50.4 0.0 1.1
24 GUDIVADA RTC 55 61 34 50.4 0.0 0.6
25 KAMATHAVANIGUDEM RTC 70 34 65 56.7 0.0 0.5
26 LOSARI RTC 31 34 32.8 0.0 0.9
27 MACHILIPATNAM RTC 70 34 65 56.7 0.0 1.9
28 MAMUDUR RTC 60 72 73 68.4 0.0 0.7
29 MODI RTC 61 34 47.9 0.0 0.4
30 NARSAPURAM-MP RTC 40 51 45.7 0.0 1.6
31 PALAKOLLU HIRE 69 72 73 71.3 0.0 1.4
32 PALAKOLLU RTC 69 72 73 71.3 0.1 4.7
33 PEDALANKA RTC 55 51 61 34 50.4 0.0 1.5
34 PEDAMALLAM RTC 75 57 60 72 73 67.4 0.0 0.7
35 RAJAMUNDRY RTC 75 57 60 72 73 67.4 0.1 8.1

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36 THANUKU-A RTC 75 57 60 72 73 67.4 0.0 0.6
Average 70 75 55 29 40 51 31 61 57 60 34 69 72 65 73 51 55.9 1.0 58.5

7. In the similar manner market share for all routes was arrived and weightage
to the route was arrived depending on the sch kms of the route in overall
kilometers of the depot. In the study, super luxury and deluxe routes were
avoided as the buses operate night timings in which survey was not
conducted.
8. After multiplying the route market shares with the weightage points of the
routes, and summing up of the all the products, market share of the depot is
arrived. From the above table it is arrived that market share of
BHIMAVARAM depot is 58.5% and that of private vehicles is 41.5%.

CONCLUSIONS:

1. The market share of the RTC in the Bhimavaram depot jurisdiction is 58.5%.
2. Some of the routes are having below 50% market share are dongapindi, bose colony,
ganapavaram, aswaraopeta, modi,Narsapuram(Matsyapuri).
3. Trend of the market share has to be analyzed periodically, once in a year in the
prescribed methodology to take corrective actions in the operations.
4. Methodology adopted for arriving market share has to be studied critically to avoid
errors in estimation.

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